TuS Makkabi Berlin e.V.

What TuS Makkabi Berlin e.V. does

TuS Makkabi Berlin e.V. is a registered non-profit sports association (eingetragener Verein) based in Berlin, Germany, offering organized athletic participation across 9+ sports departments including football, basketball, futsal, rhythmic gymnastics, chess, sports shooting, table tennis, volleyball, and swimming. The club traces its origin to October 22, 1898 (originally as Bar Kochba), was dissolved under the Nazi regime in 1938, and was re-established on November 26, 1970 under its current name. It serves approximately 500 active and passive members, ranging from children (age 5 upward) to senior athletes (Ü40, Ü50), with a particular emphasis on youth development and Jewish community engagement. The men's first football team competes in the Berlin-Liga and in 2023 became the first Jewish club to qualify for the main round of the DFB-Pokal after winning the Berlin Landespokal.

The organization operates with a small staff of approximately 5 employees across multiple Berlin sports facilities (Julius-Hirsch-Sportanlage in Charlottenburg, Jahn-Sporthalle, Neues Krumme Bad, and the Landesleistungszentrum in Spandau). Its technology footprint is limited to a standard WordPress/Elementor website with Google Analytics and reCAPTCHA, plus a Shopify-based merchandise e-commerce storefront branded as TheMakkabiCulture and operated by licensing partner GRACE MEDIA. The club holds the official classification 'Verein mit besonderer Aufgabenstellung' from the German Sports Confederation, reflecting its dual mission of athletic and sociopolitical/cultural engagement.

Revenue is generated through four streams: annual and monthly membership dues (subscription/recurring), tax-deductible donations via bank transfer or PayPal, merchandise sales through TheMakkabiCulture (Shopify), and corporate sponsorship from a portfolio that includes Allianz Kundler (main football sponsor) plus roughly ten additional partners (Koha, Renault Kaufmann, Auxenia, Ahorn Hotels, MyPostcard, Moayedi, ATrium, DOMI Sense, Solarist, GRACE MEDIA). Go-to-market is direct-to-consumer, leveraging the website's 'Jetzt Mitglied werden' call-to-action linked to the web.meinverein.de membership portal, plus community word-of-mouth and earned media coverage. The club maintains active profiles across Instagram, LinkedIn, Facebook, YouTube, and TikTok for community engagement.

Name

TuS Makkabi Berlin e.V.

Legal name

TuS Makkabi Berlin e.V.

Website

https://tus-makkabi.de

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

TuS Makkabi Berlin e.V. is a Berlin-based registered non-profit Jewish sports club serving approximately 500 members across nine sports departments, founded in 1898 and re-established in 1970. It generates revenue from membership dues, donations, merchandise (TheMakkabiCulture), and corporate sponsorships led by Allianz Kundler.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Amateur sports club
• Youth football training
• Multi-sport programs
• Community athletic association
• Recreational sports membership

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees from approximately 500 members across various sports departments.
2. Donations: The club actively solicits donations via its website, offering tax-deductible donation certificates. Donations can be made via bank transfer or PayPal QR code.
3. Merchandise Sales: E-commerce store (Shopify-based) selling fan merchandise including clothing, accessories, and footwear. Operated in partnership with GRACE MEDIA as official licensing partner.
4. Sponsorship: Corporate sponsorship from multiple companies (Allianz Kundler, Koha, Renault Kaufmann, Auxenia, Ahorn Hotels, MyPostcard, Moayedi, ATrium development group, DOMI Sense, Solarist, among others) providing financial support in exchange for brand visibility and association with the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

TuS Makkabi Berlin e.V. operates a multi-discipline amateur sports club in Berlin, offering organized training and competitive play across football (senior and youth), basketball, rhythmic gymnastics, chess, sports shooting, table tennis, volleyball, swimming, and futsal for approximately 500 members. The club supplements its sports programs with a clubhouse facility and a Shopify-based fan merchandise store (TheMakkabiCulture), funded by annual membership dues, donations, corporate sponsorships, and merchandise sales.

