TruCare

What TruCare does

TruCare is an independent, founder-owned primary care practice founded in 2023 by Jennifer Seegott, DNP, headquartered in Palm City, Florida. The practice delivers patient-centered primary care to senior and elderly populations across seven care settings — home visits in Martin County, assisted living facilities, nursing homes, memory care units, skilled nursing facilities, independent living communities, and telehealth — and also offers a medicated weight loss program using semaglutide and alternatives. The operating team consists of roughly 6–10 members, including the founder-owner, an office manager, a virtual medical assistant, telehealth nurse practitioner, community nurse practitioner, skilled nursing nurse practitioner, nursing coordinator, and two medical assistants. TruCare participates in Medicare, Florida Medicaid, Tricare East Region, and Oscar Health, accepts cash-pay patients through a self-pay pricing model, and offers CareCredit as third-party patient financing.

The business model is fee-for-service reimbursement from a Medicare/Medicaid-dominant payer mix, supplemented by cash-pay and weight-management services. Patient acquisition is sales-led, sourced from insurance network participation, physician and specialist referrals, hospital discharge planners, assisted living facility partnerships, phone-based inquiries, and online appointment booking. The technology stack is built on third-party healthcare SaaS — ElationEMR for scheduling and electronic records, Elation Passport for the patient portal, and HIPAA-compliant SMS for appointment reminders and care alerts — rather than proprietary infrastructure. Geographic scope is currently limited to Martin and St. Lucie counties in Florida, with telehealth extending the reach beyond those counties at the margin.

Name

TruCare

Legal name

TruCare

Website

https://trucaretc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TruCare is a founder-owned primary care practice in Palm City, Florida, delivering patient-centered care to senior and elderly patients across telehealth, home visits, assisted living, nursing homes, memory care, skilled nursing, and independent living settings in Martin and St. Lucie counties.

Ownership category

akta.pro rank

Product category

Primary Care & Telehealth Services

NAICS

Home Health Care Services (6216), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Family Caregiver Support, Training & Coaching (HLADAGAK)

Keywords

• Primary care services
• Telehealth consultations
• Medicated weight loss
• Home visit healthcare
• Long-term care

Headquarters

HQ city

Palm City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Reimbursement: Primary revenue stream from billing Medicare, Florida Medicaid, Tricare East Region, and Oscar Health insurance plans for primary care, telehealth, home visits, and long-term care services provided across multiple settings.
2. Cash Pay Services: Self-pay patients receive the same comprehensive care at reasonable cash prices, ensuring healthcare accessibility for uninsured or out-of-network patients.
3. CareCredit Financing: Third-party healthcare financing accepted as payment option for patients who prefer to finance their care expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

TruCare is a primary care and telehealth practice delivering patient-centered healthcare across seven care settings: home visits (Martin County), telehealth, assisted living facilities, nursing homes, memory care, skilled nursing facilities, and independent living communities. Its services include primary care, virtual consultations, medicated weight loss (semaglutide-based), and long-term care for senior and home-bound patients, reimbursed primarily through Medicare, Florida Medicaid, Tricare East Region, and Oscar Health insurance plans.

Product overview

TruCare is a primary care and telehealth healthcare practice offering a coordinated suite of healthcare services. The core offering is Primary Care, which operates across multiple delivery settings including home visits (Martin County), telehealth, assisted living facilities, nursing homes, memory care, skilled nursing facilities, and independent living communities. Specialty services include Medicated Weight Loss programs using semaglutide and alternatives. The practice utilizes ElationEMR for scheduling and Elation Passport for patient portal access, and offers CareCredit for patient payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Comprehensive primary care services delivered in multiple settings with a patient-centered, personalized approach to healthcare. Includes first-point-of-contact examinations, symptom analysis, referrals to specialists, and collaborative treatment planning for patients across all age groups and health statuses.
• Telehealth Services Virtual healthcare visits enabling remote consultations with providers, including primary care and weight loss services. Accessible via online scheduling through ElationEMR for patients regardless of location.
• Medicated Weight Loss Obesity management program featuring semaglutide (Ozempic/Wegovy) and alternative medications with lifestyle guidance, nutritional support, and metabolic analysis supervised by board-certified providers. Treats obesity as a chronic disease requiring medical supervision.
• Home Visits In-home medical care provided in Martin County, Florida for patients who are home-bound or prefer receiving treatment in their residences. Includes chronic disease management and acute care delivery.
• Long-term Care Ongoing primary care for patients in skilled nursing facilities, assisted living facilities, memory care units, and independent living communities across Martin and St. Lucie counties. Includes medication management, chronic condition monitoring, care coordination, and end-of-life support.

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VIPcare: Florida-headquartered senior-focused primary care group with clinics across the state serving Medicare Advantage beneficiaries. Closest comparable peer — same Florida footprint, same senior/Medicare primary care model, with more locations and slightly more scale.
• Millennium Physician Group: Large Florida-based primary care and specialty physician group with deep presence on the Gulf Coast and growing statewide. Comparable as a Florida-headquartered primary care provider serving seniors, though materially larger and more diversified than TruCare.
• Conviva Care Solutions: Humana-affiliated senior primary care group with significant Florida presence serving Medicare Advantage patients. Comparable as a Florida-based, senior-focused primary care delivery organization with value-based arrangements.

Broad incumbents

• Cano Health: Florida-headquartered senior primary care operator with a heavy Medicare Advantage focus. Comparable Florida-centric, senior primary care model, though Cano is far larger and has experienced recent operational and financial turbulence.
• ChenMed: National value-based primary care provider focused exclusively on low-income seniors with Medicare Advantage. Comparable to TruCare in senior-focused, multi-setting primary care delivery, but operates at vastly greater scale and with capitated risk arrangements.
• CenterWell Senior Primary Care: Humana-owned senior-focused primary care brand operating value-based clinics nationwide including Florida. Overlaps with TruCare in senior primary care delivery but operates within an integrated payer-provider model with vastly greater resources.
• Oak Street Health (CVS Health): National value-based primary care chain focused on older adults on Medicare, now owned by CVS Health. Comparable patient population and care philosophy, with substantially more capital, technology, and clinic density.

Emerging players

• MDVIP: Membership-based primary care network emphasizing personalized, relationship-driven care with affiliated physicians nationwide. Comparable to TruCare in its patient-centered, concierge-leaning philosophy, though MDVIP operates on a membership rather than insurance-reimbursement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trucaretc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruCare