一般社団法人トラストコーチング

What 一般社団法人トラストコーチング does

一般社団法人トラストコーチング (Trust Coaching) is a Tokyo-based general incorporated association (a Japanese nonprofit legal form) founded in 2009 by representative Baba Keisuke, operating a multi-brand coaching education platform under the mission of "creating a culture where everyone learns coaching (communication)." The organization delivers the proprietary Trust Coaching methodology — a non-directive communication framework centered on listening, empathy, and self-realization — through four core programs: Trust Coaching School (TCS) for aspiring professional coaches, Mothers Coaching School (MCS) for parents (with 30,000+ alumni since 2014), NurseryCoaching for early childhood educators, and Corporate/Organization Services for enterprise and government clients. Supporting sub-brands include Taiwa Room (children's dialogue coaching, ~2,480 children served), Teacher Coaching by TCS (educator mental wellness), and Sodacari+ (career-parenting balance co-developed with Itochu). The methodology is codified into a certification pipeline that produces trainers who deliver programs across Japan, and the Trust Coaching name is registered as a trademark.

Revenue is generated through customized corporate training programs (quote-based, multi-year contracts), coaching certification course and exam fees, book and manga sales (with editions translated into Korean and Thai), and subscription-style education programs for parents and teachers. The go-to-market combines direct enterprise and government field sales, event-driven demand generation (seminars, public lectures, Fuji TV media appearances), and channel partnerships — notably with Itochu Corporation (strategic partner contract signed November 2025) and Benefit One (welfare platform reaching 11.92 million members, partnership signed March 2025). Named customers span government ministries (MEXT, METI regional bureaus, Tokyo Metropolitan Government, Osaka Prefecture, Miyazaki Miyakonojo City), major enterprises (Itochu, Benesse, Daiwa House, Meiji Yasuda Life, Panasonic HD, NEC Netsun, Dai-ichi Life, Mitsui Life, Marubeni union, Asahi Kasei union), defense (Japan Ground Self-Defense Force 1st Airborne Brigade), and educational institutions (Kindai University, Meijo University, Hiroshima Institute of Technology, multiple high schools). Corporate services are handled through a separate subsidiary, 株式会社アンドトラスト (And Trust Inc.), indicating a structural split between the nonprofit mission entity and for-profit delivery arm.

Name

一般社団法人トラストコーチング

Legal name

一般社團法人トラストコーチング

Website

https://trustcoaching.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

一般社団法人トラストコーチング is a Tokyo-based nonprofit (founded 2009) that delivers a proprietary Trust Coaching communication methodology through schools for coaches, parents, teachers, and children, plus customized corporate training for Japanese enterprises and government agencies via direct sales and channel partners including Itochu and Benefit One.

Ownership category

akta.pro rank

Product category

Professional Coaching and Communication Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Professional coaching services
• Executive communication training
• Leadership development programs
• Coach certification training
• Parent communication education

Headquarters

HQ city

Shibuya, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: Customized coaching and communication training programs for enterprises, government agencies, and educational institutions. Revenue generated through workshop fees, training program fees, and ongoing coaching contracts.
2. Coaching Certification Programs: Training and certification programs for individuals seeking to become certified coaches. Revenue from course fees and certification examination fees.
3. Book Sales and Publications: Sales of books authored by representative Baba Keisuke, including titles published in Japan and international translations (Korea, Thailand).
4. School and Education Programs: Programs for parents (Mothers Coaching School), nursery/kindergarten teachers (Nursery Coaching), and children's communication services (Taiwa Room).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trust Coaching provides communication coaching and training programs built on a proprietary non-directive methodology. Its portfolio includes coach certification (TCS), parent communication education (MCS), early childhood educator training, children's coaching (Taiwa Room), corporate/government training seminars, and educator wellness coaching (Teacher Coaching by TCS). Services are delivered through direct contracts with enterprises, government agencies, and educational institutions, as well as through certified coach networks and partner channels.

Product overview

Trust Coaching operates a multi-brand coaching education and training portfolio composed of four core programs: (1) Trust Coaching School (TCS) — a practical coaching school with certification for individuals and corporate deployment; (2) Mothers Coaching School (MCS) — a parent-focused communication school with over 30,000 alumni and certified teachers; (3) NurseryCoaching — a professional development program for early childhood educators; and (4) a Corporate/Organization Services division delivering tailored coaching seminars to government agencies, educational institutions, and enterprises. Supporting sub-brands include 'Taiwa Room' (dialogue coaching for children), 'Teacher Coaching by TCS' (educator mental wellness), 'Sodacari+' (career-parenting balance with Itochu), and published works including manga adaptations. The company functions as a platform of coaching-related educational services rather than a single software product.