Product overview

TuS Makkabi Berlin e.V. is a Jewish sports club offering a diverse portfolio of 10 competitive sports programs (Football, Basketball, Futsal, Rhythmic Gymnastics, Chess, Sports Shooting, Table Tennis, Volleyball, and Swimming) plus a dedicated youth football program. The club operates as a unified organization with approximately 500 members, combining its sports offerings with a clubhouse facility and an e-commerce merchandise store branded as TheMakkabiCulture on Shopify. The club is historically significant as the first Jewish club to reach the main round of the DFB-Pokal. Core programs include competitive teams across multiple age groups and skill levels, youth development focusing on values like teamwork and fairness, and community-building activities centered at the clubhouse.

Differentiator

Problem solved

Functional benefit

Brands

• TheMakkabiCulture: The official fan store and merchandise brand of TuS Makkabi Berlin, operated through Shopify at shop.tus-makkabi.de.

Products and services

• Football/Soccer Program Competitive and recreational football program for adult members, including the 1. Herren team competing in the Berlin-Liga, 2. Herren, Herren 7er, and Senioren (Ü40, Ü50) teams.
• Youth Football Program Organized youth football training and competitive play across age groups G-Junioren (U-6, U-7), F-Junioren (U-8, U-9), E-Junioren (U-10, U-11), and D-Junioren (U-12, U-13), with training starting from age 5.
• Basketball Competitive basketball program with teams participating in the FBL Berlin Championship, offering skill development and competitive play for members aged 18 and older.
• Rhythmic Gymnastics Aesthetic gymnastics discipline combining artistic elements with athletic performance using equipment such as rope, hoop, ball, clubs, and ribbon, with training led by Diana Rashkovskaja and Tamara Evert.
• Chess Chess program fostering strategic thinking, problem-solving, and concentration skills with training sessions and competitive play, coached by Grigori Gorodetski.
• Sports Shooting Shooting sports training conducted bi-weekly at the Landesleistungszentrum des Bundes Deutscher Sportschützen (BDS) in Spandau, including small and large caliber firearms training and hosting the Makkabi Cup championship.
• Table Tennis Table tennis program with teams competing in FBL League Two South, offering competitive play and training for members aged 8 and older.
• Volleyball Volleyball program with training sessions held at Jüdische Gemeinde Berlin, offering competitive play and community engagement.
• Swimming Swimming program offering instruction for non-swimmers from age 5, youth development groups, and adults, with facilities at Neues Krumme Bad.
• Futsal Indoor football variant played in Futsal Landesliga, offering another competitive football option for members.
• Clubhaus (Clubhouse) Physical clubhouse at Harbigstraße 40 featuring restaurant and event spaces, opening hours Mon-Fri 17:00-22:00, Saturday 13:00-22:00 (if no game), Sunday 12:00-16:00 (if no game), serving as the central social venue for members and visitors.
• TheMakkabiCulture Merchandise Shop Official fan merchandise store offering hoodies, t-shirts, caps, training gear, drinkware, bags, and children's apparel through the TheMakkabiCulture brand.

