Turtle Beach Resort

What Turtle Beach Resort does

Turtle Beach Resort is a family-owned and operated vacation rental property founded in 1994 on Siesta Key, Florida, situated along Little Sarasota Bay near Turtle Beach. The resort operates 13 distinct accommodations, comprising 11 themed cottages (including Bahama Breeze, Caribbean, Country, Hibiscus, Jasmine, Key West, Montego Bay, Rainforest, Southwestern, and Victorian) and two multi-bedroom townhouses, with a portfolio mix spanning studios to two-bedroom units, most featuring private enclosed patios, waterfront views, and fully equipped kitchens. The property is supported by a staff of approximately 35 employees and offers complimentary recreational amenities including a heated pool, kayaks, canoes, bicycles, fishing equipment, beach chairs, umbrellas, and Wi-Fi, with select pet-friendly units available.

The underlying technology stack is modest and primarily consists of the rezStream booking platform, a property management system, and a WordPress-based marketing website; there are no proprietary AI/ML capabilities or differentiated in-house technology described. The go-to-market is predominantly direct-to-consumer, with guests encouraged to book via the resort's own rezStream portal or by phone under a rate-match guarantee against third-party listings on Expedia, Booking.com, and Kayak. Revenue is generated from nightly rental fees (with a 50% deposit at booking and balance due at check-in), a $25 per night per room resort fee, $35 per pet per night pet fees, $50 per person per night extra-guest fees, and incidental charges for damage, unregistered pets, and policy violations. The customer base is distributed across individual travelers, families, couples, and pet owners seeking wellness-oriented, private waterfront accommodations, with no enterprise or B2B customer concentration.

Name

Turtle Beach Resort

Legal name

Turtle Beach Resort

Website

https://turtlebeachresort.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Turtle Beach Resort is a family-owned vacation rental property on Siesta Key, Florida, operating 13 themed cottages and townhouses with waterfront views on Little Sarasota Bay, serving individual travelers, families, couples, and pet owners through direct booking and OTA channels.

Ownership category

akta.pro rank

Product category

Vacation Rental Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Vacation rental accommodations
• Beach resort lodging
• Pet-friendly cottages
• Waterfront vacation rentals
• Wellness resort stays

Headquarters

HQ city

Siesta Key, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vacation Rental Accommodations: The primary revenue stream comes from nightly rental fees for cottages and townhouses. Rates vary by unit type (studio, one-bedroom, two-bedroom) and season. A 50% deposit is required at booking with the balance due at check-in. Single-night stays are charged in full at booking.
2. Resort Fees and Add-ons: Additional revenue from $25 per night resort fees, pet fees ($35/pet/night), additional guest fees ($50/person/night), and incidental charges (cleaning fees for damage, unauthorized pets, smoking violations).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Turtle Beach Resort is a family-owned private resort on Siesta Key, Florida that rents 13 distinct cottages and townhouses on Little Sarasota Bay for nightly vacation stays. Units range from studios to two-bedroom layouts, with most featuring private enclosed patios, waterfront views, and fully equipped kitchens, served by a heated pool and complimentary recreational equipment (kayaks, canoes, bikes, fishing gear). Pet-friendly accommodations, a $25/night resort fee covering amenities, and direct booking via a rezStream platform anchor the offering.

