The Premier Group of Long and Foster Real Estate Inc.

What The Premier Group of Long and Foster Real Estate Inc. does

The Premier Group of Long and Foster Real Estate Inc. is a residential real estate brokerage team operating as an affiliated unit under the Long & Foster Real Estate brand, headquartered at 244 N Market St, Frederick, Maryland. Founded in 2007, the firm serves home buyers and sellers across seven Maryland counties — Frederick, Montgomery, Howard, Washington, Carroll, Baltimore, and Anne Arundel — through a roster of approximately 14 licensed agents led by Mike Muren, with select agents holding multi-state licenses across MD, VA, PA, WV, and FL. The firm reports over 2,000 past clients and a self-claimed 99%+ customer satisfaction rate since inception.

The firm's technology stack centers on a Union Street Media-powered website (trurealtors.com) integrated with BRIGHT MLS via the Internet Data Exchange program, supporting property search, interactive map search, advanced filtering, listing alerts, and a user account/saved-search system. A FRED API-powered mortgage calculator is embedded on listing pages to estimate payments using live Federal Reserve interest rate data, and social sharing integrations span Facebook, X, Pinterest, and LinkedIn. The firm maintains an organic social presence across Facebook, Instagram, LinkedIn, YouTube, Pinterest, and TikTok, plus a dedicated careers page signaling active agent recruiting.

Revenue is generated exclusively through traditional real estate commissions on closed transactions, at market-standard 5-6% of sale price split between buy-side and sell-side agents. The go-to-market is sales-led and agent-driven: licensed agents work directly with consumers through property search, showings, negotiation, and closing, with no subscription, SaaS, or alternative monetization lines. Customer segments are individual residential buyers and sellers, including first-time buyers, relocating families, downsizing seniors, and luxury buyers in select Maryland submarkets.

Name

The Premier Group of Long and Foster Real Estate Inc.

Legal name

Long & Foster Real Estate, Inc.

Website

https://trurealtors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Premier Group of Long and Foster Real Estate Inc. is a residential real estate brokerage team of ~14 agents operating under the Long & Foster brand in Frederick, Maryland, serving home buyers and sellers across seven Maryland counties via traditional commission-based representation and a Union Street Media-powered MLS-integrated website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Buyer and seller representation
• Maryland real estate services
• Home buying and selling
• Real estate agent team

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential real estate transactions, earning a percentage of the sale price typically split between listing and buyer's agents. The company operates as part of Long & Foster Real Estate network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Premier Group of Long and Foster Real Estate Inc. is a residential real estate brokerage operating as a team under Long & Foster Real Estate, Inc. The company provides buyer representation, seller representation, and general brokerage services for residential property transactions across Frederick, Montgomery, Howard, Washington, Carroll, Baltimore, and Anne Arundel counties in Maryland.

Product overview

The Premier Group of Long and Foster Real Estate Inc. operates as a residential real estate brokerage offering a unified platform for home buyers and sellers in Maryland. The core offering combines agent representation services with an online property search platform featuring MLS Search, Map Search, and Advanced Property Search tools. Supporting resources include mortgage calculators, area information guides, buyer/seller educational content, and a user account system for saving favorites and receiving listing alerts. The company serves Frederick, Montgomery, Howard, Washington, Carroll, Baltimore, and Anne Arundel County markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service representation for individuals purchasing residential property in Maryland, including property search, market analysis, offer preparation, negotiation, and closing support across Frederick, Montgomery, Howard, Washington, Carroll, Baltimore, and Anne Arundel counties.
• Seller Representation Services Full-service listing and representation for residential property owners selling homes in Maryland, including pricing guidance, marketing, listing on BRIGHT MLS, negotiation, and closing support across the team's seven-county Maryland service area.

Quantifiable outcome

• Over 2,000 happy past clients
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Long & Foster Real Estate, Inc.coreChannel Partner/ Reseller/ DistributorThe Premier Group operates as a team/office under the Long & Foster Real Estate brand, utilizing their brokerage infrastructure, MLS access, marketing resources, and brand recognition to serve Maryland real estate clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global residential real estate franchise with significant Maryland agent density. Comparable as a commission-based traditional brokerage with similar agent productivity model and home buyer/seller service offerings.
• Sotheby's International Realty: Luxury-leaning residential real estate brand with affiliate brokerages in Maryland. Comparable for higher-end Maryland listings and buyer representation in markets the Premier Group serves such as Montgomery and Howard counties.
• Coldwell Banker Realty: Established national residential real estate franchise with strong Mid-Atlantic presence. Comparable as a traditional full-service brokerage competing for the same Maryland listings and buyer representation business.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count with a team-based model similar to Premier Group. Comparable because it recruits and supports agent teams organized under market centers across Maryland.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with active Maryland agent network. Comparable as a brand-affiliated full-service brokerage pursuing similar buyer/seller representation relationships.

Broad incumbents

• Compass: National tech-enabled residential brokerage with agent-focused platform and in-house marketing tools. Comparable because it competes for the same buyer and seller agent pool in major Maryland metros and operates on a similar commission-based model.
• Redfin: Technology-driven residential brokerage offering a full-service agent network plus a lower-fee Redfin Now service. Directly comparable as a residential brokerage serving Maryland home buyers and sellers with a hybrid tech/agent model.

Emerging players

• eXp Realty: Cloud-based residential brokerage with a rapidly growing agent base in Maryland. Comparable as an alternative agent-centric brokerage model competing for the same Maryland Realtor talent and listings.

Regional players

• Weichert, Realtors: Established Mid-Atlantic residential real estate company with franchise offices across Maryland. Comparable as a traditional brokerage network serving similar suburban Maryland markets and customer segments.
• Howard Hanna Real Estate: Large privately-held Mid-Atlantic residential brokerage with deep presence in Maryland and Pennsylvania. Comparable as a regional full-service brokerage competing for the same buyer/seller relationships in overlapping counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MikeMuren
• Facebookfacebook.com/premier.group.realestate
• LinkedInlinkedin.com/company/the-premier-group-of-long-and-foster-real-estate-inc
• Instagraminstagram.com/thepremierg
• Pinterestpinterest.com/ThePremierGrp
• TikToktiktok.com/@thepremierg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Premier Group of Long and Foster Real Estate Inc.