Turebergs Friidrottsklubb

What Turebergs Friidrottsklubb does

Turebergs Friidrottsklubb is a Swedish non-profit athletics (track and field) club headquartered in Sollentuna, Stockholm, operating a full-spectrum training and competition program from Mini-Friidrott (children as young as 5) through junior and senior athletes, and including a notably active veterans (35+) section and a para-athletics program. The club serves the Stockholm/Sollentuna community with weekly training groups organized by age (2014, 2018, 2019 cohorts, plus 2003\u20132007 junior/senior groups) and discipline (sprint, middle/long distance, hurdles, pole vault, jumps, throws, multi-event), and recruits new members through free try-out sessions, school outreach, and word-of-mouth.

The club's core product surface extends beyond training into event organization and ownership. Tureberg hosts SAYO (Sollentuna Athletics Youth Open, WRC Class E certified by World Athletics), Turebergs Explosiva, SAMO (Sollentuna Athletics Masters Open), and was awarded the 2026 JSM/USM16-17 national championships at Sollentunavallen. It co-organizes BAUHAUSgalan and Olympialoppet as a Stadionklubbarna member, and holds a 30% stake in Stockholm Halvmarathon via Marathongruppen alongside Sp\u00e5rv\u00e4gen and H\u00e4sselby SK. Underlying technology consists of third-party SaaS platforms \u2014 SportAdmin for membership and fee management, EasyRecord for competition entry/check-in/live timing, and Favvos for functionary (volunteer official) scheduling \u2014 with no proprietary software assets.

Revenue is generated through five primary streams: recurring annual membership fees across age groups, per-event entry fees (130 SEK/event for SAYO and Turebergs Explosiva, 100 SEK/10\u20ac for SAMO), sponsorship from partners including BAUHAUS, Craft, Intersport, ICA, Scandic, Erik & Sund, and Chiquita, revenue share from Stadionklubbarna/BAUHAUSgalan surplus, and the Stockholm Halvmarathon ownership dividend, with the latter two contributing an estimated 500,000\u20131,000,000 SEK annually. Competitive achievements anchor the brand: 8 medals at SM Uppsala (July 2026), 11 medals on day 1 of JSM/USM (July 2026), 19 medals at WMAC G\u00f6teborg 2024, and the Klubbkampen 2025 Stockholm-club championship, supported by world-class athletes including Andreas Almgren (10,000m), Moa Granat (400m hurdles), and multiple national-ranked throwers and jumpers.

Name

Turebergs Friidrottsklubb

Legal name

Turebergs Friidrottsklubb

Website

https://turebergfriidrott.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Turebergs Friidrottsklubb is a non-profit athletics club in Sollentuna, Stockholm, offering track-and-field training and competition programs for children, youth, juniors, seniors, veterans (35+), and para-athletes, while hosting major events such as SAYO and JSM/USM.

Ownership category

akta.pro rank

Product category

Athletics / Track and Field Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Track and field athletics
• Youth sports training
• Masters athletics
• Athletics competition hosting
• Para-athletics programs

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees charged to athletes across all age groups (children, youth, junior/senior, veterans). Membership includes access to training sessions, facilities, and competition entry.
2. Event entry fees: Revenue generated from hosted competitions including SAYO (130 kr/event), Turebergs Explosiva (130 kr/event), SAMO (100 kr/10€ per event), and other local competitions. Late entry fees are double.
3. Stockholm Halvmarathon ownership: Tureberg FK owns 30% of Stockholm Halvmarathon through Marathongruppen, generating annual revenue over the past decade. Club also provides volunteers for race operations.
4. Sponsorship and co-organizer revenue: Revenue from co-organizing BAUHAUSgalan, Olympialoppet, and other events. Stadium clubs and Bauhaus provide revenue share. Annual event surplus estimated at 500,000–1,000,000 SEK.
5. Stadionklubbarna membership revenue: As member of Stadionklubbarna, Tureberg receives a share of BAUHAUSgalan surplus and pays for volunteer functionaries on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Turebergs Friidrottsklubb is a Swedish non-profit athletics club that provides track and field training programs for all age groups — from children (MiniFriidrott) through youth, junior/senior, veterans 35+, and para-athletes — and organizes or hosts major athletics competitions including SAYO, Turebergs Explosiva, SAMO, Klubbkampen, and Swedish national championships (JSM/USM). Membership is sold as annual fees, supplemented by per-event entry fees, sponsorships, and event ownership stakes such as the 30% stake in Stockholm Halvmarathon.

Product overview

Turebergs Friidrottsklubb is a Swedish athletics club based in Sollentuna offering a comprehensive portfolio of track and field programs. The club operates a unified training system organized by age and ability: Friidrottsskola (athletics school) for beginners, Barn- & ungdomsgrupper (children and youth groups) for various ages, Junior- & seniorgrupper (junior and senior groups) for advanced athletes, and a Veterans group for adults aged 35+. The club also provides Parafriidrott (para athletics) for athletes with disabilities. On the competitive side, Tureberg organizes or hosts several major events: SAYO (Sollentuna Youth Athletics), Turebergs Explosiva (outdoor competition series), SAMO (Masters Open), and Klubbkampen (inter-club youth competition), as well as national championships including JSM and USM16-17. The club also conducts training camps for veterans. Key external platforms used for operations include SportAdmin for membership management and EasyRecord for competition entries and results.

Differentiator

Problem solved

Functional benefit

Brands

• SAYO (Sollentuna Athletics Youth Open): An annual youth athletics competition hosted at Sollentunavallen for athletes born 2006 and later, with WRC Class E certification from World Athletics.
• SAMO (Sollentuna Athletics Masters Open)
• Turebergs Explosiva

Products and services

• Friidrottsskola (Athletics School) Introductory athletics program for children and youth, offering training in track and field disciplines including running, jumping, and throwing events.
• Barn- & ungdomsgrupper (Children & Youth Groups) Training groups organized by birth year (2014, 2018, 2019) and skill level, including MiniFriidrott for the youngest participants, providing broad athletic development, motor skills, and social participation.
• Junior- & seniorgrupper (Junior & Senior Groups) Advanced training groups including sprint, middle-distance, long-distance, hurdles, pole vault, and throwing disciplines for athletes born 2003–2007 competing at regional, national, and international levels.
• Veterangruppen (Veterans Group) Athletics training program for adults aged 35 and older, including free try-out sessions, specialized training (sprint, pole vault, long jump, etc.), and competition opportunities at VSM, EM, and WMAC.
• Parafriidrott (Para Athletics) Athletics program for athletes with disabilities, integrated into the club's overall offerings, emphasizing inclusive participation regardless of physical and mental prerequisites.
• SAYO (Sollentuna Youth Athletics) Major youth athletics competition held annually at Sollentunavallen, featuring events for various age groups from P/F12 through senior, with WRC Class E certification from World Athletics. Entry fee 130 SEK per event; Trekamp 300 SEK.
• Turebergs Explosiva Outdoor athletics competition series held at Sollentunavallen, featuring seeded events for running and field disciplines for athletes born 2014 and earlier. Entry fee 130 SEK per event, invoiced to the club afterward; late entry at double fee.
• SAMO (Sollentuna Athletics Masters Open) Open outdoor masters athletics competition for athletes aged 35 and older, held at Sollentunavallen with multi-event competitions. Entry fee 100 SEK/10€ per event; late entry at double fee; foreign participants pay cash on bib collection.
• Klubbkampen Team competition between Stockholm athletics clubs for youth aged 10–15 (born 2012–2016), including Mini Maran, SAYO, Lilla Midnattsloppet, and Lilla Lidingöloppet. Tureberg won the 2025 edition.
• JSM + USM16-17 (Swedish National Championships hosted by Tureberg) Swedish National Championships (JSM for ages 22 and under, USM for ages 16–17) hosted by Turebergs FK at Sollentunavallen, 31 July – 2 August 2026.
• Veteran Training Camp Training camps for veteran athletes (35 years and older) focusing on speed, jumping, and strength, conducted in collaboration with Falköpings Friidrott. Falköping 6–8 June 2025 camp priced at 2,500 SEK per participant including meals and all sessions.
• Turan Run Club Running group for members wanting to run together, added to the club's program portfolio in 2026.
• Veteran Training Day

Quantifiable outcome

• 8 medals (1 gold, 4 silver, 3 bronze) at Swedish Championships (SM) in Uppsala
• +4 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• StadionklubbarnacoreStrategic or Co-development PartnerStadionklubbarna is an association of 14 athletics clubs working to promote athletics at the international level and at Stockholm's stadium. Tureberg is a member and provides functionaries at BAUHAUSgalan events in exchange for a share of surplus revenue and discounted event tickets for members (TUREBERG20 code, 20% off all seats).
• BAUHAUScoreGTM or Marketing PartnerBAUHAUS is the main sponsor of BAUHAUSgalan (Diamond League event, June) and BAUHAUS Youth & Masters (August). Tureberg participates as a Stadionklubbarna member, providing event functionaries and receiving revenue share and member ticket benefits.
• Marathongruppen (Spårvägen & Hässelby SK)coreStrategic or Co-development PartnerMarathongruppen (jointly owned by Spårvägen and Hässelby SK) organizes Stockholm Marathon and Stockholm Halvmarathon. Tureberg FK owns 30% of Stockholm Halvmarathon, providing significant annual revenue for the past decade. Tureberg also provides volunteers (water stations, bib collection) at the event.
• Sveriges Olympiska Kommitté (Swedish Olympic Committee)coreStrategic or Co-development PartnerSOK organizes Olympialoppet in September, a popular race with thousands of participants. Tureberg FK is co-organizer, responsible for registration, administration, bib numbers, and competition secretariat. This partnership provides significant revenue for the club.
• Scandic HotelsminorGTM or Marketing PartnerScandic Star Sollentuna is the recommended hotel for SAYO participants and their families, located 10 minutes' walk from Sollentunavallen.
• Craft (sportswear)minorGTM or Marketing PartnerCraft supplies official Sweden athletics team apparel. Tureberg members can purchase Craft clothing through the club at team rates.
• ICA (Maxi ICA Stormarknad Sollentuna)minorGTM or Marketing PartnerICA supermarket in Sollentuna is a partner and supporter of Tureberg FK. The club participates in ICA's Gräsroten (grassroots sports support) program, enabling customers to generate donations to the club through everyday grocery purchases.
• Folkspel / JoynaminorGTM or Marketing PartnerTureberg participates in the Folkspel/Joyna lottery program as another fundraising mechanism for the club.
• RF-SISU StockholmminorOthersRF-SISU Stockholm is the regional arm of the Swedish Sports Confederation. They provide educational resources for veterans (e.g., IT training for members aged 65+) and support club development initiatives.
• Falköpings Friidrott / Julian BenitezminorStrategic or Co-development PartnerTureberg's veteran committee co-organized a training camp in Falköping (6-8 June 2025) with Falköpings Friidrott and coach Leonardo Paul, focusing on speed, jumping, and strength training for veteran athletes.
• IntersportminorGTM or Marketing PartnerIntersport is listed as a partner/supporter of Tureberg FK, providing sports equipment and retail support.
• Erik & SundminorGTM or Marketing PartnerErik & Sund is listed as a partner/supporter of Tureberg FK.
• ChiquitaminorGTM or Marketing PartnerChiquita is listed as a partner/supporter of Tureberg FK.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IFK Göteborg Friidrott: Major Swedish athletics club based in Gothenburg, fielding competitive squads across juniors, seniors, and masters. Comparable in scale and training-group structure; competes with Tureberg athletes on the Swedish national championship circuit and offers a benchmark for membership, event organizing, and sponsorship economics.
• Hammarby IF Friidrott: Large multi-sport Stockholm club with an active athletics section that operates youth, junior, senior, and veteran groups out of facilities in the Stockholm area. Competes with Tureberg for elite athletes, sponsors, and Klubbkampen points, operating an almost identical membership and coaching business model.
• Spårvägens FK Friidrott: Stockholm-based athletics club that co-owns Marathongruppen (and thereby Stockholm Halvmarathon) alongside Tureberg and Hässelby SK. Operates the same age-group training structure, hosts youth and masters competitions, and competes head-to-head with Tureberg at regional meets, making it the closest direct competitor in both sport and business model.
• SoIK Hellas: Stockholm athletics club with both youth and masters sections, organized under the same Swedish Athletics Federation. Competes head-to-head with Tureberg for athletes, hosting rights, and veteran medals at Swedish championships.
• Örgryte IS Friidrott: Gothenburg athletics club fielding age-grouped training programs from youth through masters, including para-athletics. Comparable to Tureberg in organizational structure, athlete-development philosophy, and reliance on a mix of federation support and local sponsorship.
• Falköpings AIK Friidrott: Mid-sized Swedish athletics club that co-organized Tureberg's veteran training camp in June 2025 with coach Leonardo Paul. Operates a similar age-grouped structure and partnership-oriented model, and competes with Tureberg at veteran championships such as VSM and WMAC.
• Malmö AI Friidrott: Skåne-based athletics club with comprehensive youth, junior, and senior training groups plus event organizing at the regional level. Competes with Tureberg athletes at SM/JSM/USM and offers a reference point for membership and competition model economics outside Stockholm.
• Hässelby SK Friidrott: Stockholm athletics club and third co-owner of Marathongruppen with Tureberg and Spårvägens FK. Runs comparable junior-to-veteran training programs and is one of the rival clubs that competes with Tureberg for athletes, hosting rights, and sponsorships across the Stockholm region.
• Tjalve FIF: Historic Stockholm athletics club with a strong tradition in middle- and long-distance running, and an active veteran program. Directly competes with Tureberg for distance runners, hosts its own youth competitions, and operates within the same Swedish Athletics Federation ecosystem.
• Huddinge AIS Friidrott: Greater-Stockholm athletics club operating in southern Stockholm with age-grouped training similar to Tureberg. Directly competes for athletes in the Stockholm area and sits inside the same Klubbkampen and regional championship ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/turebergsfk
• LinkedInlinkedin.com/company/turebergs-friidrottsklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turebergs Friidrottsklubb