Tutton Group
Tutton Group is a privately held, family-owned multi-brand dealership group based in Jasper, Georgia, operating Tutton CDJR (Chrysler/Dodge/Jeep/RAM), Open Roads Complete RV (18+ RV brands), and Jasper Tractor (Gravely, Massey Ferguson, Vermeer), plus MOTR Music. It serves individual consumers and SMB buyers across Georgia and Alabama through sales, service, parts, and financing.
- Company typePrivate
- Founded2014
- HeadquartersJasper, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tutton Group does
Tutton Group is a privately held, family-owned multi-brand dealership group headquartered at 1050 Highway 515 S, Jasper, Georgia. Founded by Drew Tutton in 2014, the group operates retail rooftops across three distinct verticals: automotive (Tutton CDJR — authorized dealer for Chrysler, Dodge, Jeep, and RAM), recreational vehicles (Open Roads Complete RV with locations in Jasper and Acworth, GA, carrying 18+ brands including Winnebago, Forest River, Thor, KZ, Heartland, Vanleigh, and others), and agricultural/turf equipment (Jasper Tractor — authorized dealer for Gravely, Spartan, Massey Ferguson, and Vermeer). Through a partnership with Ed Voyles, the group also holds an ownership interest in Voyles' Birmingham, AL CDJR dealership and manages three Voyles dealerships in metro Atlanta (CDJR, Hyundai, Kia). MOTR Music, an adjacent wholly-owned subsidiary, operates as an independent country music label and was named CDX Traction Independent Music Label of the Year at the 2026 Country Radio Seminar.
Revenue is generated primarily through one-time sales transactions for new and pre-owned vehicles, RVs, and equipment, supplemented by recurring service and parts revenue, financing/transaction fees, and music-licensing royalties from MOTR Music. Pricing on the automotive side spans approximately $33,995-$168,575 MSRP for new vehicles and $14,897-$70,497 for pre-owned units; RV pricing spans roughly $13,995 to over $200,000. The group also operates an in-house Finance Center offering pre-approval, trade-in valuation, and a payment calculator, plus group-wide Service and Parts Centers, supporting downstream wallet share across all banners. Customer segments comprise individual consumers, RV enthusiasts, farm/land owners, and a dedicated military/first-responder program.
The go-to-market is a traditional sales-led retail model — physical storefronts, service centers, finance departments, and dealership sales staff — supplemented by a website (tuttongroup.com) and DealerInspire inventory platform with SEO and Facebook as the primary digital channels, plus grassroots community events such as the North Georgia Mountain RV Show. Marketing emphasizes faith-centered, values-driven brand positioning and a community-rooted approach. Tutton Group operates exclusively in the Southeast United States (Georgia and Alabama), with no global footprint. Revenue is not publicly disclosed.
Tutton Group firmographics
Firmographics- Name
- Tutton Group
- Legal name
- Tutton Group
- Website
- https://tuttongroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tutton Group is a privately held, family-owned multi-brand dealership group based in Jasper, Georgia, operating Tutton CDJR (Chrysler/Dodge/Jeep/RAM), Open Roads Complete RV (18+ RV brands), and Jasper Tractor (Gravely, Massey Ferguson, Vermeer), plus MOTR Music. It serves individual consumers and SMB buyers across Georgia and Alabama through sales, service, parts, and financing.
- Ownership category
- akta.pro rank
Where Tutton Group is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tutton Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Vehicle Sales: Sales of new and pre-owned automobiles including Chrysler, Dodge, Jeep, and RAM brands through Tutton CDJR dealerships
- RV Sales: Sales of new and pre-owned recreational vehicles including travel trailers, fifth wheels, motorhomes through Open Roads Complete RV locations
- Tractor and Equipment Sales: Sales of tractors, UTVs, zero-turn mowers, and farm equipment through Jasper Tractor
- Service and Parts: Vehicle service, maintenance, and repair services along with genuine OEM parts sales
- Financing Services: Auto financing and lending services for vehicle purchases
- MOTR Music: Independent music label operations including artist development and music releases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles including cars, SUVs, trucks from multiple manufacturers |
| One time/ perpetual license | Pay-as-you-go | Pre-owned and certified pre-owned vehicles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tutton Group product offering
Product offeringCore offering
Tutton Group is a multi-brand dealership group that sells new and pre-owned Chrysler, Dodge, Jeep, and RAM vehicles through Tutton CDJR, recreational vehicles from 18+ brands through Open Roads Complete RV, and farm tractors and equipment through Jasper Tractor. The group provides integrated financing, service, OEM parts, and trade-in support across these dealerships, and additionally operates MOTR Music, an independent country music label.
Product overview
Tutton Group is a multi-brand automotive and recreational vehicle dealership group headquartered in Jasper, GA. The company operates several distinct business units: Tutton CDJR (Chrysler, Dodge, Jeep, RAM vehicles), Open Roads Complete RV (new and used RVs from brands like Forest River, Winnebago, KZ, Thor), and Jasper Tractor (farm equipment and mowers). The group also includes MOTR Music, an independent country music label. Core offerings include vehicle sales, service and parts operations, and financing, with locations across Georgia and Alabama.
Differentiator
Problem solved
Functional benefit
Products and services
- Tutton Chrysler Dodge Jeep RAM of Jasper Authorized Stellantis dealership selling new Chrysler, Dodge, Jeep, and RAM vehicles along with pre-owned and certified pre-owned inventory, commercial vehicles, and custom orders, with financing, service, and parts support for retail customers in the Jasper, GA market.
- Open Roads Complete RV Family-owned RV dealership with locations in Jasper and Acworth, GA offering new and used travel trailers, fifth wheels, toy haulers, and motorhomes from 18+ manufacturers, plus a service center and collision center for RV owners.
