Trouw Nutrition LATAM

What Trouw Nutrition LATAM does

Trouw Nutrition LATAM is the Latin American regional arm of Trouw Nutrition, a Netherlands-headquartered animal nutrition brand owned by Nutreco. Founded in 1932 and operating for over 90 years in animal nutrition R&D, the entity is based in Guatemala City and serves feed manufacturers and animal protein producers across 22 Latin American countries, with Guatemala serving as the regional headquarters and home to a solar-powered premix manufacturing plant.

The company's core offering is a platform-plus-modules portfolio of science-based animal nutrition solutions. The platform layer centers on NutriOpt, a precision nutrition technology integrating nutritional modeling, ingredient evaluation, and farm performance analysis. Built atop this are branded product lines including MaxCare customized premixes, the Selko feed additive sub-brand (encompassing Fysal for Salmonella/E. coli control, Fylax with ActiProp fungal inhibition technology, TOXO mycotoxin mitigation, Selacid Green Growth gut health blend, and Fibosel beta-glucan), and trace mineral solutions including IntelliBond and Optimin. Species-specific life-stage programs (ChickCare, Milkiwean, Sprayfo, PullyCare) and functional programs (LifeStart, HealthyLife) address early-life nutrition and antibiotic reduction respectively. Global R&D infrastructure executes over 70 studies annually with nearly 5,000 research visitors per year, providing scientific validation depth.

The business model combines product sales (feed additives, premixes, trace minerals), professional services (technical consulting, on-farm advisory, nutritional modeling, farm audits), and recurring program-based engagements (MaxCare customized premixes). Go-to-market is direct enterprise field sales supported by regional technical specialists and key account managers, supplemented by distribution through regional partners such as Italcol and Molino Santa Ana. Pricing is not publicly disclosed and is tailored to customer-specific programs and volumes. Revenue figures are not publicly disclosed. Customer segments span poultry (broilers, layers, breeders), swine (sows, piglets, finishers), ruminants (dairy, beef, calves), pet food manufacturers, and feed mills across Latin America.

Name

Trouw Nutrition LATAM

Legal name

Trouw Nutrition

Website

https://trouwnutritionlatam.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Trouw Nutrition LATAM is the Latin American regional arm of Nutreco-owned Trouw Nutrition, selling branded feed additives, customized premixes, trace minerals, and species-specific nutrition programs to feed manufacturers and animal protein producers across 22 Latin American countries via direct enterprise field sales.

Ownership category

akta.pro rank

Product category

Animal Feed Additives and Nutrition

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Carrier Systems & Microencapsulated Additive Premixes (Protected Nutrients, Slow-Release) (AFADAGAN), Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI)

Keywords

• Animal nutrition solutions
• Feed additives premixes
• Precision animal feeding
• Livestock nutrition programs
• Trace mineral supplements

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Feed Additives and Premixes: Sale of branded feed additive products including Selko® brand (Fysal®, Fylax®, TOXO®, Selacid® Green Growth, Fibosel®), trace minerals (IntelliBond®, Optimin®), and species-specific premixes and nutritional solutions for poultry, swine, ruminants, and pet food manufacturers.
2. Precision Nutrition Services and Consulting: Technical consulting, on-farm advisory services, nutritional modeling, and farm audits that complement product sales and support customized program implementation for feed mills and animal protein producers.
3. MaxCare® Customized Premixes: Species-specific premixes formulated for each client's specific needs, developed based on NutriOpt® technology and integrating precision nutrition knowledge and services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Trouw Nutrition LATAM manufactures and sells animal nutrition products for feed mills and animal protein producers across Latin America. Its portfolio includes branded premixes (MaxCare®), feed additives (Selko® family: Fysal®, Fylax®, TOXO®, Selacid® Green Growth, Fibosel®), trace minerals (IntelliBond®, IntelliOpt®, Optimin®), and species-specific nutrition programs (ChickCare®, Milkiwean®, Sprayfo®, PullyCare®). The NutriOpt® precision nutrition platform and on-farm technical consulting complement the product sales.

Product overview

Trouw Nutrition LATAM offers a comprehensive animal nutrition portfolio organized as a platform-plus-modules architecture. The core offerings include MaxCare® (client-specific premixes based on NutriOpt® technology), the Selko® sub-brand of feed additives (including Fysal®, Fylax®, TOXO®, Selacid® Green Growth, and Fibosel®), and trace mineral solutions (IntelliBond® and IntelliOpt®). Specialized species-specific programs include ChickCare®, Milkiwean®, Sprayfo®, and PullyCare. The NutriOpt® technology platform enables precision nutrition, while LifeStart and HealthyLife programs address early nutrition and antibiotic reduction respectively. The portfolio is supported by research facilities, species-specific R&D teams, and the Nutrace quality assurance system.

Differentiator

Problem solved

Functional benefit

Brands

• Selko®: Feed additives brand for animal nutrition including acidifiers, organic acids, and feed safety solutions.
• MaxCare®
• IntelliBond®
• ChickCare®
• Milkiwean®
• Sprayfo®
• PullyCare
• Fylax®
• Fysal®
• TOXO®
• Selacid® Green Growth
• Fibosel®
• Fytera® Perform
• IntelliOpt®
• LifeStart
• HealthyLife
• NutriOpt®

Products and services

• MaxCare®

Quantifiable outcome

• 98.8% improvement in batch performance in antibiotic reduction program implementation
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GREAVI (Gremial de Avicultores)coreStrategic or Co-development Partner · 22 July 2026GREAVI (Gremial de Avicultores) organizes the National Poultry Day (Día Nacional del Avicultor) event in Guatemala, where Trouw Nutrition participates as Elite Sponsor and presents technical conferences on early nutrition and innovation.
• Asoleche (Asociación Colombiana de Procesadores de la Leche)coreStrategic or Co-development Partner · 8 July 2026Asoleche organized the 12th International Congress of the Dairy Industry and 18th Dairy Congress in Medellín, Colombia in partnership with FEPALE, where Trouw Nutrition participated with technical presentations on early nutrition for dairy production.
• FEPALE (Federación Panameña de Lechería)coreStrategic or Co-development Partner · 8 July 2026FEPALE co-organized the 12th International Congress of the Dairy Industry in Medellín, Colombia alongside Asoleche, providing a platform for Trouw Nutrition to present early dairy nutrition research.
• CONAVE (Corporación Nacional de Avicultores del Ecuador)coreStrategic or Co-development Partner · 13 May 2026CONAVE organized Proteína VIVA 2026 (2nd Edition) in Quito, Ecuador, where Trouw Nutrition participated with a corporate stand and presented on animal welfare, environmental sustainability, global trade, and AI impact in the poultry industry.
• Molino Santa AnaminorChannel Partner/ Reseller/ Distributor · 27 April 2026Molino Santa Ana, a pet food manufacturer, participated in Petfood Forum 2026 alongside Trouw Nutrition specialist Abel Navia to explore latest trends and scientific advances in pet food ingredients and solutions.
• ItalcolcoreChannel Partner/ Reseller/ Distributor · 27 April 2026Italcol, a Colombian feed and pet food company, participated in Petfood Forum 2026 visiting Trouw Nutrition's pet food plants and also attended the 12th International Dairy Congress in Colombia at Trouw Nutrition's stand.
• SelkocoreStrategic or Co-development Partner · 2 October 2025Selko, the feed additive brand of Trouw Nutrition, co-organizes the FeedTechnoVision symposium alongside Trouw Nutrition, hosting over 200 Latin American feed production experts to explore efficiency, innovation, and sustainability in the animal nutrition industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alltech: Alltech supplies feed additives, premixes, and yeast-based technologies (including mycotoxin and gut-health solutions) globally with significant LATAM operations, competing directly across Trouw Nutrition LATAM's species-specific additive portfolio.
• Cargill Animal Nutrition: Cargill's animal nutrition business supplies premixes, feed additives, and species-specific programs globally with deep LATAM manufacturing and commercial coverage, directly competing with Trouw Nutrition LATAM's MaxCare® premix and Selko® additive portfolio across poultry, swine, and dairy.
• ADM Animal Nutrition: ADM Animal Nutrition produces premixes, feed ingredients, and specialty additives serving poultry, swine, and dairy producers in LATAM. It overlaps directly with Trouw Nutrition LATAM's species-specific premix and additive programs.
• Phibro Animal Health: Phibro offers nutritional specialty products and feed additives (including trace minerals and mycotoxin binders) across LATAM, directly overlapping Trouw Nutrition LATAM's IntelliBond®/IntelliOpt® and TOXO® product lines.
• Adisseo: Adisseo specializes in methionine, vitamins, and feed additives with strong LATAM presence. It is a direct competitor in feed additives and premix adjacencies served by Trouw Nutrition LATAM.
• Kemin Industries: Kemin produces feed additives including mold inhibitors, antioxidants, organic acids, and gut-health products serving LATAM feed mills and integrators, overlapping directly with Selko® feed safety and Fylax®/Fysal® offerings.
• Novus International: Novus supplies methionine, trace minerals, and feed additives (e.g., MINTREX®, AVIMATRIX®) to LATAM poultry, swine, and dairy producers, competing directly with Trouw Nutrition LATAM's IntelliBond® trace minerals and Selko® gut-health programs.
• Evonik Animal Nutrition: Evonik supplies essential amino acids (MetAMINO®, Biolys®), probiotics, and premix solutions globally, including LATAM. Its gut-health and precision nutrition offerings compete directly with Selko® and MaxCare® lines.
• dsm-firmenich (Animal Nutrition & Health): dsm-firmenich's animal nutrition arm supplies vitamins, premixes, and feed additives (including the legacy DSM and Biomin/Fintech portfolios) across LATAM. It competes head-to-head with Trouw Nutrition LATAM in trace minerals, mycotoxin management, and gut-health additives.

Emerging players

• BioResource International: BioResource International develops enzyme and gut-health feed additives with growing LATAM distribution. It is an emerging specialist in the same additive category where Trouw Nutrition LATAM competes, focused on niche enzymatic performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJG5RwSosU1xz4pJ-G5QT5Q
• LinkedInlinkedin.com/company/trouwlatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trouw Nutrition LATAM