Manitoba Trucking Association

What Manitoba Trucking Association does

Manitoba Trucking Association (MTA) is a non-profit trade association founded in 1932 and headquartered at 25 Bunting Street, Winnipeg, that represents over 300 member trucking companies operating in Manitoba, collectively employing approximately 28,000 people in the province. The association exists to advocate, support, and educate on behalf of the trucking industry, which moves over 90% of goods within Manitoba and contributed 6.3% to provincial GDP in 2023.

MTA's core product surface centers on training and certification delivered through RPM Safety and its compliance course catalog, which includes New Entrants Training ($1,100 per participant), Professional Driver Improvement Course (PDIC, $250), Long Combination Vehicle (LCV) training ($175-$225), TDG Instructor with Train the Trainer ($849.25), and instructor preparation courses. Underlying technology is limited: a proprietary safety management platform (RPM Safety) and a 2026 strategic partnership with Nutech Comply that delivers a mobile/desktop TDG compliance application for documentation, placarding, and reporting. Supporting offerings include the MTA Group Benefits Plan (with LinkWell), the e-commerce MTA Shop for branded merchandise, and an extensive event portfolio (Professional Truck Driving Championship, Driver Awards Banquet, National Trucking Week, Truck Pull).

Revenue is generated from recurring membership dues across 300+ member carriers, paid training courses priced $175-$1,100, merchandise unit sales, and event-related income, supplemented by sponsor partnerships (Volvo Trucks Canada, Inland Group). Distribution is direct through the association's website (trucking.mb.ca), in-person training at the Winnipeg facility, weigh-station events, and an e-commerce storefront. With 23 direct employees, MTA operates as a lean, member-funded organization whose strategic value derives from regulatory advocacy (in concert with the Canadian Trucking Alliance), brand recognition accumulated over nine decades, and the network density of its Manitoba carrier membership.

Name

Manitoba Trucking Association

Legal name

Manitoba Trucking Association

Website

https://trucking.mb.ca

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Non-profit trade association founded in 1932 representing 300+ Manitoba trucking companies and 28,000 industry employees through advocacy, regulatory compliance training, safety programs (RPM Safety), and industry events from its Winnipeg headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Association membership dues from 300+ member companies
2. Training Courses: Fees for professional development courses including TDG Instructor, New Entrants Training, PDIC, LCV, and other compliance courses. Course fees range from $175 to $1,100 per participant.
3. Merchandise Sales: Online store selling branded merchandise including apparel, jackets, and accessories to members and industry participants
4. Events: Revenue from industry events such as Truck Pull championship, driver awards, and National Trucking Week celebrations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Manitoba Trucking Association is a non-profit trade association that delivers advocacy, professional training, safety/compliance programs, and industry events to its 300+ member trucking companies in Manitoba. Its core offerings include paid compliance and instructor certification courses (New Entrants, PDIC, LCV, TDG Instructor, In-Cab Coach), the RPM Safety platform, driver recognition awards (Driver of the Year, Industry Excellence Awards, PTDC), National Trucking Week events, and a branded merchandise e-commerce store.

Product overview

The Manitoba Trucking Association operates as a non-profit industry association offering a portfolio of training, compliance, and professional development services for the trucking industry. The core offerings center around RPM Safety (a comprehensive safety program) and MTA Compliance Courses, including New Entrant Training, PDIC, LCV training, In-Cab Coach programs, and TDG Instructor courses. The association also provides instructor preparation courses through its Train the Trainer programs, hosts the annual Driver Awards Banquet with the Professional Truck Driving Championship, and operates an e-commerce shop for branded merchandise. Additional member services include a Group Benefits Plan through a partnership. The association is governed by a Board of Directors with membership spanning over 300 trucking companies representing approximately 28,000 industry employees.

Differentiator

Problem solved

Functional benefit

Brands

• RPM Safety: A safety initiative and program offered by the Manitoba Trucking Association

