Troost Hoveniers

What Troost Hoveniers does

Troost Hoveniers is a family-owned landscaping and garden design company founded in 1980 and headquartered in Rijssen, Netherlands. The firm delivers end-to-end outdoor space services — custom garden design (with professional 2D and 3D visualizations, planting plans, lighting plans, and material proposals), full garden installation (paving, planting, lawns, irrigation, swimming pools, prefab garden rooms, decks, terraces), and ongoing garden maintenance — to private homeowners, businesses, healthcare institutions, municipalities, and new-build developers across the Twente region and surrounding areas. Additional offerings include ground work supported by a complete and modern machinery fleet, commercial and municipal green space management, and site furnishing for residential developments.

The business operates a direct-to-customer sales model with free introductory consultations, followed by customized design proposals and quotes. Garden design is productized with publicly disclosed tiered unit pricing of €695 (up to 100 m²), €1,250 (up to 500 m²), and €1,950 (up to 1,000 m²); larger plots and 3D design are priced on request. Installation is project-based and quote-driven; maintenance is offered on subscription, semi-annual, or on-demand cadences. Revenue therefore derives from three streams: one-time design fees, project-based installation services, and recurring maintenance contracts, supplemented by ground work and commercial green services.

Delivery is executed by an in-house team of designers, gardeners, carpenters, and pavers, supplemented by fixed specialist partners for pools, earthworks, and irrigation. Distribution is anchored by channel partnerships with regional construction developers — Vastbouw, Nijhuis, Hegeman Bouwgroep, TS Bouw & Vastgoed, Ten Brinke, and Roosdom Tweehuizen — that supply a steady flow of new-build garden installation work. Marketing is conducted through Instagram, Facebook, Pinterest, and a categorized website portfolio, with bottom-of-funnel conversion driven by direct consultation referrals. The company is privately held with no external investors, parent entity, or public listing, and operates with no disclosed AI/ML capabilities.

Name

Troost Hoveniers

Legal name

Troost Hoveniers

Website

https://troosthoveniers.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Troost Hoveniers is a family-owned Dutch landscaping firm (founded 1980, Rijssen) providing custom garden design, full installation, and recurring maintenance to private homeowners, construction developers, businesses, and institutions across the Twente region.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Garden design services
• Landscape installation
• Garden maintenance
• Hardscape construction
• Outdoor living design

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Garden Design Services: Custom garden design services provided as a separate offering, with pricing based on garden size (100m2, 500m2, 1000m2 tiers). Includes 2D designs, planting plans, lighting plans, and material proposals.
2. Garden Installation: Installation of gardens based on custom designs. Work includes paving, planting, lawn installation, earthwork, garden irrigation, and swimming pool or terrace installation. They work with their own gardeners, carpenters, and pavers plus fixed partners.
3. Garden Maintenance: Ongoing garden maintenance services offered on regular basis, semi-annually, or on-demand. Includes seasonal services like spring preparation, summer pruning, and autumn maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Troost Hoveniers designs, installs, and maintains custom gardens for residential and commercial clients in the Twente region of the Netherlands. Services span professional garden design with 2D and 3D visualizations, complete garden installation including paving, planting, irrigation, pools, terraces and decks, and ongoing seasonal or scheduled maintenance. Additional offerings include earthworks via a modern machinery fleet, commercial and municipal green space management, and site furnishing for residential developments and parks.

Product overview

Troost Hoveniers is a family-owned landscaping company with over 40 years of experience offering a comprehensive range of garden services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core services include Tuinontwerp (garden design with 2D/3D visualizations, planting plans, and lighting plans), Tuinaanleg (full garden installation including pools, terraces, and decks), and Tuinaanleg (garden maintenance with seasonal care options). Additional services include Grondwerken (ground work with modern machinery), Zakelijk Groen (commercial green management), and Terreininrichting (site furnishing for residential areas and parks). The company serves private clients, businesses, healthcare institutions, and municipalities from their base in Rijssen, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinontwerp (Garden Design) Professional garden design services including 2D and 3D visualizations, planting plans, lighting plans, and material proposals tailored to client preferences, seasonal considerations, and property architecture. Priced by tier based on garden size.
• Tuinaanleg (Garden Installation) Complete garden installation services including planting, paving, lawn installation, earthwork, garden irrigation, soil improvement, and installation of pools, prefab garden rooms, decks, and terraces. Executed by in-house gardeners, carpenters, and pavers plus fixed specialist partners.
• Tuinonderhoud (Garden Maintenance) Ongoing garden maintenance services offered on a regular monthly basis, semi-annually, or on-demand. Includes seasonal care such as spring preparation, summer pruning, and autumn maintenance, plus annual pruning and maintenance sessions.
• Grondwerken (Ground Work) Earthwork services utilizing a complete and modern machinery fleet for various ground operations.
• Zakelijk Groen (Business Green) Public and commercial green space management services for businesses and municipal institutions, covering design, installation, and maintenance of corporate gardens, business parks, and office exteriors.
• Terreininrichting (Site Furnishing) Design and execution of furnishing plans for new construction residential areas, gardens, or parks, including fencing, hedges, trees, and semi-paving or paving.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VastbouwcoreChannel Partner/ Reseller/ DistributorConstruction company for whom Troost Hoveniers provides garden design and installation services as part of new build projects.
• NijhuiscoreChannel Partner/ Reseller/ DistributorConstruction partner receiving garden installation services for residential and commercial projects.
• Hegeman BouwgroepcoreChannel Partner/ Reseller/ DistributorConstruction group utilizing Troost Hoveniers' garden services for their building projects.
• TS Bouw & VastgoedcoreChannel Partner/ Reseller/ DistributorReal estate developer partner for garden design and installation services.
• Roosdom TweehuizencoreChannel Partner/ Reseller/ DistributorHealthcare property developer for whom Troost Hoveniers provides garden services.
• BuitenZincoreStrategic or Co-development PartnerStrategic partner in garden design and installation. Collaboration on specific projects such as the 'Dynamiek-samenhang' residential garden project.
• Ten BrinkeminorStrategic or Co-development PartnerConstruction and development partner for garden projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Koninklijke Ginkel Groep: Long-established Dutch landscaping and grounds maintenance firm serving municipalities, utilities, and commercial clients across the Netherlands. Comparable in core landscaping capabilities but materially larger and more institutional in customer mix.
• Idverde Nederland: Dutch arm of Idverde, one of Europe's largest landscape services groups, providing grounds maintenance and landscape construction across public and commercial segments. Comparable scope but operates at pan-European scale rather than local Twente focus.
• BTL Groep: Dutch green services and landscaping group active in design, construction, and maintenance of public and commercial green spaces. Overlaps with Troost Hoveniers on installation and maintenance but serves a broader, more institutional portfolio.

Direct peers

• Coppelmans: Established Dutch garden center chain that also offers garden design and landscaping services across multiple branches in the Netherlands. Directly comparable as a Dutch residential garden design and installation provider, though operating at larger scale through retail.
• Donkergroen: Dutch green services company offering garden design, installation, and maintenance to residential, commercial, and public-sector clients. Closely comparable service mix to Troost Hoveniers including seasonal maintenance offerings.

Others

• Intratuin: Largest Dutch garden center retail chain, providing plants, garden supplies, and increasingly design and landscaping referral services. Adjacent rather than directly competitive; shares the end homeowner customer and the broader Dutch outdoor living category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TroostHoveniers
• Instagraminstagram.com/troosthoveniers
• Pinterestnl.pinterest.com/troosthoveniers
• LinkedInlinkedin.com/company/troost-hoveniers-rijssen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troost Hoveniers