Product overview

Turtle Beach Resort is a family-owned beachfront resort on Siesta Key offering a portfolio of 13 distinct accommodation options: 11 themed cottages (Bahama Breeze, Caribbean, Country, Hibiscus, Jasmine, Key West, Montego Bay, Rainforest, Southwestern, Victorian) and 2 townhouses (Townhouse 85, Townhouse 87). Accommodations range from studios to two-bedroom units, with most featuring private patios, waterfront views of Little Sarasota Bay, and fully equipped kitchens. All guests receive complimentary access to resort amenities including heated pool, kayaks, canoes, bicycles, fishing equipment, beach chairs, umbrellas, and Wi-Fi. Pet-friendly units are available for guests traveling with dogs. The resort has operated for over 30 years and has been featured in major publications including NBC, CNBC, Southern Living Magazine, New York Times, and Travel + Leisure Magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Bahama Breeze Cottage Two-bedroom pet-friendly bungalow with private enclosed tropical courtyard, vaulted ceilings, fully equipped kitchen, and partial waterfront views of Little Sarasota Bay. Sleeps up to 4 guests.
• Caribbean Cottage Two-bedroom waterfront cottage with private fishing and sunning dock, panoramic bay views, waterfront hammock, and fully equipped kitchen. Located on prime corner position. Sleeps up to 4 guests.
• Country Cottage Unique two-bedroom cottage with private porch extending over the water, offering direct waterfront views of dolphins, manatees, and native wildlife. Features courtyard with daybed and waterfront hammock. Sleeps up to 4 guests.
• Hibiscus Cottage Studio cottage offering compact accommodation with access to resort amenities including heated pool, kayaks, bicycles, and fishing equipment. Pet-friendly option.
• Jasmine Cottage One-bedroom romantic retreat with arched gate entrance to private tropical courtyard featuring gazebo, hammock, and outdoor dining. Includes private waterfront deck overlooking Little Sarasota Bay. Access to heated pool.
• Key West Cottage Two-bedroom pet-friendly cottage beneath a banyan tree with private courtyard, hammock, daybed dining area, and second patio facing the water. Master bedroom overlooks Little Sarasota Bay. Sleeps up to 4 guests.
• Montego Bay Cottage Two-bedroom cottage featuring 180-degree panoramic bayfront views from wraparound private deck, living room, dining area, and main bedroom. Includes private hammock for sunrise viewing, fishing dock, and proximity to heated pool. Sleeps up to 4 guests with two king bedrooms.
• Rainforest Cottage One-bedroom romantic bungalow surrounded by lush tropical gardens with large private courtyard, gazebo, hammock, outdoor dining, and second private patio overlooking Little Sarasota Bay. Features heated saltwater pool access. Sleeps 2 guests.
• Southwestern Cottage Studio cottage featuring completely enclosed private patio suitable for yoga or meditation, with access to resort amenities including pool, kayaks, canoes, and beach equipment.
• Townhouse 85 Fully renovated two-story townhouse with updated kitchen, two bedrooms, waterfront views, private dock, and access to all resort amenities. Sleeps up to 6 guests with full kitchen facilities.
• Townhouse 87 Two-bedroom, three-bath waterfront townhouse with den, newly renovated kitchen, private waterfront patio with gas grill and dock, and stunning views of Little Sarasota Bay. Full access to resort amenities including heated pool. Sleeps up to 6 guests.
• Victorian Cottage Two-bedroom cottage featuring distinctive Victorian-inspired design elements with access to resort amenities. Pet-friendly accommodation option.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hyatt Regency Sarasota: Full-service branded hotel in Sarasota offering upscale waterfront accommodations on Sarasota Bay, targeting similar leisure and meeting travelers but with significantly larger scale, brand backing, and broader amenity portfolio.
• Compass Hotel by Margaritaville Anna Maria Sound: Branded Florida Gulf Coast hotel in the Bradenton/Anna Maria area targeting similar leisure beach travelers with full-service amenities, representing broader-scale competition within the same regional beach market.
• Zota Beach Resort: Upscale beachfront resort on Longboat Key with full-service amenities, multiple room types, and meeting space, competing for the same premium Sarasota County leisure traveler with larger scale and brand-level infrastructure.

Direct peers

• Siesta Key Village vacation rental properties: Local vacation rental operators on Siesta Key offering whole-unit cottages and homes for short-term stays, competing directly with Turtle Beach Resort's core rental model within the same micro-market.
• Sandcastle Resort at Lido Beach: Sarasota beachfront resort offering suite and cottage-style accommodations with pool and beach amenities, directly competing for the same Siesta Key-area leisure, family, and couple traveler segments.
• Lido Beach Resort: Beachfront Sarasota resort offering cottage-style and suite accommodations near Siesta Key with similar family-owned positioning and waterfront amenities. Direct competitor for the same Florida Gulf Coast leisure traveler segment.
• The Resort at Longboat Key Beach Club: Boutique beachfront resort on Longboat Key with private cottage-style accommodations and full-service amenities, serving the same Sarasota County leisure and family traveler market within close proximity to Siesta Key.
• Tropical Beach Resorts (Siesta Key): Family-owned beachfront resort located on Siesta Key with cottage and suite accommodations, directly competing with Turtle Beach Resort for the same in-market leisure, family, and pet-friendly travelers.

Others

• VRBO Siesta Key rental properties: Online vacation rental marketplace aggregating Siesta Key cottage and townhouse listings from individual owners, competing for the same self-catering cottage traveler while also serving as a distribution channel for similar properties.
• Airbnb Siesta Key hosts: Distributed short-term rental marketplace hosting numerous Siesta Key cottage and home listings, acting as an alternative channel and competitive supply for the same traveler booking the resort through direct or OTA channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/turtle-beach-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turtle Beach Resort