Tumble Shine Gymnastics

What Tumble Shine Gymnastics does

Tumble Shine Gymnastics (also operating as Tumble Shine Athletics) is a privately held, founder-owned youth athletics facility based in a single 10,000 sq ft location at 60 Old Wallaceton Rd., Berea, Kentucky. Founded in 2010 by Kagan with two athletes in a 600 sq ft space, the company serves Madison County and surrounding Central Kentucky counties with recreational and competitive gymnastics, ninja, cheerleading, preschool movement, trampoline, summer camp, after-school care, private lessons, and birthday party rentals. Programming is structured around progressive level systems (Ninja sleeve colors, preschool star progression) and a drill-based teaching methodology that emphasizes minimal coach spotting and athlete self-assessment via video critique, supported by staff trained with nationally recognized instructors and World Champions.

The business operates on a direct-to-consumer model with no third-party distribution. The technology stack is composed of standard, off-the-shelf SaaS rather than proprietary software: iClassPro handles class registration, scheduling, and the parent dashboard; Square processes payments and gift cards; JotForm captures private lesson and party inquiries; Homebase manages staff applications and scheduling; and the Wix-built website serves as the marketing surface. No APIs, mobile apps, AI/ML capabilities, or proprietary technology platforms are referenced.

Revenue is generated primarily through recurring monthly tuition for once-weekly classes (with a 25% multi-class discount, sibling discounts, and a $39 annual family membership), seasonal programs (summer camp, after-school, NTI/Snowday camps), competition team fees for All-Star Cheer and Tumbling & Trampoline (T&T) under USTA, one-time birthday party rentals, and paid private lessons. Acquisition relies on community events, free clinics, seasonal promotions, word-of-mouth, and a $39 three-week trial offer. The company has no disclosed funding, no institutional investors, no parent company, no subsidiaries, and no partnerships, awards, patents, or regulatory actions on record.

Name

Tumble Shine Gymnastics

Legal name

Tumble Shine Gymnastics

Website

https://tumbleshinegymnastics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tumble Shine Gymnastics is a privately held, single-facility youth athletics operator in Berea, Kentucky, offering recreational and competitive gymnastics, ninja, cheer, preschool, camps, and birthday parties to roughly 300 families across Madison County and surrounding counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Berea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Recreational Classes (Tumbling, Ninja, Cheer, Preschool): Monthly tuition for ongoing instructional classes. Classes meet once weekly with discounted rates for additional class enrollment (25% off each additional class). Annual family membership fee of $39 covers administrative costs and access to all classes and events.
2. Competition Teams: Competitive Cheer and Tumbling & Trampoline (T&T) programs for athletes ages 5 and up competing in USTA local and regional meets.
3. Summer Camp: Full-day camp program (7:30 AM - 6:00 PM) for Kindergarten through 6th grade during summer months with action-packed activities, tumbling, ninja, games, and crafts.
4. After School Program: After school care with sports activities, tumbling, ninja classes, and snacks. Operates during school year with extended hours.
5. Birthday Parties: Private rental options on weekends for birthday celebrations. Staff assists with setup and cleanup. Booked through JotForm with 24-48 hour response. Glow party and Nerf party theme options available.
6. Private Lessons: One-on-one or small group instruction with experienced instructors. Available for beginners through advanced tumblers. Requested through JotForm with preference selection for instructor and time slot.
7. Day Camps and Special Event Camps: Day camps during school breaks (P.D. days, NTI/Snowdays), preschool camps, and special event camps like Tumble Clinics.
8. Annual Membership Fee: $39 per family annual membership fee covering administrative costs and providing access to classes and events. Charged once per year regardless of number of programs enrolled.
9. 3-Week Trial Offer: Introductory trial period for $39 allowing new athletes to try classes and find the perfect fit.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tumble Shine Gymnastics is a youth athletics facility that delivers recreational and competitive gymnastics, tumbling, ninja warrior, and cheerleading classes for children aged 18 months through 6th grade. The business also offers summer camps, after-school programs, birthday party rentals, and private lessons, generating revenue through class tuition, membership fees, and ancillary program fees.

Product overview

Tumble Shine Athletics is a gymnastics and athletic training facility that has grown from 2 athletes in a 600 sq ft space in 2010 to over 300 athletes in a 10,000 sq ft facility by 2021. The company offers a diverse portfolio of programs including Tumbling Classes, Ninja Classes, Preschool Programs, Competition Teams (Competition Tumbling & Trampoline and All Star Cheer), Summer Camp, After School Program, Day Camps, Birthday Parties, Private Lessons, and various special events. The core offerings center on recreational and competitive tumbling, cheerleading, and ninja warrior training, supplemented by childcare programs during school breaks. Programs are structured through a progressive level system and serve children from crawling age through 6th grade, with competition opportunities through USTA.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Classes Drill-based progressive gymnastics instruction for children across age groups, building foundational skills, strength, and coordination.
• Preschool Gymnastics Classes Introductory gymnastics classes designed for toddlers and preschoolers (starting at 18 months) focused on motor skill development and confidence building.
• Tumbling Classes Focused tumbling instruction progressing athletes through skill development, including video critique for skill refinement.
• Ninja Warrior Classes Obstacle-based athletic training for children inspired by ninja warrior-style courses, building strength, agility, and coordination.
• Cheerleading Programs Cheerleading instruction including technique, tumbling, and performance skills for youth athletes.
• Competition Teams Competitive team program for athletes who progress through recreational classes and pursue competitive gymnastics or cheer, with video critique support.
• Summer Camps School-break day camps combining gymnastics, tumbling, ninja, and cheer activities with supervised programming for children.
• After-School Programs After-school athletic and care programs providing structured physical activity and supervision for school-age children.
• Birthday Party Rentals Birthday party packages hosted at the facility, providing a themed, activity-based venue for children's celebrations.
• Private Lessons Individualized private coaching sessions tailored to specific athlete goals in gymnastics, tumbling, or related disciplines.

Quantifiable outcome

• Over 300 athletes served (grown from 2 athletes in 2010)
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• My Gym: Franchised early-learning fitness and gymnastics program for children 6 weeks to 10 years with structured level progression and recurring class formats. Closely mirrors Tumble Shine's preschool-through-early-elementary gymnastics/parent-tot model and recurring tuition revenue structure.
• British Swim School: Franchised youth swim instruction brand operating inside partner retail locations with a similar recurring-class + camp + party revenue mix. Comparable go-to-market and customer lifecycle even though the underlying sport differs.
• The Little Gym: International franchise offering structured gymnastics, motor-skill, and ninja-style classes for children from 4 months to 12 years. Comparable to Tumble Shine in age range, parent-focused value proposition, and curriculum-driven progression systems, though operating at vastly larger franchise scale.
• Gymboree Play & Music: Parent-child play, music, and movement classes for infants through preschoolers. Highly comparable to Tumble Shine's Parent-Tot and Twinkle Stars preschool tier in age targeting, recurring class model, and parent-as-customer dynamic.
• Goldfish Swim School: Franchised youth instructional facility (swim rather than gymnastics) offering recurring lessons, camps, and party rentals for children. Directly comparable in the parent-paying, subscription-class, party-business, and single-real-estate-footprint model.

Broad incumbents

• Sky Zone: National trampoline park chain offering open jump, classes, parties, and group events. Overlaps Tumble Shine's tumbling/trampoline instruction, birthday party hosting, and youth recreation focus at a much larger scale.
• All Star Cheer / Varsity (USTA-sanctioned gyms): National all-star cheer ecosystem (gyms, competitions, apparel). Overlaps with Tumble Shine's USTA competition teams, cheer classes, and competitive tumbling/trampoline track, but operates as a much larger industry incumbent.
• YMCA: Community-based youth recreation, gymnastics, swim, and after-school programming. A direct substitute for Tumble Shine's tumbling, ninja, after-school, and summer-camp offerings within Madison and surrounding Kentucky counties.

Regional players

• US Sports Camps / Nike Sports Camps: Multi-sport summer camp operator including gymnastics and cheer camps, running session-based programs across the U.S. Directly comparable to Tumble Shine's summer-camp revenue line and day-camp clinic offerings.

Emerging players

• iLoveKickboxing (Kids Programs): Adult kickboxing franchise that has expanded into kids' martial-arts-style programming with recurring classes and party offerings. Comparable as a youth athletic-instruction franchise with level-based curriculum, though brand-weighted toward combat sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TumbleShine
• Instagraminstagram.com/tumble_shine_athletics
• LinkedInlinkedin.com/company/tumble-shine-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tumble Shine Gymnastics