- Jasper Tractor Authorized dealership selling farm equipment including tractors, zero-turn mowers, UTVs, balers, and tractor attachments from brands such as Gravely, Spartan, Massey Ferguson, Vermeer, and Peerless, with parts, service, and financing for farm and property owners.
- MOTR Music Independent country music label powered by Tutton Group, supporting country artists including Eric Lee Beddingfield and Ashley Brooks through artist development and music releases, with cross-promotion tied to the Jeep lifestyle brand through Tutton CDJR partnerships.
- Service Center Multi-location service department handling routine maintenance and major repairs for vehicles and RVs, staffed by technicians trained on various makes and models with advanced diagnostic equipment.
- Parts Center Genuine OEM parts department for vehicles and RVs, offering batteries, windshield wiper blades, brake pads, tires, and RV-specific parts including LP-gas regulators, water pumps, and AC generator filters.
- Finance Center In-house financing for new and pre-owned vehicles, RVs, and tractors, providing pre-approval, trade-in valuation, and online loan payment calculator tools for retail customers.
Companies that use Tutton Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Tutton Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tutton Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CDX TractionminorMOTR Music was named CDX Traction Independent Music Label of the Year; recognized at the 2026 Country Radio Seminar Conference in Nashville
- Ed VoylesminorDrew Tutton is partners in Voyles' Birmingham, Alabama CDJR dealership and also manages three Voyles dealerships in the metro Atlanta area: CDJR, Hyundai, and Kia
- OEM Manufacturers (Chrysler, Dodge, Jeep, Ram)coreAuthorized dealer for Chrysler, Dodge, Jeep, and RAM vehicles representing Stellantis brand portfolio
- RV Manufacturers (Forest River, Winnebago, Thor, KZ, Heartland, Vanleigh)coreAuthorized dealer for multiple RV manufacturers including 18+ brands such as Winnebago, Rockwood, Thor, Forest River, Heartland, KZ, Vanleigh, and more
- Equipment Manufacturers (Gravely, Spartan, Massey Ferguson, Vermeer)coreAuthorized dealer for farm equipment manufacturers including Gravely mowers, Spartan mowers, Massey Ferguson tractors, Vermeer equipment, and Peerless equipment attachments
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Tutton Group competitors and assessment
Company assessmentBroad incumbents
- Tractor Supply Company: Largest US rural-lifestyle retailer selling tractors, mowers, UTVs, parts, and service. Adjacent comparable to Tutton's Jasper Tractor segment on product mix and rural customer base, though distributed as retail chain vs. dealership.
- AutoNation: Largest US automotive retailer with broad OEM representation, in-house financing, and ancillary F&I products. Closest large incumbent to Tutton's CDJR + finance + service center model on the automotive side.
- Asbury Automotive Group: Multi-franchise US dealer group with vehicle sales, parts, service, and finance across many states. Overlaps with Tutton's multi-brand dealership structure and F&I capture model.
- Group 1 Automotive: Major US franchised auto retailer with new and used vehicle sales, service, parts, and F&I. Directly analogous to Tutton CDJR and the broader dealership group's revenue mix.
- Sonic Automotive: Franchised automotive dealer group with EchoPark used-car and financing operations. Comparable franchise retail + finance model to Tutton Group's automotive segment.
- Lithia Motors: National automotive dealer group with hundreds of franchise rooftops and growing digital and integrated finance platforms. Comparable on multi-franchise retail + F&I + service strategy.
Direct peers
- Camping World Holdings: Largest US RV dealership chain with new and pre-owned RVs, service, parts, and financing across multiple brands. Directly comparable to Tutton Group's Open Roads Complete RV business on product mix, customer base, and integrated retail/service model.
- Lazydays Holdings: Multi-location RV retailer operating dealerships, service centers, and financing in the Southeast and Midwest. Overlaps with Tutton Group on the RV segment and service/parts integration.
Regional players
- Morgan Auto Group: Southeast US automotive dealer group operating multiple franchised rooftops in Florida and surrounding states. Comparable franchise-retail + service operating model in a regional footprint.
- Ed Voyles Automotive Group: Atlanta-metro automotive group covering CDJR, Hyundai, Kia, and other brands. Direct partner of Drew Tutton and immediate regional competitor with overlapping Georgia footprint.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tutton Group social profiles
Digital presenceTutton Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tutton Group leadership team
Management profileNumber of profiles
Profiles2 records
Tutton Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tutton Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tutton Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tutton Group
What does Tutton Group do?
Tutton Group is a multi-brand dealership group that sells new and pre-owned Chrysler, Dodge, Jeep, and RAM vehicles through Tutton CDJR, recreational vehicles from 18+ brands through Open Roads Complete RV, and farm tractors and equipment through Jasper Tractor. The group provides integrated financing, service, OEM parts, and trade-in support across these dealerships, and additionally operates MOTR Music, an independent country music label.
Is Tutton Group a public or private company?
Tutton Group is a private company. It is classified as family owned and is currently operating.
When was Tutton Group founded?
Tutton Group was founded in 2014. It employs 1 to 10 people.
Where is Tutton Group based?
Tutton Group is headquartered in Jasper, United States, in the North America region.
How does Tutton Group make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are RV Sales, tractor and Equipment Sales, service and Parts, financing Services and MOTR Music.
Who are Tutton Group's main competitors?
Broad incumbents on record are Tractor Supply Company, AutoNation, Asbury Automotive Group, Group 1 Automotive, Sonic Automotive and Lithia Motors. Direct peers are Camping World Holdings and Lazydays Holdings. Regional players are Morgan Auto Group and Ed Voyles Automotive Group.
Does Tutton Group have an API?
No public API is recorded for Tutton Group.