Trois-Rivières Chevrolet Buick GMC Cadillac Inc.

What Trois-Rivières Chevrolet Buick GMC Cadillac Inc. does

Trois-Rivières Chevrolet Buick GMC Cadillac Inc. is a privately held, single-rooftop General Motors authorized franchise dealership incorporated in Quebec, Canada, operating from 4201 Gene H Kruger in Trois-Rivières under the trade name Trois-Rivières Chevrolet Buick GMC (with a related Cadillac storefront at trcadillac.com). The firm retails new Chevrolet, GMC, Buick, and Cadillac vehicles — including a full EV lineup (Chevrolet Silverado EV, Blazer EV, Equinox EV, Bolt; GMC HUMMER EV Pickup/SUV, Sierra EV) and commercial offerings (BrightDrop electric vans) — alongside certified pre-owned and used inventory (15 used, 14 GM Certified pre-owned units, 341 new units listed at the time of capture). The dealership is small, with a reported headcount of 9, indicating an owner-operator operating model.

The underlying technology stack is a standard dealer website platform provided by D2C Media, delivering online inventory browsing, a vehicle configuration and pricing tool with payment calculators, financing applications, service scheduling, and Carfax history retrieval. Customer-facing integrations include OnStar connected services and GM Financial financing products; data protection is overseen by a designated Data Protection Officer (Marie-Josée Laferté). The firm carries no patents, no proprietary technology, and no AI or ML capabilities.

Revenue is generated across four streams: (1) new and used vehicle sales via margin on wholesale-to-retail spread, (2) GM Certified Service repairs and parts, (3) F&I commissions on financing arranged through GM Financial and partner institutions (sample terms: 84 months at 4.99%), and (4) trade-in acquisition for resale. The customer base is split between individual consumer buyers (sedans, SUVs, trucks, EVs) and a secondary commercial/business segment for fleet and work vehicles, served through a regional physical dealership and a single-country online sales channel. All revenue figures are undisclosed and the company has no equity investors, parent entity, M&A history, or public listing.

Name

Trois-Rivières Chevrolet Buick GMC Cadillac Inc.

Legal name

Trois-Rivières Chevrolet Buick GMC Cadillac Inc.

Website

https://troisriviereschevrolet.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Trois-Rivières Chevrolet Buick GMC Cadillac Inc. is a single-rooftop, privately held GM authorized franchise dealership in Trois-Rivières, Quebec, retailing new and certified pre-owned Chevrolet, GMC, Buick, and Cadillac vehicles (including EVs and BrightDrop commercial vans), along with GM Certified Service, parts, and GM Financial-backed financing for individual consumers and small commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chevrolet, GMC, Buick, and Cadillac vehicles along with used vehicles. Revenue generated from the margin between wholesale acquisition cost and retail sale price.
2. Service and Parts: GM Certified service department providing vehicle maintenance, repairs, and genuine parts and accessories sales.
3. Financing and Insurance: Arrangement of vehicle financing through financial institutions and offering of insurance products, generating commissions.
4. Trade-in Vehicle Acquisition: Acquisition of customer trade-in vehicles for resale through certified pre-owned or used inventory programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Trois-Rivières Chevrolet Buick GMC Cadillac Inc. is an authorized General Motors multi-brand dealership selling new and pre-owned Chevrolet, GMC, Buick, and Cadillac vehicles, including internal combustion, hybrid, and electric models. The dealership provides GM Certified Service for vehicle maintenance and repairs using genuine GM parts, arranges vehicle financing through financial partners, and offers genuine parts and accessories sales to retail and commercial customers in the Trois-Rivières, Quebec region.

