What Troa Librerías does

Troa Librerías (legal name: SA DE DISTRIBUCION EDICION Y LIBRERIAS, also operating as DELSA) is a Madrid-based Spanish bookstore chain founded in 1951, operating 11 physical stores across 8 cities (Madrid, Pamplona, Granada, Zaragoza, San Sebastián, Getxo, Girona, Barcelona) alongside the e-commerce platform troa.es. The company sells books across all major categories — narrative, history, religion, children's/young adult literature, sciences, law, humanities, and arts — plus adjacent retail lines including stationery, backpacks, globes, electronics, and party supplies. Its core differentiator is expert editorial curation, with 30,000+ book reviews produced by a team of professional reviewers, particularly rigorous for children's literature.

The business operates on three revenue streams led by B2C retail (one-time purchases of books and stationery, with approximately 5% standard discounts observed online), institutional library supply through the TROA Bibliotecas / DELSA division (bibliographic acquisition, cataloging, RFID tagging, periodicals subscriptions, and public procurement contracts for universities, public administration, museums, archives, and royal academies), and school textbook distribution through the TROA Colegios sub-brand. Distribution is omnichannel: 11 physical stores, national e-commerce delivery, and direct enterprise sales. The technology stack is a standard third-party e-commerce build (Trevenque Group) with no proprietary AI, APIs, or integrations disclosed; the company is WCAG 2.1 AA compliant, GDPR compliant, and SSL-secured. The company is a private S.A. with a stated headcount of 24 employees, no disclosed funding rounds, and no M&A activity.

Name

Troa Librerías

Legal name

SA DE DISTRIBUCION EDICION Y LIBRERIAS

Website

https://troa.es

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Troa Librerías is a 75-year-old Spanish bookstore chain operating 11 physical stores across 8 cities and the e-commerce platform troa.es, selling curated books, stationery, and school supplies to individual consumers, plus institutional library supply services to universities, public administration, and museums through its TROA Bibliotecas division.

Ownership category

akta.pro rank

Product category

Retail Bookstore

NAICS

Book Publishers (513130), Book Retailers and News Dealers (4592), Office Supplies and Stationery Retailers (459410)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

akta.pro secondary industries

Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC), Office, School & Business Supplies Marketplaces (CRAFABAM), Religious & Specialty Publishing Distribution (CRAOALAD)

Keywords

• Retail bookstore
• Online bookshop
• Library supply services
• Stationery products
• Educational book distribution

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Book and media retail: Troa Librerías generates revenue through the retail sale of books (narrative, fiction, non-fiction, children's and youth literature, academic titles) and related products including stationery, gifts, bags, office supplies, school accessories, electronics, and maps/globes. Sales are conducted both online (e-commerce) and through physical bookstore locations across Spain.
2. Library and institutional services (TROA Bibliotecas / DELSA): Through its TROA Bibliotecas (DELSA) division, Troa provides library supply services to educational institutions, universities, public administration, museums, archives, and foundations. Services include book acquisition, periodicals subscriptions, cataloging, and technical processing for bibliographic collections. Revenue is generated through public procurement (concursos públicos) and direct institutional contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Troa Librerías sells books (narrative, fiction, non-fiction, children's and youth literature, religion, sciences, humanities, law, economics, and arts), as well as stationery, gifts, backpacks, globes, electronics, and party supplies through 11 physical bookstores across Spain and an e-commerce platform at troa.es. The company also operates a specialized institutional division, TROA Bibliotecas (DELSA), which provides bibliographic supply, cataloging, RFID tagging, periodicals subscription management, and library management services to schools, universities, museums, archives, public administration, and corporate clients via direct contracts and public procurement.

Product overview

TROA Librerías operates as a chain of generalist bookstores specializing in narrative, thought, and children's and young adult literature. The company offers a multi-channel retail platform combining physical bookstores across Spain with an online e-commerce store. The core product is the online bookstore (TROA Librerías Online) which sells books across all major categories including literature, history, religion, sciences, humanities, arts, and children's books. Supporting product lines include Papelería y Regalos (stationery and gifts) with sub-categories for backpacks, globes, electronics, and party supplies. Additional services include TROA Bibliotecas (library supply services), TROA Colegios (school services), and a loyalty program (Tarjeta de puntos). The company, operating under DELSA, has been in business since 1951 and serves both individual customers and institutional clients including libraries, universities, and schools.

