Knattspyrnufélagið Þróttur

What Knattspyrnufélagið Þróttur does

Knattspyrnufélagið Þróttur is a private, non-profit multi-sport club founded in 1949 and headquartered at Engjavegur 7 in the Laugardalur district of Reykjavík, Iceland. The club operates four core sports departments — Knattspyrnudeild (football/soccer), Blakdeild (volleyball), Handknattleiksdeild (handball), and Tennisdeild (tennis) — serving approximately 3,000 weekly practitioners and their families, primarily youth aged roughly 6–18 organized by age cohorts (1.–8. flokkur), with senior competitive teams in Iceland's top football, women's football, and volleyball leagues. The club is staffed by three named executives (CEO Jón Hafsteinn Jóhannsson, CFO María Edwardsdóttir, Sports Director Hallur Hallsson) plus roughly 19 additional employees, and relies heavily on volunteer coaches and parents.

The club's core technology is non-proprietary: a WordPress-based website (trottur.is) handles communication and information, while registration, training fees, and ancillary purchases (food cards, handball signups, Christmas lottery, fireworks) are processed through third-party SaaS platforms Sportabler (Nori) and Abler. The club has no proprietary software, app, or platform, and no AI/ML capabilities.

Þróttur's business model combines subscription-style training fees (60K–144K ISK/year per participant, with sibling discounts), sponsorship and advertising (Avis, Hagkaup, Jako; stadium billboards at Eimskipsvöllur), a self-hosted international youth football tournament (ReyCup), annual fundraising events (Christmas lottery with a ~400K ISK bed prize; pre-New Year fireworks sale), food-card hospitality sales, venue hall (veislusalur) rentals, and disputed Lottó grants and a municipal service contract from Reykjavíkurborg. Over five consecutive years the club accumulated 109M ISK in profit, swinging equity from negative 31M ISK to positive 81M ISK by end-2025, and reports being debt-free when accounting for liquidity.

Name

Knattspyrnufélagið Þróttur

Legal name

Knattspyrnufélagið Þróttur

Website

https://trottur.is

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Knattspyrnufélagið Þróttur is a non-profit multi-sport club in Reykjavík, Iceland, founded in 1949, operating football, volleyball, handball, and tennis programs for approximately 3,000 weekly youth and senior practitioners in the Laugardalur district.

Ownership category

akta.pro rank

Product category

Amateur Multi-Sport Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports development
• Multi-sport club operations
• Football club programs
• Volleyball athletics
• Community sports participation

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and training fees: Annual and semi-annual training fees charged per participant in football, volleyball, and handball. Fees range from 60,000 ISK/year (youngest age groups) to 144,000 ISK/year (senior football). Sibling discounts apply. Collected via Nori/Sportabler payment system.
2. Lottó styrkur and government support: The club receives Lottó grants from Reykjavikurborg, though this is at risk due to a requirement for operating three ball sports. The club has a service agreement with Reykjavikurborg (in dispute) covering facility usage. No formal service agreement has been signed for two years.
3. Sponsorship and advertising: Sale of advertising billboards/signage at Eimskipsvöllur stadium in Laugardalur to local businesses (Avis, Hagkaup, Jako). Contact via [email protected] for advertising purchases.
4. Tournament entry and event revenue: Hosting of annual tournaments (ReyCup, Vormót) and participation in international tournaments (Gothia Cup) generate revenue and community engagement. Club runs annual Christmas lottery (jólahappdrætti) as a fundraising mechanism.
5. Food and hospitality services: Sale of Matarkort (food cards) containing 10 sandwich and juice sessions for 6,500 ISK. Sales via Abler platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Knattspyrnufélagið Þróttur is a multi-sport club operating football, volleyball, handball, and tennis departments with structured training and competitive programs for youth and senior athletes. The club runs age-grouped membership programs, competitive league teams in top Icelandic divisions, international youth tournaments (ReyCup, Gothia Cup), and ancillary services such as stadium advertising, event hall rental, and athlete meal cards. Activities are anchored at the club's dedicated facilities in Laugardalur, Reykjavik.

