株式会社テレビ朝日クリエイト

What 株式会社テレビ朝日クリエイト does

TV Asahi Create (株式会社テレビ朝日クリエイト) is a Tokyo-based creative production company founded on April 1, 1991, and operating as a wholly-owned subsidiary of TV Asahi within the TV Asahi Holdings group. The company is structured around four core production divisions: Art Production (set design, art direction, props, and lighting for television, film, theater, and events); Video/CG Design (graphic design, VFX, virtual sets, real-time CG, weather CG, and CG system development); Captioning (offline/package and real-time closed captioning for TV Asahi and BS Asahi); and Event/Total Production (planning, direction, and execution of events, conventions, seminars, and exhibitions). Headcount stands at 224 employees as of April 1, 2025, and the company reports revenue of 8,579,460,000 JPY for the fiscal year ending March 2026.

The company monetizes primarily through B2B professional services contracts with broadcasters and production companies, supplemented by software licensing and support fees for proprietary technology products. Its flagship technology product is J-TAC Pro, an AI-powered real-time captioning system that combines Advanced Media's AmiVoice Cloud Platform speech recognition with automated line-wrapping and human proofreading, claiming 98%+ accuracy for single-speaker scenarios and enabling one-person captioning operations; it is deployed at TV Asahi and Shizuoka Asahi Television. A second product, mashup, is a web-based hybrid telop system that demonstrated 30-50% workflow time reduction. Other branded offerings include the 4d Digital Design Center (sub-brand for non-TV Asahi CG/VFX work) and TACreate (external-facing brand for films, programs, and events). Pricing for production services is quote-based; salary disclosures for recruitment purposes show mid-career set designer compensation of 322,260 yen/month (30-year-old) and real-time captioning staff at 263,740 yen/month.

Distribution is exclusively direct enterprise sales within Japan, anchored by the captive TV Asahi Group relationship and extended to regional broadcasters, film studios, entertainment production companies (HoriPro, Dawncraft Film), event partners (Nomura Kogei), and government clients (Sado City). Geographic operations are concentrated in the Tokyo Metropolitan Area and Kanto Region, with offices embedded in TV Asahi's Roppongi headquarters plus a warehouse facility in Inagi City. Leadership transitioned in June 2024 with the appointment of Kuno Masahiro as Representative Director and President. The company has won industry recognition including the Lumière Japan Award 2020 (4K Department Special Prize) for the Kanmon Strait Museum project jointly with Nomura Kogei.

Name

株式会社テレビ朝日クリエイト

Legal name

株式会社テレビ朝日クリ至少イート

Website

https://tv-asahi-create.co.jp

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

TV Asahi Create (株式会社テレビ朝日クリエイト) is a wholly-owned subsidiary of TV Asahi that provides integrated television production services — art, CG/VFX, captioning, and event production — primarily for the TV Asahi Group and other Japanese broadcasters, with proprietary AI captioning technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Art Production Services: Television program, film, theater, and event art production including set design, art direction, production management, props, lighting, and special effects coordination for broadcast and theatrical productions.
2. CG/VFX Production: CG animation, real-time CG, VFX, virtual sets, and graphic design services for television, film, and commercial productions.
3. Captioning Services: Closed captioning production for broadcast programs including package captions for recorded content and real-time captions for live broadcasts, serving TV Asahi and BS Asahi.
4. Event Planning and Production: Events, conventions, seminars, and exhibitions planning, design, and production services.
5. J-TAC Pro Software Licensing and Support: AI captioning system licensing, implementation support, and ongoing technical support services for broadcasting stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TV Asahi Create is a B2B creative production company operating four integrated business divisions: Art Production (set design, art direction, props, lighting for TV programs/films/events), Video/CG Design (graphic design, VFX, virtual sets, real-time CG, weather CG), Closed Captioning (offline package captions and real-time live broadcast captions including proprietary J-TAC Pro AI system), and Event/Total Production (planning, direction, operations for conventions, exhibitions, and seminars). Services are delivered primarily to TV Asahi Group companies and affiliated broadcasters.

Product overview

TV Asahi Create operates as a creative production company with four core business divisions: Art Production (美術), Video/CG Design (映像デザイン), Captioning (字幕), and Event/Total Production (イベント). The Art division handles set design, art production, and management for TV, film, and events. The Video division covers graphic design, VFX, virtual sets, real-time CG, weather CG, and CG system development. The Captioning division produces both offline (recorded) and real-time (live) subtitles, with a proprietary AI-powered system called J-TAC Pro. The Event division provides end-to-end event and exhibition production. Key branded products include J-TAC Pro (AI live captioning system), mashup (web-based universal telop system), the 4d Digital Design Center, and TACreate for external projects. The company also develops custom software including caption systems, CG control interfaces, and interactive content for drama and film.

Differentiator

Problem solved

Functional benefit

Brands

• デジタルデザインセンター ４ｄ（フォーディー）: テレビ朝日の番組に限らず、広く様々な分野のCGやVFX、グラフィックデザインを手掛ける専門部署. 2007年3月に設立され、4dはfour dimension（４次元）を語源とし「2D」「3D」を超えた更なる方向を目指すことを意味している.

Products and services

• Art Production (美術 / Set Design) Full-scale set design and art production services for TV programs, films, music videos, and events. Covers everything from small set props to large stage sets and full-location open sets, led by Art Producers, Set Designers, and Art Progress Management staff. Primarily serves TV Asahi Group programs and external clients.
• Video/CG Design (映像デザイン) Comprehensive visual design services including graphic design (telop, title CGs, motion graphics), VFX, virtual sets, real-time CG, weather CG, and CG system development and operations for broadcast and events.
• Closed Captioning (字幕) Caption production for both recorded programs (offline/package) and live broadcasts (real-time), including caption promotion for CM, XD-CAM/HDCAM subtitle embedding, and caption monitoring for TV Asahi and BS Asahi. TV Asahi Create exclusively handles all TV Asahi terrestrial, BS, and CS closed captions.
• Event / Total Production (イベント / 総合プロデュース) End-to-end event production including planning, direction, operations, video production, and exhibition/convention management with one-stop service from pre-event preparation through execution.
• J-TAC Pro (AI Real-time Captioning System) AI-powered live (real-time) caption production system using multiple AI engines (speech recognition + automatic line wrapping) to convert live broadcast audio into subtitle text with 98%+ accuracy. Built on AmiVoice Cloud Platform from Advanced Media, Inc. Enables single-operator correction and quality control. Deployed on TV Asahi and Shizuoka Asahi TV for news and morning programs.
• mashup (Hybrid Telop System) Web-technology-based universal telop (on-screen text/graphics) system enabling real-time telop save and transmission. Developed with grant support from the Ministry of Culture's overseas expansion subsidy program. Significantly reduces workflow time versus traditional telop operations.
• Digital Design Center 4d (Four-Dee) Sub-brand/division handling CG, VFX, and graphic design for clients beyond TV Asahi programs. Applies broadcast-grade experience across a wider range of content. Name '4d' derives from four-dimensional, meaning 2D, 3D, and further directions.

Quantifiable outcome

• J-TAC Pro achieves 98%+ voice recognition accuracy for single-speaker (announcer) recognition with word registration
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Partnership Agreement Partners (Event Business)minorStrategic or Co-development Partner · 1 April 2023Partnership agreement signed in April 2023 for event business collaboration. The company partners with various enterprises to create new value based on client requirements, from event preparation through execution, with many staff members involved in the partnership.
• Advanced Media, Inc. (アドバンスト・メディア社)coreTechnology or IntegrationProvider of AmiVoice Cloud Platform used in J-TAC Pro AI real-time captioning system. Advanced Media's voice recognition technology provides the foundation for the company's AI captioning solution, enabling 98%+ accuracy for single-speaker recognition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Advanced Media (AmiVoice): Provider of the AmiVoice Cloud Platform that powers J-TAC Pro. Comparable as the underlying AI speech recognition partner and a broader captioning/transcription technology vendor in Japan.

Direct peers

• Shirogumi: Leading Japanese VFX and CG animation studio producing broadcast graphics, film VFX, and full-CG animation. Directly comparable for TV Asahi Create's CG/VFX and 4d Digital Design Center business.
• NHK Media Technology: Production services subsidiary of NHK providing art, CG, captioning, and broadcast engineering support. Directly comparable as the in-house production arm of a major Japanese terrestrial broadcaster with a similar integrated service model.
• Fuji TV Art: Art and production services subsidiary of Fuji Media Holdings supporting Fuji Television. Comparable as a broadcast group production services arm specializing in set design and visual production.
• TBS Act: Production support company within the TBS Group providing set design, art production, CG, and event production for TBS broadcasts. Closely mirrors TV Asahi Create's four-pillar structure serving a parent broadcaster.
• TV Tokyo Communications: Production and technical services arm affiliated with TV Tokyo Network. Comparable as a Japanese terrestrial broadcaster-affiliated production services provider.
• Nippon Television Network (production subsidiary): Nippon TV's in-house and affiliated production entities providing art, CG, and post-production for NTV programs. Comparable as a major terrestrial broadcaster's production services counterpart.

Broad incumbents

• Dai Nippon Printing (DNP) - Captioning and Media Services: Large diversified printing and information services conglomerate that historically operated captioning and broadcast support businesses. Comparable as a much larger incumbent offering adjacent captioning and media production services.

Emerging players

• Orange Co., Ltd. Japanese CG and VFX studio with strong broadcast, film, and animation credits. Comparable as a competing Japanese VFX vendor for broadcast and commercial CG work.
• Kinema Citrus: Japanese animation and CG studio producing anime and broadcast-related content. Partially comparable as a domestic CG/animation peer competing for similar broadcast and commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLASEYnSr6rlXin2BLk8nn5HJ7zWr0QlYO
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%86%E3%83%AC%E3%83%93%E6%9C%9D%E6%97%A5%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社テレビ朝日クリエイト