Tropical World

What Tropical World does

Tropical World Srl is an Italian e-commerce specialty retailer headquartered in Vergiate (Varese), operating exclusively through the tropicalworld.it online store to serve customers across Italy. The company's core proposition is a niche, high-depth catalog of ornithology products — including species-specific bird food (seed mixes, extruded formulas, hand-feeding pastes, specialty ranges for parrots, canaries, lorikeets, lories, and raptors), cages, outdoor aviaries (including custom-built modular and panel designs), wooden nests, breeding equipment (incubators, climate chambers, light programmers, sprouting machines), toys, supplements, and care/hygiene products — distributed as an authorized reseller of multiple premium international brands (Versele Laga, Psittacus, Zupreem, Harrison's, Manitoba, Avifun, FIEM, Novital, Parrot Tribe, Bird Space Project, Askio Nature). Beyond core bird-keeping, the assortment has been extended into adjacent animal categories — poultry, rodents, reptiles, fish, mammals, and dogs/cats — and the company carries a non-pet sub-brand, 'Bees & Love', a natural cosmetics line.

The business operates a dual B2C/B2B motion: a public storefront for hobbyists and professionals, plus a separate B2B login for resellers and breeders. Orders are fulfilled via courier with a 72-hour domestic delivery guarantee, and may be placed through the website, email, or WhatsApp. Payment options include PayPal, credit card, bank transfer, cash on delivery, and Klarna installment plans (3 or 12 interest-free installments). A loyalty program (Tropical Card) rewards repeat purchases, and the marketing mix is built on organic SEO, email newsletters, social media, a blog, and referral traffic from brand-partner websites. The company employs 34 people, holds no disclosed patents, and has made no public funding, M&A, or expansion announcements; revenue is not publicly disclosed. The competitive position is anchored on founder/staff ornithology expertise, niche assortment depth, and a trusted reputation (93/100 average rating across 8,033 reviews) within the Italian bird-keeping community.

Name

Tropical World

Legal name

Tropical World Srl

Website

https://tropicalworld.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tropical World is an Italian niche e-commerce retailer (tropicalworld.it) specializing in bird-care products — including species-specific feeds, cages, aviaries, breeding equipment, and accessories — serving hobbyists, professional breeders, and B2B resellers across Italy under its Tropical World Srl entity.

Ownership category

akta.pro rank

Product category

Bird & Pet Supplies Retail

NAICS

Other Specialty Food Retailers (44529), Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Bird Supplies Retail (CRALAHAK)

Keywords

• Bird supplies retail
• Ornithology products
• Pet supplies ecommerce
• Aviculture equipment
• Bird care products

Headquarters

HQ city

Vergiate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct online sales of pet supplies (bird food, cages, accessories, and related products) to B2C consumers and B2B resellers/professionals across Italy. One-time transaction model for individual products, with a loyalty points system (Tropical Card) that rewards repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tropical World is an Italian online retailer selling bird supplies (cages, aviaries, nests, food, breeding equipment, supplements, accessories, toys, and care products) as well as adjacent pet categories (poultry, rodents, reptiles, fish, dogs, cats) and a Bees & Love natural cosmetics line. The company distributes premium third-party brands (Psittacus, Zupreem, Harrison's, Versele Laga, Avifun, Manitoba, FIEM, Novital, Parrot Tribe, Bird Space Project) and also produces custom outdoor aviaries.

Product overview

Tropical World is an Italian e-commerce retailer specializing in ornithology products, offering a comprehensive online marketplace for bird enthusiasts and professionals. The product portfolio centers on two core categories: (1) Bird products including cages (various sizes from small birds to large parrots), outdoor aviaries, wooden nests, specialized parrot accessories, bird toys, feeding accessories, breeding equipment (incubators, climate chambers, lighting), and health/supplements; and (2) Adjacent pet categories covering poultry, rodents, reptiles, fish, mammals, and dogs/cats. The company also carries the 'Bees & Love' natural cosmetic line. Key third-party brands distributed include Avifun, Parrot Tribe, Versele Laga, Psittacus, Zupreem, Manitoba, Harrison's, Novital, Fiem, and Nutrena. The platform operates as a B2C and B2B online store with guaranteed 72-hour delivery across Italy, featuring a loyalty card program and installment payment options via Klarna.

Differentiator

Problem solved

Functional benefit

Brands

• Bees & Love: Natural cosmetics line including facial care, body care, hair care, functional cosmetics, apiculture line, and artisanal soaps

Products and services

• Bird Cages (Gabbie per Uccelli) Range of bird cages for small birds, parakeets, parrots, breeding, exhibition, breeding batteries, disposable cages, carriers, and cage stands, sold to hobbyists and professional breeders in Italy.
• Bird Food (Mangime) Complete bird feed offering covering seed mixes, extruded foods, Avifun Komplet, Uniko Feed, Unifeed, Lori and Lorikeet formulas, hand-feeding formulas, single seeds, soft foods, soft pearls, snacks, and wild bird food.
• Outdoor Aviaries (Voliere da Esterno) Custom and standard outdoor aviaries in square, rectangular, hexagonal, octagonal, and modular panel configurations, including indoor aviaries; designed for hobbyists and professional aviculture operators.
• Wooden Nests (Nidi di Legno) Wooden nests tailored by species for small exotics, budgies and forpus, agapornis, parakeets-conures, lorikeets, medium parrots, Amazons and greys, ara-cockatoos, toucans, and doves.
• Specialty Parrot Products (Speciale Pappagalli) Parrot-specific accessories including perches, harnesses, feeders and siphons, nail filing perches, transport bags, and UVA-UVB lamps.
• Bird Accessories (Accessori) General bird care accessories including feeders, baths, drinkers, perches, rings, nests, card holders, fibres and nest replacements, water systems, and hand-feeding tools.
• Bird Toys (Giochi per Volatili) Play items for birds including ropes, cotton pendants, wooden playstands, and parrot toys.
• Breeding Equipment (Attrezzature Allevamento) Professional breeding equipment including light programmers, cage paper, climate chambers, seed dust removers, air purifiers, incubators, sprouting machines, lighting, and photographic cameras.
• Care and Hygiene (Cura e Igiene) Bird health and hygiene products including disease prevention, disinfectants, anti-parasitics, rodenticides and insecticides, and cage bedding.
• Supplements (Integratori) Bird nutritional supplements including vitamins, fortifiers, colorants, minerals, and protein supplements.
• Wild Birds Products (Selvatici) Products for wild birds including food and nesting boxes/feeders.
• Books and Posters (Libri e Poster) Ornithology literature and decorative bird posters.
• Poultry Products (Avicoli) Products for poultry including chickens and hens (coops and enclosures, nest boxes for eggs, incubators, accessories, feed and grain) and ducks and geese.
• Rodent Supplies (Roditori) Supplies for rodents (hamsters, guinea pigs, etc.) including food, bedding/litter, and accessories.
• Reptile Products (Rettili) Products for reptiles including turtle and iguana food, lighting, accessories, substrates, heating equipment, and special incubators.
• Fish Products (Pesci) Fish food for cold water fish and pond fish.
• Mammal Products (Mammiferi) Products for mammals including carnivores, herbivores, and primates.
• Dogs and Cats Products (Cani e Gatti) Pet food and supplies for dogs and cats including Nutrena Dog and Nutrena Cat dry food and modular crate structures.
• Bees & Love Natural Cosmetics Natural cosmetic line including facial care, body care, hair care, functional cosmetics, apiculture line, and artisanal hexagonal natural soaps.

