MyPostcard
MyPostcard is a Berlin-based mobile and web platform that designs, prints, and mails personalized photo postcards and greeting cards worldwide, serving both individual consumers and B2B clients via a Print API, a Klaviyo integration, and a customer-mailing service.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MyPostcard does
MyPostcard.com GmbH is a Berlin-based, privately held (GmbH) mobile and web platform, founded in 2014, that designs, prints, frankets, and mails personalized photo postcards and greeting cards worldwide. The company operates a consumer-facing self-serve product (50,000+ design templates, iOS/Android apps, web storefront, free international shipping) with a flagship photo postcard priced at €3.49 and a broader catalog spanning photo prints, audio cards, XXL cards, Umbra-branded frames, calendars, and photobooks via its MyBestPhotobook subsidiary. On the B2B side, MyPostcard offers a Print API, a native Klaviyo integration for automated e-commerce direct mail, and a dedicated customer-mailing service targeting D2C brands (clients cited include Rakuten, Snocks, Kfzteile24, Cellavita, bedrop, Aho.Bio, Just Spice, Paul Valentine), reporting average ROAS of 7x and peak 17x.
The underlying technology combines a digital design and template library, a print pipeline producing on 300g paper with gloss lamination, automated franking with real stamps, and a Deutsche Post fulfillment partnership for worldwide delivery, with stated 24-hour production and quality control. A US corporate entity (MyPostcard.com, Inc.) in New York supports North American operations. Beyond direct revenue, the company runs a co-marketing channel with CPG, tourism, and publishing partners (Haribo, Lego, KitKat, Adidas, Emirates, SIXT, TUI Fly, Google, among others) structured around on-pack voucher codes and branded campaigns.
The business model is primarily transaction-based: unit-priced consumer sales via web/app, B2B per-campaign mailing services, and API-driven automation fees. The company has executed two acquisitions (Postcard on the Run in August 2018, PenPal in April 2023) for undisclosed amounts. Leadership comprises founder and Managing Director Oliver Kray (CEO) and Marco Hülsmann (CXO/Chief Operations & Technology Officer). No external venture capital rounds are disclosed beyond a 2016 accelerator engagement with VentureOut, suggesting a bootstrap- or internally funded growth profile within the 11–50 employee band.
MyPostcard firmographics
Firmographics- Name
- MyPostcard
- Legal name
- MyPostcard.com GmbH
- Website
- https://mypostcard.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyPostcard is a Berlin-based mobile and web platform that designs, prints, and mails personalized photo postcards and greeting cards worldwide, serving both individual consumers and B2B clients via a Print API, a Klaviyo integration, and a customer-mailing service.
- Ownership category
- akta.pro rank
MyPostcard industry classification
Industry- Product category
- Custom Photo Postcard and Greeting Card Printing
- NAICS
- Greeting Card Publishers (513191), Direct Mail Advertising (541860)
- SIC
- Greeting Cards (2771), Commercial Printing (2750)
- akta.pro primary industry
- Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)
- akta.pro secondary industries
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Envelopes & Mailing Products (mailers, padded envelopes) (IMAMAHAD)
Keywords
Where MyPostcard is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
MyPostcard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Photo Postcard Sales: Transaction-based sales of photo postcards and greeting cards directly to consumers through website and mobile app. Prices range from €3.49 for photo postcards to €7.99 for audio cards. Includes free international shipping for standard photo postcards.
- Blank Card Sets: Sale of blank postcard and greeting card sets (8-200 cards) for users to write and send themselves. Photo postcard sets from €0.45 per card, greeting card sets from €1.10 per card with complimentary envelopes.
- Photo Prints: Development and sale of photo prints in three formats: 10x15cm classic, 10x10cm square, and Polaroid-style instant. Prices from €0.33 per photo, delivered in a stylish gift box.
- B2B Customer Mailing Service: Professional postal mailing services for B2B clients including D2C brands and e-commerce companies. Personalized postcard or letter campaigns targeting business customers and partners. Conversion rates up to 9% average with ROAS over 14.
- Print API Enterprise Service: API-based printing and mailing service for enterprise clients enabling automated postcard campaigns. Full-service includes printing, franketing, and Deutsche Post delivery with scheduled sending options.
- Klaviyo Direct Mail Integration: Automated print mailing integration for Klaviyo users enabling e-commerce brands to reach customers offline. Average ROAS of 7x with peak values of 17x reported by clients.
- Gift Cards: Digital gift cards available in €15, €25, €50, and €100 denominations as PDF for immediate delivery and printing. Valid for all products.
- Framed Prints and Photo Products: Sale of framed photo prints with handmade frames (from €29.90), Umbra photo frames (from €25.00), wall calendars (€14.99), and XXL cards (from €7.48).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo Postcards starting at €3.49 |
| Unit Pricing | Pay-as-you-go | Photo Greeting Cards starting at €4.29 |
| Unit Pricing | Pay-as-you-go | Blank Postcard Sets from €0.45 per card |
| Unit Pricing | Pay-as-you-go | Blank Greeting Card Sets from €1.10 per card |
| Unit Pricing | Pay-as-you-go | Photo Prints starting at €0.33 per photo |
| Unit Pricing | Pay-as-you-go | XXL Cards starting at €7.48 |
| Unit Pricing | Pay-as-you-go | Audio-Cards starting at €7.99 |
| Unit Pricing | Pay-as-you-go | Umbra Photo Frames from €25.00 |
| Unit Pricing | Pay-as-you-go | Framed Prints starting at €29.90 |
| Unit Pricing | Pay-as-you-go | Wall Calendar at €14.99 |
| One time/ perpetual license | Pay-as-you-go | Gift Cards in €15, €25, €50, €100 denominations |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
MyPostcard product offering
Product offeringCore offering
MyPostcard operates a mobile and web platform that enables users to design, print, and mail customized photo postcards and greeting cards worldwide. Users upload personal photos, choose from 50,000+ design templates, write personal messages, and have cards printed on 300g paper with gloss lamination and delivered via Deutsche Post within 24 hours. The company also offers blank card sets, photo prints, framed prints, audio cards, calendars, and B2B services including a Print API for developers, Klaviyo integration for e-commerce marketing automation, and dedicated B2B customer mailing campaigns.
Product overview
MyPostcard is a unified mobile and web platform for designing, printing, and mailing physical photo cards and greeting cards worldwide. The core offering consists of Photo Postcards (starting at €3.49) and Photo Greeting Cards (starting at €4.29), both allowing users to upload photos from devices or social media, choose from over 50,000 templates, and send printed cards globally with free international shipping. The product portfolio extends to blank card sets (8-200 cards), Photo Prints (classic, square, or Polaroid formats), XXL Cards, Audio Cards with voice/song recordings, Wall Calendars, and custom Gift Cards. Premium offerings include Umbra® branded frames and custom Framed Prints manufactured in a German partner factory. The ecosystem includes MyBestPhotobook for photo books, and B2B services encompass the Print-API for developer integration, Klaviyo-Integration for automated e-commerce printmailing, Customer Mailing for B2B direct campaigns, and Custom Stamps via a third-party partner. The platform operates as a single app available on iOS and Android with web access.
Differentiator
Problem solved
Functional benefit
Brands
- MyBestPhotobook: Photo book creation service - part of MyPostcard allowing users to log in with MyPostcard account and use MyPostcard credit for photo books
Products and services
- Photo Postcards
Quantifiable outcome
- Average ROAS of 7x for Klaviyo direct mail campaigns (up to 17x peak)
- +5 more outcomes
Companies that use MyPostcard
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
MyPostcard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
MyPostcard partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered core and minor.
- KlaviyocoreNative integration enabling automated direct mail campaigns within Klaviyo workflows. E-commerce brands can create fully automated postcard mailings triggered by customer events or segments. Average ROAS of 7x with peak values of 17x.
- Deutsche Post AGcorePrimary shipping partner for all postcard and mail deliveries. Uses Dialogpost service for B2B bulk mailings. All cards are franketed with real stamps and delivered via Deutsche Post.
- UmbraminorPartnership for high-quality Umbra photo frames sold through MyPostcard platform. Products only available in MyPostcard app.
- MyBestPhotobookminorRelated brand for photobook creation. MyPostcard users can log in with their MyPostcard account and use MyPostcard credit for photobooks.
- HaribominorOn-pack promotion partner. Integration of MyPostcard voucher codes on Haribo products.
- LegominorBrand partnership for promotional postcard campaigns.
- KitKatminorOn-pack promotion partner. Integration of MyPostcard voucher codes on KitKat products.
- AdidasminorBrand partnership for promotional postcard campaigns.
- EmiratesminorTourism partnership for postcard incentives and travel experiences.
- SIXTminorPartnership for promotional postcard campaigns and customer incentives.
- GoogleminorBrand partnership for promotional campaigns.
- TUI FlyminorTourism partnership offering postcard credits and incentives for travelers.
- DertourminorTourism partnership for postcard incentives and travel experiences.
- DeliveroominorPartnership for promotional campaigns.
- Giotto FerrerominorOn-pack promotion partner (Ferrrero group brands).
- ValensinaminorOn-pack promotion partner.
- Saint AlbrayminorOn-pack promotion partner.
- MilkanaminorOn-pack promotion partner.
- BelliniminorOn-pack promotion partner.
- FA (Fischauto)minorBrand partnership.
- Mont BlancminorBrand partnership.
- MagnumminorOn-pack promotion partner.
- Camp DavidminorBrand partnership.
- T-OnlineminorBrand partnership.
- FTIminorTourism partnership.
- Schauinsland-ReisenminorTourism partnership offering postcard incentives for travelers.
- Vista Point VerlagminorPublishing partnership.
- RakutenminorB2B customer mailing client.
- SnocksminorB2B customer mailing client.
- ArtnightminorB2B customer mailing client.
- Kfzteile24minorB2B customer mailing client.
- PureLeiminorB2B customer mailing client.
- Kapten & SonminorB2B customer mailing client.
- Buckle & SeamminorB2B customer mailing client.
- ReishungerminorB2B customer mailing client.
- Paul ValentineminorB2B customer mailing client.
- KombucheryminorB2B customer mailing client.
- Framily.deminorB2B customer mailing client.
- Wicket Crickit HamburgminorB2B customer mailing client.
- FayeminorB2B customer mailing client.
- Just SpiceminorB2B customer mailing client.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MyPostcard competitors and assessment
Company assessmentEmerging players
- Sincerely (Ink Cards): Mobile app for sending personalized greeting cards via postal mail, originally a direct competitor before being acquired by Shutterfly. Represents the same product category MyPostcard competes in with similar mobile-first design philosophy.
- Stannp: UK-based direct mail API platform for businesses sending postcards, letters, and flyers programmatically. Comparable B2B integration focus with growing template and automation features, primarily serving European market.
Direct peers
- Moonpig: UK-headquartered personalized greeting card platform with strong template library and mobile app ordering experience. Comparable product range including postcards, greeting cards, and personalized gifts, with similar end-to-end print-and-deliver value proposition.
- PostGrid: API-first direct mail automation platform for transactional and marketing mail. Competes directly with MyPostcard's Print API offering for e-commerce and SaaS customers needing programmatic mail capabilities.
- Lob: Direct mail automation API platform serving enterprise and e-commerce customers with programmatic postcard and letter sending. Closest competitor in the Print API / Klaviyo integration space MyPostcard competes in.
- Postable: Direct competitor offering personalized greeting cards and postcards online with a similar end-to-end print-and-mail service model. Both target the same consumer use case of sending physical cards without needing stamps or post office visits.
- Felt Card: Mobile-first personalized greeting card platform targeting similar B2C use case of sending physical cards from a smartphone. Comparable design template approach and same-day fulfillment model.
Broad incumbents
- American Greetings: Major traditional greeting card manufacturer with digital platforms. Competes broadly in greeting card category but lacks the API/integration focus that defines MyPostcard's B2B business.
- Hallmark Cards: Largest US greeting card publisher with broad retail presence and digital offerings. Overlaps with MyPostcard on greeting card publishing and design but operates as broad incumbent rather than digital-native print-and-mail specialist.
Others
- Click2Mail: US-based mail service provider offering online tools and APIs for sending postal mail. While not a direct consumer card competitor, it serves adjacent enterprise mail automation use cases that overlap with MyPostcard's B2B API offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyPostcard social profiles
Digital presenceMyPostcard financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyPostcard leadership team
Management profileNumber of profiles
Profiles2 records
MyPostcard subsidiaries and ownership
Company hierarchySubsidiaries1 record
MyPostcard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyPostcard M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyPostcard
What does MyPostcard do?
MyPostcard operates a mobile and web platform that enables users to design, print, and mail customized photo postcards and greeting cards worldwide. Users upload personal photos, choose from 50,000+ design templates, write personal messages, and have cards printed on 300g paper with gloss lamination and delivered via Deutsche Post within 24 hours. The company also offers blank card sets, photo prints, framed prints, audio cards, calendars, and B2B services including a Print API for developers, Klaviyo integration for e-commerce marketing automation, and dedicated B2B customer mailing campaigns.
Is MyPostcard a public or private company?
MyPostcard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyPostcard founded?
MyPostcard was founded in 2014. It employs 11 to 50 people.
Where is MyPostcard based?
MyPostcard is headquartered in Berlin, Germany, in the Europe region.
How does MyPostcard make money?
Eight revenue lines are on record. Consumer Photo Postcard Sales are the primary driver. The others are blank Card Sets, photo Prints, B2B Customer Mailing Service, print API Enterprise Service, klaviyo Direct Mail Integration, gift Cards and framed Prints and Photo Products.
Who are MyPostcard's main competitors?
Emerging players on record are Sincerely (Ink Cards) and Stannp. Direct peers are Moonpig, PostGrid, Lob, Postable and Felt Card. Broad incumbents are American Greetings and Hallmark Cards. Click2Mail is listed as an others.
Does MyPostcard have an API?
Yes. The Print-API enables developers to integrate postcard printing and mailing into their own websites or software. The API allows sending print files and recipient addresses, after which MyPostcard prints the designs, applies real postage stamps, hands cards to the postal service, and delivers them to recipients worldwide on a scheduled date. Two variants are offered: Variant A allows customers to send branded postcards using custom flows or MyPostcard's templates; Variant B enables automated postcard sending directly to customers (e.g., for birthdays or marketing campaigns). The service includes satisfaction guarantee (free resend for lost/damaged cards), full pricing transparency with no hidden costs, technical integration support, and free API testing. Documentation is available as a downloadable PDF. An example client is Bärenmarke, a German B2C food brand that used the API for customer reactivation campaigns from April 2018 to March 2019. Developer documentation is at www.mypostcard.com/media/API_V1_url_upon_request.pdf.
What industry is MyPostcard in?
MyPostcard's product category is Custom Photo Postcard and Greeting Card Printing. Its primary akta.pro industry code is EDAEAJAF, Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels), with a secondary code of CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution. Its NAICS code is 513191 and its SIC code is 2771.