Product overview

Trois-Rivières Chevrolet Buick GMC is a multi-brand automobile dealership offering new and pre-owned vehicles from Chevrolet, GMC, and Buick brands. The portfolio includes SUVs (Equinox, Traverse, Blazer, Terrain, Yukon, Enclave), trucks (Silverado, Sierra, Colorado, Canyon), sports cars (Corvette), electric vehicles (Silverado EV, Sierra EV, HUMMER EV, Blazer EV, Equinox EV, Bolt), hybrid vehicles (Corvette Hybrid), convertibles (Corvette Convertible), and commercial vehicles (Express, Savana, BrightDrop). The company provides related services including GM-certified vehicle maintenance, financing, and parts & accessories sales.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles New Chevrolet automobiles and light trucks including SUVs (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500/2500HD/3500HD, Silverado EV), sports cars (Corvette), electric vehicles (Bolt, Equinox EV, Blazer EV, Silverado EV), hybrids (Corvette Hybrid), and convertibles (Corvette Convertible). Targeted at individual consumers and commercial buyers.
• New GMC Vehicles New GMC SUVs (Terrain, Acadia, Yukon, Yukon XL), trucks (Canyon, Sierra 1500/2500HD/3500HD, Sierra EV), and electric vehicles (HUMMER EV Pickup, HUMMER EV SUV). Targeted at individual consumers and commercial buyers seeking premium trucks and SUVs.
• New Buick Vehicles New Buick SUVs and crossovers including Envista, Encore GX, Envision, and Enclave. Targeted at individual consumers and families seeking crossover SUVs.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from Chevrolet, GMC, Buick, and other brands, including a GM Certified Pre-Owned program with warranty coverage and inspection standards. Approximately 15 pre-owned units and 14 GM Certified Pre-Owned vehicles in inventory. Targeted at value-conscious individual consumers.
• GM Certified Service Factory-certified vehicle maintenance and repair services for GM vehicles using genuine GM parts and accessories, with warranty support. Provided by factory-trained technicians. Targeted at existing GM vehicle owners in the Trois-Rivières region.
• Vehicle Financing Services Automotive financing and credit services arranged through GM Financial and partner financial institutions to help customers purchase vehicles, with terms up to 84 months at 4.99% interest rate. Targeted at individual consumers and commercial buyers purchasing vehicles.
• Genuine Parts and Accessories Genuine GM parts and accessories sales for vehicle maintenance, repair, and customization. Targeted at GM vehicle owners requiring OEM parts.
• Commercial and Fleet Vehicles Commercial vehicles for fleet operations, deliveries, and work transportation including BrightDrop 400 and BrightDrop 600 electric commercial vans, Chevrolet Express cargo vans, and GMC Savana cargo vehicles. Targeted at local businesses and commercial fleet operators.

Quantifiable outcome

• GM Certified Pre-Owned vehicles with comprehensive warranty coverage and inspection standards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized GM dealer franchise representing the full lineup of Chevrolet, GMC, Buick, and Cadillac vehicles. Operates under GM dealer agreement with access to GM certified service training, genuine parts supply, and GM financing programs.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Others

• CarGurus Canada: Canadian online automotive marketplace where the dealership lists inventory. Adjacent ecosystem participant rather than a competitor — shapes buyer discovery and pricing transparency that compresses dealership front-end margins.

Broad incumbents

• Sonic Automotive: US franchised dealer group with EchoPark used-vehicle stand-alone stores. Comparable in franchised new-car operations plus an integrated used-vehicle strategy, mirroring the subject's trade-in / certified pre-owned program.
• Group 1 Automotive: US/UK franchised automotive retailer with similar revenue mix across new vehicles, used vehicles, F&I, and service. Comparable in franchise-dealer economics and OEM relationships, though operating at much larger scale.
• AutoNation Inc. Largest US franchised auto retailer with nationwide stores and used-vehicle centers. Comparable in store-level operating model (new + used + F&I + service) though operating at vastly larger scale and US-only.
• Asbury Automotive Group: US franchised dealer group with multi-brand stores and a Clicklane digital retail platform. Comparable in traditional franchised retail combined with digital tooling — directly mirrors the subject's online configurator and financing approach.
• Lithia Motors: US-based franchised dealer group with aggressive acquisition strategy and a broad brand portfolio. Comparable in multi-brand franchise retailing and digital sales platform investments; differs by scale and US footprint.

Direct peers

• Groupe Park Avenue: Major Quebec-based franchised dealer group operating multiple GM and import brand stores across the province. Directly comparable as a regional multi-brand Canadian new-car retailer competing in overlapping Quebec catchments.
• Dilawri Group: One of Canada's largest privately held automotive groups, operating franchised dealerships across multiple provinces including GM brands. Comparable as a multi-store Canadian GM franchise operator with similar service-and-parts revenue mix.
• AutoCanada Inc. TSX-listed Canadian dealer group operating a nationwide network of franchised new- and used-vehicle dealerships. Closest publicly traded Canadian comp for a multi-brand GM dealership business model, with shared exposure to Canadian consumer auto demand and OEM franchise economics.
• Holman Automotive: Large North American automotive group with franchised dealerships and fleet services in Canada. Comparable as a diversified franchise dealer with both consumer retail and commercial/fleet exposure, similar to the BrightDrop commercial angle of the subject.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trois-Rivières Chevrolet Buick GMC Cadillac Inc.