Triple J Wing and Clay/Woodfire Lodge

What Triple J Wing and Clay/Woodfire Lodge does

Woodfire Lodge, doing business as Triple J Wing and Clay, operates a 500+ acre integrated outdoor recreation and hospitality destination at 2687 Man Cal Road, Brillion, Wisconsin. The property encompasses seven private upland hunting fields for pheasant and chukar, five sporting clay courses (two open year-round), a 5-stand shelter, trap and skeet ranges, and a 15-target 3D archery course. Hunting operations run September 15 through March 31 and include guide-and-dog, bird cleaning, and gun cleaning services; the property is positioned as Northeast Wisconsin's premier upland hunting preserve.

The venue monetizes four primary revenue streams: usage-based upland hunting and shooting sports (daily rates plus pre-paid, non-expiring, transferable clay card packages and seasonal leagues), a full-service casual dining restaurant and bar open six days a week, and event venue rentals for weddings, corporate meetings, and social gatherings accommodating up to 340 guests. Pricing is unit-based, with volume discounts on pre-paid clay packages, a 5% discount on hunting packages paid in full during Q1, and 10% senior discounts. Go-to-market is direct-to-consumer via the Wix-hosted website, Facebook, Instagram, phone/email, and walk-ins; there are no third-party resellers.

The business is privately held with no disclosed funding, ownership, or leadership team information in the source data, and operates as a single-site regional destination. A partnership with the Taking Wing Stewardship 501c3 nonprofit supports a youth outdoor education program and an annual fundraiser banquet held on-site, extending the venue's role beyond commercial recreation into community-facing outdoor education.

Name

Triple J Wing and Clay/Woodfire Lodge

Legal name

Woodfire Lodge

Website

https://triplejwingandclay.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodfire Lodge (Triple J Wing and Clay) operates a 500+ acre upland hunting, shooting sports, restaurant, and event venue in Brillion, Wisconsin, serving hunters, shooters, wedding couples, corporate groups, and casual diners across Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Hospitality Services

NAICS

Hunting and Trapping (114210), Nature Parks and Other Similar Institutions (71219)

SIC

Fishing, Hunting And Trapping (900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industries

National Park & Conservancy Lodges (THAGAIAI), Conservation & Research Lodges (Citizen Science, Field Stations with Guests) (THAAAHAJ)

Keywords

• Upland hunting preserve
• Shooting sports facility
• Wedding event venue
• Casual dining restaurant
• Outdoor recreation services

Headquarters

HQ city

Brillion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Upland Hunting Services: Revenue from daily over-the-counter bird sales (pheasants, chukars) and pre-purchased hunting packages. Includes guide and dog services, bird cleaning, and gun cleaning add-ons. Hunting season runs September 15 through March 31.
2. Shooting Sports Activities: Revenue from sporting clay courses, 5-stand, trap and skeet, and 3D archery. Offers daily rates and pre-paid card packages with volume discounts. Includes seasonal leagues (spring, fall, summer, winter) with weekly fees.
3. Restaurant and Bar Services: Full-service casual dining restaurant with full bar, offering lunch and dinner six days a week. Menu includes specialty sandwiches, burgers, soups, salads, homemade pizza, dinner plates, Friday Fish Fry, and chef's special dishes. Serves up to 340 guests.
4. Event Venue Rental: Revenue from hosting weddings (indoor and outdoor ceremonies), corporate events, rehearsal dinners, birthday parties, baby showers, family reunions, holiday parties, fundraisers, retirement parties, and business meetings. Accommodates groups up to 340 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Woodfire Lodge operates an upland bird hunting preserve and shooting sports complex on 500+ acres in Northeast Wisconsin, offering pheasant and chukar hunts, sporting clays, 5-stand, trap and skeet, and 3D archery. The venue also runs a full-service casual dining restaurant and bar, hosts weddings and corporate events for up to 340 guests, and partners with a nonprofit on youth outdoor education programs.

