Shanghai Dena Exhibition Co.

What Shanghai Dena Exhibition Co. does

Shanghai Dena Exhibition Co., Ltd. (Donnor Exhibition, 德纳展览) is a privately held Chinese trade and consumer exhibition organizer founded in 1996 in Wenzhou, Zhejiang, and headquartered in Shanghai's Jinan District. The company operates a portfolio of more than 30 brand exhibitions per year spanning approximately 700,000 square meters of aggregated exhibition floor space across China (Shanghai, Wenzhou, Taizhou, Chengdu) and international venues in Thailand, Indonesia, Russia, Turkey, Uzbekistan, Saudi Arabia, Dubai, and Italy, with eight exhibitions holding UFI international certification including the IWF International Fitness Expo, WOF International Optics Fair, footwear/leather, pump and valve, hardware/locks, plastics, and advertising/signage shows. The company also acts as official representative for international exhibitions in 30+ countries and offers overseas exhibition services (visa, coordination, business activities, inspection tours) for Chinese enterprises seeking to expand abroad.

The business runs on a dual online-offline model: physical exhibitions generate revenue through booth and advertising space sales, supplemented by professional service fees from international representation and overseas coordination work; parallel to this, the wholly-owned subsidiary Wenzhou Donnor Cloud Expo Co. operates six vertical B2B digital platforms (NoteOptics for eyewear, wpvb2b for pumps/valves, wujinzx for hardware/locks, chinashoemaking for footwear, wziep for electrical, nihaosports.cn for fitness) that extend exhibitor-buyer matchmaking beyond discrete show windows. Go-to-market is direct enterprise sales via regional teams in Shanghai, Wenzhou, Taizhou, and Chengdu, supplemented by international agency partnerships (AOMA, Thai-Zhejiang Chamber of Commerce, European Water & Valve Industry Association, Turkish, Polish, and Indian valve associations) that drive cross-border exhibitor and buyer traffic.

The legal entity operates through nine identified wholly-owned subsidiaries handling exhibition services, international coordination, cloud/digital platforms, culture media (animation), and regional market operations. Ownership is concentrated and undisclosed, with no evidence of external private equity, venture capital, or institutional investor backing. The company serves primarily Chinese manufacturing enterprises across 30+ industry verticals (sports fitness, shoemaking, eyewear, pumps/valves, industrial equipment, advertising signs, printing/packaging, hardware locks, auto/motorcycle parts, electrical/new energy, household goods, automobiles, imported consumer goods, cross-border e-commerce, animation culture) seeking both domestic market expansion and overseas trade channel development, with cumulative service to 120,000+ enterprises.

Name

Shanghai Dena Exhibition Co.

Legal name

Shanghai Donnor Exhibition Co., Ltd. (上海德纳会展有限公司)

Website

https://donnor.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Shanghai Dena Exhibition Co. (Donnor Exhibition) is a privately held Chinese trade show organizer founded in 1996 that runs 30+ brand exhibitions annually across China and international markets, serving 120,000+ cumulative manufacturing enterprises across 30+ industries through booth sales, international representation services, and six vertical B2B digital platforms.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), General Consumer Expos & Trade Shows (MPAGAFAA), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Trade show organization
• Exhibition management services
• B2B trade platforms
• International exhibition representation
• Overseas market development

Headquarters

HQ city

Wenzhou

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Booth and Exhibition Space Sales: Revenue from selling exhibition booth spaces and advertising within trade shows
2. International Exhibition Representation: Agency services for international exhibitions across 30+ countries, providing professional solutions for enterprises to expand overseas markets
3. Overseas Exhibition Services: Visa services, overseas exhibition coordination, international business activities, and overseas inspection tours

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Shanghai Dena Exhibition Co. (Donnor Exhibition) organizes and operates 30+ domestic and international trade and consumer exhibitions annually across China (Shanghai, Wenzhou, Taizhou, Chengdu) and overseas (Thailand, Russia, Indonesia, UAE, Saudi Arabia, Uzbekistan), spanning 30+ industry sectors including fitness, eyewear, automotive parts, footwear, pumps and valves, hardware, and animation culture. The company also acts as the official Chinese representative for international exhibitions in more than 30 countries, providing overseas market development, visa, and exhibition coordination services. In addition, Donnor operates six vertical B2B digital platforms supporting online supply chain integration and cross-border trade for industries such as eyewear, pumps/valves, hardware, shoemaking, electrical, and fitness.

Product overview

德纳展览DONNOR是一家国际会展主办机构，采用多品牌展会平台与垂直行业B2B数字化平台双驱动模式。公司旗下运营30多场品牌展览会及6个垂直行业B2B数字化平台。品牌展会覆盖运动健身（IWF上海/深圳国际健身展、CIST运动休闲用品展）、制鞋材料设备（温州皮革鞋材鞋机展）、眼镜（WOF温州国际眼镜展、WOF东盟国际眼镜展）、泵阀（浙江国际阀门产业链博览会）、工业装备（温州工业博览会、成都广告标识展、成都印刷包装展）、汽摩配（台州汽摩配展）、家居时尚（上海国际家居及时尚生活博览会）、动漫文化（BE·ACGN动漫游戏嘉年华）等多个行业领域，年度展览面积超70万平方米。此外，公司打造了眼镜在线NoteOptics、泵阀在线wpvb2b.com、五金在线wujinzx.cn、制鞋在线chinashoemaking.com、电气在线wziep.com、康体在线nihaosports.cn等6个垂直B2B数字化平台，实现线下展会与线上数字商贸服务的融合。公司同时代理全球30多个国家的国际性展会，提供国际商事活动、签证、出国展览、海外考察等全方位服务。

Differentiator

Problem solved

Functional benefit

Brands

• IWF (International Wellness & Fitness Expo): IWF International Fitness Expo — a major UFI-certified fitness and wellness exhibition held in Shanghai and Shenzhen.
• WOF (Wenzhou International Optics Fair)
• BE·ACGN
• CIST
• NoteOptics (眼镜在线)

Products and services

• IWF Shanghai International Fitness Expo (IWF 中国(上海)国际健身、康体休闲展览会)

Quantifiable outcome

• Over 120,000 enterprises served cumulatively
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• SPORTEC ThailandminorStrategic or Co-development Partner · 25 June 2025IWF Exhibition participated in SPORTEC Thailand 2026 as an important partner, attending opening ceremony and conducting business discussions with international fitness industry representatives from Thailand, Japan, Korea, Singapore, and Taiwan.
• Thailand Wellness & Healthcare Expo 2026minorStrategic or Co-development Partner · 25 June 2025IWF Exhibition participated as important partner at Thailand Wellness & Healthcare Expo 2026, strengthening Asia-Pacific fitness and wellness industry cooperation network.
• Broad ExhibitioncoreStrategic or Co-development Partner · 10 June 2025Co-host of WOF|Bangkok ASEAN International Optics Fair together with Donnor Exhibition. Jointly organized the 2025 WOF ASEAN International Optics Fair at IMPACT Exhibition Center in Bangkok, Thailand.
• Asian Optometric Management Academy (AOMA)minorStrategic or Co-development Partner · 10 June 2025Supporting organization for WOF|Bangkok ASEAN International Optics Fair, providing industry expertise and professional network support for the eyewear exhibition.
• Thai-Zhejiang Chamber of CommercecoreStrategic or Co-development Partner · 10 June 2025Strategic partnership for WOF|Bangkok exhibition, facilitating Sino-Thai eyewear industry cooperation and enterprise matchmaking. President Qi Xiaoyun recognized the exhibition's value for Chinese enterprises 'going global' to ASEAN market.
• European Water and Valve Industry AssociationminorStrategic or Co-development Partner · 1 June 2025Confirmed participation in Zhejiang International Valve Industry Chain Exhibition, organizing quality member companies to attend the 2nd Wenzhou Pump Valve Industry Week and exhibition.
• Polish Industrial Valve AssociationminorStrategic or Co-development Partner · 1 June 2025Confirmed participation in Zhejiang International Valve Industry Chain Exhibition, organizing quality member companies to participate in the event.
• Turkey Pump Valve Industry AssociationminorStrategic or Co-development Partner · 1 June 2025Confirmed participation in Zhejiang International Valve Industry Chain Exhibition, organizing Turkish pump valve companies to attend.
• India Valve and Actuator Manufacturers AssociationminorStrategic or Co-development Partner · 1 June 2025Confirmed participation in Zhejiang International Valve Industry Chain Exhibition, organizing Indian valve industry companies to participate.
• International Exhibition Representatives (30+ countries)coreChannel Partner/ Reseller/ DistributorOfficial representation and strategic partnership for major international exhibitions across more than 30 countries, providing professional solutions for Chinese enterprises to expand overseas markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• China Foreign Trade Centre (Canton Fair organizer / CFTC): State-affiliated organizer of the Canton Fair and other major Chinese trade exhibitions; represents the dominant China-based incumbent and competes broadly with Donnor for exhibitor attention and government support in export-oriented trade shows.
• Reed Exhibitions (RX): Global exhibitions business owned by RELX, with strong China presence in automotive, hospitality, and manufacturing shows; comparable trade-show business model and overlap with Donnor's auto-moto parts and consumer goods events.
• Informa Markets: World's largest exhibitions operator (Beauty, Food, Fashion, Healthcare verticals); competes directly in China with overlapping shows in consumer goods, fashion/lifestyle, and industrial sectors, and brings global buyer networks that pose a major competitive threat to Donnor's international positioning.
• Koelnmesse: Cologne-based global trade fair organizer running industrial, food, furniture, and lifestyle shows with established China operations; overlaps with Donnor's industrial, furniture/home, and consumer goods exhibitions.
• Messe Frankfurt (Greater China): German-headquartered global trade fair giant with extensive Shanghai and HK operations running automotive, lighting, textiles, and consumer goods shows; competes with Donnor in multiple verticals (auto parts, lifestyle, industrial) with significantly greater international reach and capital.

Direct peers

• VNU Exhibitions Asia: Asian arm of Dutch VNU exhibitions running pet, agriculture, and lifestyle trade shows with strong China/Southeast Asia footprint; comparable mid-sized international exhibition organizer with similar vertical specialization strategy.
• Hannover Milano Fairs Shanghai: Joint venture between Deutsche Messe and Fiera Milano running industrial, automation, and logistics exhibitions in China; competes most directly with Donnor's Wenzhou industrial expo and pump/valve shows for industrial exhibitors.
• Sinoexpo (Shanghai Sinoexpo International Exhibition Co.): Shanghai-based exhibition organizer running consumer-facing expos (home, fashion, lifestyle) and leveraging digital matchmaking; highly comparable business model to Donnor's Shanghai home/fashion shows and dual online-offline approach.
• Adsale Exhibition Services: Hong Kong-headquartered exhibition organizer running major plastics, rubber, printing, and packaging trade shows across China and Asia — directly overlapping with Donnor's plastics (Taizhou), printing/packaging (Chengdu), and industrial vertical shows, with similar China-anchored, multi-vertical strategy.

Regional players

• Poly World Trade Center Expo (China Poly Group): China Poly Group's exhibition arm operating large venues and trade fairs in Guangzhou and other tier-1 cities; competes with Donnor for premium B2B exhibition venue partnerships and large-scale international trade events in southern China.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/donnor-exhibition-co-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai Dena Exhibition Co.