Tussen Zang en Dans

What Tussen Zang en Dans does

Tussen Zang en Dans BV is a Dutch creative-education services company headquartered in Amsterdam that sells on-location workshops to primary schools (basisscholen), after-school care providers (BSO/buitenschoolse opvang), and daycare centers (KDV/kinderdagverblijven) throughout the Netherlands. Its core product is a credit-based booking system in which one credit equals one activity of up to 60 minutes, with credits sold in packages starting at ten and valid for twelve months. The company delivers a catalog of more than 16 distinct workshop disciplines, spanning music (djembé, piano, choir, songwriting, singing), dance (ballet, breakdance, hip-hop, urban/pop, sing-and-swing), theater (musical, action theater, theater mix), visual arts (CreaClub, fashion), physical activities (bootcamp, kickboxing, soccer, children's yoga, empowerment), and cooking, plus seasonal programs such as the summer schedule and a Train-the-Trainer staff-development offering.

The technical stack is deliberately light: a WordPress website, an online booking portal, a customer portal, and a separate teacher portal, with no proprietary software or platform disclosed. Growth is funded organically; Tussen Zang en Dans is a privately held Dutch BV with no external institutional investors on record. The commercial model is direct-to-institution: the company reaches customers through content marketing (a blog, podcast called HomieTalks, and active social channels) and through direct phone and email outreach, then books and dispatches teachers from a nationwide network of 220-280+ freelance specialist instructors to the customer's site. Pricing is unit-based with volume discounts, a special tier for organizations operating 50+ locations, and pass-through travel costs at €0.23/km.

Name

Tussen Zang en Dans

Legal name

Tussen Zang en Dans BV

Website

https://tussenzangendans.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tussen Zang en Dans is an Amsterdam-based Dutch BV that delivers on-location creative workshops (music, dance, theater, art, sports, cooking) to primary schools, BSO after-school care, and KDV daycare centers nationwide via a credit-based booking system and a network of 220+ freelance teachers.

Ownership category

akta.pro rank

Product category

Children's Creative Education Services

NAICS

Fine Arts Schools (611610), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAJAKAO

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYTHAJAKAA

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYTHAJAGAI

Cooking Classes & Chef-Led Workshops

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYEDACAIAB

In-Service Professional Development (Workshops/Institutes/Short Courses)

Education/Early Childhood Education/Early Childhood Teacher Training & Professional Development

Keywords

• Children creative workshops
• After-school activities
• Music dance education
• School workshop programs
• Childcare creative services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Workshop Activities via Credits: Credit-based booking system where 1 credit = 1 activity (max 60 minutes). Credits sold in packages starting from 10 credits. Activity packages for schools, BSO's and KDV's.
2. Credit Packages: Credits valid for 12 months. Volume discounts available. Special pricing for organizations with 50+ locations. Travel costs at €0.23/km and materials costs extra.
3. Summer Program Package: Special seasonal offering: 6 credits for €599 (normally €660) for summer activities at BSO's and childcare locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tussen Zang en Dans delivers on-location creative workshops for children aged 2-12 at BSO's (after-school care), KDV's (daycare) and primary schools across the Netherlands. A nationwide network of 220+ qualified specialist teachers delivers 16+ workshop types spanning music, dance, theater, visual arts, cooking and movement. Customers purchase flexible credit packages (1 credit = 1 activity up to 60 minutes, valid 12 months) and book sessions on demand at their own locations.

Product overview

Tussen Zang en Dans is a Netherlands-based creative activities provider offering a comprehensive portfolio of over 16 distinct workshop programs for children ages 2-12 at BSO's (after-school care), KDV (childcare), and primary schools throughout the Netherlands. The offering spans multiple creative disciplines including music (Djembé, Muziek Mozaïek, Percussie Party, Koor stars zang, Zangles, Songwriting Next Level), dance (Ballet & Stretching, Breakdance, Urban/Pop Dance, Hip-Hop Dance, Zingen en Swingen), theater (Musical, Actie Theater, Theater Mix), visual arts (CreaClub, Fashion Fix), movement (Bootcamp, Kickboksen, Voetbal, Kinderyoga, Power Skills & Weerbaarheid), culinary arts (Gezond Eten & Koken), and professional development (Train de Trainer). The company operates a flexible credit-based booking system that allows institutions to schedule workshops on-demand across their national network of over 260 qualified instructors. Special offerings include the interactive Actie Theater performances, the Groeps 8 Musical program in partnership with Rep en Roer, and seasonal summer programming.

Differentiator

Problem solved

Functional benefit

Brands

• HomieTalks: Podcast series featuring interviews with industry professionals and behind-the-scenes content
• Homie

Products and services

• Djembé Workshop

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rep en RoercoreStrategic or Co-development PartnerPartnership with Rep en Roer, professional musical writers for primary education. They provide scripts and materials for Group 8 musical productions, while Tussen Zang en Dans provides professional musical teachers for rehearsal support.
• Adobe LiveminorOthersPartner organization shown in partners section of website
• GU (Gemeente Utrecht - Voor kind, gezin en buurt)minorOthersPartner organization from municipality of Utrecht focused on children, families and neighborhood
• KindCoLudensminorOthersPartner organization in childcare and play sector shown in partners section
• TalentententminorOthersPartner organization shown in partners section of website
• BLOSminorOthersPartner organization in childcare sector shown in partners section
• MMIKminorOthersPartner organization shown in partners section of website
• Combiwel JuniorminorOthersPartner organization in youth sector shown in partners section

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• School of Rock: International franchised music education provider offering structured music lessons and performance programs for children and adults. Comparable as a multi-location music-instruction network, though center-based rather than on-location at schools.
• Mad Science: Global franchised provider of STEM and creative enrichment workshops delivered at schools and camps. Comparable in-school workshop delivery model, though focused on STEM rather than performing arts.
• Code Ninjas: International franchised provider of coding and STEM enrichment programs for children, often delivered through school partnerships. Comparable as an enrichment-workshop franchise targeting schools and childcare with on-location offerings.

Direct peers

• UniKidz: Dutch provider of creative enrichment workshops and activities for children at schools and after-school care locations. Closely comparable to Tussen Zang en Dans in target segment (BSO/primary schools), on-location delivery model and creative-activity focus.
• Bricks 4 Kidz: International franchised LEGO building and engineering workshop provider delivering after-school programs, camps and in-school workshops to children. Comparable on-location enrichment model targeting primary schools and BSO equivalents.
• CultuurCuruus: Dutch online booking platform connecting schools and childcare organizations with freelance culture teachers for arts and cultural workshops. Directly comparable marketplace model and customer base to Tussen Zang en Dans.
• The Creation Station: UK franchised provider of creative arts, crafts and science workshops for children delivered at schools, nurseries and events. Comparable as a multi-activity creative-workshop provider targeting schools/childcare with on-location delivery.

Regional players

• Ivio Education: Dutch education services provider offering in-school creative and cultural programs. Comparable target market and on-location delivery within the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tussenzangendans602
• Facebookfacebook.com/tussenzangendans
• LinkedInlinkedin.com/company/tussen-zang-en-dans
• Instagraminstagram.com/tussenzangendans

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tussen Zang en Dans