Wendy's Bloggers / Mom Blog Tour

What Wendy's Bloggers / Mom Blog Tour does

Wendy's Bloggers is a privately held, founder-led influencer marketing agency founded in 2013 by Wendy Hirschhorn, a 30-year public relations veteran, and headquartered in New York City. The company operates a curated network of vetted mom and food bloggers — each required to have at least 60,000 followers and post at least three times per week — and connects them with consumer brands for product reviews, giveaways, and content creation across blogs and social media platforms. Its flagship offering, the Mom Blog Tour, brings 10 influential bloggers to major U.S. trade shows (Natural Foods Expo West, Sweets & Snacks Expo, Summer Fancy Food Show, Natural Foods Expo East) where they generate guaranteed minimum impressions per sponsor, produce original recipes and photography, and run coordinated giveaways.

The underlying technology is a blogger network coordination platform combined with social media amplification rather than a software product in the traditional sense; core operational capabilities include blogger vetting, product fulfillment logistics, content oversight, fact-checking, and results tabulation. Supporting service lines include custom blogger outreach campaigns, Twitter Party hosting, press release distribution, and the Friends of Mom Blog Tour program for non-food brands. The company has no disclosed funding, no parent company, and no AI/ML capabilities in evidence.

Revenue is generated through professional services sponsorship fees paid by brands for inclusion in Mom Blog Tour events and custom campaigns. Pricing is not publicly disclosed but varies by number of bloggers and number of tour events; a do-it-yourself benchmark runs at least $45,000 per campaign excluding staff, and Wendy's offers full-service management at a premium with guaranteed minimum impressions (15,000,000 per tour sponsorship, 5,000,000 per 35-blogger initiative). Go-to-market is enterprise field sales driven primarily by the founder engaging directly with brands, marketing agencies, and PR firms — supplemented by content marketing, trade press coverage in industry publications, and trade show presence. Customer concentration spans food, beverage, housewares, beauty, restaurants, and entertainment brands, with at least 43 named sponsors across industries.

Name

Wendy's Bloggers / Mom Blog Tour

Legal name

Wendy's Bloggers

Website

https://wendysbloggers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wendy's Bloggers is a founder-led influencer marketing agency that connects brands with a curated network of mom and food bloggers for product reviews, giveaways, and trade show-based Mom Blog Tour activations generating guaranteed social media impressions.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Campaign Operations & Managed Services (BPAFAHAF)

akta.pro secondary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing
• Blogger outreach
• Mom blogger network
• Trade show marketing
• Social media campaigns

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mom Blog Tour Sponsorship: Brands pay to participate in Mom Blog Tour at trade shows, receiving guaranteed impressions (minimum 15,000,000), blogger meetings, reviews, recipes, and social shares. Pricing varies based on number of bloggers and tour events.
2. Custom Blogger Outreach Campaigns: Full-service blogger outreach for product reviews and giveaways. Includes carefully vetted Mom Bloggers, creative concepts, brand message incorporation, press release distribution, and measurable results.
3. Twitter Party Hosting: Economical Twitter Party campaigns generating consumer engagement and millions of impressions for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wendy's Bloggers connects consumer brands with a curated network of vetted Mom and Food Bloggers for influencer marketing campaigns. Core services include the Mom Blog Tour (bringing bloggers to trade shows for product reviews and content creation), managed Product Reviews and Giveaways, Press Release Distribution, the Friends of Mom Blog Tour program for non-food brands, and Twitter Party Hosting. Each engagement guarantees minimum impressions (15,000,000 per tour, 5,000,000 per 35-blogger initiative) with end-to-end campaign management.

Product overview

Wendy's Bloggers operates as a blogger influencer marketing network consisting of two core offerings: the Wendy's Bloggers Network (a curated pool of experienced Mom Bloggers for product reviews and giveaways) and the Mom Blog Tour (which brings 10 influential bloggers to national trade shows). Supporting services include press release distribution and the Friends of Mom Blog Tour program for non-food brands. The company connects brands with bloggers to generate authentic content, reviews, giveaways, and millions of social media impressions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wendy's Bloggers Network A curated network of influential Mom Bloggers that provides brands with product reviews, giveaways, and authentic content creation across social media platforms.
• Mom Blog Tour A program that brings 10 influential Mom and Food Bloggers to national trade shows where they interact with brands, review products, and create original content, photos, and videos to generate millions of impressions (minimum 15,000,000 guaranteed per tour).
• Product Reviews and Giveaways Managed blogger outreach campaigns where Mom Bloggers write honest reviews of products and host giveaways for their followers, driving brand awareness and consumer engagement with a minimum of 5,000,000 impressions per 35-blogger initiative.
• Press Release Distribution Press release distribution service that disseminates announcements about Mom Blogger outreach campaigns on a national wire service.
• Friends of Mom Blog Tour A program for non-food and beverage manufacturers, restaurants, hotels, and venues that allows Bloggers to promote their products and services alongside the main Mom Blog Tour.
• Twitter Party Hosting Economical Twitter Party campaigns that generate consumer engagement and millions of impressions for brands through real-time social media conversations hosted by Mom Bloggers.

Quantifiable outcome

• Minimum 15,000,000 impressions per Mom Blog Tour sponsorship
• +6 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered core and minor.