Quantifiable outcome

• 93/100 average customer satisfaction score from 8,033 reviews

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• AvifuncoreChannel Partner/ Reseller/ DistributorAvifun is an Italian brand of bird food and supplements. Tropical World is an authorized reseller of Avifun products including Competition Komplet, All-in-Fruit pastoncini, and specialized feeds. Products include Competition Parrot, Competition Lory, and Lory Pearls extruded foods.
• Parrot TribecoreChannel Partner/ Reseller/ DistributorParrot Tribe is a brand specializing in wooden nests for parrots and birds. Tropical World distributes their products including reinforced wooden nests for Aratinga, Poicephalus, African parrots, and medium-sized parrots.
• Bird Space ProjectcoreChannel Partner/ Reseller/ DistributorBird Space Project is a brand of indoor aviaries and cages. Tropical World sells their Voliera Alicante and other aviary products through the online store.
• FIEMcoreChannel Partner/ Reseller/ DistributorFIEM (Icubatrici) is an Italian manufacturer of incubators and climate chambers for birds and reptiles. Tropical World distributes their full range including CIOP ECO climate chamber (EUR 950), Jolly 25 transport climate chamber (EUR 480), and artificial weaning chambers.
• NovitalcoreChannel Partner/ Reseller/ DistributorNovital is an Italian manufacturer of poultry and bird incubators. Products sold by Tropical World include Covatutto 54 digital automatic incubator (EUR 565) with automatic egg turner for quail, pheasant, guinea fowl, duck, turkey, goose, chicken, and parrots.
• Versele LagacoreChannel Partner/ Reseller/ DistributorVersele Laga is a Belgian manufacturer of bird food and small animal products. Tropical World distributes their full range including Prestige Australian Parakeet Loro Parque Mix, Prestige African Parrot Loro Parque Mix, Nutribird G14 and B14, and reptile substrates.
• PsittacuscoreChannel Partner/ Reseller/ DistributorPsittacus is a Spanish brand specializing in extruded bird foods. Tropical World distributes Psittacus products including High Energy Maintenance, Parrot Breeding Multi-Species, Minor, and Lory Pearls formulas.
• ZupreemcoreChannel Partner/ Reseller/ DistributorZupreem is an American bird food brand known for FruitBlend and Essentials extruded formulas. Tropical World distributes their fruit, medium/large parrot, and natural parakeet formulas.
• Harrison's Bird FoodsminorChannel Partner/ Reseller/ DistributorHarrison's is a US-based organic bird food brand. Distributed by Tropical World as an authorized reseller.
• ManitobacoreChannel Partner/ Reseller/ DistributorManitoba is an Italian brand of bird seed mixes. Tropical World distributes their complete range including African Parrots 15kg, Big Parakeets Energy 15kg, All Parrots 15kg, and Neophema Parakeets 20kg.
• NutrenaminorChannel Partner/ Reseller/ DistributorNutrena is a brand of dry dog and cat food. Tropical World distributes Nutrena Dog and Nutrena Cat products.
• TyrolminorChannel Partner/ Reseller/ DistributorTyrol is a brand of bird cages and accessories. Tropical World sells Tyrol products including the Big Parrot cage (EUR 379) and cuttlefish bone holders.
• Askio NaturecoreChannel Partner/ Reseller/ DistributorAskio Nature is a brand of extruded bird foods. Tropical World distributes Askio Nature products including Small, Fruit & Vegetables, Protein, Energy, and Neopsitta Gourmet formulas for parakeets, cockatiels, conures, and large parrots.
• ChemifarmaminorChannel Partner/ Reseller/ DistributorChemifarma is a brand of phytotherapeutic products for birds. Tropical World distributes their product line including E-Uova supplement for egg-laying.
• Bees & LoveminorChannel Partner/ Reseller/ DistributorBees & Love is a natural cosmetics brand including beeswax-based products and artisanal soaps. Tropical World distributes the complete Bees & Love line including facial care, body care, hair care, and apiculture-inspired products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PetSmart: North America's largest specialty pet retailer combining physical stores with a strong online platform and broad assortment across species. Comparable as a multi-channel generalist pet retailer; relevant for assessing competitive pressure on specialist niche players.
• Arcaplanet: Italy's largest specialty pet retail chain with physical stores and a broad online assortment spanning dogs, cats, birds, fish, and small animals. Directly comparable as a multi-channel Italian pet retailer, though Arcaplanet operates a generalist model versus Tropical World's specialist bird focus.
• Chewy: US-leading online pet retailer offering food, supplies, and pharmacy across all pet categories with an extensive third-party brand catalog. Comparable as a scaled online pet retailer with a similar multi-brand, marketplace-like assortment, though operating at vastly larger scale in the US.
• Maxi Zoo Italia: European specialty pet retailer (part of Fressnapf Group) with an Italian online and store presence. Comparable as a multi-category pet retailer operating in the same Italian e-commerce market, but with a broader, generalist assortment and larger scale.
• Zooplus Italia: Europe's leading online pet retailer with a localized Italian storefront selling food, accessories, and supplies across all pet categories. Comparable as an Italian online-only pet retailer, though Zooplus operates a pan-European generalist model versus Tropical World's specialist bird focus.

Regional players

• Pajareras.es: Spanish online specialist in bird cages, food, and breeding equipment for canaries, parakeets, and exotic birds. Highly comparable as a bird-specialist e-commerce retailer with similar product taxonomy (cages, feed, supplements, breeding gear), but operating in Spain rather than Italy.
• Pajaritos y Más: Iberian online retailer specializing in bird supplies including food, cages, and accessories for canaries, parakeets, and exotic birds. Comparable as a regional bird-specialist e-commerce competitor with a similar niche positioning and product mix, operating in Spain rather than Italy.

Others

• Versele Laga: Belgian manufacturer of premium bird food and small animal nutrition brands (Prestige, Nutribird), one of Tropical World's most important supplier partners. Comparable as a key upstream supplier whose distribution strategy directly shapes Tropical World's assortment and margins.

Direct peers

• Northern Parrots: UK-based specialist online retailer focused on parrot and parrot keeper supplies, including food, cages, toys, and breeding equipment. Directly comparable as a bird-specialist e-commerce retailer with similar brand partnerships (e.g., Harrison's) and premium positioning, though serving the UK market.
• Scarletts Parrot Essentials: UK online specialist selling parrot food, cages, supplements, and accessories with a curated premium assortment similar to Tropical World's. Directly comparable as a specialist bird e-commerce retailer, though focused exclusively on parrots and serving UK customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tropicalworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tropical World