Products and services

• MTA Compliance Courses Regulatory compliance training programs including New Entrant Training, Hours of Service, Cargo Securement, Commercial Vehicle Trip Inspection, and Transportation of Dangerous Goods (TDG), delivered to drivers and safety personnel of member trucking companies.
• New Entrants Training Program 5-day in-person course priced at $1,100 per participant, providing awareness and understanding of fleet safety management and regulatory compliance for those applying for a Safety Fitness Certificate in Manitoba.
• PDIC (Professional Driver Improvement Course) Advanced driving skills course priced at $250 per participant for experienced professional truck drivers to fine-tune skills and meet regulatory requirements.
• LCV (Long Combination Vehicle) Training Specialized training for experienced drivers to operate long combination vehicles in Alberta, BC, and Saskatchewan, priced at $175-$225 per participant.
• TDG Instructor Course with Train the Trainer 2.5-day intensive course (October 2026 cohort) priced at $849.25 per participant, providing skills and knowledge to teach the Transporting Dangerous Goods course in-house, including adult education techniques.
• Instructor Courses (Train the Trainer) Train-the-trainer programs enabling industry professionals to become certified instructors for Class 1 MELT, TDG, PDIC, LCV, and other trucking courses.
• In-Cab Coach / Driver Mentor Training Professional development course (offered free for eligible participants) designed to train experienced drivers to become in-cab coaches and mentors for newer drivers entering the industry.
• RPM Safety Comprehensive safety program providing training, compliance courses, and certification programs for the trucking industry, including safety audits, maintenance auditing, and safety committee training.
• MTA Driver Awards Banquet and Professional Truck Driving Championship (PTDC) Annual industry recognition event celebrating top professional drivers, including the Professional Truck Driving Championship and MTA-Inland Group Industry Excellence Awards.
• National Trucking Week Events Annual celebration (September 6-12, 2026) featuring Driver Appreciation Barbecues at Headingley and Emerson weigh stations, MTA Truck Pull fundraiser, and Law Enforcement Torch Run (LETR) Truck Ride events.
• 2026 Truck Pull Championship Team-based event priced at $600 per team entry supporting the Joy Smith Foundation, held during National Trucking Week.
• MTA Group Benefits Plan Health and welfare benefits program offered to MTA members through partnership with LinkWell.
• MTA Shop (branded merchandise) E-commerce store offering MTA branded merchandise including apparel, jackets, and accessories for trucking industry professionals, with items priced from $15 (beanies) to $109 (custom jackets).
• Emergency 1st Aid CPR Level C & AED First aid and CPR training course offered to industry participants, with pricing varying by session.

Quantifiable outcome

• Over 90% of goods moved within Manitoba depend on trucks
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nutech ComplycoreTechnology or Integration · 1 January 2026Strategic partnership with Nutech Comply, a leading compliance and regulatory technology solution provider tailored for the transportation sector. Nutech Comply provides an accessible digital solution designed to simplify TDG (Transporting Dangerous Goods) compliance, helping drivers and safety managers with documentation, placarding, and reporting. The mobile and desktop app automates the dangerous goods transportation workflow, reducing errors and increasing efficiency.
• LinkWellminorOthersPartnership for MTA Group Benefits Plan, providing health and benefits programs to member companies and their employees.
• Volvo Trucks CanadacoreGTM or Marketing PartnerCo-sponsor of MTA Driver of the Year award program, recognizing professional drivers in Manitoba. Annual partnership for driver recognition and industry excellence.
• Inland GroupcoreGTM or Marketing PartnerCo-sponsor of MTA-Inland Group Industry Excellence Awards, recognizing professional drivers for industry commitment, safe driving, and community contributions.
• Canadian Trucking Alliance (CTA)coreStrategic or Co-development PartnerNational trucking industry association partnership for advocacy, policy development, and industry initiatives at the federal level. MTA participates in national consultations and engages with government on regulatory harmonization, safety enforcement, and labour market integrity.
• Manitoba Motor Carrier EnforcementminorGTM or Marketing PartnerCollaboration on inspectors' competition and PTDC judging. Enforcement officers volunteer with driver competitions and provide industry expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ontario Trucking Association: Provincial trucking industry association in Ontario providing advocacy, training, and member services to carriers. Directly comparable to MTA in mandate, structure, and revenue model, scaled to a much larger provincial trucking market.
• Saskatchewan Trucking Association: Saskatchewan's provincial trucking industry association representing carriers on safety, training, and policy. Comparable to MTA as a neighbouring prairie-province association with overlapping carrier membership and similar LCV training demand.
• Alberta Motor Transport Association: Alberta's provincial trucking association offering safety programs, training, and government advocacy. Functions as MTA's direct counterpart in the trucking-heavy Alberta market with a similar membership and training model.
• BC Trucking Association: British Columbia's provincial trucking industry association delivering training, safety services, and advocacy to carrier members. Mirrors MTA's combination of compliance training, industry events, and government representation.

Broad incumbents

• Canadian Trucking Alliance: National federation of provincial trucking associations including MTA. Operates as a higher-level incumbent that aggregates MTA and its peers for federal advocacy, setting the broader competitive and policy context for MTA's mandate.

Emerging players

• Trucking HR Sector Council of Manitoba: Workforce-focused sector council addressing driver shortage, training, and HR resources for the Manitoba trucking industry. Overlaps with MTA's training and job-seeker segments but specializes in labour-market development rather than broad advocacy.
• Private Truck Council of Canada: Industry association representing private fleet operators across Canada. Comparable to MTA as a trucking-focused membership body, but narrower in scope (private fleets only) and national rather than provincial.

Others

• American Trucking Associations: Largest national trucking industry association in the United States, providing advocacy, training, and member services across state affiliates. Serves as a broad incumbent benchmark for the scale and scope of associations operating in the trucking industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truckingmb
• Facebookfacebook.com/manitobatruckingassociation
• LinkedInlinkedin.com/company/manitoba-trucking-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba Trucking Association