Tulum Prime

What Tulum Prime does

Tulum Prime is a privately held tequila lounge and restaurant operating from a single waterfront location at 650 Riverside Drive in Coral Springs, Florida. The venue combines a full-service Mexican/Latin American kitchen with a reserve collection of over 100 tequilas and mezcals — an inventory the company markets as enabling over 5.7 million possible margarita combinations. The core offering is an upscale lounge dining experience layered with a dense calendar of weekly recurring events: Weekend Brunch (Saturdays and Sundays), Taco Tuesday, Ladies Night (Fridays), Vibin' Thursdays, Cars & Tacos (Sundays), Karaoke Night (Wednesdays), and "In the Biz Monday" for hospitality workers.

The business operates multiple revenue streams beyond dine-in service, including a Grab N Go takeout menu with bowls and burritos priced at $12-$15, a custom catering service for private and corporate events, private event space rental with food and beverage minimums, and a Prime Rewards loyalty program. Digital infrastructure includes online ordering via ToastTab and a WooCommerce-powered online shop that sells ticketed premium experiences such as a $150 Four-Course Dinner and $30 Thursday Tequila Tastings. Pricing across dayparts spans value-promotional ($4 tacos, $7 margaritas) to premium experiential ($150 tasting dinners, $45 hookahs, half-price premium bottles), with table deposits required for parties of eight or more.

Customer acquisition is event-driven, anchored by recurring themed nights that drive foot traffic and beverage sales, supported by Instagram and Facebook presence, an email newsletter, and a Google reviews program. Customer segments are diversified across dine-in lounge patrons, value-seeking social diners, tequila and cocktail enthusiasts, takeout customers, event hosts, and hospitality workers. The company is independently owned with no disclosed parent, no funding rounds, and no identified institutional investors in the available source material.

Name

Tulum Prime

Legal name

Tulum Prime

Website

https://tulumprime.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tulum Prime is a privately held single-location tequila lounge and Mexican/Latin restaurant in Coral Springs, Florida, serving local consumers with 100+ tequilas, weekly themed events, Grab N Go takeout, and private event/catering services.

Ownership category

akta.pro rank

Product category

Mexican Restaurant and Tequila Lounge

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Culinary Walking & Market Tours (THAJAGAA)

Keywords

• Mexican restaurant dining
• Tequila lounge bar
• Latin American cuisine
• Private event catering
• Craft cocktail experience

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue stream from serving Mexican/Latin-inspired cuisine and extensive tequila and mezcal selection to dine-in customers. Menu includes brunch, lunch, dinner, and bar offerings. Upscale lounge atmosphere with full bar service drives higher per-customer spend.
2. Special Events & Weekly Promotions: Recurring weekly events including Weekend Brunch, Taco Tuesday, Ladies Night, Karaoke, Vibin' Thursdays, and Cars & Tacos. These themed events drive foot traffic and beverage sales through promotional pricing.
3. Grab N Go / Takeout: Prepared food items available for takeout including bowls, burritos, and cauliflower bites at $12-$15 price points. Targets customers seeking convenient quality meals off-premises.
4. Catering Services: Custom catering for private events with tailored menus. Team works with clients to create customized culinary experiences for special occasions.
5. Private Event Space Rental: Luxurious event venue available for rent for corporate events, parties, and celebrations. Additional revenue from venue booking fees combined with food and beverage minimums.
6. Retail Merchandise & Event Tickets: Online shop selling event tickets for special dinners (Four-Course Dinner $150) and tasting experiences (Thursday Tastings $30). Digital product sales for experiential events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Tulum Prime is a brick-and-mortar tequila lounge and Mexican restaurant in Coral Springs, Florida, serving Latin-inspired cuisine alongside a reserve collection of more than 100 tequilas and mezcals. The venue runs a recurring calendar of themed weekly events and supplements dine-in service with grab-and-go takeout, custom catering, and private event space rental. An online shop sells tickets for premium tasting dinners and guided tequila experiences.

