Lazydays

What Lazydays does

Lazydays Holdings, Inc. (NASDAQ: GORV) is a U.S.-based recreational vehicle (RV) dealership company operating a multi-state retail network across Florida, Tennessee, Oklahoma, and Wisconsin. Founded in 1976 (with the holding entity incorporated in 2002) and headquartered in Tampa, Florida, the company sells new and pre-owned motorhomes, travel trailers, and fifth wheels under multiple brand names (including Lazydays and retained acquired brands such as Buddy Gregg RVs, Dave's Claremore RV, and Burlington RV Superstore). The company's strategy has been a roll-up of regional dealerships: it completed acquisitions of Desert Autoplex RV (2020), Chilhowee RV (2021), B. Young RV (2021), Burlington RV Superstore (2021), Dave's Claremore RV (2022), Buddy Gregg RVs & Motor Homes (2023), and Century RV (2023).

The business monetizes through four primary revenue streams: (1) one-time RV unit sales (new and pre-owned), (2) recurring RV service and parts, (3) finance and insurance (F&I) products via third-party lender partnerships, and (4) trade-in and consignment transactions. Ancillary revenue includes the Crown Club loyalty program targeting luxury RV owners, the Tampa RV Resort offering overnight stays, and extended protection plans. The go-to-market motion is enterprise-field-style retail: physical showrooms complemented by a digital storefront (lazydays.com) for inventory browsing, financing tools, and service scheduling. The customer base is exclusively individual RV consumers, with no enterprise or B2B channel.

Financially, the company has experienced a steep cyclical decline. Revenue contracted from approximately $1.33B in 2022 to $871.6M in 2024, EBITDA turned negative at -$39.2M in 2024, and net losses widened to -$180M in 2024. To fund operations and acquisitions during the downturn, Lazydays raised a $35M mortgage loan from Coliseum Capital Management clients in January 2024 at a 12% interest rate (maturing December 2026), an additional $40M in December 2024, and $3.7M in February 2025. A bankruptcy filing was reported in early 2026, and current operating status is described as continuing under protection.

Name

Lazydays

Legal name

Lazydays Holdings, Inc.

Website

https://investors.lazydays.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lazydays Holdings (NASDAQ: GORV) is a U.S. RV dealership roll-up operating multi-state retail showrooms in Florida, Tennessee, Oklahoma, and Wisconsin, selling new and pre-owned RVs alongside financing, insurance, service, and trade-in services to individual consumers.

Ownership category

akta.pro rank

Product category

RV Dealership

NAICS

Recreational Vehicle Dealers (44121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Recreational Vehicle (RV) Finance (FSAKADAF), Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)

Keywords

• RV dealership
• Recreational vehicles
• RV financing
• RV service
• RV parts accessories

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. RV Sales: Revenue generated from the sale of new and pre-owned recreational vehicles across multiple dealership locations in the United States.
2. RV Service and Parts: Service department operations providing maintenance, repairs, and parts sales for recreational vehicles.
3. Finance and Insurance Products: Financing and insurance products offered to RV purchasers through partnerships with financial institutions.
4. RV Trade-In and Consignment: Trade-in and consignment services allowing customers to sell their existing RVs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lazydays is a multi-location RV dealership operator that sells new and pre-owned recreational vehicles (motorhomes, travel trailers, fifth wheels) through owned retail showrooms across multiple U.S. states. The company provides a full ownership ecosystem around each sale, including RV financing, insurance products, extended protection plans, trade-in and consignment services, certified maintenance and repair, parts and accessories, the Crown Club loyalty program for luxury RV owners, and an RV resort property in Tampa, Florida.

Product overview

Lazydays is an RV (recreational vehicle) dealership company operating as a single unified business that offers new and pre-owned RV sales, along with a comprehensive suite of ancillary services including financing, insurance, protection plans, trade-in programs, maintenance and repair services, and RV accessories. The company has grown through acquisitions, bringing brands like Buddy Gregg RVs & Motor Homes (Knoxville, TN), Dave's Claremore RV (Oklahoma), and Burlington RV Superstore (Wisconsin) into its portfolio. Additional offerings include the Crown Club loyalty program for luxury RV owners and an RV resort in Tampa, Florida. The company trades on Nasdaq under ticker GORV.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Sales New and pre-owned recreational vehicle sales across multiple brands and types including motorhomes, travel trailers, and fifth wheels, offered to individual RV consumers at Lazydays dealership locations.
• RV Financing Financing options for RV purchases offered through the company to help customers afford their recreational vehicles, arranged via partner financial institutions.
• RV Insurance Insurance products available for RV owners to protect their vehicles and investment, offered to RV purchasers.
• RV Protection Plans Extended protection plans and warranties providing RV coverage beyond standard manufacturer warranties, sold to RV purchasers.
• RV Trade-In Trade-in program allowing customers to exchange their existing RVs toward the purchase of a new vehicle from Lazydays.
• Sell My RV (Consignment) Consignment service allowing customers to sell their existing RVs through Lazydays when they are not purchasing a replacement vehicle.
• RV Service Maintenance and repair services for recreational vehicles performed by certified technicians at Lazydays service departments.
• RV Accessories Wide range of parts, accessories, and supplies for RV owners sold through Lazydays parts departments.
• Crown Club Loyalty Program Loyalty rewards program for luxury RV owners offering exclusive benefits, perks, and retention incentives.
• Lazydays RV Resort RV resort property in Tampa, Florida offering overnight and extended stay accommodations for RV travelers and customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MedX HoldingsminorOEM/ Whitelabel/ Licensing Partner · 24 March 2026MedX Holdings opened a new Lazydaze franchise location in San Marcos, Texas, over Memorial Day weekend. MedX is preparing for additional franchise openings in Houston and Baltimore as part of their expansion plans.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Camping World Holdings: Largest US RV dealer (NYSE: CWH) operating a multi-state dealership network with new/pre-owned RV sales, service, parts, financing, and insurance — directly comparable business model to Lazydays across all revenue streams.
• RV Retailer: Public RV dealership roll-up (formerly NYSE: RVRI) pursuing a similar acquisition-based expansion strategy across the US Sunbelt and Midwest, with comparable new/pre-owned RV sales, F&I, service, and parts operations.
• General RV Center: Family-owned multi-state RV supercenter chain offering new/pre-owned RV sales, service, parts, and financing — comparable scale and product mix to Lazydays' dealership network.
• Holiday World RV: Multi-location RV dealership group operating across Texas and the Midwest with similar new/pre-owned RV sales, service, and F&I offerings.
• McClain's RV: Regional multi-location RV dealer in the south-central US with comparable new/pre-owned inventory, service, and parts business lines.
• Tom Raper RV: Long-standing Midwest RV dealer offering comparable product mix and service operations; potential acquisition target or regional competitor to Lazydays' Midwest locations.

Regional players

• Blue Ox RV: Midwest-focused RV dealership group (acquired by Camping World in 2023) that competed with Lazydays' Wisconsin and Minnesota-adjacent footprint in the new/pre-owned RV market.

Broad incumbents

• AutoNation: Largest US auto retailer (NYSE: AN) with broad vehicle retail and F&I operations; serves as a comparable for scaled retail/F&I economics even though RV is a smaller segment of its portfolio.
• Winnebago Industries: Major US RV and marine manufacturer (NYSE: WGO) that supplies product into Lazydays' dealerships; provides demand-side context on RV retail health even though it operates upstream of Lazydays.

Emerging players

• Outdoorsy: Peer-to-peer RV rental marketplace that competes for the consumer 'access over ownership' trend; adjacent to Lazydays' RV resort and may pressure new RV unit sales over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/lazydaysrv
• Facebookfacebook.com/lazydaysrv
• LinkedInlinkedin.com/company/lazydays

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazydays