TuS 59 HammStars

What TuS 59 HammStars does

TuS 59 HammStars is the basketball department (Basketballabteilung) of Turn- und Sportverein von 1859 Hamm e.V., a registered non-profit sports association (eingetragener Verein, VR 583) based in Hamm, North Rhine-Westphalia, Germany. The club operates a community-based basketball program spanning youth teams from U8 (ages 5+) through U18 boys' and girls' divisions, three senior men's teams (1. Herren competing in the 1. Regionalliga West, the 4th tier of German basketball; 2. Herren in Landesliga; 3. Herren in Bezirksliga), a recreational Hobby team, and senior women's (Damen) teams. Headquartered at Rietzgartenstraße 46, 59065 Hamm, with home games played at the Sporthalle des Märkischen Gymnasiums, the club employs roughly 5 staff and is led by an extended volunteer board including Abteilungsleiter Marcus Karmann, Geschäftsführer Andreas Biermann, Sportdirektor Markus Schwennecker, and HeadCoach Ivan Rosic.

The club's core offering is structured basketball training and competitive play, supplemented by holiday basketball camps (Easter and Autumn), school partnerships (Märkisches Gymnasium, Bodelschwinghschule, Friedrich Ebert Realschule), and kindergarten outreach programs. Revenue is generated through four streams: a tiered HammStars Connect sponsorship program (Platinum through Business tiers, anchored by Polygon as Platinum sponsor); ticket sales via the vivenu platform (€3 adults, €1 youth, free under 12; season tickets €10–36); recurring membership fees across all age groups; and event/camp fees. Distribution is primarily direct and community-led, leveraging school partnerships, home-game attendance (500+ at peak), social media (Facebook, LinkedIn, Instagram, YouTube), and partner cross-promotion. Notable technical infrastructure is limited to the vivenu ticketing integration; the club does not operate proprietary technology platforms or mobile applications.

The organization is a member-governed, volunteer-led nonprofit with no external investors, no institutional ownership, and no disclosed revenue figures. Its commercial model is rooted in local community engagement and regional brand sponsorship rather than scalable technology or product revenue, positioning it as a traditional amateur sports association rather than a growth-oriented enterprise.

Name

TuS 59 HammStars

Legal name

Turn und Sportverein von 1859 Hamm e.V.

Website

https://tus59-hammstars.de

Company type

Private

Founded year

1859

Operating status

Operating

Headcount range

1–10 employees

Short description

TuS 59 HammStars is the basketball department of TuS 1859 Hamm e.V., a German nonprofit club serving youth through senior players in Hamm with teams from U8 to 1. Regionalliga West, funded via sponsorships, tickets, membership fees, and camps.

Ownership category

akta.pro rank

Product category

Amateur Basketball Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur basketball club
• Youth sports development
• Community basketball programs
• Competitive basketball league
• Sports training services

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Sponsorship and Partnership Revenue: The club generates revenue through a tiered partnership program (Platinum, Gold, Silver, Bronze, Business partners) with companies like Polygon, Fleischerei Senz, Sparda-Bank West, VW Franken, and numerous local businesses. Partners receive marketing exposure through jersey branding, venue signage, and digital media presence.
2. Ticket Sales: Revenue from home games of the 1. Herren in 1. Regionalliga West. Single-game tickets (Adults 3€, Youth 1€, Children under 12 free) and season tickets (36€ adults, 24€ reduced, 10€ children 6-12). Ticket shop powered by vivvenu platform.
3. Membership Fees: Revenue from club memberships across all age groups from U8 to senior teams. Members include youth players, adult players in various leagues (Landesliga, Bezirksliga), and recreational/hobby players.
4. Basketball Camps and Events: Organizes Easter and Autumn holiday basketball camps with high participation (30+ attendees for Herbstcamp). Camps focus on youth development and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

TuS 59 HammStars is the basketball department of TuS 1859 Hamm e.V., operating a community-based basketball club that offers structured training programs from U8 (ages 5+) through senior competitive levels. The club fields competitive men's teams in the 1. Regionalliga West (4th tier German basketball), Landesliga, and Bezirksliga, alongside recreational hobby teams, holiday basketball camps, and outreach programs with local schools and kindergartens.

