APCHQ Montérégie-Suroît

What APCHQ Montérégie-Suroît does

APCHQ Montérégie-Suroît is a regional chapter of the Association des professionnels de la construction et de l'habitation du Québec (APCHQ), the largest construction contractor association in Canada, founded in 1960 and operating as a non-profit professional membership organization. The entity's primary consumer-facing product is trouverunentrepreneur.com, a free self-serve web directory launched in 2018 that aggregates over 20,000 APCHQ member contractors, suppliers, and professionals across Quebec. Consumers search by city or postal code and trade category (e.g., roofing, plumbing, kitchen renovation, electrical), view contractor profiles with ratings and contact information, and submit unlimited quote requests at no cost.

The platform is built on a standard web-based directory architecture with search filtering by region, trade type, and APCHQ certification status; no proprietary technology stack, APIs, or AI/ML capabilities are disclosed. The Certifié APCHQ sub-brand adds a tiered certification layer requiring continuous training, financial resource verification, customer satisfaction surveys, and compliance with construction best practices, with the Prix Distinction awards program recognizing 3 to 30+ years of contractor excellence.

Revenue is generated through annual APCHQ membership fees, which include directory listing at no additional cost; the consumer-facing service is entirely free. A strategic partnership with RénoAssistance (by Desjardins) extends the offering with a free concierge service that provides 53-point contractor verification, renovation guarantees, a dedicated advisor, and competitive bidding of up to three contractors for major projects. Marketing is conducted primarily through organic content (renovation advice articles on topics such as flooring, humidity control, and winter preparation), Facebook social media presence, and partner referral channels, with no disclosed paid acquisition or enterprise sales motion.

Name

APCHQ Montérégie-Suroît

Legal name

Association des professionnels de la construction et de l'habitation du Québec inc.

Website

https://trouvezunentrepreneur.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

APCHQ Montérégie-Suroît is a regional chapter of Quebec's largest construction contractor association, operating trouverunentrepreneur.com, a free web directory connecting Quebec homeowners with over 20,000 APCHQ-certified contractors for renovation and construction projects.

Ownership category

akta.pro rank

Product category

Construction Trade Association Services

NAICS

Directory and Mailing List Publishers (513140)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Construction contractor directory
• Home renovation referral
• APCHQ certification program
• Quebec construction association
• Renovation contractor matching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. APCHQ Membership Fees: Contractors pay annual membership fees to be listed in the directory. No additional fees for directory listing. Consumer access to directory and quote requests is completely free.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

APCHQ Montérégie-Suroît operates trouverunentrepreneur.com, a free self-service online directory launched in 2018 by APCHQ that connects Quebec homeowners with more than 20,000 member contractors, suppliers, and professionals for construction and renovation projects. The directory is searchable by region and trade category and allows unlimited consumer quote requests. The association also offers the Certifié APCHQ contractor certification program and partners with RénoAssistance by Desjardins to deliver personalized project accompaniment services.

Product overview

trouverunentrepreneur.com is a platform-plus-directory service launched in 2018 by APCHQ, functioning as a free self-service referral network connecting Quebec homeowners with over 20,000 licensed contractors and construction professionals. The core product is the searchable contractor directory at trouverunentrepreneur.com, which users access by region and work category to obtain quotes directly. This core platform is supplemented by RénoAssistance, a free personalized accompaniment service (in partnership with Desjardins) that provides verified contractors, renovation guarantees, and competitive quote comparison. The Certifié APCHQ sub-brand offers a tiered contractor certification program with recognition awards (Prix Distinction) spanning Bronze through Prestige tiers, all built on top of the core directory platform.

Differentiator

Problem solved

Functional benefit

Brands

• Certifié APCHQ: A certification program recognizing construction entrepreneurs for their experience, skills, and quality of customer service, with continuous training and adherence to industry best practices.

Products and services

• trouverunentrepreneur.com Contractor Directory Free self-service online directory connecting Quebec consumers with more than 20,000 APCHQ member contractors, suppliers, and professionals for construction and renovation projects. Users can search by region and trade type, view profiles with ratings and contact information, and submit unlimited quote requests at no cost.
• Certifié APCHQ Certification Program Certification program recognizing construction entrepreneurs for their experience, skills, and quality of customer service, featuring mandatory continuous training, adherence to industry best practices, financial resource verification, and customer satisfaction surveys. Certified contractors also participate in a free dispute mediation process through the Office de la protection du consommateur.
• RénoAssistance Project Accompaniment (APCHQ Partnership) Free personalized accompaniment service offered in partnership with Desjardins for major renovation projects. APCHQ partnership allows referral of consumers seeking professional guidance; the service includes verification of contractors at 53 points, a renovation guarantee, a dedicated advisor, and up to three carefully selected competing contractor quotes.
• Prix Distinction Awards Program Recognition awards program under Certifié APCHQ celebrating contractor excellence across consecutive years, with tiers including Bronze (3-5 years), Argent (6-9 years), Or (10-14 years), Platine (15-19 years), Diamant (20-29 years), and Prestige (30+ years).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RénoAssistance (by Desjardins)coreGTM or Marketing PartnerRénoAssistance provides free customized project accompaniment service for major renovation projects. APCHQ partnership allows referral of consumers seeking professional guidance. Service includes verification of contractors at 53 points, renovation guarantee, dedicated advisor, and competition of up to 3 carefully selected contractors on projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CAA-Québec: Quebec consumer-trust membership organization providing services and referrals including auto and home. Comparable as a regional membership organization with consumer-trust brand recognition that APCHQ aspires to replicate for the home-services vertical.
• Angi (Angie's List): Large U.S. home services marketplace with certified pro directories and advertising tiers for contractors. Comparable as a public-market benchmark for the directory-plus-monetization model.
• Yelp: General local-business directory including home-services categories. Comparable as a broader-directory alternative consumers might default to when not finding contractors on a specialized Quebec directory.
• Houzz: Global home design platform with a 'Find Pros' directory connecting homeowners to contractors and design professionals. Comparable directory-plus-content model at much larger scale, providing a benchmark for an expanded APCHQ offering.

Regional players

• Association de la construction du Québec (ACQ): Quebec construction-industry association representing general contractors. Functionally comparable as a parallel trade association competing for the same Quebec contractor membership base, though ACQ is more general-contractor focused.

Emerging players

• BuildZoom: U.S. contractor directory leveraging permit and licensing data to verify contractor quality. Overlaps with APCHQ's RBQ-license verification angle, illustrating a technology-augmented way to differentiate directory listings.

Direct peers

• RénoAssistance (Desjardins): Desjardins-powered renovation accompaniment service offering verified contractors, renovation guarantees, and quote competition. Directly comparable because RénoAssistance is the same partnership that funnels higher-value leads to APCHQ contractors.
• Thumbtack: U.S. marketplace matching homeowners with local professionals across numerous trades. Comparable marketplace-plus-paid-lead model; illustrates how a scaled competitor could evolve APCHQ's directory into a paid lead-gen product.
• HomeStars: Canadian home services marketplace connecting homeowners with verified contractors, including reviews and quote requests. Directly comparable to trouverunentrepreneur.com as the leading Canadian competitor; however, HomeStars operates across English Canada while APCHQ is Quebec-specific.

Others

• Procore: Construction management software provider serving the contractor base that APCHQ represents. Comparable as a value-add service that APCHQ members use, illustrating a potential partner or adjacent product extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trouverunentrepreneurcom
• LinkedInlinkedin.com/company/apchqmont%C3%A9r%C3%A9gie-suro%C3%AEt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APCHQ Montérégie-Suroît