Turf Projects
Turf Projects is a registered Croydon arts charity, established in 2013, operating a hybrid gallery, affordable artist studios, ceramics space, and community workshops for early-career artists, local families, and resident collectives, funded by memberships, shop sales, events, donations, and a small consultancy.
- Company typePrivate
- Founded2013
- HeadquartersCroydon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Turf Projects does
Turf Projects is a registered Croydon arts charity established in 2013, operating a hybrid physical space that combines a free public exhibition gallery, affordable artist studios, a ceramics open-access facility, a free project space for local creatives, and an online shop. The organisation serves early-career and emerging artists, the Croydon community (particularly families), resident artist collectives (MOSS for learning disabled adults, Art Press for young artists), and other organisations through a place-responsive creative consultancy. Its product surface spans recurring studio and desk memberships priced at £85-£300 per month, ceramics vouchers and starter packages (£15-£80), community memberships, paid and free events booked via Eventbrite, sale of limited-edition prints and merchandise, and a donations programme tied to the Permaculture campaign for a permanent home. Underlying technology is a WordPress site with WooCommerce powering the shop and memberships; there is no proprietary technology, app, or API, and operations rely on a small core team and trustee board.
Revenue is generated through a mix of recurring membership subscriptions, pay-as-you-go facilities and shop sales, event bookings, donations, and a small consultancy line, with all proceeds reinvested into charitable programmes. The go-to-market is community-led and grassroots, driven by free exhibitions, workshops, family programming, residencies, and word-of-mouth amplified via Instagram and a newsletter; the Permaculture symposium convenes peer organisations under the London Festival of Architecture to advocate for permanent creative space in Croydon. The charity operates from a temporary unit in the Whitgift Shopping Centre and faces an existential displacement risk from the Westfield development, making the search for a permanent home a defining strategic priority.
Turf Projects firmographics
Firmographics- Name
- Turf Projects
- Legal name
- Turf Projects
- Website
- https://turf-projects.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turf Projects is a registered Croydon arts charity, established in 2013, operating a hybrid gallery, affordable artist studios, ceramics space, and community workshops for early-career artists, local families, and resident collectives, funded by memberships, shop sales, events, donations, and a small consultancy.
- Ownership category
- akta.pro rank
Where Turf Projects is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Turf Projects business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Studio and Desk Memberships: Monthly membership fees for artist studios and desk spaces, ranging from £85-300 per month inclusive of bills. Provides affordable workspace for artists.
- Ceramics and Community Memberships: Open-access ceramics facilities and community memberships for events and workshops, providing affordable creative space.
- Shop Sales: E-commerce sales through their online shop including ceramics vouchers, calendars, limited edition prints, and artist-designed merchandise. Proceeds support the charity's programs.
- Exhibition and Event Bookings: Free exhibitions and workshops, with some paid events and sessions. Event bookings via Eventbrite.
- Donations and Fundraising: The Permaculture campaign seeks donations to support the quest for a permanent home. Registered charity accepting donations.
- Consultancy Services: Place-responsive creative consultancy services offered to other organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Artist Studio Membership |
| Unit Pricing | Pay-as-you-go | 3 Hour Open-Access Ceramics Voucher |
| Unit Pricing | Pay-as-you-go | CERAMICS STARTER Package |
| Unit Pricing | One time/ perpetual license | 2026 Turf Calendars |
| Unit Pricing | One time/ perpetual license | Limited Edition Prints |
| Subscription | Monthly | Community Memberships |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Turf Projects product offering
Product offeringCore offering
Turf Projects is a registered Croydon arts charity that operates a hybrid physical space combining a public exhibition gallery, affordable artist studios and desk spaces, an open-access ceramics facility, and a free project space for local creatives. It also runs an online shop selling limited-edition prints and merchandise, hosts artist collectives (MOSS, Art Press), delivers workshops and residencies, and offers place-responsive creative consultancy.
Product overview
Turf Projects is a registered Croydon arts charity established in 2013, operating as a hybrid space combining a public gallery, artist studios, and community facilities. The organisation offers free exhibitions and workshops, manages affordable artist studio memberships (£85-300/month), provides open-access ceramics facilities, hosts artist collectives (MOSS, Art Press), and runs a public billboard project (Fungus Press). The core offering spans exhibition gallery space, artist studios and desk spaces, a ceramics space, community memberships, a free project space for Croydon locals, and a shop selling printed editions and merchandise. Additional services include a skills development programme (Groundwerk workshops), artist residency collaborations, and consultancy services.
Differentiator
Problem solved
Functional benefit
Brands
- MOSS: Makers of Stuff Squad - Turf's resident collective of local learning disabled artists
- Art Press
- Groundwerk
- Fungus Press
Products and services
- Exhibition Gallery Free public exhibitions showcasing emerging and local artists in Turf's gallery space at the Whitgift Shopping Centre in Croydon.
- Artist Studios & Desk Spaces Affordable artist studio memberships ranging from £85-£300 per month (bills inclusive), supporting early career artists and those on low incomes. The cheapest artist studio option in Croydon.
- Ceramics Space Open-access ceramics studio with memberships and pay-as-you-go vouchers (£15 for 3 hours including 1kg of clay, decorating slips, storage and firings), coordinated by studio member Daisy Young.
- Community Memberships Affordable space memberships for events and workshops open to the local community, providing space for creative activities.
- Project Space Free creative space for Croydon locals to develop and showcase their work.
- Workshops & Events Regular workshops, family activities, artist feedback sessions, film screenings, and educational events for the creative community, bookable via Eventbrite.
- Residency & Collaboration Programme Artist residencies and collaborative projects (e.g., Fungus Press billboard residency) supporting emerging artists and creative practice development.
- Place-Responsive Creative Consultancy Consultancy services for organisations seeking place-responsive and community-focused creative approaches.
- Hire Workspaces Workspace hire services for external organisations and groups.
Quantifiable outcome
- Studio waiting list of approximately 400 people seeking spaces
- +1 more outcomes
Companies that use Turf Projects
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Turf Projects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turf Projects partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RESOLVE CollectivecoreInterdisciplinary design collective participating in Permaculture Symposium discussing creative space and community. RESOLVE has delivered numerous projects combining architecture, engineering, technology and art to address social challenges. Recently took on space at Tipping Point East in Newham.
- Sister MidnightcoreUpcoming community-owned music venue and radio station based in Catford. Shared experience of navigating journey to create community space. Presented on 'How to Make (A) Space' at symposium.
- Art Hub StudioscoreCultural organisation experiencing or who have experienced precarious spaces. Participated in panel discussion 'The Tyranny of Creative Meanwhileism'.
- House of AnnettacoreSpace for learning about land ownership and its impact. Building site in former cybernetic home of Annetta Pedretti. Aims to benefit individuals and groups committed to spatial justice.
- Arts Collective NorthamptoncoreContemporary art organisation rooted in Northampton, now in permanent space after years in different locations. Provides free public access to contemporary art.
- Swarm DynamicscoreCo-hosted residency programme for emerging Croydon artist. Swarm Dynamics provided mentorship, technology support, and training in immersive digital arts. Total fee of £3,500 for residency.
- Croydon School of ArtminorResidency programme supporting students at beginning of their careers. Turf provides support and residency opportunities.
- London Festival of ArchitecturecorePermaculture Symposium was part of the London Festival of Architecture 2026, exploring permanent space for culture and community.
- Croydon Makers & CreatorsminorIndependent legacy group of Croydon's Borough of Culture year, aiming to support stability of cultural sector in Croydon long-term. B Atherton is CoChair.
- Croydon Ecology CentreminorLongstanding partnership for ecological programming. Turf's proposal for Heathfield House included continuing the Centre's use.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Turf Projects competitors and assessment
Company assessmentDirect peers
- Bow Arts: East London-based charity providing affordable artist studios alongside a public gallery and community programmes. Directly comparable affordable-studio-plus-community-arts model in London.
- Acme Studios: London charity providing affordable studio and living/work space to artists. Comparable mission of subsidising artist workspace through cross-subsidy, with similar cost-of-space challenges in London.
- South London Gallery: South London-based contemporary art gallery with an associated community/learning programme and artist studio provision. Closely comparable hybrid gallery-plus-community-space model serving a South London audience.
- SPACE Studios: London-based charity providing affordable studio space and artist development. Directly comparable affordable-studio provider serving emerging artists in London.
- Art Hub Studios: London cultural organisation that has experienced precarious meanwhile-use space and participates in advocacy around creative-space sustainability. A directly comparable peer navigating the same meanwhile-use-to-permanence journey as Turf.
- Camden Arts Centre: London contemporary art gallery with strong artist development, learning, and community engagement programmes. Comparable public-facing gallery plus artist-support model.
- Battersea Arts Centre: South London arts centre hosting performances, exhibitions, residencies, and community programmes from a single heritage building. Comparable London community-arts-anchored model with similar precarious-space legacy.
- Cubitt Artists: Artist-run gallery and studios in Islington, London. Closely comparable artist-led hybrid model combining studios, gallery, and community programming with a cooperative governance structure.
Regional players
- Spike Island: Bristol-based visual arts complex combining affordable studios, a public gallery, and artist support. Comparable hybrid studio-gallery-community model outside London.
- The Art House: Wakefield-based charity offering studio space, residencies, and community-focused artist development. Comparable regional charity model with a permanent home and similar artist-support mission.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Turf Projects social profiles
Digital presenceTurf Projects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turf Projects leadership team
Management profileNumber of profiles
Profiles7 records
Turf Projects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turf Projects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turf Projects
What does Turf Projects do?
Turf Projects is a registered Croydon arts charity that operates a hybrid physical space combining a public exhibition gallery, affordable artist studios and desk spaces, an open-access ceramics facility, and a free project space for local creatives. It also runs an online shop selling limited-edition prints and merchandise, hosts artist collectives (MOSS, Art Press), delivers workshops and residencies, and offers place-responsive creative consultancy.
Is Turf Projects a public or private company?
Turf Projects is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Turf Projects founded?
Turf Projects was founded in 2013. It employs 11 to 50 people.
Where is Turf Projects based?
Turf Projects is headquartered in Croydon, United Kingdom, in the Europe region.
How does Turf Projects make money?
Six revenue lines are on record. Studio and Desk Memberships are the primary driver. The others are ceramics and Community Memberships, shop Sales, exhibition and Event Bookings, donations and Fundraising and consultancy Services.
Who are Turf Projects's main competitors?
Direct peers on record are Bow Arts, Acme Studios, South London Gallery, SPACE Studios, Art Hub Studios, Camden Arts Centre, Battersea Arts Centre and Cubitt Artists. Regional players are Spike Island and The Art House.
Does Turf Projects have an API?
No public API is recorded for Turf Projects.