Differentiator

Problem solved

Functional benefit

Brands

• TROA Colegios: Educational center services platform for textbooks and school library management
• TROA Bibliotecas

Products and services

• TROA Librerías Online (E-commerce Bookstore) Full online bookstore at troa.es selling books across narrative, history, religion, sciences, law, economics, humanities, arts, literature, and children's and youth categories, alongside stationery, gifts, backpacks, globes, electronics, and party supplies, with home delivery across Spain, account management, and loyalty points integration.
• Troa Physical Bookstore Chain Network of 11 physical bookstores across 8 Spanish cities (Madrid, Pamplona, Granada, Zaragoza, San Sebastián, Getxo, Girona, Barcelona) offering curated book selection, expert librarian advice, stationery, school supplies, and cultural events.
• TROA Bibliotecas / DELSA Institutional Library Services Specialized services for libraries and documentation centers including book acquisition, periodicals subscription management, bibliographic selection assistance, cataloging, RFID tagging, barcode application, and automatic new title updates. Serves specialized and research libraries, university libraries, public administration, museums, royal academies, archives, foundations, banks, and companies, delivered via public procurement (concursos públicos) and direct institutional contracts.
• TROA Colegios (School Textbook and Library Services) Educational center services platform for distributing textbooks and managing school library collections for educational institutions, addressing curriculum-specific textbook supply and reading promotion programs in schools.

Quantifiable outcome

• More than 80,000 new book titles published annually in Spain, underscoring the need for expert curation services that Troa provides.
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Trevenque GroupminorImplementation/ SI/ Consulting PartnerTrevenque Group (editorial.trevenque.es) is credited as the developer of the Troa Librerías e-commerce website (web platform). They developed and maintain the web store infrastructure for troa.es.
• Ayuntamiento de MadridminorOthersThe Madrid City Council has provided financial support/aid for Troa's reading promotion activities, indicating a cultural patronage relationship.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Casa del Libro: Spain's largest bookstore chain, operating both physical stores across major Spanish cities and a major e-commerce platform. Directly comparable to Troa across book assortment, omnichannel retail, stationery add-ons, and Spanish-language market focus.
• Abacus Cooperativa: Catalan cooperative bookstore chain with physical stores and e-commerce, focused on books, education, and cultural content. Comparable to Troa on physical-and-online book retail model and Spanish regional presence, with strong educational orientation.
• FNAC Spain: Major Spanish retailer of books, music, electronics, and gifts with both physical megastores and a strong e-commerce channel. Competes head-to-head with Troa in books, stationery, electronics accessories, and gift categories.
• Librerías Picasso: Independent Spanish bookstore chain with multiple physical locations and an online store, focusing on general and educational books. Comparable regional Spanish bookstore chain competing in similar mid-tier cities.
• La Central (Librerías La Central): Spanish cultural bookstore chain with curated selections, in-store cultural events, and physical stores in major cities. Closely comparable to Troa on the curated, event-driven cultural bookstore model.

Regional players

• Bertrand (Bertrand Librerías): One of the oldest bookstore chains in the Iberian Peninsula, headquartered in Portugal with a smaller Spanish footprint. Comparable as a heritage bookstore operator with physical retail and e-commerce, though its primary market is Portugal.

Others

• Santillana (Loqueleo / Comercio Electrónico): Major Spanish-language educational publisher with direct-to-school and institutional distribution channels. Comparable to Troa through TROA Colegios and institutional supply relationships, though operating primarily as a publisher rather than a retailer.

Broad incumbents

• Amazon Spain: The dominant online book and general merchandise retailer in Spain. Sets the benchmark for pricing, selection, and delivery speed that Troa's e-commerce platform must compete against; a broad incumbent rather than a bookstore specialist.
• El Corte Inglés (book and stationery departments): Spain's leading department store chain, with deep book, stationery, school supply, and gift assortments. Overlaps with Troa on consumer book retail, back-to-school, and gifting, but as part of a much broader retail portfolio.

Emerging players

• Tagus (Casa del Libro's reading subscription service): Spanish-language e-book subscription service operated within the Spanish publishing ecosystem. Comparable to Troa's online book retail and digital reading focus, though as a subscription-first model rather than retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/troa-librer%C3%ADas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troa Librerías