What Sister Midnight does

Sister Midnight is an independent concert promotion company organized as Sister Midnight LLC, headquartered in Los Angeles at 2404 Wilshire Blvd with an additional office in New York City. Founded in 2019, the company books, produces, and co-presents concerts, festivals, and experiential events across multiple markets including Los Angeles, New York City, the California desert, Tijuana, Birmingham, Milwaukee, Grand Rapids, and Hudson, NY. The programming spans a wide range of genres — rock, punk, Americana, indie, hyperpop, pop, psych rock, doom/stoner metal, and folk — and works with both established acts (Circle Jerks, Mac DeMarco, The Body, Houndmouth, Boy Harsher, The Black Angels, Sunn O))) and emerging artists (Hank Heaven, Pearly Drops, Inner Wave, Gabriela Richardson).

The company does not operate a proprietary technology platform. Events are promoted through the sistermidnight.co website, an Instagram presence (@sistermidnight.presents), and an email newsletter, while ticket distribution is handled entirely through third-party platforms including SeeTickets, Eventim, DICE, and Passline. The core product is concert and festival promotion executed via co-presentation arrangements with venues (Saturn, Basilica Hudson, Public Records, Zebulon, Joshua Tree Retreat Center, Pappy and Harriet's), radio stations (KCRW), film organizations (Milwaukee Film, Grand Rapids Film Society), and established concert promoters (The Bowery Presents, Higher Ground, Desert Daze).

Revenue is generated primarily through transaction fees on ticket sales and event production economics. Ticket prices range from free events to $85.00, with most events priced between $25 and $65. The customer base consists of concert and festival attendees across multiple cities and genres, and the company operates with a small team of approximately 9 employees. Sister Midnight is privately held with no disclosed external institutional investment, no parent company, and no subsidiaries.

Name

Sister Midnight

Legal name

Sister Midnight LLC

Website

https://sistermidnight.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sister Midnight is an independent concert promoter based in Los Angeles and New York City that books and co-presents concerts, festivals, and experiential events across U.S. and Mexican markets, working with venues, artists, and media partners such as KCRW and Desert Daze.

Ownership category

akta.pro rank

Product category

Live Music Concert Promotion

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Concert promotion
• Live music events
• Festival booking
• Event production
• Music promotion services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales and Event Promotion: Sister Midnight generates revenue by promoting and producing concerts, festivals, and experiential events. The company serves as a concert promoter and co-presenter, working with venues and artists. Revenue is derived from ticket sales, event production fees, and partnerships with venues and co-presenters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sister Midnight is an independent concert promotion company that books, produces, and co-presents concerts, festivals, and experiential events across Los Angeles, New York City, the California desert, and Tijuana. The company partners with venues, artists, radio stations, film organizations, and ticketing platforms to deliver live music experiences across diverse genres, earning revenue through ticket sales and event production/promotion fees.

Product overview

Sister Midnight is an independent concert promotion company offering a unified events platform focused on booking and producing concerts, festivals, and experiential events. The company operates primarily in Los Angeles and New York City, with additional operations in the California desert and Tijuana. Their services include artist booking, venue partnerships, and event ticketing through third-party platforms.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Higher GroundcoreGTM or Marketing PartnerCo-presenter of events including Houndmouth at Basilica Hudson, Boy Harsher shows, and Sugar events. Higher Ground is a venue/presenting organization that partners with Sister Midnight on event production and promotion.
• The Bowery PresentscoreGTM or Marketing PartnerCo-presenter of multiple events including Houndmouth, Boy Harsher, and Sugar at Basilica Hudson. Major New York-based concert promotion company.
• KCRWflagshipGTM or Marketing PartnerRadio station co-presenter of Gabriela Richardson shows (September at Public Records NY and October at Zebulon LA) and The Black Angels: Passover 2026 Tour. KCRW is a prestigious Los Angeles public radio station with significant music influence.
• Milwaukee FilmcoreGTM or Marketing PartnerCo-presenter of Circle Jerks x Repo Man show at The Oriental Theatre in Milwaukee. Film organization partnering on music events.
• Grand Rapids Film SocietyminorGTM or Marketing PartnerCo-presenter of Circle Jerks x Repo Man show at Wealthy Theatre in Grand Rapids.
• Edgmen PrintingminorGTM or Marketing PartnerCo-presenter of Circle Jerks x Repo Man show at Redford Theatre.
• Public RecordscoreGTM or Marketing PartnerVenue and co-presenter of Gabriela Richardson show in New York. Brooklyn-based venue and event space.
• SéptimaminorGTM or Marketing PartnerCo-presenter of Pearly Drops show at Marko Disko venue.
• Desert DazeflagshipGTM or Marketing PartnerCo-presenter of Sunn O))) at Joshua Tree Retreat Center and The Black Angels: Passover 2026 Tour. Desert Daze is a prominent music festival in the California desert that Sister Midnight partners with for events.
• ChicominorGTM or Marketing PartnerCo-presenter of Gabriela Richardson show at CHICO venue.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldenvoice: Los Angeles-based independent concert and festival promoter (Coachella, FYF Fest) with a similar curatorial focus on indie, rock, and emerging genres. Operates as a subsidiary of AEG but retains independent programming identity in the LA market where Sister Midnight is based.
• The Bowery Presents: Major New York-based independent concert promoter that books concerts across NYC venues and beyond. Directly comparable business model; Sister Midnight has already partnered with Bowery on multiple Houndmouth, Boy Harsher, and Sugar events.
• Noise Pop Industries: San Francisco-based independent music promoter and festival producer (Noise Pop Festival) focused on indie and alternative genres. Closely aligned with Sister Midnight's curatorial, indie-leaning identity and scale.
• Jam Productions: Chicago-based independent concert promoter with decades-long roots booking rock, indie, and alternative acts nationally. Closely comparable independent, genre-diverse promoter operating from a single home city with touring reach.
• Higher Ground: Vermont-based presenting organization and concert promoter operating venues and co-presenting tours nationally. Sister Midnight has partnered with Higher Ground on multiple events, but Higher Ground operates at larger scale with owned venues, making it a structural peer.
• Another Planet Entertainment: Berkeley-based independent concert promoter and festival producer (Outside Lands) operating across the western US. Comparable independent promoter model focused on festivals and one-off concerts with diverse genre programming.
• C3 Presents: Austin-based concert promoter and festival organizer (ACL Fest, Lollapalooza) with similar focus on curatorial indie/rock programming and festival production. Sister Midnight's festival-adjacent work (Desert Daze co-presentation) parallels C3's model.
• Desert Daze: California desert music festival organizer and event promoter. Sister Midnight is already a co-presenter with Desert Daze (Sunn O))) at Joshua Tree Retreat Center, The Black Angels: Passover 2026 Tour), making it both a partner and a directly comparable festival promoter.

Broad incumbents

• Live Nation Entertainment: Industry giant controlling Ticketmaster, artist management, and a global network of venues and festivals. Defines the competitive landscape for independent promoters like Sister Midnight and sets the floor on artist guarantee expectations.
• AEG Presents: Largest independent concert promoter in the world, operating festivals (Coachella via Goldenvoice, Stagecoach), venues, and tours globally. Represents the dominant incumbent against which independents like Sister Midnight compete for artist routing and venue access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sistermidnight.presents
• LinkedInlinkedin.com/company/sister-midnight-presents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sister Midnight