Tui Campers

What Tui Campers does

Tui Campers is a 100% New Zealand family-owned campervan and motorhome rental operator founded in 1983, serving international tourists visiting New Zealand. The company runs an 11-vehicle-category fleet spanning compact hybrid sleepervans, hi-top campervans, full motorhomes, 4WD expedition vehicles, and (as of 2025) a hybrid SUV, all certified self-contained for freedom camping on DOC land. Vehicle technology centres on practical off-grid capability rather than autonomy: Toyota Noah Hybrid drivetrains, 200W solar panels paired with 40A lithium batteries, James Baroud rooftop tents with 5-second deployment, 270-degree awnings, and 12V house power systems. Operations are concentrated at two branches near Auckland and Christchurch airports, with complimentary shuttle transfers, remote-pickup options across both islands, and inter-island one-way rentals.

The business model is direct-to-consumer vehicle rental, monetised through five streams: base daily rentals (NZD, 5-day minimum, unlimited kilometres), three-tier excess reduction insurance (Tui Nest, On The Wing, Flying Free), per-day accessories (BBQ, child seats, snow chains, solar showers, power inverters), compulsory service fees (toilet kit, AdBlue, cleaning, after-hours/holiday surcharges), and relocation/one-way fees (NZ$1,800 remote pickup, NZ$150-$250 inter-island). Go-to-market is organic-driven website direct booking supplemented by phone reservations, with paid customer acquisition handled through SEO, Facebook/Instagram/YouTube content, and an ecosystem of brand-aligned partnerships — Bluebridge Ferries (10% off), Mobil (8c/L fuel discount at 170+ stations), Southern Discoveries (10% off tours), and the Banks Peninsula Conservation Trust conservation programme. The customer base is fragmented across International Tourists, Families, Multi-Island Travelers, and Adventure Seekers, with the family also operating sister brands Freedom Campers (NZ budget), Tasmania Campers (Australia), and Captain Billy 4WD Hire (Cairns) under common ownership.

Name

Tui Campers

Legal name

Tui Campers

Website

https://tuicampers.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Tui Campers is a 100% New Zealand family-owned campervan and motorhome rental company, founded in 1983, serving international tourists visiting New Zealand with an 11-vehicle fleet from airport branches in Auckland and Christchurch.

Ownership category

akta.pro rank

Product category

Campervan & Motorhome Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

akta.pro secondary industries

Motorhome / RV Rentals (Class A & Class C) (THADAIAB), Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH)

Keywords

• Campervan rental services
• Motorhome rentals
• Self-contained vehicles
• Freedom camping rentals
• 4WD expedition hire

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Rental: Core revenue from renting self-contained campervans and motorhomes to tourists exploring New Zealand. Rental duration minimum 5 days, with pricing varying by vehicle category (sleepervans, hi-top campers, motorhomes, 4WDs). Rates calculated per calendar day with unlimited kilometers included.
2. Insurance and Excess Reduction: Three-tier insurance structure: Tui Nest (standard, included), On The Wing ($30-$45/day reducing excess to $2,500-$3,000), and Flying Free ($55-$75/day eliminating excess to $0). Additional fees for administration claims ($150-$450 per incident).
3. Accessories Rental: Additional revenue from renting camping accessories including outdoor tables ($20), chairs ($18), BBQ ($80), air fryer ($50), child seats ($40), solar showers ($15), snow chains ($45), porta cots, high chairs ($30), and power inverters.
4. Service Fees: Compulsory fees including toilet chemical starter kit ($10), AdBlue for applicable vehicles ($60), car storage ($60), after-hours pickup fee ($100), public holiday fees ($100), and cleaning fees ($200 for improper cleaning).
5. Relocation and One-Way Fees: Remote location pickups/drop-offs at Queenstown, Wellington, Nelson, Picton, Dunedin, Greymouth incur NZ$1800 relocation fee. One-way fees between islands range from $150-$250 depending on season and direction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tui Campers rents self-contained campervans, motorhomes, and 4WD expedition vehicles to travelers exploring New Zealand. The fleet comprises 11 distinct vehicle models ranging from 2-berth sleepervans to 6-berth motorhomes, all certified self-contained for freedom camping on Department of Conservation land. Core rentals are supplemented by tiered insurance/excess reduction packages, camping accessory rentals, complimentary airport shuttle transfers, and partnership-based discounts on fuel, ferries, and tours.

Product overview

Tui Campers is a proudly New Zealand family-owned campervan and motorhome rental company operating since 1983. The product portfolio consists of 11 distinct vehicle rental products spanning three categories: compact sleepervans (Hybrid Sleeper, Deluxe Sleepervan), hi-top campervans (Trail Finder 2/3, Trail Finder 4+1), full motorhomes (Trail Seeker, Trail Adventurer 2+1, Trail Explorer), and 4WD expedition vehicles (Tui XL Bush Ranger, Wildtrak 4WD Bush Ranger), plus a standard SUV rental (Toyota RAV4 Hybrid AWD). The company complements its vehicle fleet with add-on services including insurance/excess reduction tiers, camping accessories rentals, airport shuttle transfers, and ferry booking assistance. Strategic partnerships with Mobil (fuel discounts), Bluebridge Ferries, and Southern Discoveries provide additional customer savings on fuel, inter-island travel, and touring activities. A conservation partnership with the Banks Peninsula Conservation Trust supports environmental restoration, allowing customers to contribute to native biodiversity protection during their travels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Sleeper A 2-berth sleepervan built on a Toyota Noah Hybrid platform (2018-19) with a 2025 interior fit-out. Features a fuel-efficient hybrid engine (5.1L/100km), 2-burner gas stove, 18L 12v fridge, solar panel charging both house and vehicle batteries, fresh and waste water tanks, and certified self-contained status for off-grid camping.
• Trail Finder 2/3 A 2-3 berth hi-top campervan based on a Toyota HiAce (2012-2015). Features automatic transmission, certified self-contained status, fully equipped kitchen with fridge, stove, microwave, wardrobe, and sleeping for 2 adults plus 1 child.
• Deluxe Sleepervan A 2-berth sleepervan built on a Toyota Voxy (2008-12) with 2017-19 interior fit-out. Budget-friendly glamping option with rear awning for equipped outdoor kitchen, double bed, and basic amenities.
• Trail Finder 4+1 A 5-person capacity campervan based on Toyota Hiace (2010). Features automatic transmission, diesel engine, fixed toilet, double bed plus loft bunk, and certified self-contained for freedom camping.
• Trail Seeker A 2-berth motorhome based on Ford Transit (2011-2014). Luxury option featuring pressurised hot/cold water, shower, 90L fridge, microwave, 4-burner gas cooker, king size bed, and 240V air-conditioning in living area.
• Trail Adventurer 2+1 A 2+1 berth motorhome based on Ford Transit (2018) with 2019 interior. Features modern shower/toilet cabinet, diesel heating and gas hot water, 90L fridge, double bed plus child single bed, solar panels, Apple CarPlay, Android Auto, and certified self-contained.
• Bunkie Sleepa 4 berth A 4-berth camper based on Ford Transit Custom (2019). Features 200W solar panel with 40A lithium battery for extended off-grid camping (fridge up to 35 hours on battery alone), 3-burner gas stove, 45L fridge, flexible bedding (4 singles or 2 doubles), certified self-contained, and OzTrail awning.
• Trail Explorer A 6-berth motorhome based on Ford Transit (2011). Features two separate sleeping/living areas, 4-burner gas cooker with grill, 130L fridge, spacious bathroom with shower and toilet, 150L fresh/waste water tanks, and fly screen security door.
• Tui XL Bush Ranger A 5-person 4WD expedition vehicle based on Ford XL Ranger (2023) with 2.0L Bi-Turbo diesel engine. Features James Baroud Falcon 270-degree awning, James Baroud rooftop tent (5-second setup), Norweld canopy kitchen, 10-inch LCD touchscreen with SYNC4A, and 3.5-tonne towing capacity.
• Wildtrak 4WD Bush Ranger A 5-person 4WD adventure vehicle based on Ford Ranger Wildtrak (2017) with 3.2L turbo diesel. Features premium Norweld canopy, James Baroud rooftop tent, 75L fridge, 100L fresh water, outdoor shower, and optional Adventurer Trailer for $40/day.
• Toyota RAV4 Hybrid AWD A 2025 compact SUV rental with 2.5L 4-cylinder hybrid engine and electronic on-demand AWD. Ideal for South Island exploration with excellent fuel economy (4.8-5.3L/100km), advanced safety features, and unlimited kilometres.
• Insurance & Excess Reduction Comprehensive vehicle insurance included with standard rates plus optional excess reduction tiers: Tui Nest (standard, $4,500-$6,500 excess), On The Wing ($30-$45/day, reduces excess to $2,500-$3,000), and Flying Free ($55-$75/day, zero excess). Covers panel damage, windscreen, tyres, road tolls, and includes 24/7 AA roadside assistance.
• Camping Accessories Rental Range of rental accessories including outdoor table ($20), chairs ($18), BBQ ($80), air fryer ($50), child seats ($40), solar shower ($15), snow chains ($45), porta cot, shower/toilet tent, boogie board, and power inverter 12v-240v.
• Airport Shuttle Service Complimentary airport transfer service from Christchurch and Auckland airports plus nearby airport hotels to Tui depots. Shuttle operates 9am-3pm daily in summer, Monday-Saturday in winter.