Product overview

TuS 59 HammStars is the basketball department of TuS 1859 Hamm e.V., offering a comprehensive sports program centered around basketball. The portfolio consists of structured training programs for all age groups from U8 to seniors (including competitive 1. Herren in 1. Regionalliga West), holiday basketball camps, the HammStars Connect partnership program for business sponsors, annual HammStars Days featuring professional teams, school partnership programs, kindergarten outreach, and community events. Ticketing services are provided through Vivenu.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Training Programs
• HammStars Basketball Camps
• HammStars Connect Partnership Program
• Ticketing Service
• Kindergarten Basketball Program
• Family & Friends Events

Quantifiable outcome

• Perfect Bezirksliga season (unbeaten championship)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered platinum, gold, silver, bronze, business, equipment and school partner.

• Polygon (POLYGON Deutschland)platinumGTM or Marketing PartnerPlatinum sponsor (highest tier in HammStars Connect program). Polygon is a major company with multiple regional offices, providing top-level sponsorship support for the basketball club.
• Fleischerei Senz GbRgoldGTM or Marketing PartnerGold sponsor providing sponsorship support. Family-owned butcher business in Hamm region known for quality products.
• Sparda-Bank West eGgoldGTM or Marketing PartnerGold sponsor - regional savings bank supporting the club. Presents match reports and provides financial services sponsorship.
• Julius Franken + Co. KG (VW Franken)goldGTM or Marketing PartnerGold sponsor - traditional car dealership providing mobility partnership. Long-standing regional automotive business.
• KMT Hamm (Klinik für Manuelle Therapie)silverGTM or Marketing PartnerSilver sponsor in HammStars Connect program. Multi-year partnership supporting the club's development.
• Stadtwerke HammsilverGTM or Marketing PartnerSilver sponsor (StW). Climate partner of the club, demonstrating sustainability commitment. Local utility company.
• Domino's Pizza HammsilverGTM or Marketing PartnerSilver sponsor - international pizza chain franchise. Provides food/beverage partnership at games.
• AVATAREC Business Solutions GmbHbronzeGTM or Marketing PartnerBronze sponsor - Hammer Systemhaus (IT solutions). Supporting the club since its founding, making it one of the longest-standing partners. Provides IT and communications solutions.
• Mersmann Optik und AkustikbusinessGTM or Marketing PartnerBusiness partner - optical and acoustic specialist with locations in the region. Known for competence, personal consultation, and quality around good vision and hearing.
• VeMaCon Sport GmbHequipmentGTM or Marketing PartnerEquipment sponsor providing sports equipment and apparel. Brand appears on team logo and official materials.
• Märkisches Gymnasium Hammschool partnerStrategic or Co-development PartnerSchool partnership - main venue for home games and training. Key partner for youth recruitment and development pipeline.
• Bodelschwinghschuleschool partnerStrategic or Co-development PartnerSchool partnership for youth basketball development and recruitment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hertener Löwen: NRW basketball club with overlapping regional catchment and similar tier, combining competitive senior play with broad youth programs and a partnership-driven revenue base.
• TVG Kaiserau: Regional Westphalian basketball competitor operating in a similar tier with youth-to-senior development pathways and a community/sponsorship funding model.
• BSV Wulfen: Westphalian basketball club with a comparable structure: senior men's team in regional leagues, large youth section, and community-focused operations funded by local sponsors.
• EN Baskets Schwelm: Competes in the same 1. Regionalliga West and operates a comparable community basketball model with tiered sponsorship, home ticketed games, and youth programs in the Westphalia region.
• Iserlohn Kangaroos: Another basketball club competing in the 1. Regionalliga West with a comparable regional/NRW footprint, similar youth-development focus, and analogous sponsorship-driven revenue model — making it the closest direct comparable to the HammStars.
• BG Hagen: NRW-based basketball club operating at a similar competitive tier with community-driven youth development and corporate sponsorship funding; geographically close and operationally analogous.

Regional players

• UBC Münster: Basketball club based in Münster with overlapping NRW reach; operates senior teams at a similar tier with comparable youth development and sponsor-supported structure.

Others

• Deutscher Basketball Bund (DBB): National governing body referenced on the HammStars' own site as 'Useful Links'; while not a competitor, it is the closest ecosystem counterpart for league structure, officiating, and youth pathways relevant to a Regionalliga club.

Emerging players

• Baskets Akademie Weser-Ems: Basketball academy/club structure combining competitive play with structured youth development, comparable to the HammStars' U8–senior pipeline model but with a different regional focus.

Broad incumbents

• Phoenix Hagen: Higher-tier professional basketball club from the same NRW region; operates a much broader portfolio (ProA/B) but provides a useful incumbent benchmark for how a regional NRW basketball brand can scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdummy
• Facebookfacebook.com/tus59hammstars
• LinkedInlinkedin.com/company/tus-59-hammstars
• Instagraminstagram.com/tus59hammstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TuS 59 HammStars