What TV9 Marathi does

TV9 Marathi is a Marathi-language regional digital news platform serving Maharashtra and the Marathi-speaking diaspora, operating as a sub-brand of Associated Broadcasting Company Private Limited within the multi-language TV9 Network (which also runs Hindi, Telugu, Kannada, Bengali, Gujarati, Punjabi, Tamil, Malayalam, English News9 and business-focused Money9). Its core product is a news website at tv9marathi.com supplemented by live TV streaming, iOS and Android mobile apps (com.tv9news), a WhatsApp news channel, and a presence on Facebook, Instagram and YouTube. Editorial coverage spans Maharashtra state, district-level reporting across Mumbai, Pune, Nagpur, Nashik, Thane and Chhatrapati Sambhajinagar, plus national, international, politics, crime, sports, Marathi cinema, entertainment, business, technology, health, lifestyle, agriculture and astrology verticals; the platform's special-topic hubs (Elections 2026, Union Budget 2026) suggest an editorial strategy tied to high-traffic Maharashtra news cycles.

The underlying technology stack is a conventional digital news CMS with live streaming, responsive web, native mobile apps, social media integration and a WhatsApp distribution channel; there is no disclosed AI/ML, proprietary model, or differentiated platform architecture beyond format diversity (videos, reels, photo galleries, web stories). Distribution spans cable/DTH television, app stores, the public web and WhatsApp, with cross-promotion across TV9 Network siblings enabling regional-language advertisers to buy across the network.

The business model is free-to-viewer, ad-supported: revenue is generated through display and video advertising on the website and apps, sponsored content, and premium branded content partnerships targeted at Marathi-speaking advertisers seeking Maharashtra audience reach. Advertising sales are centralized (single disclosed contact at [email protected]), there is no subscription tier, and the company is privately held with no public listing or disclosed funding rounds.

Name

TV9 Marathi

Legal name

Associated Broadcasting Company

Website

https://tv9marathi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TV9 Marathi is a Marathi-language regional digital news platform serving Maharashtra audiences via live TV, website, iOS/Android apps and a WhatsApp channel, operating as part of the pan-Indian TV9 Network under Associated Broadcasting Company and monetizing primarily through advertising and sponsored content.

Ownership category

akta.pro rank

Product category

Regional News Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Marathi news broadcasting
• Regional news media
• Live TV streaming
• Digital news platform
• Breaking news coverage

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Television and digital advertising through display ads, video ads, sponsored content, and branded articles across the website and social platforms
2. Sponsored Content: Premium and branded content partnerships with advertisers seeking targeted Marathi-speaking audience reach

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TV9 Marathi is a Marathi-language regional news broadcasting platform that delivers breaking news, political coverage, sports, entertainment, crime, and lifestyle content focused on Maharashtra state. It distributes journalism through live TV streaming, a comprehensive news website, mobile apps for iOS and Android, a WhatsApp news channel, and social media platforms, operating as part of the TV9 Network under Associated Broadcasting Company.

Product overview

TV9 Marathi is a unified Marathi-language news platform offering comprehensive news coverage across multiple channels including a dedicated website, live TV streaming, and mobile applications. The core product portfolio includes the main TV9 Marathi news website providing breaking news and in-depth coverage of Maharashtra, national, and international affairs, politics, sports, entertainment, crime, lifestyle, and specialized topics. Supporting products include the TV9 Marathi Live TV service for real-time broadcasting, mobile apps for Android and iOS platforms, Marathi Reels for short-form video content, Photo Gallery for visual news coverage, Web Stories for illustrated storytelling, and WhatsApp Channel for direct news delivery. The platform operates as part of the TV9 Network (Associated Broadcasting Company) and offers regional language news primarily focused on Maharashtra state.

Differentiator

Problem solved

Functional benefit

Brands

• TV9 Network: Multi-regional Indian news network with channels in Hindi, Marathi, Telugu, Kannada, Bengali, Gujarati, Punjabi, Tamil, and Malayalam
• News9
• Money9

Products and services

• TV9 Marathi Website Comprehensive Marathi-language news portal offering breaking news, in-depth coverage, and category-based navigation across Maharashtra, Mumbai, Pune, crime, entertainment, sports, business, technology, health, lifestyle, education, and other topics for Marathi-speaking audiences.
• TV9 Marathi Live TV Live television streaming service allowing viewers to watch TV9 Marathi news channel in real-time through cable, DTH, and digital streaming for Maharashtra-focused news coverage.
• TV9 Marathi Mobile App Mobile application for Android and iOS devices providing on-demand access to Marathi news articles, videos, and live TV streaming for users on the go.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TV9 NetworkcoreStrategic or Co-development PartnerTV9 Marathi is part of the TV9 Network, which operates multiple regional language news channels across India including Hindi, Telugu, Kannada, Bengali, Gujarati, Punjabi, Tamil, Malayalam, and English news platforms. The network enables cross-promotion and content sharing across channels.
• Google Play Store and Apple App StorecoreTechnology or IntegrationTV9 Marathi mobile applications are distributed through Google Play Store for Android users and Apple App Store for iOS users, enabling wide mobile audience reach.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ABP Majha: Marathi-language regional news broadcaster and digital platform from the ABP Network, directly competing with TV9 Marathi for Maharashtra audiences and advertisers across linear TV and digital surfaces.
• Lokmat: Marathi-language newspaper and digital news platform from the Lokmat Media group. Competes with TV9 Marathi for the same Marathi-speaking Maharashtra audience, particularly in digital news and classifieds.
• Saam TV: Marathi regional news channel and digital platform owned by Jagran Group. Directly competes with TV9 Marathi for linear news viewership and digital Marathi audience share in Maharashtra.
• Zee 24 Taas: Marathi news channel under Zee Media, one of the longest-running regional news brands. Directly competes with TV9 Marathi in both linear broadcast and digital Marathi news consumption.

Broad incumbents

• ABP Network: Multi-language Indian news broadcaster (Hindi, Bengali, Marathi, Gujarati, Punjabi) operating flagship channels ABP News, ABP Majha, ABP Ananda. Competes with TV9 Network as a multi-state regional news portfolio peer.
• News18 Network (Network18): Multi-language news broadcaster under Reliance/Network18, with channels in Hindi, English, and several regional languages. A broad incumbent competing for cross-state advertising budgets that TV9 Marathi also targets.
• Zee Media Corporation: Multi-language news broadcaster under ZEEL, operating Zee News, Zee 24 Taas, Zee Business and regional channels. Competes with TV9 Network as a multi-state incumbent in linear news and digital.
• Times Network: Multi-language English/Hindi news broadcaster from the Times Group, including Times Now, ET Now, and Zoom. Competes with TV9 Network's News9 and Money9 English properties for advertisers and digital audiences.
• India Today Group: Multi-platform English/Hindi news group operating India Today TV, Aaj Tak, and digital properties. Competes for pan-India advertising share and provides a comparable reference point for TV9 Network's English/Hindi offerings (News9).
• Republic Media Network: English-language news broadcaster and digital platform. Comparable to TV9 Marathi's English-language sister channel News9 in targeting digital news audiences and competing for national digital ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tv9-marathi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV9 Marathi