What Mojo does

Mojo Interactive, Inc. is a New York-based, privately held sports technology company that operates a digital platform allowing consumers to invest in and trade financial instruments whose value is tied to the on-field performance of professional athletes, initially focused on NFL players and with stated plans to expand into other sports categories. The product is positioned as a hybrid between a sportsbook and a brokerage, with users buying, selling, and trading "player stocks" tied to athlete performance prospects, supported by pre-game and live pricing for player props and Same Game Parlays (SGPs).

The company's core technology is a proprietary sports-outcomes pricing engine that delivers one-of-a-kind pre-game and live pricing for props and SGPs, which the company presents as differentiated from incumbent sportsbooks that lack equivalent real-time consumer-facing pricing. Revenue is generated via a transaction fee / spread model on trades executed on the platform, analogous to a brokerage or exchange fee structure. Distribution is direct-to-consumer and self-serve through the mojo.com website and a sports betting app, with no sales-assisted onboarding and no disclosed enterprise or B2B customers.

Mojo launched its sports betting app in September 2022 alongside the announcement of an additional $25 million in funding. The company has disclosed $100 million in cumulative funding across two 2022 rounds, with investors including Thrive Capital (lead), Tiger Global Management, K5 Global, and Courtside Ventures. Operations are restricted to the United States. The founding team includes high-profile co-founders Alex Rodriguez, Marc Lore, Bart Stein (co-founder and COO), and Vinit Bharara (co-founder and CEO), with Lax Chandra serving as Chief Commercial Officer. (Note: source data also references a separate consumer product line, Mojo® Energy Pouches, which appears to be a distinct brand line.)

Name

Mojo

Legal name

Mojo Interactive, Inc.

Website

https://mojo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mojo Interactive operates a self-serve sports platform that lets US consumers buy, sell, and trade financial instruments tied to NFL player performance, using a proprietary pre-game and live pricing engine for player props and Same Game Parlays.

Ownership category

akta.pro rank

Product category

Sports Betting Platform

NAICS

Gambling Industries (7132)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)

akta.pro secondary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Sports betting platform
• Player performance trading
• Prop bet pricing
• Same game parlays
• Fantasy sports investing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Player Stock Trading Fees: Users pay transaction fees or spreads when buying and trading financial instruments linked to player performance on the platform. Revenue is generated per trade executed, analogous to a brokerage or exchange fee model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mojo operates a sports betting and trading platform that enables fans to buy and trade financial instruments tied to the performance of professional athletes, primarily NFL players. The platform provides proprietary pre-game and live pricing for player props and Same Game Parlays (SGPs), functioning as a sports-outcomes market-making and investment marketplace for individual consumers.

Product overview

Mojo operates two distinct product lines: (1) A sports technology platform offering a sports betting app and fantasy sports products where users can invest in and trade stocks based on professional athletes' performance, featuring pre-game and live pricing for props and SGPs (Same Game Parlays); (2) Mojo® Energy Pouches, a consumer product line delivering caffeine through oral pouches with customizable intake options.

Differentiator

Problem solved

Functional benefit

Products and services

• Mojo Sports Betting App A consumer-facing sports betting and player-trading application that enables fans to buy and trade financial instruments tied to the performance of professional athletes, initially focused on the NFL, with proprietary pre-game and live pricing for player props and Same Game Parlays.
• Mojo Fantasy

Quantifiable outcome

• Platform enables investment in NFL player careers and expansion into other sports categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Expansion highlights5 records

Direct peers

• PrizePicks: Daily fantasy operator specializing in player-prop pick'em style contests across major US sports. Direct competitor to Mojo's player-props trading model with overlapping NFL focus and similar retail customer base.
• Underdog Fantasy: DFS platform built around best-ball season-long and pick'em player-prop entries. Closest direct competitor to Mojo on skill-based fantasy player-props product format and target demographic.
• Betr: Micro-betting and fantasy app focused on player-prop markets with real-time pricing. Comparable to Mojo in product format (player-props, real-time markets) and target audience of sports-finance hybrid users.

Broad incumbents

• DraftKings: Largest US sportsbook and DFS operator with full player-prop and SGP coverage plus national brand scale. Competes with Mojo across the same player-props/SGP demand pool but with vastly more capital, sportsbook license footprint, and integrated casino products.
• FanDuel: Category-leading US online sportsbook with dominant SGP product and DFS origins. Directly overlaps with Mojo's core proposition of pricing and trading player props, with significantly larger customer base and marketing budget.
• BetMGM: Major US sportsbook backed by MGM Resorts and Entain with full player-prop and SGP markets. Comparable to Mojo in offering player-prop pricing at scale but competes as part of a broader integrated resort/casino ecosystem.
• ESPN BET: National sportsbook from PENN Entertainment powered by ESPN media distribution, offering player props and SGPs. Comparable to Mojo on sports-betting product set and aims at sports-fan engagement, but with media-scale acquisition advantage.

Emerging players

• Sleeper: Fast-growing mobile-first fantasy sports platform with pick'em and player-prop products. Comparable to Mojo as an emerging DFS challenger targeting the same younger, mobile-native sports-fan audience.
• Simplebet: Micro-betting and in-play sports pricing technology company offering player-prop markets via B2B API. Comparable to Mojo on real-time player-prop pricing technology and product, but distributes via B2B rather than a consumer trading app.

Others

• Sportradar: Global sports data and odds provider powering sportsbooks and DFS operators. Adjacent to Mojo as a data/pricing infrastructure provider rather than a consumer-facing competitor; relevant for B2B comparability of the pricing engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/workatmojo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo