Triple B

What Triple B does

Triple B Agency (legal entity BROOKLYN SAS) is a Paris-headquartered international hospitality consulting and creative services firm founded in 2014. It serves hospitality operators, hotel owners and real estate developers by providing an integrated suite covering strategic consulting (feasibility studies, market studies, strategic positioning, classification), concept creation and deployment for F&B and hotel assets, project management from €100k to €300M engagements, and creative studio services including branding, art direction and OS&E sourcing. Its underlying methodology combines a daily trend-spotting practice, an international OS&E and F&B-operator network (including Michelin-starred chefs), and structured project steering covering pre-opening countdowns and post-opening audits. Notable clients include Marriott, Accor, NH Group, Hyatt, St Regis, Raffles, Ennismore/The Hoxton, Club Med, Zannier Hotels, Bagatelle Group and Vinci Immobilier, with active projects across at least 13 countries in Europe, North America, North Africa and Asia.

The firm monetizes almost exclusively through professional services fees, with supplementary F&B operator licensing/royalties. Go-to-market is consultative and enterprise-field-sales driven, relying on portfolio reputation, repeat clients and direct outreach rather than paid acquisition. Triple B has extended beyond pure consulting by creating two proprietary sub-brands — Wanderlust Motels (a lifestyle motel concept licensed and operated in-house, with first pop-up in Chamonix) and Urban Hive (a 4-star lifestyle hotel brand developed for a French hospitality group with European deployment plans). The company is privately held, organically funded (no disclosed rounds), led by President Cesar Lassarat, and operates with approximately 23 employees from its Paris office.

Name

Triple B

Legal name

BROOKLYN SAS

Website

https://tripleb-agency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Triple B Agency is a Paris-based hospitality consulting and creative firm founded in 2014 that provides concept creation, feasibility studies, project management and branding for hotels, restaurants and real estate developers worldwide, serving enterprise clients such as Marriott, Accor, Hyatt and St Regis.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hospitality consulting
• Concept creation
• Hotel F&B branding
• Creative studio services
• Project management hospitality

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hospitality Consulting Services: Strategic consulting including feasibility studies, market studies, strategic positioning, classification recommendations, financial audits, and operational advisory for hotel and F&B assets
2. Concept Creation and Deployment: Creation and deployment of restaurants, bars, hotels and destination concepts including operational aspects, profitability optimization, creativity and market positioning
3. Project Management Services: Operational project management steering F&B and Hotel projects alongside architects, engineers and experts with eye on budget, client experience, program, operational execution and profitability. Project values from 100k to 300 million euros
4. Creative Studio and Branding: Creative services including branding, graphic design, art direction, naming, visual identity, copywriting, storytelling, signage, art curating, OS&E sourcing for unique brand identities
5. Licensing Services: Assistance in finding F&B operators worldwide through network of F&B actors, including Michelin-starred chefs and international F&B groups for brand implementation in F&B spaces

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Triple B is an international consulting company that creates, develops, and deploys food & beverage, hotel, resort, and destination concepts for hospitality operators and real estate companies. It bundles strategic consulting (feasibility, market studies, positioning, trend spotting), creative studio services (branding, art direction, naming, visual identity, copywriting, signage, OS&E sourcing), and operational project management (planning, pre-opening countdown, post-opening audit) under one integrated offer.

Product overview

Triple B is a hospitality consulting and creative agency operating since 2014, offering a unified suite of services rather than a software product. The core offering combines strategic consulting (feasibility, trends, positioning) with creative services (branding, art direction, design) and operational implementation (project management, OS&E sourcing, licensing). The company has also developed two proprietary hotel brands—Wanderlust Motels (a lifestyle motel brand licensed and operated by TripleB) and Urban Hive (a lifestyle hotel brand for European deployment). Services span F&B and hotel concepts across luxury, lifestyle, midscale, and economic market segments worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Wanderlust Motels: A plug and play lifestyle accessible hotel brand fully created by TripleB. The first Motel opened as a pop up in Chamonix (French Alps) and is licensed and operated by TripleB's team of experts.
• Urban Hive