Differentiator

Problem solved

Functional benefit

Brands

• トラストコーチングスクール (TCS): コーチングを体系的に学べる実践型コーチングスクール。コーチング基礎資格取得コミュニティ。
• マザーズコーチングスクール
• ナーサリーコーチング
• 先生コーチング by TCS
• たいわ室

Products and services

• Trust Coaching School (TCS) A practical coaching school where participants systematically learn coaching techniques while receiving coaching themselves, with an optional path to certification as a 'certified coach'. Offered to individuals and adapted for government agencies and corporate organizational deployments.
• Mothers Coaching School (MCS) A communication school for parents to learn skills for supporting their children's development. Since launch, over 30,000 people have participated and many certified teachers have been produced. Adapted for corporate and government clients as 'Parents Coaching' for employee work-life support.
• NurseryCoaching A professional development program for teachers working at nurseries, kindergartens, and children's gardens, aimed at improving daily conversations and guidance by fundamentally reviewing communication approaches for the benefit of children.
• Corporate/Organization Services (法人・団体向けサービス) Tailored coaching-style training programs for enterprises and organizations, including step-based training (group sessions followed by coach training for internal certification). Services are introduced to government agencies, educational institutions, and corporations as 'pushing no one, experiencing change' coaching seminars. Delivered via subsidiary 株式会社アンドトラスト.
• Taiwa Room (たいわ室) A coaching service for elementary and junior high school children, operated by certified teachers of the Mothers Coaching School. Children talk with professional coaches who are neither parents, teachers, nor friends, providing a space for children to feel that 'talking is fun.'
• Teacher Coaching by TCS (先生コーチング by TCS) A coaching program for teachers and childcare workers supporting educators' mental well-being. Offered as a benefit service with sessions for thought organization available multiple times per month through partner welfare platforms.
• Sodacari+ (そだキャリ＋) A corporate support program for balancing career and childcare, offered in partnership with Itochu Corporation. Provides communication support through coaching as part of three structured programs, with dedicated 'career caregivers' supporting employees' life design planning and execution.
• Trust Coaching: The Art of Goal Achievement (漫画『トラストコーチング: 目標達成の神業』) A manga that publicly reveals the real sessions of professional coaches, providing insights into the 'approach' and professional standing of coaches who can succeed at the top level, valuable for aspiring coaches and those already active in the field. Retail book sold via Amazon.

Quantifiable outcome

• Over 30,000 cumulative program participants at Mothers Coaching School
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core, major and regional.

• Itochu CorporationcoreStrategic or Co-development Partner · 3 November 2025Strategic partner contract for expanding corporate coaching business. Trust Coaching content and certified coaches will reach Itochu's extensive corporate network. Co-development of new coaching programs for enterprise clients.
• Benefit One CorporationmajorChannel Partner/ Reseller/ Distributor · 5 March 2025Welfare benefits service partnership making 'Teacher Coaching by TCS' available to Benefit One's 11.92 million registered members, targeting educators and childcare workers.
• Toyama Prefectural Teachers Welfare AssociationregionalChannel Partner/ Reseller/ Distributor · 1 January 2024Cafeteria plan partnership where 'Teacher Coaching by TCS' is offered as a selectable welfare benefit for Toyama prefecture educators.
• Mitsubishi ShokuhinmajorImplementation/ SI/ Consulting Partner · 20 November 2023First certified 'Parents Coaching' enterprise partner. Trained internal 'Parents Leaders' to deliver coaching programs to employees. Initial cohort of approximately 50 employees (20 male, 30 female).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marshall Goldsmith Group: Executive coaching brand built around a single named coach's methodology, books, and corporate engagements. Structurally analogous to Trust Coaching — founder-led, methodology-driven, certified-coach network, and content-led demand generation.
• CTI (Coaches Training Institute): One of the largest global coach certification schools, offering co-active coaching certification and corporate programs. Closely comparable to Trust Coaching School (TCS) on methodology-based coach certification and corporate deployment.
• Dale Carnegie Training Japan: Long-established corporate training provider in Japan focused on communication, leadership, and people skills through certified instructor networks. Directly comparable as a coach/instructor-led corporate training franchise with a similar Japan-wide delivery model.

Broad incumbents

• Center for Creative Leadership (CCL): Global leadership development and executive coaching research organization offering programs for enterprises and governments. Comparable as an established institutional provider of leadership and coaching programs to large organizations.
• GLOBIS Corporation: Japan's largest business school, providing MBA, executive education, and corporate leadership programs. Comparable as a major Japanese provider of corporate professional development and management training.
• Right Management (ManpowerGroup): Global talent and career development firm within ManpowerGroup offering leadership development, coaching, and outplacement. Comparable as a large-scale provider of corporate coaching and leadership training services.
• CoachHub: Enterprise digital coaching platform offering 1:1 coaching at scale globally. Comparable as a competitor in the enterprise coaching category, but operates a tech-enabled rather than workshop-based delivery model.
• Link and Motivation Inc. Japan-listed HR/management consulting firm offering organizational development, motivation engineering, and corporate training at scale. Comparable as a much larger Japan-based competitor in enterprise engagement and leadership development.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Comparable as a much larger incumbent competing for the same enterprise leadership coaching budgets.
• BetterUp: Global enterprise coaching and mental wellness platform serving large corporations with a digital delivery model. Comparable as a scaled enterprise coaching provider; differs in being digital/SaaS-first versus Trust Coaching's in-person workshop model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@3c-babater
• LinkedInlinkedin.com/company/trust-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 一般社団法人トラストコーチング