Trivselsleder AS

What Trivselsleder AS does

Trivselsleder AS is a privately held Norwegian company founded in 2009 by Kjartan Eide, headquartered in Lillestrøm with an Oslo legal address (organization number 995 914 859). It operates the Trivselsprogrammet, a school well-being and inclusion program described as Scandinavia's largest of its kind, serving approximately 1,400 primary and lower secondary schools across Norway, Sweden, and Iceland. The program trains student well-being leaders (trivselsledere, typically aged 10-16) to run organized play during breaks, supported by a twice-yearly in-person training course (lekekurs) cycle that reaches around 35,000 student leaders each autumn across roughly 150 courses.

The company's core product is a web-based member platform at trivselsleder.no containing a password-protected document bank, an activity database of approximately 700 games, roughly 250 Aktiv læring teaching sequences mapped to curriculum competency goals, around 100 Move it active-break activities, the TL-hjul planning tool, and the Kulturkortet (Culture Card) ordering system. Sub-product brands include the Trivselsboka workbook series (seven grade-specific books sold as class sets at 149 NOK per book), TL-dans (34 dances per semester), TL Julekalender (annual advent calendar), and Utfordringer (physical challenges). The firm maintains government partnerships with Utdanningsdirektoratet, Kunnskapsdepartementet, and Barne- og likestillingsdepartementet via the co-developed anti-bullying initiative 'Kjetil og Kjartans tips mot mobbing'.

Trivselsleder AS generates revenue primarily through annual school membership subscriptions (priced privately via five regional managers covering all Norwegian county clusters), Trivselsboka workbook sales, and equipment-package referrals routed through the third-party vendor klubben.no. Distribution combines a five-person regional manager field force, self-serve web inquiries funneled into a free 30-minute digital presentation, scheduled webinars, approximately 150 in-person training courses per autumn, and Instagram/social media for top-of-funnel awareness. The company is bootstrapped with no disclosed external investors, employs 11 people, and operates without a public API or disclosed AI capabilities.

Name

Trivselsleder AS

Legal name

Trivselsleder AS

Website

https://trivselsleder.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trivselsleder AS operates Scandinavia's largest school well-being and inclusion program, serving approximately 1,400 primary and lower secondary schools across Norway, Sweden, and Iceland through subscriptions, a curated digital content platform, twice-yearly in-person training courses, and complementary sub-products such as Trivselsboka and Kulturkortet.

Ownership category

akta.pro rank

Product category

School Wellness and Inclusion Programs

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• School wellness program
• Anti-bullying education
• Student well-being leaders
• Physical activity curriculum
• Inclusive school programs

Headquarters

HQ city

Lillestrøm

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Membership/Subscription: Schools pay to participate in the Trivselsprogrammet. The membership includes access to the digital platform, two annual training courses per year for student well-being leaders, networking events, webinars, and a starter kit. Regional managers in each area manage customer relationships and renewal.
2. Trivselsboka Sales: Physical workbooks sold to schools as class sets. Seven unique books are available, one per grade level of primary school. Sold with a minimum order of 10 books. Each student receives their own personal book plus one teacher guide per class.
3. Equipment Packages: Small and large equipment packages (lekekurspakker) sold to schools to enable the activities learned at training courses. Ordered through a third-party vendor (klubben.no).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trivselsleder AS operates the Trivselsprogrammet, a school membership program in which primary and lower secondary schools pay a recurring fee to receive a digital content platform, twice-yearly in-person training courses for student well-being leaders, networking events, webinars, regional manager support, and physical workbook class sets (Trivselsboka). The program trains students aged 10-16 to lead organized, inclusive play during school breaks and provides teachers with curriculum-linked active learning resources. Revenue is generated through school subscriptions plus sales of physical Trivselsboka class sets and partner-sourced equipment packages.

Product overview

Trivselsleder AS offers Trivselsprogrammet as its core product, Scandinavia's largest school wellness and anti-bullying program used by over 1,400 schools. The platform consists of multiple integrated modules: Aktiv læring (teaching plans combining physical activity with curriculum), Move it (classroom activity breaks), TL-dans (dance routines), Kulturkortet (cultural discount card), Trivselsboka (social competence workbooks), and Lekekurs (play courses). Member schools also receive access to digital resources including approximately 700 games, 100 Move it activities, and 250 teaching plans through the password-protected portal, plus seasonal offerings like the TL Julekalender and physical challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Trivselsleder (TL): The main program brand for inclusive well-being leaders in schools.
• Aktiv læring
• Move it
• Trivselsboka
• Kulturkortet
• TL-dans
• TL Julekalender

