Tring Cricket

What Tring Cricket does

Tring Park Cricket Club is a community amateur cricket club founded circa 1836 in Tring, Hertfordshire, United Kingdom, marking its 190th anniversary in July 2026. It operates 40+ competitive and recreational teams spanning senior men's cricket (1st–5th XI plus T20 variants and Sunday/Midweek XI), a Women's XI and Women's Super 8's, and a continuous junior pathway from U5 Reception through U18 across soft-ball and hard-ball formats. The club competes in Thames Valley Cricket League Division One, Home Counties Premier League, and Hertfordshire Cricket League, holds ECB Clubmark accreditation, and is ranked #34 in the Pitchero community rankings.

The club's technology stack is intentionally minimal: it operates on the Pitchero platform for website, member sign-up, match scheduling, fixture/result management, and a mobile club app — there is no proprietary technology. Its commercial activities are limited to four revenue streams: recurring membership fees from senior, women's, and junior playing members; local-business sponsorship arrangements (club, shirt, player, and section sponsors including Silverspade Landscapes, Michael Anthony Estate Agents, The Cook Partnership, Dayla, Pictons, and Primo's Barbers); venue hire of the Pavilion and ground for private events; and transactional social events (quiz nights, karaoke, live music, poker, comedy, themed parties). Only ~5 paid roles are identifiable, with the remainder of operations delivered by volunteers and committee members including Greg Burns (social events) and Dave Crane (youth training organiser). The club's served geographies are restricted to the Tring and wider Hertfordshire region of England, with no international or commercial footprint.

Name

Tring Cricket

Legal name

Tring Park Cricket Club

Website

https://tringcricket.co.uk

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

1–10 employees

Short description

Tring Park Cricket Club is a 190-year-old community amateur cricket club in Tring, Hertfordshire, operating 40+ senior, women's, and junior teams under ECB Clubmark accreditation and funded by memberships, local sponsorships, venue hire, and social events.

Ownership category

akta.pro rank

Product category

Community Sports Club (Amateur Cricket)

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community cricket club
• Amateur cricket programs
• Venue hire services
• Youth cricket development
• Cricket membership

Headquarters

HQ city

Tring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Club Sponsorships: The club generates revenue through sponsorship arrangements with local businesses including club sponsors, shirt sponsors, and player sponsors.
2. Social Events Revenue: Revenue generated from social events including quiz nights, poker evenings, live music nights, themed parties, comedy nights, and race nights.
3. Venue Hire: The club offers venue hire services including the pavilion and ground facilities for events and private bookings.
4. Membership Fees: Revenue from club membership fees for senior, women's, and junior playing members across multiple teams.

Distribution channels3 records

Marketing channels5 records

Core offering

Tring Park Cricket Club is a community cricket club based in Tring, Hertfordshire, UK, offering competitive and recreational cricket programs across all age groups and genders — including 40+ senior, women's, and junior teams competing in Thames Valley, Home Counties Premier, and Hertfordshire leagues. The club supplements its cricket activities with pavilion/ground venue hire for private events and a year-round social events calendar (quiz nights, live music, comedy, themed parties).

Product overview

Tring Park Cricket Club is a community cricket club offering a comprehensive portfolio of cricket programs across all age groups and genders. The core offerings include senior cricket teams (1st-5th XI, T20 variants, and Sunday/Midweek XI), women's and girls' cricket programs (Women's XI, Women's Super 8's, U15 Girls Development and Performance), and extensive junior cricket from U5 Reception through U15. The club supplements its cricket offerings with venue hire services for the Pavilion and ground, and a vibrant social events program featuring live music, quiz nights, themed parties, and community gatherings throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Cricket Teams Competitive senior cricket participation for adult male players across multiple teams and leagues, with matches played at the Tring ground and against regional opponents.
• Women's and Girls Cricket Women's competitive cricket (Women's XI and Women's Super 8's) and girls development/performance pathways (U15 Girls Dev and U15 Girls Performance) for female cricketers seeking competitive and developmental playing opportunities.
• Junior Cricket Programs Age-appropriate youth cricket from Reception (age 4-5) through Under 18s, offering training-only sessions for the youngest players and competitive matches for older juniors in a pathway from mini/soft-ball to hard-ball formats.
• Social Events Ticketed social gatherings for members and the local community, including live music, quiz nights, poker, comedy, and themed parties, serving as a community hub and supplementary revenue source.
• Venue Hire Private hire of the club's Pavilion and ground for events, parties, and functions by members and external customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major and minor.

• Silverspade LandscapesmajorGTM or Marketing PartnerClub Sponsor providing financial and marketing support to the cricket club. Silverspade Landscapes is a local landscaping business supporting community sports.
• Michael Anthony Estate AgentsmajorGTM or Marketing PartnerClub and Shirt Sponsor providing both financial sponsorship and kit branding. Michael Anthony is a local estate agent serving Tring.
• The Cook PartnershipminorGTM or Marketing PartnerPlayer Sponsor supporting individual players at the club.
• DaylaminorGTM or Marketing PartnerClub Sponsor - local business providing financial support to the club.
• PictonsminorGTM or Marketing PartnerWomen and Girls section sponsor supporting the development of women's and girls' cricket at the club.
• Primo's BarbersminorGTM or Marketing PartnerPlayer Sponsor supporting individual club players.
• Thames Valley Cricket LeaguemajorOthersThe club's 1st XI competes in Thames Valley Cricket League Division One, a regional competitive cricket league.
• Home Counties Premier LeaguemajorOthersLeague affiliation for competitive cricket at a higher regional level.
• Hertfordshire Cricket LeaguemajorOthersLeague affiliation for various club teams competing in Hertfordshire cricket competitions.
• National LotteryminorOthersLottery-funded organization that has supported club facilities and development.
• ECB (England and Wales Cricket Board)majorOthersGoverning body affiliation providing club accreditation (Clubmark), development support, and regulatory oversight.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Berkhamsted Cricket Club: A long-standing community cricket club in neighbouring Hertfordshire operating senior, junior, and women's teams in the same county leagues. Directly comparable in geography, club structure, league tier, and volunteer-led model to Tring Park.
• Hemel Hempstead Town Cricket Club: Town-based Hertfordshire club offering senior, women's, and junior cricket with similar sponsorship and social-event revenue models. Closely comparable in scale, league tier, and community positioning within the same county.
• Chesham Cricket Club: Buckinghamshire-based community cricket club fielding multiple senior and junior sides with a comparable volunteer-run structure and league participation profile. Operates as a near-substitute for players in the same regional catchment as Tring Park.

Broad incumbents

• Surrey County Cricket Club: One of the eighteen first-class county cricket clubs in England, operating professional and recreational pathways. Comparable as a cricket membership organisation with venue hire and social functions, but at a vastly larger professional scale.
• Marylebone Cricket Club: The guardian of the Laws of Cricket and owner of Lord's Cricket Ground, MCC is the most established amateur cricket institution globally. It is comparable as a private members' cricket club with social events, venue hire, and a wide membership base, but operates on a vastly larger scale and at the international elite end of the spectrum.

Others

• Pitchero: The digital platform provider powering Tring Park's website, member communications, fixtures, and app. Relevant as the technology infrastructure supplier on which the club's entire digital and member-management operation depends.
• England and Wales Cricket Board (ECB): The national governing body of cricket that issues Tring Park's Clubmark accreditation and shapes the recreational cricket landscape. Comparable as the umbrella regulatory and development organisation governing the club's operating framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/TringParkCC
• Facebookfacebook.com/TringParkCricketClub
• Instagraminstagram.com/tring_park_cc
• LinkedInlinkedin.com/company/tring-cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tring Cricket