Ultra Pro Corporation

What Ultra Pro Corporation does

Ultra Pro Corporation (DBA Ultra PRO International) is a 73-year-old (founded 1952) privately held physical products company headquartered in Commerce, California, specializing in memorabilia collecting and tabletop gaming accessories. Its core product portfolio centers on card protection and storage solutions — including the registered trademark lines TOPLOADER® rigid sleeves, ONE-TOUCH® magnetic holders, PENNY SLEEVES® soft protectors, DECK PROTECTOR® gaming sleeves, PRO-BINDER® organizers, and the premium Showcase Vault — addressing the safe-storage needs of trading card collectors and tabletop gaming players. Through exclusive licensing agreements with Wizards of the Coast (Magic: The Gathering, Dungeons & Dragons), The Pokémon Company, Games Workshop (Warhammer 40,000), Bethesda (Fallout, Elder Scrolls), Critical Role, and hololive, the company produces branded accessories across sleeves, deck boxes, playmats, binders, dice, and apparel. It also manufactures the official PSA and CGC grading submission kits and resells licensed trading cards from Panini, Upper Deck, and Donruss.

The company operates a direct-to-consumer e-commerce model via ultrapro.com supplemented by third-party distributors and a retail store locator, with a PRO Rewards loyalty program and multi-channel social media presence across Facebook, YouTube, Instagram, TikTok, and Twitter. Pricing spans budget (penny sleeves at $3.99) to premium (Showcase Vault at $71.99) tiers, with hobby boxes up to $119.99 in the trading card resale segment. Revenue is generated through one-time physical product sales, licensing royalties, and trading cards resale — there is no subscription or recurring revenue stream. Customer segments are horizontal hobbyists: sports card collectors, tabletop gaming communities (TCG players), collectible enthusiasts, and a legacy base of photo/scrapbooking users.

Business model is asset-light in design but capital-intensive in execution: Ultra PRO controls brand, design, and licensing while likely relying on contract manufacturing for the physical sleeve and binder production. The 7-employee headcount figure reported in the data conflicts with the implied operational scale of the brand, suggesting either a data limitation or a model where nearly all production, logistics, and back-office functions are outsourced. No funding rounds, M&A activity, leadership changes, or AI/ML capabilities are disclosed, indicating a stable, family/proprietor-style private operation rather than a venture-backed growth entity.

Name

Ultra Pro Corporation

Legal name

Ultra PRO International

Website

https://ultraprocorp.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultra Pro Corporation (Ultra PRO International) is a 73-year-old privately held manufacturer of trading card protection and tabletop gaming accessories, serving sports collectors, TCG players, and hobbyists through licensed partnerships with Magic: The Gathering, Pokémon, Warhammer, and Bethesda.

Ownership category

akta.pro rank

Product category

Collectibles Protection & Tabletop Gaming Accessories

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods Retailers (45911), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Sporting & Athletic Goods, Nec (3949), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)

Keywords

• Trading card accessories
• Collectible card protection
• Tabletop gaming accessories
• Memorabilia storage solutions
• Licensed gaming merchandise

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physical Product Sales: Direct sales of memorabilia collecting accessories and tabletop gaming accessories including card sleeves, binders, display cases, holders, albums, pages, and playmats. Products sold directly to consumers through e-commerce and through retail/distributor channels.
2. Licensed Merchandise: Sales of products featuring licensed intellectual property from Magic: The Gathering, Pokémon, Dungeons & Dragons, Warhammer 40,000, Fallout, Critical Role, Bob Ross, hololive, Frank Frazetta, Elder Scrolls, and other franchises. Revenue generated through one-time product sales with licensing royalties.
3. Trading Cards Resale: Resale of trading cards from various sports and collectible card games including Panini FIFA World Cup, Upper Deck hockey, Donruss baseball, and other trading card products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ultra PRO International manufactures and sells physical memorabilia collecting and tabletop gaming accessories, including rigid and soft card sleeves, magnetic card holders, ring binders, deck boxes, playmats, display cases, photo albums, and grading submission kits under proprietary brands such as TOPLOADER®, ONE-TOUCH®, PENNY SLEEVES®, DECK PROTECTOR®, PRO-BINDER®, ECLIPSE®, ALCOVE®, CardPreserver™, and PATCHCRAFT™. The company also produces licensed products for major gaming and pop culture franchises and resells third-party trading cards.

Product overview

Ultra PRO International is a physical products company offering memorabilia collecting and tabletop gaming accessories. The portfolio centers on card protection and storage products including TOPLOADER® rigid sleeves, PENNY SLEEVES® soft protectors, ONE-TOUCH® magnetic holders, and PRO-BINDER® ring binders. Gaming accessories include DECK PROTECTOR® sleeves, ECLIPSE® premium sleeves, ALCOVE® flip deck boxes, PATCHCRAFT™ customizable accessories, and VIVID® colorful line across various licensed brands (Magic: The Gathering, Pokémon TCG, Dungeons & Dragons, Warhammer 40k, Fallout, Bob Ross). The company also resells licensed trading cards (Panini, Upper Deck) and manufactures original board games. Founded in 1952, the company also offers photo/scrapbooking albums and pages, with a PRO Rewards loyalty program for customers.

Differentiator

Problem solved

Functional benefit

Brands

• TOPLOADER®: Brand of card storage and protective sleeves for trading cards and collectibles
• ONE-TOUCH®
• PENNY SLEEVES®
• PRO-BINDER®
• DECK PROTECTOR®
• ECLIPSE®
• ALCOVE®
• PATCHCRAFT™
• VIVID®
• CardPreserver™
• FiGPiN

Products and services

• TOPLOADER® Rigid plastic card sleeves that provide maximum protection for trading cards and collectibles, available in various sizes including 3" x 4" clear regular format for standard size cards. Targeted at sports memorabilia collectors and graded card holders.
• PENNY SLEEVES® Soft trading card protectors (typically 2.5" x 3.5") used as inner sleeves to protect cards before insertion into harder cases. Budget-friendly everyday protection for mass market collectors.
• ONE-TOUCH® Holders Premium magnetic card holders for graded and ungraded cards, available in various thicknesses and formats including Wall Display and X variants for sleeved cards. Targeted at premium collectors of valuable cards.
• PRO-BINDER®

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PSA (Professional Sports Authenticators)coreOEM/ Whitelabel/ Licensing PartnerUltra PRO produces the Official PSA Card Grading Submission Kit, enabling collectors to submit their cards for professional grading through PSA's services. This partnership positions Ultra PRO as the preferred packaging solution for the grading process.
• CGC (Certified Guaranty Company)coreOEM/ Whitelabel/ Licensing PartnerUltra PRO produces CGC Signature Series Comics Bags and Boards, specialized storage products designed for comics being submitted for CGC grading certification.
• Wizards of the Coast (Magic: The Gathering)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Magic: The Gathering branded accessories including DECK PROTECTOR® sleeves, playmats, deck boxes, and binders featuring MTG artwork and themes across multiple expansions.
• The Pokémon Company (Pokémon TCG)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Pokémon TCG branded accessories including sleeves, deck boxes, binders, portfolios, and playmats featuring Pokémon characters and themes.
• PaninicoreChannel Partner/ Reseller/ DistributorReseller of Panini trading card products including FIFA World Cup soccer cards, Prizm soccer, and various sports trading card releases.
• Upper DeckcoreChannel Partner/ Reseller/ DistributorReseller of Upper Deck trading cards including hockey (Series 1 and Series 2), World of Sports, and other Upper Deck product lines.
• DonrussminorChannel Partner/ Reseller/ DistributorReseller of Donruss baseball trading card products alongside other Panini-owned brands.
• Games Workshop (Warhammer 40,000)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Warhammer 40,000 branded accessories including sleeves, deck boxes, and binders featuring T'au Empire, Necrons, and other faction artwork.
• Wizards of the Coast (Dungeons & Dragons)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Dungeons & Dragons branded accessories including dice, dice bags, card sleeves, deck boxes, playmats, folios, wall scrolls, apparel, and figurines featuring D&D themes and artwork.
• Critical RolecoreOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Critical Role branded accessories for the popular D&D streaming show's official card game.
• hololive ProductioncoreOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing hololive Official Card Game accessories including stitched playmats featuring virtual YouTuber talents.
• Bethesda (The Elder Scrolls)minorOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Elder Scrolls IV: Oblivion Remastered branded accessories including Premium Binder, Deck Box, APEX sleeves, and playmats.
• Fallout (Bethesda)minorOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Fallout branded apparel and accessories featuring iconic Fallout imagery like Nuka-Cola.
• Bob Ross Inc.minorOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Bob Ross branded collection accessories featuring the famous painter's artwork and imagery.
• Frank Frazetta EstateminorOEM/ Whitelabel/ Licensing PartnerOfficial licensee producing Frank Frazetta branded merchandise featuring the legendary fantasy artist's iconic warrior artwork.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vault X: UK-based challenger brand offering premium card binders, sleeves, and gaming accessories that overlap with Ultra PRO's PRO-BINDER® and deck box categories, primarily focused on TCG players.

Direct peers

• KMC (Killer Merchs Choice): Japanese manufacturer of card sleeves with strong penetration in Asia and growing US presence, competing with Ultra PRO's PENNY SLEEVES® and DECK PROTECTOR® lines at the entry and mid tiers.
• Ultimate Guard: Premium gaming accessories brand competing directly in deck boxes (e.g., Monolith, Flip'n'Tray), sleeves, and playmats for the same Magic: The Gathering, Pokémon, and other TCG player segments.
• Arcane Tinmen (Dragon Shield): Dragon Shield is the leading challenger brand in premium card sleeves and playmats, directly competing with Ultra PRO's DECK PROTECTOR® and ECLIPSE® lines across the TCG accessories market.
• Gamegenic: Gamegenic (backed by Asmodee) produces card sleeves, deck boxes, binders, and playmats across many of the same TCG and LCG franchises, often securing overlapping licenses with MTG and other Ultra PRO partners.
• BCW Supplies: Long-standing direct competitor in card storage, sleeves, top loaders, and trading card protection accessories, serving the same hobby shop and collector base with overlapping product categories.

Broad incumbents

• Wizards of the Coast (Hasbro): Publisher of Magic: The Gathering and Dungeons & Dragons — Ultra PRO's most important licensor — and a broader tabletop games incumbent whose licensing strategy directly shapes Ultra PRO's product roadmap.
• Funko: Larger pop culture collectibles platform with overlapping licensed merchandise (POP! figures, pins, and accessories) and many of the same entertainment franchise licenses that drive Ultra PRO's product line.
• Panini Group: Global sports and entertainment collectibles company that is both a trading card supplier to Ultra PRO's resale business and a broader industry incumbent in cards, stickers, and licensed collectibles.
• The Pokémon Company International: Owner of the Pokémon brand and operator of Pokémon Center retail, which sells official licensed accessories that compete with and complement Ultra PRO's Pokémon TCG product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UltraProIntl
• YouTubeyoutube.com/channel/UCoxMUuzp5lVn4wWkpbRCtRQ
• Facebookfacebook.com/UltraPROIntl
• Instagraminstagram.com/ultraprointl
• TikToktiktok.com/@ultraprointl
• LinkedInlinkedin.com/company/ultra-pro-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Pro Corporation