Products and services

• Trivselsprogrammet The company's core school membership program that trains student well-being leaders (TL) aged 10-16 to lead organized, inclusive activity during breaks and creates a safer primary/lower secondary school environment. Member schools gain access to the digital platform, in-person training courses, regional manager support, webinars, networking events, and a starter kit.
• Trivselsboka Class-set workbooks (seven grade-specific titles, one per grade of primary school) containing tasks and activities that develop students' social competence and create an active, inclusive learning environment. Sold per book (149 NOK) with a 10-book minimum order; each student receives a personal book plus a teacher guide per class.
• Lekekurs (play and activity courses) In-person training courses where student well-being leaders from member schools learn new games and activities that they then run during school breaks. Conducted at venues across Norway and used as a key engagement and program-value touchpoint.
• Kulturkortet (Culture Card) Discount and free-admission card for student well-being leaders, redeemable at partner cultural venues (sports venues, theaters, cinemas, bowling halls, and similar establishments), designed as ongoing motivation for their well-being work.
• Webinarer og erfaringsutveksling (Webinars and experience-sharing sessions) Scheduled digital webinars and experience-sharing sessions for prospective and existing member schools, covering program start-up, TL resources, and integration into SFO/AKS after-school care.

Quantifiable outcome

• Research cited: physical activity positively affects academic results, especially in mathematics, reading, and writing (Pedersen et al. 2016)
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Utdanningsdirektoratet (Norwegian Directorate for Education and Training)coreStrategic or Co-development PartnerUtdanningsdirektoratet collaborated with Kjartan Edie and Trivselsleder in developing 'Kjetil og Kjartans tips mot mobbing' (Kjetil and Kjartan's tips against bullying), alongside other anti-bullying researchers and government departments. This collaboration aligns the Trivselsprogrammet with national educational policy.
• Kunnskapsdepartementet (Ministry of Education and Research)coreStrategic or Co-development PartnerPartnered in the development of the anti-bullying program 'Kjetil og Kjartans tips mot mobbing', which was co-developed with mobbeforskere (anti-bullying researchers), Utdanningsdirektoratet, and Barne- og likestillingsdepartementet (Ministry of Children and Equality).
• Cultural actors (Kulturkortet partners)minorGTM or Marketing PartnerCultural actors/venues provide discounts or free entry to student well-being leaders who hold a Kulturkortet (Culture Card). The card is valid for students up to age 16. The Kulturkortet is distributed to student leaders through the program and offers ongoing motivation for their well-being work. Partners include sports venues, theaters, cinemas, bowling halls, and similar cultural establishments.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mental Helse Ungdom: Norwegian youth mental health organization running school-based peer-support and awareness programs across Norway. Comparable as a Norwegian K-12 well-being/mental-health initiative, but operating as a nonprofit advocacy organization rather than a curriculum/content subscription provider like Trivselsleder.

Emerging players

• Panorama Education: US-based K-12 platform combining SEL, student success, and MTSS/behavior tracking tools for schools. Comparable to Trivselsleder on the SEL and well-being intervention dimension, though it competes on technology/data depth rather than content library breadth.

Direct peers

• PATHS Program: SEL curriculum for K-6 developed by Channing-Bete, providing structured lessons on emotional understanding, self-control, and interpersonal problem-solving. Comparable to Trivselsleder's Aktiv læring curriculum-mapped teaching sequences and Trivselsboka social competence modules.
• Second Step: Committee for Children's flagship SEL curriculum for K-8, used by tens of thousands of schools globally. Second Step is directly comparable to Trivselsleder on the social-emotional learning dimension, though it does not specialize in student-led break-time activities.
• KiVa: Finnish-developed whole-school anti-bullying program operating across Nordic countries and exported internationally. KiVa is the closest functional peer to Trivselsleder: both deliver K-12 anti-bullying/inclusion curricula to schools via structured lesson content, teacher materials, and student activities, and both compete for Nordic education budgets.
• Olweus Bullying Prevention Program: Originated by Norwegian researcher Dan Olweus at the University of Bergen, now housed at Clemson University, the Olweus Program is a K-12 anti-bullying curriculum widely adopted internationally. It is the canonical competitor to Trivselsleder in the Scandinavian school well-being space, sharing Norwegian roots and targeting the same inclusion outcomes.
• Lions Quest: Lions Clubs International's K-12 life-skills and prevention education program covering SEL, anti-bullying, substance abuse prevention, and citizenship. Comparable to Trivselsleder as a globally distributed, school-membership-based well-being curriculum provider.
• Incredible Years: Evidence-based parenting, classroom, and child SEL programs developed by Carolyn Webster-Stratton. Comparable to Trivselsleder in targeting social-emotional development and behavioral outcomes in K-12 settings, with structured lesson content delivered through schools.

Broad incumbents

• Committee for Children: Seattle-based nonprofit and parent organization of Second Step, offering a broader portfolio of child safety, SEL, and well-being curricula. Comparable to Trivselsleder as an established K-12 well-being curriculum organization with comparable content-depth and school-distribution model.

Others

• Redd Barna (Save the Children Norway): Norwegian affiliate of Save the Children International running school-based child rights, anti-bullying, and inclusion programs in partnership with Norwegian schools. Comparable as a Norwegian K-12 child well-being program stakeholder, though Redd Barna operates as an advocacy nonprofit rather than a subscription-based content provider.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trivselsleder_tl
• LinkedInlinkedin.com/company/trivselsleder-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trivselsleder AS