Product overview

Tulum Prime is a single-location tequila lounge and restaurant establishment in Coral Springs, FL, offering a unified dining and entertainment experience. The core offering combines Mexican/Latin American cuisine with an extensive tequila and mezcal collection (over 100 varieties), complemented by weekly recurring events including Weekend Brunch, Taco Tuesday, Ladies Night, Cars & Tacos, Vibin' Thursdays, and Karaoke Nights. Additional services include Grab N Go takeout, Private Events/Catering, a Prime Rewards loyalty program, and an online shop selling event tickets. The establishment operates as a traditional restaurant with digital ordering via Toast Tab, not as a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Tulum Prime Restaurant & Tequila Lounge Core dine-in service combining upscale Mexican and Latin American cuisine with a full bar and tequila lounge offering over 100 tequilas and mezcals, capable of creating more than 5.7 million margarita combinations, served to local guests and visitors in Coral Springs, Florida.
• Weekend Brunch Recurring weekend brunch service offered Saturdays and Sundays from 11:00 am to 3:00 pm featuring bottomless mimosas ($20), bottomless Bloody Marys ($20), mimosa flights ($40) with flavors including Mango, Strawberry, Passion Fruit, and Peach, and a dedicated brunch menu for adults and kids.
• Grab N Go Walk-up takeout service offering prepared bowls, burritos, taco bowls, stuffed plantain cups, roasted Buffalo Cauliflower Bites, and Mahi Mahi at $12-$15 price points for customers seeking quick off-premises meals.
• Private Events & Catering Private event venue rental and custom catering service for corporate events, private parties, and celebrations, providing tailored menus and event coordination for individual hosts and organizations.
• Tulum Prime Online Shop Online shop selling tickets for special dining and tasting experiences including the Four-Course Dinner ($150, includes cocktail reception and 4-course tasting with featured tequilas) and Thursday Tastings ($30, 3-drink tasting board with guided experience).
• Online Ordering Digital pickup ordering channel powered by the ToastTab platform, allowing customers to place food and beverage orders online for collection at the Coral Springs location.

Quantifiable outcome

• Over 5,700,000 possible margarita combinations from 100+ tequila and mezcal selection

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coyo Taco: Fast-casual Mexican concept with a strong tequila and margarita focus. Comparable target market and cuisine category, though operating at a lower price point than Tulum Prime's premium positioning.
• Rosa Mexicano: Upscale Mexican restaurant chain with a notable tequila and mezcal selection. Compares on premium positioning, full-service dining, and an extensive margarita menu — the closest direct competitor by concept.
• El Camino Mexican Soul Food & Tequila Bar: Upscale Mexican restaurant and tequila bar emphasizing bold flavors and a curated tequila selection. Compares on full-service dining paired with a tequila-centric bar program and design-forward interior.
• Mercadito: Upscale Mexican restaurant group with strong tequila and mezcal programs. Comparable premium positioning, full-service dining model, and beverage-led revenue mix.
• Bartaco: Multi-unit upscale-casual Mexican restaurant concept with a strong tequila and margarita program. Directly comparable to Tulum Prime on cuisine (Mexican/Latin), bar-led revenue model, and design-forward dining atmosphere, though at much greater scale.
• Bodega Taqueria y Tequila: Mexican taqueria and tequila bar concept combining casual food with a deep tequila program and late-night atmosphere. Closely aligned with Tulum Prime's lounge-meets-restaurant positioning and bar-led economics.

Broad incumbents

• Yard House: Upscale casual sports-bar chain with a large beer, tequila, and spirits selection. Comparable on premium bar-led casual dining positioning, though with a broader menu than Tulum Prime's Mexican focus.
• Cheesecake Factory: Large full-service casual dining chain with an extensive menu including Mexican offerings and a significant bar program. Represents the broad incumbent that competes for the same casual dining occasions in Florida.
• California Pizza Kitchen: National casual dining chain with full bar service operating in South Florida. Competes for similar dine-in occasions and bar spend within the same Coral Springs trade area.

Emerging players

• Taco Tuesday (concept brand) / Tulum Mexican Restaurant chain: Small-scale Mexican restaurants operating under the Tulum brand in various markets. Shares brand naming cues and Mexican cuisine focus; represents the type of niche competitor Tulum Prime competes with regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tulumprimetequilaloungerestaurant
• Instagraminstagram.com/tulumprime
• LinkedInlinkedin.com/company/tulumprime

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulum Prime