tu estilo

What tu estilo does

Tu Estilo is a personal fashion and lifestyle blog founded in 2015 by Spanish entrepreneur Rebecca Valencia, publishing editorial content focused on Korean fashion trends, styling guides, beauty advice, and event coverage for fashion-conscious women seeking authentic style inspiration. The product is a single WordPress-based blog (tuestilo.eu) accompanied by a YouTube channel, an email newsletter, and social media presence; there are no separate product modules, paid tiers, or e-commerce features. Content production is manual and human-authored, supported by a Canon 5D Mark III with professional lenses for photography and Photoshop for image editing. Recent editorial output (October 2024 and scheduled 2026 posts) confirms active operation.

The business is monetized through two streams: affiliate marketing commissions on reader purchases made via embedded affiliate links throughout blog content, and paid sponsored posts with explicit disclosure. Products sent for review may be featured if they meet the founder's personal standards. The company is independently operated and bootstrapped by Rebecca Valencia, who also runs a separate high-end eyewear brand. There is no disclosed institutional investment, parent company, subsidiary, or headcount beyond the founder. Distribution is digital and global, primarily reaching readers in Europe (Spain) with no geographic restrictions stated, and the offering carries no pricing model since content is free to readers.

Name

tu estilo

Legal name

Tu Estilo

Website

https://tuestilo.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tu Estilo is a Spanish-language personal fashion blog founded in 2015 by Rebecca Valencia, publishing Korean fashion guides, styling tips, beauty and haircare content for fashion-conscious women worldwide, monetized via affiliate links and sponsored posts with brand ambassadorships.

Ownership category

akta.pro rank

Product category

Fashion Blog

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

akta.pro secondary industry

Beauty, Fashion & Personal Styling Classes (Makeup, Hairstyling, Fashion, Grooming) (THAJAKAJ)

Keywords

• Korean fashion trends
• Personal style advice
• Beauty styling guides
• Fashion blog content
• Lifestyle content creation

Headquarters

HQ city

Membrilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing: Site uses affiliate links throughout content. When readers click and make purchases through these links, the site receives a commission at no additional cost to the reader. This is the primary monetization method for the blog.
2. Sponsored Content: Paid sponsored posts and content are published with clear disclosure labels. Products sent for review (marked with 'c/o') may be featured if they meet the author's standards and align with her personal style and values.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tu Estilo is a Spanish-language personal fashion blog that publishes free editorial content covering Korean fashion trends, hairstyle guides (such as pixie cut tutorials), styling advice, event coverage, and beauty product recommendations. The blog is operated solely by founder Rebecca Valencia and is monetized through affiliate marketing links embedded in posts and paid sponsored content from fashion brands.

Product overview

Tu Estilo is a single-platform fashion content blog operated by Rebecca Valencia. The offering consists of a single editorial blog that publishes fashion guides, trend analysis, and styling advice. The blog covers Korean fashion trends, hairstyling guides (such as pixie cut tutorials), office fashion, street style, and beauty product reviews. There are no separate product modules, paid tiers, or e-commerce features — the site is entirely content-driven, monetized through affiliate links and sponsored content disclosures.

Differentiator

Problem solved

Functional benefit

Products and services

• Tu Estilo Blog A Spanish-language personal fashion and lifestyle blog by Rebecca Valencia, publishing free editorial content on Korean fashion trends, hairstyle guides, styling tips, fashion week coverage, and beauty product reviews for individual readers interested in Korean and contemporary style.

Quantifiable outcome

• Blog has connected with a growing audience over 9 years of operation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Various Fashion BrandsminorGTM or Marketing PartnerRebecca Valencia has served as an ambassador for major international fashion brands, collaborating on campaigns and representing these brands. These partnerships provide exclusive access to products, trends, and recommendations that she shares with her readers, adding value through curated brand exposure.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Refinery29: Large digital media company covering fashion, beauty, and lifestyle with significant affiliate and shoppable content. Comparable as a content-driven fashion publisher monetized through affiliate links and brand sponsorships targeting the same demographic.
• Who What Wear: Global fashion editorial and affiliate commerce platform with strong shoppable content. Comparable as a content-led fashion publisher monetized through affiliate links, brand partnerships, and shopping curation in the same category.
• Hola Fashion: Established Spanish fashion media vertical under Hola covering celebrity style, runway coverage, and shopping. Comparable as a Spanish-language fashion editorial property with affiliate and sponsored monetization overlapping Tu Estilo's audience.
• Vogue España: Flagship Spanish edition of Vogue covering fashion, beauty, and trends. Comparable as a Spanish-language premium fashion editorial with affiliate commerce and brand collaborations intersecting Tu Estilo's content scope.
• Glamour España: Spanish edition of Glamour covering fashion, beauty, and celebrity style. Comparable as a Spanish-language fashion editorial competing for the same style-conscious female audience and brand sponsorship budgets as Tu Estilo.

Direct peers

• Song of Style: Personal fashion blog by Aimee Song covering styling, trends, and shopping. Directly comparable as a solo-author fashion blog monetized through affiliate links and brand collaborations in the same content-commerce niche.
• Into The Gloss: Personal-blog-style editorial covering beauty routines, skincare, and style advice from a trusted founder voice. Comparable as a single-author editorial brand monetized via affiliate and brand partnerships addressing a similar style-conscious female reader.
• The Blonde Salad: Personal fashion and lifestyle blog by Chiara Ferragni covering styling, beauty, and shopping. Directly comparable as a single-founder fashion blog leveraging affiliate and brand-partnership revenue in the same editorial-commerce model.
• Trendencias: Spanish-language fashion and lifestyle blog covering trends, styling, and shopping recommendations. Directly comparable as a Spanish-market editorial blog monetized through affiliate links and brand partnerships in the same fashion category as Tu Estilo.
• Wendy's Lookbook: Solo-authored fashion and styling blog with YouTube-driven tutorials and lookbooks. Comparable as a personal-brand fashion blog combining editorial guides, video production, and shopping recommendations in a similar style niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tu-estilo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tu estilo