Quantifiable outcome

• First Jewish club to reach the main round of the DFB-Pokal (German Cup)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Allianz KundlercoreGTM or Marketing Partner · 15 June 2023Allianz Kundler (Allianz Generalvertretung, Berlin's #1 Allianz agency) is the main sponsor of TuS Makkabi Berlin's football program, specifically supporting the 1. Herren team. The partnership was extended in June 2023 for another year. David Patrick Kundler, founder and owner, describes the sponsorship as supporting active, confident Jewish life in Berlin. The partnership includes financial support, training camps, youth development programs, and joint projects and events.
• GRACE MEDIAcoreGTM or Marketing PartnerGRACE MEDIA is the official licensing partner of TuS Makkabi Berlin e.V., operating the club's e-commerce store (TheMakkabiCulture) on the Shopify platform. GRACE MEDIA handles the online retail operations for fan merchandise including design, production, and fulfillment.
• KohaminorGTM or Marketing PartnerKoha is described as the best contact for demanding construction work (Bauausführungen). They are listed as a sponsor/partner on the club's Sponsoren page.
• Renault KaufmannminorGTM or Marketing PartnerCertified Renault franchise dealer offering professional automotive services. Listed as a sponsor/partner on the club's Sponsoren page.
• AuxeniaminorGTM or Marketing PartnerAsset manager and investor focused on senior real estate. Listed as a sponsor/partner on the club's Sponsoren page.
• Ahorn Hotels & ResortsminorGTM or Marketing PartnerFamily and active vacation hotels in Germany. Listed as a sponsor/partner on the club's Sponsoren page.
• Jüdische Gemeinde BerlinmajorStrategic or Co-development PartnerThe Jewish Community of Berlin (Jüdische Gemeinde Berlin) is listed as a key partner, representing the central institution of Jewish life in Berlin. The community serves as a place of encounter and cultural diversity. Many Makkabi members are part of this community, and the club is described as a pillar of the Jewish community.
• MyPostcardminorGTM or Marketing PartnerOnline postcard creation and global printing/mailing service. Listed as a sponsor/partner on the club's Sponsoren page.
• MoayediminorGTM or Marketing PartnerReal estate experts and investment partners. Listed as a sponsor/partner on the club's Sponsoren page.
• ATrium development groupminorGTM or Marketing PartnerProject developer for office, hotel, and healthcare real estate. Listed as a sponsor/partner on the club's Sponsoren page.
• DOMI SenseminorGTM or Marketing PartnerAustrian company specializing in fragrance marketing (scent marketing). Listed as a sponsor/partner on the club's Sponsoren page.
• SolaristminorGTM or Marketing PartnerSolar energy company helping customers become independent from expensive electricity. Listed as a sponsor/partner on the club's Sponsoren page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Makkabi Hamburg: Another major German Makkabi sports club offering multi-sport programming in Hamburg. Highly comparable in mission, member-base profile, and operating structure.
• TuS Makkabi Frankfurt e.V. A fellow German Makkabi (Jewish sports) club operating in Frankfurt with similar multi-sport programming and community mission. Most directly comparable peer given shared Makkabi affiliation, structure, and German non-profit status.
• Berliner SC: A traditional Berlin sports club offering multi-sport programming. Comparable as a long-standing Berlin community sports Verein with similar membership-driven model.
• Makkabi München: Bavarian Makkabi club offering multi-sport programming in Munich. Comparable as a regional German Makkabi peer serving a similar Jewish-community sports mission.
• SV Tasmania Berlin: A historic Berlin amateur football club with a comparable grassroots community orientation and Berlin-Liga presence. Comparable as a fellow Berlin-based amateur club competing at the regional level.
• Makkabi Deutschland e.V. The national umbrella organization for German Makkabi clubs, coordinating Jewish sports activities nationally. Direct peer as the federation to which TuS Makkabi Berlin belongs.

Others

• Zentralwohlfahrtsstelle der Juden in Deutschland: Central welfare office of Jews in Germany, an umbrella Jewish community organization. Comparable as an ecosystem/funder stakeholder relevant to Jewish institutional funding flows.
• Jüdische Gemeinde Berlin: The central Jewish community institution in Berlin, listed as a key strategic partner of TuS Makkabi Berlin. Comparable as a community ecosystem stakeholder rather than a direct sports competitor.

Broad incumbents

• Maccabi Tel Aviv FC: Israel's flagship Jewish sports organization, operating a professional football club and broader sports division. Comparable through shared Maccabi/Makkabi heritage and brand, but operates at vastly larger professional scale rather than amateur community level.

Regional players

• TSV Maccabi Düsseldorf: Makkabi-affiliated sports club in Düsseldorf offering Jewish-community sports programming. Comparable as a regional German Makkabi peer operating in a different city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tusmakkabiberlin/featured
• Facebookfacebook.com/tusmakkabiberlinev
• LinkedInlinkedin.com/company/tus-makkabi-berlin-e-v
• Instagraminstagram.com/tusmakkabiberlin
• TikToktiktok.com/@makkabi.berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TuS Makkabi Berlin e.V.