• Kohler Original Recipe ChocolatescoreGTM or Marketing Partner · 10 January 2017Food brand sponsor of Mom Blog Tour. Leslie Stachowiak, Associate Manager Public Relations at Kohler Co., stated: 'Each blogger captured the essence and story behind KOHLER Original Recipe Chocolates. Their audience was engaged on each social media platform, which created additional buzz and awareness for our brand.'
• Saffron RoadcoreGTM or Marketing Partner · 10 January 2017Food brand sponsor of Mom Blog Tour. Kate Tayloe, Director of Marketing, noted: 'Mom Blog Tour was an effective way to build not only online visibility and generate buzz during the very busy show, but also a great way to reach the larger social community. Being able to connect in person to share our brand story and sample our products in an authentic way proved to be an incredible opportunity.'
• John Wm. Macy's CheeseStickscoreGTM or Marketing Partner · 10 January 2015Food brand sponsor of Mom Blog Tour. Tim Macy, Vice President, praised the tour: 'The interest and excitement displayed by the visiting mom bloggers contributed extra energy to showcase our products. We are already experiencing the ripple effect on our website and digital properties as the bloggers share their impressions with their followers.'
• Academia BarillaminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Amazon Pepper SauceminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Brazi BitesminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Brooklyn Bean RoasteryminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Capatriti EVOOminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• CentominorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Colman's MustardminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• DoleminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Felix Lingonberry JamminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• LoackerminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Mary's Gone CrackersminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• McCann's Irish OatmealminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Moon CheeseminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• PopcornopolisminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Real California MilkminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Stonewall KitchenminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• The Republic of TeaminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• Wisconsin CheeseminorGTM or Marketing PartnerFood brand participant in Mom Blog Tour
• BialettiminorGTM or Marketing PartnerHousewares brand participating in Friends of Mom Blog Tour
• Hamilton BeachminorGTM or Marketing PartnerHousewares brand participating in Friends of Mom Blog Tour
• CoppertoneminorGTM or Marketing PartnerLifestyle brand participating in Friends of Mom Blog Tour
• It CosmeticsminorGTM or Marketing PartnerLifestyle brand participating in Friends of Mom Blog Tour
• Trish McEvoyminorGTM or Marketing PartnerLifestyle brand participating in Friends of Mom Blog Tour
• The Palm (Chicago)minorGTM or Marketing PartnerRestaurant participating as Mom Blog Tour sponsor
• Old Homestead Steakhouse (New York City)minorGTM or Marketing PartnerRestaurant participating as Mom Blog Tour sponsor
• Carmine's (New York City)minorGTM or Marketing PartnerRestaurant participating as Mom Blog Tour sponsor
• Scala's Bistro (San Francisco)minorGTM or Marketing PartnerRestaurant participating as Mom Blog Tour sponsor
• National Confectioners AssociationminorGTM or Marketing PartnerAssociation participant in Mom Blog Tour
• Fischer PharmaceuticalsminorGTM or Marketing PartnerIsrael-based company that selected Wendy's Bloggers for Mommy Blogger outreach to launch skin and eye care products in the U.S.
• Verve Records/InterscopeminorGTM or Marketing PartnerSelected 35 Mom Bloggers to review Mary J. Blige's 'A Mary Christmas' album and give winners autographed CDs
• ZondervanminorGTM or Marketing PartnerSelected Wendy's Bloggers for Mommy Blogger outreach that is organized, effective and achieves measurable results

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IZEA: Public, technology-driven influencer marketing platform that connects brands with creators across blogs and social channels; operates at a much larger scale and competes for similar sponsored-content budgets.
• Aspire (formerly AspireIQ): Influencer marketing platform used by enterprise brands to run creator campaigns at scale; competes for similar CPG and lifestyle brand budgets and represents the technology-enabled evolution of the category.
• Linqia: Influencer marketing platform focused on managed content campaigns for major brands; competes with services like Wendy's Bloggers for mid-to-large CPG brand campaigns.
• SheKnows Media: Large-scale women-focused digital media company with influencer programs, brand partnerships, and editorial coverage that competes with Mom Blog Tour-style activations for the same CPG and lifestyle brand budgets.

Direct peers

• BlogHer: Long-running media and influencer network targeting women and mom bloggers, offering brands sponsored content, events, and community programs; competes for the same brand sponsorship dollars and blogger talent.
• Clever Girls Collective: Influencer marketing agency that builds campaigns around a network of female content creators, including bloggers and social media influencers, with a similar emphasis on authentic, women-focused content creation.
• The Motherhood: Influencer marketing agency specializing in connecting brands with mom bloggers through campaigns, social media activations, and events; most directly comparable to Wendy's Bloggers in audience focus and managed-campaign model.
• Everywhere Agency: Boutique influencer marketing agency that builds mom and lifestyle influencer campaigns for consumer brands, with a comparable services-led, relationship-driven approach.
• Social Studies: Influencer marketing agency specializing in family, parenting, and lifestyle content creators; offers managed campaigns and blogger outreach similar to Mom Blog Tour.

Emerging players

• Mom It Forward: Mom influencer network and community offering brand partnerships, blog tours, and social activations targeted at mom creators; a smaller, niche competitor in the same mom-blogger campaign space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/in/wendyhi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendy's Bloggers / Mom Blog Tour