Tru Salon & Spa
Tru Salon & Spa is a privately held, multi-location salon and spa operating physical showrooms in Shorewood, Chicago (Noble Square), and Oswego, Illinois. It delivers in-person hair, spa, nail, and makeup services to individual consumers, complemented by retail sales of professional beauty products, membership plans, spa packages, and e-gift cards.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tru Salon & Spa does
Tru Salon & Spa is a privately held, multi-location salon and spa operator headquartered at 123 Main Street in Chicago, Illinois, with 35 employees serving Shorewood, the Noble Square neighborhood of Chicago, and Oswego, Illinois. The business delivers in-person hair styling, spa treatments, nail care, and makeup artistry services under founder Jane Thompson, operating through umbrella sub-brands including Andreas Hogue Salon and Nikki Carchedi Hair Studio (the latter led by named stylist Nikki Carchedi).
Revenue is generated primarily through one-time service transactions (haircuts, color, spa treatments, nail services, bridal and special-occasion styling) at retail showroom locations, augmented by retail product sales from third-party professional brands such as Biolage, Pureology, Olaplex, Moroccanoil, Deva Curl, R+Co, Color WOW, L'Oreal, and Bio Ionic. Additional recurring/revenue-diversification mechanics include a membership program, bundled spa packages, and e-gift cards, supplemented by an online booking funnel and an e-commerce storefront. There is no proprietary technology platform, no third-party integrations, no API surface, and no disclosed AI/ML, patents, awards, or institutional investment; the firm operates as a service-based local retail business.
Tru Salon & Spa firmographics
Firmographics- Name
- Tru Salon & Spa
- Legal name
- Tru Salon and Spa
- Website
- https://tru-salon-spa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tru Salon & Spa is a privately held, multi-location salon and spa operating physical showrooms in Shorewood, Chicago (Noble Square), and Oswego, Illinois. It delivers in-person hair, spa, nail, and makeup services to individual consumers, complemented by retail sales of professional beauty products, membership plans, spa packages, and e-gift cards.
- Ownership category
- akta.pro rank
Tru Salon & Spa industry classification
Industry- Product category
- Beauty and Personal Care Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Women's Hair Salons (HSALAAAA)
- akta.pro secondary industries
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where Tru Salon & Spa is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tru Salon & Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hair and Beauty Services: Core revenue from hair styling, spa treatments, nail care, and makeup artistry services performed at physical salon locations. Service-based one-time transactions.
- Retail Product Sales: Sale of professional beauty products including shampoos, conditioners, styling products, makeup removers, and hair care treatments. Products featured include brands such as Kérastase, Biolage, Olaplex, Pureology, Deva Curl, and Color WOW.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tru Salon & Spa product offering
Product offeringCore offering
Tru Salon & Spa is a regional salon and spa business delivering in-person hair styling, spa treatments (facials, massages, body wraps, scrubs), nail care (manicures, pedicures, Shellac/gel, nail art), and professional makeup artistry at physical locations in the Chicago area. The company complements services with retail sales of professional beauty products from premium brands and ancillary offerings including e-gift cards, spa packages, and a membership program with exclusive perks.
Product overview
Tru Salon and Spa is a beauty and wellness destination offering a unified service model combining hair styling, spa treatments, nail care, and makeup artistry. The company operates under sub-brands including Andreas Hogue Salon and Nikki Carchedi Hair Studio. Retail offerings include professional hair care products from brands such as Biolage, Pureology, Olaplex, Moroccanoil, Deva Curl, R+Co, Color WOW, Kitsch, and L'Oreal, as well as styling tools like Bio Ionic. Additional services include gift cards, membership programs, and spa packages. The product portfolio focuses on retail beauty products that complement the service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Styling Services
Companies that use Tru Salon & Spa
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Tru Salon & Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tru Salon & Spa partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tru Salon & Spa competitors and assessment
Company assessmentBroad incumbents
- Sephora: Global multi-brand beauty retailer. Comparable to Tru on the premium-product retail dimension and a structural threat to Tru's e-commerce product channel.
- Aveda (Estée Lauder): Large incumbent salon/spa brand owned by Estée Lauder with branded products and concept salons. Overlaps with Tru on product lines carried and on the professional salon positioning, but at materially larger scale.
- Regis Corporation: Public operator of multiple salon brands (Supercuts, Cost Cutters, etc.). Operates broadly in the same hair salon category as Tru and represents the scaled, multi-brand incumbent model.
- ULTA Beauty: Largest U.S. specialty beauty retailer. Not a service competitor, but Tru's retail product assortment (Olaplex, Kérastase, Biolage, Color WOW) overlaps directly with ULTA's shelves and is a key indirect competitor for retail dollars.
Direct peers
- Massage Envy: Largest U.S. franchised massage and skincare services chain with membership model. Directly comparable service mix (massage, facials, stretch) and recurring-revenue mechanism that parallels Tru's membership program.
- Salon Lofts: Multi-location salon suites platform that houses independent beauty professionals under one roof. Comparable in that both Tru's sub-brands and Salon Lofts compete for the same independent stylist demand.
- Woodhouse Spas: Luxury day spa chain offering facials, massages, body treatments, and spa packages. Closest match to Tru's premium spa positioning and bundled 'Spa Packages' product.
- Hand & Stone Massage and Facial Spa: Franchised multi-location spa concept offering massage, facial, and skincare services. Highly comparable to Tru's spa treatment pillar and matches Tru's premium-but-accessible positioning and membership-driven model.
- Blo Blow Dry Bar: Multi-location blow-out and hair styling bar concept. Competes for the same premium hair-services customer segment that Tru's styling pillar targets.
- Sola Salon Studios: Multi-location salon suites concept with hundreds of independent stylist-operated studios. Comparable to Tru's multi-sub-brand structure (independent stylist brands within a shared platform) and is a potential competitive model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Tru Salon & Spa social profiles
Digital presenceTru Salon & Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tru Salon & Spa leadership team
Management profileNumber of profiles
Profiles2 records
Tru Salon & Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tru Salon & Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tru Salon & Spa
What does Tru Salon & Spa do?
Tru Salon & Spa is a regional salon and spa business delivering in-person hair styling, spa treatments (facials, massages, body wraps, scrubs), nail care (manicures, pedicures, Shellac/gel, nail art), and professional makeup artistry at physical locations in the Chicago area. The company complements services with retail sales of professional beauty products from premium brands and ancillary offerings including e-gift cards, spa packages, and a membership program with exclusive perks.
Is Tru Salon & Spa a public or private company?
Tru Salon & Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tru Salon & Spa founded?
Tru Salon & Spa was founded in -1. It employs 11 to 50 people.
Where is Tru Salon & Spa based?
Tru Salon & Spa is headquartered in Chicago, United States, in the North America region.
How does Tru Salon & Spa make money?
Two revenue lines are on record. Hair and Beauty Services are the primary driver. The others are retail Product Sales.
Who are Tru Salon & Spa's main competitors?
Broad incumbents on record are Sephora, Aveda (Estée Lauder), Regis Corporation and ULTA Beauty. Direct peers are Massage Envy, Salon Lofts, Woodhouse Spas, Hand & Stone Massage and Facial Spa, Blo Blow Dry Bar and Sola Salon Studios.
Does Tru Salon & Spa have an API?
No public API is recorded for Tru Salon & Spa.
What industry is Tru Salon & Spa in?
Tru Salon & Spa's product category is Beauty and Personal Care Services. Its primary akta.pro industry code is HSALAAAA, Women's Hair Salons, with a secondary code of THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages). Its NAICS code is 812112.