PIROTH KOMMUNIKATION GMBH

What PIROTH KOMMUNIKATION GMBH does

piroth.kommunikation GmbH is a Munich-based, privately held PR and marketing agency founded in 2013 that specializes in tourism communications for German-speaking European markets, with additional reach into the Benelux countries and Italy. The agency serves a portfolio of national and international tourist destinations, hotels and resorts, tour operators, holiday-home and real-estate companies, and tourism-industry product/service providers (including travel insurance and event venues). Service offerings are organized into seven core categories: PR and press services (press releases, multimedia releases, press trips, media relations), online communication (SEO/SEM/SEA, online PR, blog development), event management (press events, roadshows, product presentations), social media services, sales support (mail-outs, promotions, database management), marketing services (media planning and booking, promotional materials), and consultancy/concept development (CI/CD, strategy, campaign development, storytelling).

The agency operates purely as a professional-services firm with no proprietary technology platform, mobile application, or public API. Engagements are delivered on a project-by-project or retainer basis with bespoke, quote-based pricing tailored to client goals and budget. Go-to-market is sales-led and direct: the agency cultivates one-to-one, long-term client relationships and works through consultative selling rather than resellers or marketplaces. Since October 2017 the company has operated under the holding umbrella of LMG Management, a travel-industry investment structure, and maintains a sister-agency relationship with MMGY Global's international travel-marketing network. Dual leadership is held by Teresa Hofmann and Julia Stubenböck (authorized representatives/managing directors), with Detlef Freiherr von Weitershausen-Haner listed as Geschäftsführer on the legal notice. The agency is a member of several German PR and travel-industry associations (DPRG, DRV, VDRJ, Travel Industry Club, Marketing Club München) and the Italian Chamber of Commerce (ItalCam).

Name

PIROTH KOMMUNIKATION GMBH

Legal name

piroth.kommunikation GmbH

Website

https://piroth-kommunikation.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

piroth.kommunikation GmbH is a Munich-based PR and marketing agency that delivers tourism-focused press, online communication, event, and social media services to destinations, hotels, tour operators, and tourism-product clients across German-speaking Europe, Benelux, and Italy.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN)

Keywords

• Tourism marketing services
• Public relations agency
• Destination marketing
• Hotel marketing PR
• Travel industry communications

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services (PR & Marketing Agency): Project-based and retainer-based professional services for tourism marketing, PR, event management, and online communication. Services tailored to client goals with bespoke marketing and product-development strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

piroth.kommunikation operates as a B2B PR and marketing agency providing strategic public relations, press services, online communication, event management, social media, and consultancy services. Engagements are tailored to tourism clients including destinations, hotels, holiday-home companies, tour operators, and travel-industry suppliers, with delivery via direct consultancy and bespoke project or retainer engagements.

Product overview

piroth.kommunikation is a PR and marketing agency specializing in tourism marketing for German-speaking European markets. The agency offers an integrated suite of services organized around core competencies: PR/press services (press releases, multimedia releases, press trips, media relations), online communication (SEO/SEM/SEA, social media, online PR), event management (press events, roadshows, product presentations), marketing (media planning, promotional materials), sales support (mail-outs, promotions, database management), and strategic consultancy (CI/CD development, campaign strategy, storytelling). The agency's offerings are delivered as professional service engagements rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• PR / Press Services Comprehensive public relations and press services including press releases, multimedia releases, press trips, and media relations for tourism destinations, hotels, and travel-industry clients.
• Online Communication Services Online marketing services including SEO/SEM/SEA, social media initiatives, online PR, and blog building for tourism brands.
• Event Management Event organization and management services including press events, roadshows, and product presentations for tourism clients.
• Social Media Services Social media management including presence building on social channels, editorial planning, and campaign development for tourism clients.
• Marketing Services Marketing services including media planning and booking, promotional material development, and online marketing for tourism clients.
• Consultancy and Concept Development Strategic consultancy services including CI/CD development, strategy and campaign development, and storytelling for tourism brands.
• Sales Services Sales support including mail-outs, promotions, and database management for tourism clients.
• Tourism Marketing & PR Specialized marketing and PR services for tourism destinations, hotels, holiday-home companies, tour operators, and tourism websites.
• Hotel Marketing & PR Marketing and public relations services specifically for hotels and hospitality businesses.
• Destination Marketing & PR Marketing and PR services for tourist destinations and regional tourism organizations.
• Content Marketing & Storytelling Content creation services using authentic travel reports and expert insider knowledge with emotional editorial texts, images, and videos.
• Real-estate Marketing Marketing services for real estate properties in tourism contexts, including holiday homes.

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MMGY GlobalcoreStrategic or Co-development PartnerSister agency/network relationship as part of MMGY Global network of travel marketing agencies.
• DPRG (Deutsche Public Relations Gesellschaft)minorOthersProfessional association membership for PR professionals in Germany.
• Italian Chamber of Commerce (ItalCam)minorOthersMembership in Italian Chamber of Commerce supporting Italy market expertise.
• Travel Industry ClubminorOthersIndustry association membership connecting travel industry professionals.
• Marketing Club MünchenminorOthersLocal marketing professional association in Munich.
• VDRJ (Verband der Reisejournalisten)minorOthersAssociation of travel journalists supporting media relations.
• DRV (Deutscher Reiseverband)minorOthersGerman Travel Association membership for travel industry companies.
• Lieb ManagementminorGTM or Marketing PartnerJoint press distribution list partnership for sharing press releases with media contacts.
• LMG ManagementminorGTM or Marketing PartnerJoint press distribution list partnership for sharing press releases with media contacts.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• fischerAppelt: One of the largest owner-operated communications agencies in the German-speaking market with PR, advertising, content, and digital capabilities. Comparable as a Munich-based German agency competing for tourism and lifestyle brand mandates, but operates across many verticals.
• Jung von Matt: Major German creative and integrated communications agency group with offices including Munich. Comparable in offering creative PR, brand storytelling, and content marketing to tourism and lifestyle clients, though operating at significantly larger scale and broader scope.
• Edelman Germany: German arm of the world's largest PR firm. Offers tourism and travel practice capabilities that overlap with piroth's PR/media-relations offering, particularly for multinational tourism boards and hospitality brands needing multi-market rollouts.
• Weber Shandwick Germany: German operations of the global Weber Shandwick PR network, part of IPG. Competes with piroth for integrated communications, brand PR, and influencer work for travel and lifestyle clients, though serving a much wider industry portfolio.
• FleishmanHillard Germany: German arm of the global FleishmanHillard PR network with a strong travel, tourism, and hospitality practice. Comparable in providing strategic PR and earned-media services to tourism boards, hotels, and travel brands in the German market.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich with full-service brand, digital, and PR capabilities. Competes with piroth for enterprise tourism and travel marketing briefs, but serves a much broader portfolio of clients across all industries.
• Ketchum Germany: German operations of the global Ketchum PR network. Comparable as a Munich-based PR provider offering media relations, content, and brand storytelling to tourism, hospitality, and lifestyle clients alongside broader corporate communications work.
• Hill+Knowlton Germany: Global PR network with a German presence providing communications, public affairs, and travel/tourism expertise. Directly comparable in offering media relations and integrated campaigns to tourism and hospitality clients, but operates at much larger scale across industries.

Direct peers

• Lieb Management (LMG Management): Parent holding organization and the agency piroth has operated under since October 2017. Operates a network of German-language PR and marketing agencies serving tourism and lifestyle brands, with deep overlap in client base, services, and the DACH tourism-PR market.
• MMGY Global: Global travel marketing agency network explicitly named as piroth's sister-agency partner. Directly comparable as a tourism and travel marketing specialist offering PR, content, and integrated marketing services to destinations, hotels, and tour operators worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piroth.kommunikation
• LinkedInlinkedin.com/company/piroth-kommunikation-gmbh-&-co-kg
• Instagraminstagram.com/pirothkommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIROTH KOMMUNIKATION GMBH