Product overview

Woodfire Lodge is a unified hospitality and outdoor recreation venue offering a portfolio of interconnected services centered around upland hunting, shooting sports, dining, and event hosting. The core offerings include Upland Hunts (pheasant and chukar across 500 acres), Shooting Sports (sporting clays, trap, skeet, 5-stand, 3D archery), Restaurant & Bar (casual dining with specialty menu items), and Wedding/Event Venue (accommodating up to 340 guests). Additional services include a Youth Program operated through a nonprofit partnership, and add-on services such as guide/dog pairs and bird/gun cleaning. All offerings are managed through a single operational venue in Brillion, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Upland Hunts Pheasant and chukar upland bird hunting experiences across 500 acres with 7 individual hunting fields, half-day morning or afternoon sessions, and no hunting license required.
• Shooting Sports Outdoor shooting sports facilities featuring 5 sporting clay courses (2 open year-round), 5-stand shelter, trap and skeet ranges, and a 15-target 3D archery course with daily rates, pre-paid card packages, seasonal leagues, and group packages.
• Restaurant & Bar Full-service casual dining restaurant and bar serving lunch and dinner six days a week with specialty sandwiches, burgers, soups, salads, homemade pizza, dinner plates, Friday Fish Fry, and outdoor patio seating.
• Wedding Venue Rustic wedding venue in a scenic woodland setting accommodating up to 340 guests, offering both indoor and outdoor ceremony options, full-service event coordination, and catering.
• Events & Corporate Gatherings Event venue hosting corporate meetings, team-building events, fundraisers, birthday parties, family reunions, rehearsal dinners, holiday parties, and business meetings for groups up to 340 guests.
• Youth Outdoor Education Program Outdoor youth education programs operated in partnership with Taking Wing Stewardship, a 501c3 non-profit focused on perpetuating hunting, fishing, and nature-oriented outdoor traditions through skills training and leadership development.

Quantifiable outcome

• Capacity for groups up to 340 guests for events and banquets
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Taking Wing StewardshipcoreStrategic or Co-development PartnerTaking Wing Stewardship, a local 501c3 nonprofit organization, is partnered with Woodfire Lodge for youth outdoor education programs. The nonprofit perpetuates hunting, fishing, and nature-oriented outdoor traditions among people of all generations through quality outdoor education programs including skills training, hands-on experience, and leadership development. Woodfire Lodge hosts the organization's Youth Outdoor Education Fundraiser Banquet annually.

Scale indicators5 records

Recent moves5 records

Broad incumbents

• Cabela's: Iconic hunting and outdoor retailer (now under Bass Pro) historically connected to upland hunting culture, gear, and shooting sports. Relevant adjacent incumbent sharing the hunting-consumer demographic Triple J targets.
• Big Cedar Lodge: A major outdoor recreation resort in the Missouri Ozarks offering shooting sports, dining, weddings, and corporate events on a much larger footprint. Operated under the Bass Pro umbrella and demonstrates the scaled version of Triple J's multi-activity outdoor destination model.
• Orvis: Heritage outdoor retailer and endorsed lodge network operator covering hunting, fishing, and shooting destinations. Orvis's branded lodge program directly competes with the kind of hunting-and-hospitality experience Triple J sells.
• Bass Pro Shops: America's largest outdoor retailer with hospitality properties (Big Cedar, Top of the Rock) that combine retail, lodging, shooting, dining, and events. Relevant as a scaled, vertically integrated player in the same hunting/shooting/outdoor recreation category.

Others

• Ducks Unlimited: Major wetlands and waterfowl conservation organization whose events, donor base, and habitat mission overlap with Triple J's upland hunting and youth education community. Comparable in driving consumer engagement with hunting traditions.
• National Shooting Sports Foundation: Trade association for the firearms and shooting sports industry. Relevant ecosystem body that promotes target shooting, hunting, and ranges like the sporting clays facilities Triple J operates.
• National Wild Turkey Federation: Conservation and hunting heritage organization supporting upland game habitat and youth outdoor programs - similar in mission to Triple J's nonprofit partnership with Taking Wing Stewardship for youth outdoor education.
• Whitetail Properties Real Estate: Specialized real estate brokerage for hunting and recreational land, serving the same high-net-worth outdoorsmen demographic that Triple J courts for premium upland hunts and corporate retreats.
• Pheasants Forever: Conservation organization focused on pheasant habitat and upland hunting - directly aligned with Triple J's pheasant/chukar preserve operations. Highly relevant ecosystem participant connecting land stewardship with upland hunting customers.

Direct peers

• Orvis Sandanona Shooting Grounds: Orvis's premier sporting clays and shooting facility in upstate New York, offering clay courses, lessons, and hosted shooting experiences comparable to Triple J's 5-course shooting sports complex. Both monetize outdoor shooting sports as a destination experience with associated hospitality services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wix
• Facebookfacebook.com/woodfirelodge
• Instagraminstagram.com/wix
• LinkedInlinkedin.com/company/triple-j-wing-and-clay-woodfire-lodge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple J Wing and Clay/Woodfire Lodge