Products and services

• Hospitality Consulting Services Strategic consulting for hotels and hospitality businesses including 360-degree feasibility studies, market analysis, strategic positioning, classification recommendations, financial audits, and asset value optimization advisory.
• Concept Creation Creation and deployment of restaurant, bar, hotel, resort and destination concepts worldwide, covering artistic, operational and commercial aspects with focus on profitability optimization and market positioning.
• Trend Spotting & Research Daily study and experimentation of worldwide hospitality trends, producing market studies, trend reports, workshops and Trend Safaris used to inform client concept creation and strategy.
• Project Management & Operations Implementation End-to-end project steering for F&B and hotel projects, managing planning, budget, recruitment, sourcing, training, a 90-day pre-opening countdown, and post-opening operational audits. Project sizes range from 100k to 300 million euros.
• Creative Studio / Art Direction Specialized branding, graphic design and art direction including naming, visual identity, copywriting, storytelling, signage, art curating, and OS&E sourcing to deliver unique brand identities for hospitality assets.
• OS&E Sourcing International procurement of Operating Supplies & Equipment (OS&E) through a partner network, delivering high-quality, cost-efficient products that respect each property's design concept and meet operational needs.
• F&B Licensing & Operator Matching F&B brand licensing and operator matching worldwide, connecting properties with suitable F&B operators from Michelin-starred chefs to international restaurant groups for brand implementation in F&B spaces.
• Wanderlust Motels Proprietary plug-and-play lifestyle accessible motel brand fully created by Triple B, with properties licensed and operated under Triple B's expert management team. First motel opened as a pop-up in Chamonix, French Alps.
• Urban Hive Proprietary lifestyle hotel brand created from scratch by Triple B for a French hospitality group, targeting European deployment with full coverage of design, client experience, F&B, HR and operations.

Quantifiable outcome

• +67% revenue uplift with positive ROI <12 months across all F&B recent projects
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Zannier HotelsflagshipStrategic or Co-development PartnerZannier Hotels will be the operator for Bendor Island transformation into a five-star luxury resort over 4 years. Triple B worked for 18 months on strategic positioning and concept creation of the island resort - a flagship project for both parties.
• International OS&E Sourcing PartnerscoreTechnology or IntegrationNetwork of international partners for securing high-quality, cost-efficient OS&E (Operating Supplies & Equipment) products that respect each property's design concept while meeting operational needs
• F&B Operator NetworkcoreChannel Partner/ Reseller/ DistributorWide network of great F&B actors including Michelin-starred chefs and international F&B groups for helping clients find the right F&B operator worldwide
• OLK StudiominorImplementation/ SI/ Consulting PartnerInterior design firm that worked on Günter and Edo Hana projects based on Triple B's design deck
• Wunder ArchitectesminorImplementation/ SI/ Consulting PartnerArchitecture firm collaborating on Bloom House Paris and Emeria Hotel Thalasso projects
• Studio RoqueminorImplementation/ SI/ Consulting PartnerInterior design firm that designed Pampa Pullman Lyon project
• Oscar OnominorImplementation/ SI/ Consulting PartnerInterior designer who designed DOX restaurant in Dusseldorf

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HKS Architects: HKS is a major global architecture firm with a hospitality practice designing hotels and resorts for large operators — a broader incumbent that competes with Triple B on hotel concept and programming engagements.
• Gensler: Gensler is one of the world's largest architecture and design firms with a dedicated hospitality practice across hotels, resorts and mixed-use — overlaps with Triple B's hotel and resort concept work but within a much broader portfolio.

Direct peers

• Rockwell Group: Rockwell Group is a New York design and architecture firm with a substantial hospitality, restaurant and hotel practice — directly comparable in creative direction and concept storytelling for hotels and F&B.
• Hirsch Bedner Associates (HBA): HBA is a global leader in hospitality interior design, working with luxury and lifestyle hotel groups worldwide — closely comparable to Triple B's branding and interior direction work for hotel clients.
• WATG: WATG is one of the world's largest hospitality design and consulting firms, covering master planning, architecture and interior design for hotels and resorts — directly comparable to Triple B's full-lifecycle hotel consulting practice.
• AvroKO: AvroKO is a New York-headquartered hospitality design and brand strategy firm that creates restaurants, bars and hotels end-to-end — directly comparable to Triple B's concept-to-deployment model for F&B and hotels.
• The Gettys Group: The Gettys Group is a Chicago-based hospitality design, branding and procurement firm that delivers hotel and F&B concepts end-to-end — comparable to Triple B's integrated concept, branding and OS&E sourcing offering.
• Stonehill & Taylor: Stonehill & Taylor is a hospitality-focused interior design firm with deep hotel and restaurant experience for major operators — comparable to Triple B's interior direction and design deck work.
• Yabu Pushelberg: Yabu Pushelberg is a globally recognized hospitality and lifestyle interior design studio that works with luxury hotel groups on concepts and interiors — comparable to Triple B's brand-led concept and design deck work for upscale operators.

Others

• Forbes Travel Guide (formerly Mobil): Forbes Travel Guide provides hotel ratings, training and standards services that intersect with Triple B's pre-opening standards, service rituals and post-opening operational audit work — adjacent rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/triplebagency
• Instagraminstagram.com/triple.b.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple B