What Saam TV does

Saam TV is a Marathi-language news television channel and digital news platform operated by Sakal Media Group, headquartered in Pune, Maharashtra, India. The platform delivers breaking news, regional Maharashtra updates, Mumbai–Pune developments, crime, sports, entertainment, business, lifestyle, and national/international coverage targeted at Marathi-speaking audiences in Maharashtra.

The core offering is built around a digital news platform with live TV streaming (Saam Live TV), a podcast channel, a Web Stories visual format, video news, and a specialized agriculture vertical called Agrowon. Technology components include a content website hosted at saamtv.esakal.com, live streaming infrastructure, podcast hosting, and a mobile app, with DoubleClick-based display advertising integrated into the web property. The platform does not disclose proprietary AI/ML, APIs, or SDK-based integrations in the available data.

Commercially, Saam TV operates a direct-to-consumer, free-to-access model monetized exclusively through advertising. There is no subscription tier, no pricing model for end users, and no disclosed B2B customer logos; revenue mechanics rely on programmatic and display ad inventory across the digital surfaces. The business is a division within the diversified Sakal Media Group, which also operates eSakal, Sakal Saptahik, Dainik Gomantak, Sakal ePaper, and Sarkarnama, providing cross-property audience and editorial synergies but no disclosed consolidated revenue figures for the Saam TV unit.

Name

Saam TV

Legal name

Sakal Media Group

Website

https://saamtv.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saam TV is a Marathi-language digital news platform and TV channel operated by Sakal Media Group, delivering breaking news, live TV streaming, podcasts, web stories, and agriculture coverage to Marathi-speaking audiences in Maharashtra, India, monetized through advertising.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News & Politics Live Streaming Platforms (MPACACAG)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Marathi news
• Digital news platform
• Regional journalism
• News streaming
• Online media

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Saam TV generates revenue through advertising, with display ads visible on its website (evidenced by DoubleClick ad placements). The platform serves as a news media property attracting significant web traffic that can be monetized through display advertising.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Saam TV operates a Marathi-language news television channel and digital news platform delivering breaking news, live TV streaming, podcasts, and web stories. The platform covers Maharashtra politics, crime, sports, entertainment, agriculture, and other regional news in the Marathi language. It also operates Agrowon, a sub-brand dedicated to agricultural news and content.

Product overview

Saam TV is a Marathi-language news television channel and digital platform operated by Sakal Media Group. The offering consists of the core Saam TV news channel (delivering breaking news, politics, crime, entertainment, sports, business, and lifestyle coverage), supplemented by live TV streaming, a podcast section, web stories in visual format, and a dedicated agriculture vertical called Agrowon for rural/farming audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Saam TV

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Loksatta: Loksatta is a leading Marathi newspaper from the Indian Express Group with a strong digital news platform, competing with Saam TV for Marathi-language news readers in Maharashtra across politics, Mumbai-Pune, and general news categories.
• TV9 Marathi: TV9 Marathi is a fast-growing digital-first Marathi news platform backed by the TV9 Network, competing directly with Saam TV for Maharashtra digital news audience and digital advertising budgets.
• Zee 24 Taas: Zee 24 Taas is a major Marathi 24-hour news television channel and digital platform with live streaming and web presence, directly overlapping with Saam TV in Maharashtra-focused Marathi news coverage and ad inventory.
• ABP Majha: ABP Majha is the leading Marathi-language news channel and digital news platform serving Maharashtra audiences, directly competing with Saam TV for the same Marathi-speaking news consumers across TV, web, and mobile.
• Maharashtra Times: Maharashtra Times is a prominent Marathi-language news brand from the Bennett Coleman & Co. (Times Group) with strong digital presence covering Maharashtra and Mumbai news, competing with Saam TV in the same Marathi news market.
• Lokmat: Lokmat is one of the largest-read Marathi newspapers with an extensive digital news portal covering Maharashtra news, politics, entertainment, and sports, directly competing with Saam TV for Marathi digital news audience.

Others

• The Wire: The Wire is an independent digital news outlet that, while not Marathi-specific, competes for premium digital advertising CPMs and English/Marathi bilingual news consumers in Maharashtra that overlap with Saam TV's broader audience base.

Broad incumbents

• NDTV: NDTV is a national English/Hindi news broadcaster with broader reach and resources; while not Marathi-specific, it competes for upper-end digital advertising budgets in Maharashtra that Saam TV also targets.
• ABP News: ABP News is a national Hindi news broadcaster and parent of ABP Majha, with broader portfolio and digital reach. As a sister brand of ABP Majha, it competes indirectly for Maharashtra digital ad budgets that could otherwise flow to Saam TV.

Regional players

• Sakal ePaper: Sakal ePaper is the digital edition of Sakal — Saam TV's sister publication within Sakal Media Group. While not a direct competitor (same parent), it competes for share-of-time and attention from the same Marathi readers in Maharashtra, providing a useful internal benchmark for Saam TV's digital performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/saamtvnews
• Facebookfacebook.com/SaamTV
• LinkedInlinkedin.com/company/saam-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saam TV