True Color Pigmentos E Corantes

What True Color Pigmentos E Corantes does

True Color Pigmentos e Corantes Ltda is a Brazilian specialty pigment distributor founded in 2003 and headquartered in Atibaia, São Paulo. The company holds exclusive distribution rights in Brazil for three international pigment manufacturers — Schlenk Metallic Pigments (metallic pigments and ready-to-use printing inks), Brilliant (fluorescent pigments), and Trust Chem Ltd. (organic pigments) — and serves industrial manufacturers across coatings, plastics, printing inks, automotive paints, powder and spray coatings, textiles, synthetic laminates, and cosmetic nail polish applications in Brazil and South America.

The company operates from a 2,000+ m2 facility in Atibaia that combines warehouse, offices, and an application laboratory staffed with color specialists who co-develop new color formulations with customers, supplemented by technical backing from German and Chinese partner laboratories. Its logistics infrastructure includes a 100+ tonne pigment inventory for immediate dispatch and a proprietary vehicle fleet enabling sub-24-hour delivery within Greater São Paulo. The company has held ISO 9001 quality management certification, audited by DNV, continuously since 2008.

The business model is B2B and sales-led, with a direct commercial team selling to industrial manufacturers through quote-based pricing on multi-year contracts. Revenue is generated through one-time distribution sales of specialty pigments with no public pricing, supported by a restricted-area customer portal for registered buyers. In 2018, Schlenk Metallic Pigments GmbH, a wholly-owned subsidiary of German group Carl Schlenk Aktiengesellschaft, acquired a 30% minority equity stake to deepen regional cooperation, while founders André and Milena Martins retain majority ownership and operational control.

Name

True Color Pigmentos E Corantes

Legal name

True Color Pigmentos e Corantes Ltda

Website

https://truecolor.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

True Color Pigmentos e Corantes is a Brazilian specialty pigment distributor founded in 2003 that exclusively represents Schlenk, Brilliant, and Trust Chem for industrial manufacturers of coatings, plastics, printing inks, and automotive paints across Brazil and South America.

Ownership category

akta.pro rank

Product category

Specialty Pigment Distribution

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

Keywords

• Specialty pigments distribution
• Metallic pigments supply
• Effect pigments wholesale
• Industrial coatings pigments
• Printing ink pigments

Headquarters

HQ city

Atibaia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pigment Distribution: Distribution and resale of specialty pigments (metallic, organic, fluorescent, pearlescent, and effect pigments) to industrial manufacturers of coatings, plastics, printing inks, and related applications in Brazil and South America.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

True Color Pigmentos E Corantes is a B2B distributor that supplies specialty pigments — metallic, organic, fluorescent, pearlescent, and effect pigments — plus ready-to-use metallic printing inks to industrial manufacturers of coatings, plastics, printing inks, automotive paints, powder and spray coatings, textiles, synthetic laminates, and nail polish in Brazil and South America. The company operates as the exclusive Brazilian distributor for three international pigment brands (Schlenk Metallic Pigments, Brilliant, and Trust Chem) and supports customers with an on-site application laboratory, ISO 9001-certified quality management, and proprietary logistics enabling next-day delivery in Greater São Paulo.

Product overview

True Color Pigmentos E Corantes is a pigment distributor established in 2003, offering a comprehensive portfolio of metallic, organic, fluorescent, pearlescent, and effect pigments for the paints, plastics, textiles, and printing industries. The company operates as a distributor rather than a manufacturer, exclusively representing international partners including Schlenk Metallic Pigments (metallic pigments and printing inks), Brilliant (fluorescent pigments), and Trust Chem Ltd. (organic pigments). Products include metallic pigments in aluminum and bronze with leafing/non-leafing variants, organic pigments with thermal stability and light resistance properties, fluorescent pigments with UV absorption capabilities, pearlescent mica-based pigments, and ready-to-use metallic printing inks for various printing processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Metallic Pigments (Pigmentos Metálicos) Aluminum and bronze metal powders supplied in leafing and non-leafing variants, providing color, metallic effects, and UV, moisture, and heat protection to paints and plastics. Produced through grinding and vacuum metallization. Supplied for industrial coatings, automotive OEM/refinish, plastic coatings, powder coatings, masterbatch, and printing ink applications.
• Organic Pigments (Pigmentos Orgânicos)
• Fluorescent Pigments (Pigmentos Fluorescentes)
• Pearlescent Pigments (Pigmentos Perolados)
• Effect Pigments (Pigmentos de Efeito)
• Ready-to-use Printing Inks (Tintas de Impressão Prontas)
• Zenexo (Colored Aluminum Pigments) Schlenk Zenexo colored aluminum pigment offering chromatic metallic effects for industrial coatings and printing ink applications, distributed in Brazil following the 2018 Schlenk partnership intensification.
• Alustar UT (Aluminum Pigments with Flop Properties) Schlenk Alustar UT aluminum pigment family with advanced flop properties and optical appearance for automotive and industrial coatings, introduced in Brazil in 2018.
• Grandal W (Aluminum Pellets for Water-Based Applications) Schlenk Grandal W water-based aluminum pellets enabling aluminum pigment use in water-based coating and ink systems, introduced in Brazil in 2018.

Quantifiable outcome

• 100+ tonnes of pigment inventory held for immediate delivery in Brazil
• +2 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Schlenk Metallic Pigments GmbHcoreStrategic or Co-development Partner · 1 January 2018Schlenk Metallic Pigments GmbH, a wholly owned subsidiary of Carl Schlenk Aktiengesellschaft (Roth, Germany), acquired 30% of True Color shares in 2018, deepening a pre-existing commercial relationship. The companies had collaborated for years on sales and marketing of effect pigments in Brazil. The partnership strengthens True Color's ability to serve South American customers with logistics support and technical backing, while Schlenk gains a regional platform to expand its business. True Color continues operating as a technically oriented, agile company now supported by Schlenk's global expertise and product development capabilities.
• BrilliantcoreChannel Partner/ Reseller/ DistributorTrue Color holds exclusive distribution rights in Brazil for Brilliant's fluorescent pigment product line. Brilliant is a leading manufacturer of fluorescent pigments based on polymer matrices fused with organic dyes, providing high-luminosity color solutions for printing inks, plastics, and coatings applications.
• Schlenk Metallic Pigments GmbHcoreChannel Partner/ Reseller/ DistributorTrue Color holds exclusive distribution rights in Brazil for Schlenk's metallic pigment product line, which includes aluminum and bronze pigments, leafing and non-leafing variants, and specialty effect products such as Zenexo (colored aluminum), Alustar UTM (advanced aluminum pigments), and Grandal W (water-based aluminum pellets). Schlenk also developed ready-to-use printing inks for multiple printing processes.
• Trust Chem Ltd.coreChannel Partner/ Reseller/ DistributorTrue Color holds exclusive distribution rights in Brazil for Trust Chem's organic pigment product line. Trust Chem is a specialized manufacturer of organic pigments known for high tinting strength, excellent saturation, good thermal stability, light fastness, and non-toxicity profiles suitable for industrial coating, plastics, and printing ink applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sun Chemical: One of the world's largest producers of printing inks and pigments, with significant operations in Brazil through Sun Chemical do Brasil. Overlaps with True Color on pigments for printing inks, coatings, and specialty industrial applications.
• Penn Color: Manufacturer of pigment dispersions and masterbatches for plastics, coatings, inks, and specialty industrial applications, comparable to True Color's plastics and coatings customer verticals.
• Chromaflo Technologies: Global supplier of colorant dispersion systems and specialty pigment preparations serving paints, coatings, plastics, and inks customers with established manufacturing/sales presence in Latin America. Directly comparable as a specialty colorant manufacturer/distributor addressing the same industrial customer base.
• Heubach Group: Global manufacturer of organic and inorganic pigments serving industrial coatings, plastics, and printing inks applications—directly comparable to True Color's distribution focus on organic and effect pigments.

Broad incumbents

• Clariant: Swiss specialty chemicals producer with organic pigments and masterbatch offerings plus regional Latin American operations; competes in the same industrial coatings, plastics, and inks applications addressed by True Color.
• LANXESS: Global specialty chemicals company with inorganic pigments (Bayferrox, Colortherm) and a Brazilian sales footprint serving coatings, plastics, and construction applications—overlapping with True Color's pigment portfolio on the inorganic and coating-channel side.
• BASF: Global diversified chemical major with a broad pigments and dyes portfolio (formerly BASF Colors & Effects, partly divested) and a large Brazilian subsidiary serving coatings, plastics, and printing ink customers—broad incumbent comparable to True Color's industrial customer base.
• DIC Corporation: Japanese pigments and printing inks producer that acquired BASF's Colors & Effects business; serves global coatings and plastics customers with pigments comparable to True Color's portfolio.
• Vibrantz Technologies: Specialty inorganic pigments and coatings producer (formed from Ferro's Performance Pigments and Technologies segment); competes with True Color in inorganic and effect pigments for industrial coatings and plastics applications.

Regional players

• Toyo Ink (Toyo Ink do Brasil): Japanese-headquartered printing ink and pigment producer with a Brazilian subsidiary serving local printing inks, coatings, and plastics customers—comparable regional competitor to True Color in the South American effect- and color-pigment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/true-color-pigmentos-e-corantes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Color Pigmentos E Corantes