Grupo TV1

What Grupo TV1 does

Grupo TV1 is a Brazilian experiential marketing and corporate events company headquartered in São Paulo, founded in 1986 with approximately 382 employees. The company delivers end-to-end event production, brand activations, product launches, festivals, content, and advertising services for large multinational and Brazilian enterprise clients across CPG, automotive, pharmaceutical, telecommunications, energy, and financial-services verticals. Its client roster includes Nestlé, Stellantis, Bayer, Raízen, McDonald's, Vivo, HPE, Shell, Lilly, Nespresso, Nubank, Claro, and Warner Bros, among others, with multi-year engagements evidenced by repeat annual conventions (e.g., Nestlé 2023-2026, Vivo leadership meetings 2023-2024, Stellantis 10-year anniversary).

The company operates a multi-platform ecosystem organized around distinct sub-brands: TV1 Live for live streaming and virtual events, x.lab for technology-enabled experiences, Fire (fireagency.ag) as a creative agency, Atlas.ONE for incentive program management, curious (curious.ag) for innovation and AI-driven marketing solutions, and Pixel.Prompt for AI-powered image generation. This structure allows the firm to bundle creative, technology, and execution services into integrated programs for enterprise clients, blending physical, digital, and incentive touchpoints.

Grupo TV1 monetizes primarily through professional-services revenue from large-scale event and activation projects, supplemented by subscription/recurring revenue from its technology platforms (TV1 Live, Atlas.ONE, Pixel.Prompt). The go-to-market is direct enterprise field sales, supported by a public portfolio of case studies, social media presence (Instagram, LinkedIn, Twitter/X, YouTube), and a 'Seja cliente' (Be a Client) website call-to-action. Pricing is quote-based and not publicly disclosed, consistent with project-based B2B engagements.

Name

Grupo TV1

Legal name

Grupo TV1

Website

https://tv1.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo TV1 is a São Paulo-based experiential marketing and corporate events group founded in 1986, serving large enterprise and multinational clients across Brazil with end-to-end event production, brand activations, and a multi-brand technology ecosystem spanning live streaming, incentives, creative, and AI marketing tools.

Ownership category

akta.pro rank

Product category

Corporate Event Production & Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Management of Companies and Enterprises (551)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC)

Keywords

• Corporate event production
• Brand activation services
• Experiential marketing services
• Live streaming platform
• Marketing technology platforms

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production & Management: Professional services revenue from producing corporate events, conventions, launches, and festivals for enterprise clients. Revenue is project-based with significant contract values for major brand activations.
2. Digital Content & Advertising: Content creation and advertising services for corporate clients across multiple platforms and formats.
3. Technology Platform Licensing: SaaS and platform solutions including TV1 Live streaming, Atlas.ONE incentives platform, and Pixel.Prompt AI tools offered to enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grupo TV1 is a Brazilian communication and experiential marketing group that produces corporate events, conventions, brand activations, product launches, festivals, and digital content for major enterprise clients. The company operates an integrated ecosystem of proprietary technology platforms (TV1 Live, Atlas.ONE, Pixel.Prompt) and specialized sub-brands (x.lab, curious, Fire) delivering end-to-end services from creative strategy through execution across physical and digital channels.

Product overview

Grupo TV1 is a communication and experiential marketing group offering a platform of branded products and specialized sub-brands. The core offering centers on TV1 Live for live streaming and virtual events, complemented by specialized divisions: x.lab (technology solutions), curious (innovation/AI), Fire (creative agency), Atlas.ONE (incentive programs), and Pixel.Prompt (AI image generation). The company delivers services across conventions, brand activations, product launches, festivals, content creation, advertising, incentives, and retail media for major corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• TV1 Live: Live events and broadcasting brand
• curious
• x.lab
• Fire
• Atlas.ONE
• Pixel.Prompt

Products and services

• TV1 Live

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• TV1 LivecoreOthersInternal business unit/platform specializing in live streaming and virtual event solutions for corporate clients
• curious (curious.ag)coreOthersInnovation-focused business unit within Grupo TV1 ecosystem
• x.labcoreOthersTechnology-focused business unit specializing in innovation solutions and technology integration
• Fire Agency (fireagency.ag)coreOthersCreative agency brand within Grupo TV1 ecosystem specializing in creative services
• Atlas.ONEcoreOthersIncentives platform solution within Grupo TV1 ecosystem for corporate incentive programs
• Pixel.PromptcoreOthersAI/marketing technology solution within Grupo TV1 ecosystem

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing corporate events, brand activations, and conventions for enterprise clients — directly comparable to Grupo TV1's core event production and convention business, though operating globally rather than Brazil-only.
• G/A Partners: Brazilian experiential marketing and live event agency producing conventions, brand activations, and trade events for major brands — directly comparable to Grupo TV1 within the Brazilian market.
• Momentum Worldwide: Global experiential marketing agency delivering brand experiences, activations, and events for major consumer and enterprise brands — directly comparable capability set to Grupo TV1's activation and experiential work.
• George P. Johnson Experience Marketing: Large B2B-focused experiential marketing agency producing corporate events, summits, and conventions for enterprise technology and consumer brands — directly comparable to Grupo TV1's convention and corporate event offerings.
• Sparks: Global experiential marketing agency specializing in brand experiences, retail activations, and corporate events — directly comparable in capability mix to Grupo TV1's experiential and activation work.
• MCI Group: Global meetings, events, and association management agency producing corporate conferences, conventions, and incentive programs — directly comparable to Grupo TV1's convention and incentive program (Atlas.ONE) offerings.

Broad incumbents

• Dentsu Creative Brazil: Brazilian creative and brand experience arm of Dentsu International — offers brand experience and activation capabilities comparable to Grupo TV1 as part of a broader global network.
• GL Events: Global event venue operator and event services group producing exhibitions, congresses, and corporate events — comparable business model around large-scale live event production, though with stronger venue ownership.
• Ogilvy Brazil: Large Brazilian creative and advertising network within the WPP holding company, offering advertising, PR, and brand experience services — overlaps with Grupo TV1's creative (Fire) and activation capabilities as part of a broader portfolio.
• Publicis Brazil: Large Brazilian marketing and communications network within Publicis Groupe, offering advertising, digital, and event services — comparable as a broader incumbent serving the same major Brazilian enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoTV1
• YouTubeyoutube.com/GrupoTV1
• LinkedInlinkedin.com/company/grupotv1
• Instagraminstagram.com/grupotv1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo TV1