Product overview

Knattspyrnufélagið Þróttur is a multi-sport club based in Laugardalur, Reykjavik, Iceland, founded in 1949. The club operates four core sports departments: Knattspyrnudeild (football/soccer), Blakdeild (volleyball), Handknattleiksdeild (handball), and Tennisdeild (tennis). The club runs extensive youth development programs across all sports and operates multiple membership services including the Nori Greiðslukerfi (Sportabler) payment system for training fees, the Matarkort meal card program, an annual Christmas lottery, and fireworks sale fundraiser. The club also offers venue facilities including an event hall (Veislusalur) for rental and advertising billboard space at Eimskipsvellir stadium. Key revenue-generating activities include organizing the ReyCup international youth football tournament. The club has approximately 3,000 athletes and their families participating weekly in activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Knattspyrnudeild (Football Department) Football department offering competitive senior teams and youth academy development for male and female athletes, including pathways to professional football (e.g., Inter Milan transfer).
• Blakdeild (Volleyball Department) Volleyball operations with men's and women's senior teams competing in Icelandic divisions and youth development programs. Women's team won 2025 TM Cup and silver at Icelandic championship.
• Handknattleiksdeild (Handball Department) Youth handball program for athletes in 5th, 6th, and 7th grade age groups, with registration via the Abler platform.
• Tennisdeild (Tennis Department) Tennis program offering youth development and adult participation under a newly appointed board focused on strengthening operations.
• ReyCup International Youth Football Tournament Annual international youth football tournament hosted in Reykjavik, attracting teams from across Iceland and abroad; entry fees apply.
• Membership Training Fees (Æfingagjöld) Annual and semi-annual training/membership fees per participant across football, volleyball, and handball, ranging from 60,000 ISK (youngest age groups) to 144,000 ISK (senior football), with sibling discounts; collected via Nori/Sportabler.
• Stadium Advertising Signage (Auglýsingaskilti) Sale of billboard/advertising space at Eimskipsvöllur football stadium in Laugardalur, reaching approximately 3,000 weekly athletes, parents, TV broadcasts, and stadium audiences.
• Veislusalur (Event Hall Rental) Rental of the club's banquet/event hall for meetings, celebrations, annual general meetings, and community events.
• Matarkort Þróttar (Athlete Meal Card) Prepaid food card for athletes containing 10 sandwich and juice sessions priced at 6,500 ISK, available through the Abler platform.
• Jólahappdrætti Þróttar (Annual Christmas Lottery) Annual Christmas lottery fundraiser selling tickets to community members and supporters, with various prizes including furniture valued at approximately 400,000 ISK.
• Flugeldasala Þróttar (Annual Fireworks Sale) Annual fireworks sale fundraiser run before New Year's Eve, with on-site pickup at the club parking lot and online pre-order options.

Quantifiable outcome

• 15 youth national team players across football and volleyball in 2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Gothenburg (Gautaborg)minorOthers · 11 July 202685-person group from Þróttur participated in Gothia Cup in Gothenburg from July 11–19, 2026. 5 teams sent, various age groups.
• Inter MilancoreStrategic or Co-development Partner · 4 September 2025Transfer agreement for Björn Darri Oddgeirsson to Inter Milan (loan with purchase option). Includes formal cooperation framework for exchange of players and coaches between clubs, sharing of knowledge and best practices. Þróttur views this as recognition of its youth development. Björn Darri, born 2009, was a youth international from Þróttur's academy.
• Kjarni EndurhæfingcoreStrategic or Co-development Partner · 18 August 2021Partnership between Þróttur and Kjarni Endurhæfing for specialized sports rehabilitation services. Active for 4 years. Provides free rehabilitation for athletes under 18 with medical referral (fully funded by SÍ), and subsidized sessions for others. Led by Valgeir Einarsson Mäntylä. Located at Síðumúla 28. Contract: [email protected] / 556 0888.
• ReykjavíkurborgcoreOthersLong-standing municipal partner. Operating agreement from 1996 grants Þróttur rights to Laugardalur facilities including 40 hours/week in Laugardalshöll. Currently in dispute — the club receives only 9 hours/week despite contractual entitlement of 40 hours. Lottó grant eligibility at risk. The city has not signed a service agreement for two years.
• ÁrmannminorStrategic or Co-development PartnerCooperation with Ármann on youth sports services for Voga- og Höfðabyggð (new city district). Jointly awarded service contract by Reykjavikurborg city council (2021-2022). Also shares the Eimskipsvöllur stadium facility.
• Fjölnir, Vikings, FHminorOthersVarious youth and senior football clubs in Reykjavik and Iceland with which Þróttur cooperates (player exchanges, transfers) and competes.
• AvisminorOthersCorporate sponsor of Þróttur, logo displayed on the club website.
• HagkaupminorOthersCorporate sponsor of Þróttur, logo displayed on the club website.
• JakominorOthersJako is a sports apparel brand, logo displayed on the club website.
• Gothia CupminorOthersAnnual international youth football tournament in Gothenburg, Sweden. In July 2026, Þróttur sent an 85-person group including 5 teams (U16, U16-2, U15 for boys; U16, U16-2 for girls). U16 boys reached the last 16 of the A-division among 256 teams.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knattspyrnufélag Reykjavíkur (KR): Historic Reykjavík multi-sport club with football, handball, and basketball operations across senior and youth levels. Directly competes with Þróttur for Reykjavík-area members and league positioning.
• Fimleikafélag Hafnarfjarðar (FH): Iceland's largest multi-sport club based in Hafnarfjörður in the capital region, operating football, handball, and other sports with senior teams in top Icelandic leagues. Directly comparable as a community multi-sport club competing for capital-region talent and municipal support.
• Knattspyrnufélagið Valur: Long-established Reykjavík multi-sport club (football, handball, basketball) with teams in top-tier Icelandic leagues. Direct local competitor for youth members, sponsors, and Reykjavík municipal facility access.
• Knattspyrnufélagið Fram: Reykjavík multi-sport club (football and other sports) competing in Icelandic leagues. Direct local competitor for members and sponsor relationships in the same urban market.
• Ungmennafélagið Stjarnan: Garðabær-based (capital region) multi-sport club operating football, handball, and other sports with senior teams in top Icelandic leagues. Direct comparator on capital-region community sports model.
• Breiðablik: Kópavogur-based multi-sport club (capital region) with a top-flight football program and extensive youth academy. Comparable scale, capital-region location, and youth-development focus.

Regional players

• Afturelding: Mosfellsbær-based multi-sport club in the capital region, operating football and other sports. Comparable as a community multi-sport club and as a co-bidder with Þróttur on Reykjavíkurborg service contracts (Voga- og Höfðabyggð).
• Tindastóll: Sauðárkrókur-based multi-sport club competing in Icelandic football and other sports. Comparable as a smaller Icelandic community multi-sport club facing similar volunteer-and-municipal-support dynamics.
• Íþróttafélag Akureyrar (ÍA): Multi-sport club based in Akureyri in northern Iceland, operating football and other sports in Icelandic leagues. Comparable as an Icelandic regional multi-sport club with a similar community-driven model, though in a different geography.
• Íþróttafélag Vestmannaeyja (ÍBV): Multi-sport club from the Westman Islands, operating football in Icelandic leagues including top-tier Bestu Deild. Comparable as an Icelandic community club; Þróttur already has documented competitive and tournament interactions with ÍBV (TM mót in Vestmannaeyjar).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThrotturBlak
• LinkedInlinkedin.com/company/trottur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knattspyrnufélagið Þróttur