Quantifiable outcome

• Over 40 years of continuous operation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bluebridge Cook Strait FerriescoreGTM or Marketing PartnerTui Campers has partnered with Bluebridge Cook Strait Ferries to offer customers 10% off passenger and vehicle fares when traveling between North and South Islands. Customers use promo code TUI10 when booking at bluebridge.co.nz. The partnership enables inter-island travel for customers exploring both islands in their rental campervan.
• MobilcoreGTM or Marketing PartnerMobil provides Tui Campers customers with an 8 cent per litre discount on fuel at participating Mobil stations across New Zealand. Customers receive a Mobil key tag with special barcode on pickup. The discount applies to both petrol and diesel vehicles and is valid at over 170 Mobil stations nationwide.
• Southern DiscoveriesminorGTM or Marketing PartnerSouthern Discoveries offers Tui and Freedom Campers customers 10% off Milford Sound cruises and Queenstown wine tours. Promo code TUI10 applies to coach tours, nature cruises, and wine experiences in the South Island.
• Banks Peninsula Conservation Trust (BPCT)minorStrategic or Co-development PartnerTui Campers supports the BPCT's Tui Programme dedicated to conserving and restoring biodiversity on Banks Peninsula and helping bring back Tui birds to the region. Customers can donate $10 during booking. The partnership funds predator control, native tree planting, and habitat protection projects.
• Drive SafeminorOthersDrive Safe is a New Zealand road safety organization providing educational resources for visitors. Tui Campers displays Drive Safe branding indicating alignment with safe driving practices for international visitors unfamiliar with NZ roads.
• Tourism Industry Association New Zealand (TIA)minorOthersTIA membership provides industry standards alignment and credibility. Tui Campers displays TIA branding on their website indicating industry membership and adherence to tourism industry best practices.
• 100% Pure New ZealandminorOthersTui Campers is featured on the official Tourism New Zealand platform (100% Pure New Zealand), providing visibility to international tourists researching New Zealand travel options.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mighty Campers: THL-owned budget-friendly campervan rental brand in NZ and Australia. Directly competes on price in the same international tourist segment that Tui's Trail Finder and Deluxe Sleepervan target.
• Apollo Motorhomes: Australian-headquartered RV rental company with NZ operations offering motorhomes and campervans. Competes for similar self-drive international tourist demand across both countries.
• Wilderness Motorhomes: New Zealand-based motorhome and campervan rental company operating across the same Auckland/Christchurch tourism corridor with a similar self-contained vehicle fleet. Directly comparable on customer segments, fleet age, and pricing tiers.
• Jucy Rentals: NZ-founded rental company (cars and campervans) targeting budget and mid-market international tourists. Competes directly on price-sensitive segments and airport pickup convenience.
• Hippie Camper: NZ-based budget campervan rental brand (formerly part of THL) targeting backpacker and young international travelers. Closely comparable on price-sensitive customers, vehicle category, and NZ-only geography.

Emerging players

• Lucky Rentals: NZ-based budget rental company offering cars, SUVs, and self-converted campervans. Competes on the entry-level end of the same international tourist market Tui serves.
• Spaceships Rentals: NZ-based rental company focused on converted campervans for budget-conscious international backpackers. Overlapping customer segment with Tui's entry-level sleepervans but with a younger, more budget-oriented positioning.

Broad incumbents

• Maui Motorhomes: Premium NZ and Australian motorhome rental brand owned by Tourism Holdings Limited (THL). Operates a larger, more established fleet with broader geographic presence; competes for the same international tourist segment but with newer premium vehicles.
• Tourism Holdings Limited (THL): NZX-listed parent company of Maui, Britz, Mighty, and other RV rental brands across NZ, Australia, and the US. Represents the dominant competitive force in the trans-Tasman rental market Tui operates in.
• Britz: THL-owned campervan rental brand operating across NZ and Australia. Overlapping customer base and similar self-contained fleet; competing head-to-head in airport-adjacent branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tuicampers3664
• Facebookfacebook.com/tuicampers
• Instagraminstagram.com/tuicampers
• LinkedInlinkedin.com/company/tui-campers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tui Campers