TSO International

What TSO International does

TSO International株式会社 is a privately held Japanese specialized exhibition organizer (オーガナイザー) founded in March 2011 by representative director Sasaki Tsuyoshi and headquartered in Shinjuku, Tokyo. The company plans, operates, and hosts B2B trade shows across six industry domains: sports, wellness, health/functional food, traditional and fermented foods, cafe/bakery, and leisure/outdoor, operating flagship brands including SPORTEC, Wellness Tokyo, CAFERES JAPAN, Wellness Food Japan, and Leisure & Outdoor Japan, with regional editions in Fukuoka and Osaka and an international extension via SPORTEC Thailand. Single flagship events attract 1,300+ exhibiting companies and tens of thousands of trade visitors (the August 2023 Tokyo Big Site shows drew 83,000+ combined visitors).

Name

TSO International

Legal name

TSO International株式会社

Website

https://tso-int.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

TSO International is a privately held Japanese B2B exhibition organizer founded in 2011, operating flagship trade shows including SPORTEC, Wellness Tokyo, and CAFERES JAPAN across sports, wellness, food, and leisure verticals for enterprise exhibitors and trade buyers.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Outdoor, Sportsman & Recreation Shows (MPAGAFAM)

Keywords

• B2B exhibitions
• Trade show management
• Exhibition organization
• MICE industry
• Industry trade events

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Exhibition Booth Sales: TSO International generates revenue primarily through charging exhibitors for booth space at their organized exhibitions and trade shows. Companies pay to participate and showcase their products and services at the exhibitions, with pricing based on booth size and location.
2. Advertising and Promotional Services: Revenue generated from promotional opportunities within exhibitions including advertising placements, sponsorship packages, and promotional materials distributed to exhibition attendees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

TSO International plans, organizes, and operates B2B trade shows, exhibitions, conferences, and seminars across six industry verticals: Sports, Wellness Life, Health Food, Traditional Foods, Cafe/Bakery, and Leisure/Outdoor. The company sells exhibition booth space to participating companies and charges for advertising and sponsorship placements, with visitors attending free of charge with pre-registration or for a 2,000 JPY admission fee. Flagship exhibitions include SPORTEC, Wellness Tokyo, CAFERES JAPAN, and Wellness Food Japan, hosted at major venues such as Tokyo Big Site, INTEX Osaka, and Marine Messe Fukuoka.

Product overview

TSO International operates as an exhibition organizer (オーガナイザー) specializing in B2B trade shows and events across six industry domains: Sports, Wellness Life, Health Food, Traditional Foods, Cafe/Bakery, and Leisure/Outdoor. The portfolio includes flagship exhibitions like SPORTEC (Japan's largest sports industry exhibition), Wellness Tokyo, CAFERES JAPAN, and various regional editions. The company creates exhibition platforms where companies can showcase products/services to business buyers, with exhibitions serving as economic infrastructure for industry development and international business networking.

Differentiator

Problem solved

Functional benefit

Brands

• SPORTEC: Japan's largest international sports and health industry exhibition featuring fitness equipment, wellness solutions, sports apparel and related products
• SPORTEC Thailand
• SPORTEC Fukuoka
• Wellness Tokyo
• CAFERES JAPAN
• CAFERES WEST
• Wellness Food Japan
• Wellness Food WEST
• Leisure & Outdoor Japan
• Leisure & Sports Japan in Okinawa
• Golf Performance Convention
• AGRI EXPO Niigata
• International Fermented & Brewing Food Industry Exhibition
• Inbound Food EXPO
• SPORTEC Sports Performance Forum at Kanoya
• Wellness Food Japan
• International Fermented/Brewing Food Industry Exhibition
• Inbound Food Business EXPO
• Next Generation Ramen/Udon EXPO

Products and services

• SPORTEC Japan's largest international sports and health industry exhibition featuring sports equipment, fitness apparatus, health/beauty devices, and facility equipment with active business negotiations between sports companies, government officials, and association organizations.
• SPORTEC Thailand Fitness technology, wellness solutions, and sports equipment exhibition held in Bangkok, Thailand, providing networking opportunities and business chances in Asia.
• SPORTEC Fukuoka Regional edition of SPORTEC held at Marine Messe Fukuoka, the first SPORTEC exhibition in the Kyushu region.
• Golf Performance Convention Japan's first convention focused on golf-specific training, analysis, measurement equipment, and academia for golf score improvement and performance enhancement.
• CAFERES JAPAN Japan's largest cafe, bakery, sweets store specialized exhibition featuring coffee, tea, sweets, restaurant products, and food service equipment for the food service industry.
• CAFERES WEST West Japan edition of CAFERES - Japan's largest cafe, bakery, sweets store specialized exhibition held at Intex Osaka.
• Wellness Food Japan Japan's largest health food, functional food, natural food exhibition where products and solutions gather from worldwide for business matching.
• Wellness Food WEST West Japan edition of Wellness Food Japan held at Intex Osaka featuring health food, functional food, and natural food exhibitions.
• Wellness Tokyo Japan's largest health industry exhibition focused on heart and body health with balance improvement and performance enhancement specialized products, services, and functional food ingredients.
• International Fermentation & Brewing Food Industry Exhibition Japan's only specialized exhibition for ingredients, equipment, research machines, and manufacturing equipment for fermentation and brewing food manufacturing, research, and development.
• Inbound Food EXPO Specialized exhibition for foreign-related dining and food manufacturing featuring traditional Japanese foods, halal foods, plant-based foods, translation, currency exchange, and human flow analysis services.
• Leisure & Outdoor Japan Japan's largest leisure industry professional exhibition for attractions, activities, and outdoor industry providing cross-market marketing opportunities.
• AGRI EXPO Niigata Specialized agricultural exhibition focused on automation, 6th industrialization, and productivity improvement for the future of agriculture in Niigata region.
• Leisure & Sports Japan in Okinawa Exhibition connecting resort developers, sports/leisure facilities, and hotel/resort operators in Okinawa's growing resort market.
• SPORTEC Sports Performance Forum at Kanoya Forum held at National Institute of Fitness and Sports Sciences (Kanoya) featuring sports science research facilities and performance improvement methods.

Quantifiable outcome

• 83,000+ visitors attracted at August 2023 exhibitions
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Korea Sports Promotion Foundation (KSPO)minorStrategic or Co-development Partner · 1 March 2024KSPO partnered with TSO at SPOEX in Korea. TSO's CEO Tsuyoshi Sasaki participated in the opening ceremony and ribbon-cutting event. The partnership was established through an agreement signed at SPORTEC 2023.
• Korea International Trade Association (KITA)minorStrategic or Co-development Partner · 1 March 2024Co-organizer of SPOEX exhibition in Korea alongside KSPO.
• Donnor Exhibition Group / Shanghai Donnor Exhibition Service Co., Ltd.minorChannel Partner/ Reseller/ Distributor · 1 March 2024Chinese exhibition organizer that hosted TSO at IWF Shanghai. Partnership for international promotion of SPORTEC exhibitions.
• Taiwan External Trade Development Council (TAITRA)minorStrategic or Co-development Partner · 1 March 2024Taiwan's external trade development council organized Taispo exhibition where TSO promoted SPORTEC.
• SPORETC Sports Performance Research CentercoreStrategic or Co-development Partner · 1 March 2024Research center established through naming rights partnership with Kanoya Sports Science University. Venue for the Sports Performance Forum.
• Kanoya Sports Science University (鹿屋体育大学)coreStrategic or Co-development Partner · 1 April 2023Japan's only national sports science university. TSO entered into a naming rights partnership for the SPORETC Sports Performance Research Center, marking the first such partnership for TSO. The university hosts the Sports Performance Forum organized by TSO.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Informa Markets is the world's largest B2B exhibition organizer, with global sports, food, and lifestyle portfolios (e.g., FIBO, Vitafoods, SIAL). It represents the global incumbent against which TSO's SPORTEC, Wellness Food Japan, and Leisure & Outdoor Japan compete for international exhibitor mindshare.
• Messe Düsseldorf (Reed Exhibitions alliance): Messe Düsseldorf organizes global B2B trade fairs across multiple industries (drinktec, A+A, ProWein). Comparable to TSO in operating large-scale, vertical-specific exhibitions and is an indirect competitor for international brands considering Japan versus other global venues.
• Koelnmesse: Koelnmesse is a major European exhibition organizer with food, sports, and lifestyle trade fairs (e.g., ISM, spoga+gafa). It is comparable to TSO in vertical structure—industry-specific B2B shows—and competes for international exhibitor participation in adjacent Asian sports/leisure markets.
• Messe Frankfurt Japan: Messe Frankfurt's Japan entity organizes consumer and B2B exhibitions including Ambiente and Beautyworld Japan. It is comparable to TSO as a multinational exhibition organizer with established Japan presence, competing for venue bookings, exhibitors, and visitor audiences.

Regional players

• SPOEX / Korea Sports Promotion Foundation (KSPO): KSPO co-organizes SPOEX Korea alongside KITA, a sports industry B2B exhibition in Korea. It is comparable to TSO's SPORTEC as a regional sports industry exhibition organizer and is a direct partner/competitor for international sports brands targeting Korean versus Japanese market entry.
• Donnor Exhibition Group (IWF Shanghai): Donnor organizes IWF Shanghai, a major sports and fitness industry exhibition in China. It is comparable to TSO's SPORTEC as a regional B2B sports exhibition organizer and serves as both a partner (for SPORTEC international promotion) and a competitor for global sports exhibitor budgets.

Direct peers

• Nikkei Events (Nikkei BP): Nikkei BP's events division organizes industry-focused B2B exhibitions and conferences in Japan spanning IT, manufacturing, healthcare, and energy. It competes with TSO for Japanese corporate exhibitor budgets and venue slots at Tokyo Big Sight and similar facilities.
• RX Japan (Reed Exhibitions Japan): RX Japan is Japan's largest exhibition organizer, operating flagship B2B trade shows across technology, manufacturing, lifestyle, and consumer verticals (e.g., Foodex Japan, IJT, Content Tokyo). It is the closest direct competitor to TSO International, mirroring the same model of organizing industry-specific B2B exhibitions in Japan.
• Japan Management Association (JMA / Nihon Keieisha): JMA is a long-standing Japanese exhibition and conference organizer hosting industry trade fairs across manufacturing, environment, and logistics. It competes with TSO for B2B exhibition venues and corporate exhibitor relationships in Japan.

Emerging players

• Tarsus Group: Tarsus Group is a UK-listed B2B exhibition organizer focused on emerging and growth markets, with vertical portfolios in healthcare, technology, and lifestyle. It is comparable to TSO in vertical-specialist B2B event organization and pursues similar expansion into Asia-Pacific exhibitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TSO_INT
• Facebookfacebook.com/tsoint
• LinkedInlinkedin.com/company/tso-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSO International