Total Vision Care Advanced Optometry
Total Vision Care Advanced Optometry (dba Total Vision Rancho Bernardo) is a single-location, family-focused optometry practice in San Diego, California, founded in 1999 as part of the Total Vision LLC network. It serves patients of all ages with comprehensive eye exams, specialty services including myopia control and dry eye therapy, and designer eyewear sales.
- Company typePrivate
- Founded1999
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Total Vision Care Advanced Optometry does
Total Vision Care Advanced Optometry (doing business as Total Vision Rancho Bernardo) is a single-location private optometry practice established in 1999 in the Rancho Bernardo community of San Diego, California, operating as part of the multi-location Total Vision LLC network across California. The practice employs 11 staff and provides comprehensive eye care services for families, children, adults, and seniors, including adult and senior eye exams, pediatric eye exams, diabetic eye exams, and contact lens exams and fittings. Its specialty service portfolio spans myopia control (the Total Myopia program featuring orthokeratology, low-dose atropine drops, and peripheral defocus contact lenses), dry eye therapy, glaucoma management, Neurolens for digital eye strain, vision therapy, emergency eye care, eye disease diagnosis and management, and laser surgery consultations.
The business operates a hybrid revenue model combining professional services revenue (eye examinations, specialty consultations, and clinical procedures) with retail hardware sales (prescription eyeglasses, sunglasses, and contact lenses). The optical dispensary carries 16+ designer and lifestyle brand partners including Gucci, Ray-Ban, Oakley, Maui Jim, Coach, Kate Spade, and Yves Saint Laurent, alongside multiple lens technologies (high index, multifocal, progressive, Transitions, polycarbonate, polarized). The practice has introduced an innovative adjacent product category through a partnership with Nuance Audio, offering eyewear that combines vision correction with hearing-enhancement technology. Patients access services via in-person visits, online appointment scheduling (SolutionReach), and an online contact lens reordering portal.
Go-to-market is direct-to-consumer healthcare: the practice serves individual patients within a defined San Diego catchment (Rancho Bernardo, 4S Ranch, Poway, Carmel Mountain Ranch, Sabre Springs), accepts most major vision insurance plans, and relies on local SEO, Google Business Profile, organic social media (Instagram, Facebook, Pinterest, YouTube, Yelp), educational blog content, and email newsletters for patient acquisition. The practice is privately held by independent practitioner-operators under the Total Vision brand, with no disclosed private equity, venture capital, or institutional investment, and no publicly reported revenue figures.
Total Vision Care Advanced Optometry firmographics
Firmographics- Name
- Total Vision Care Advanced Optometry
- Legal name
- Total Vision LLC
- Website
- https://tvceyes.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Vision Care Advanced Optometry (dba Total Vision Rancho Bernardo) is a single-location, family-focused optometry practice in San Diego, California, founded in 1999 as part of the Total Vision LLC network. It serves patients of all ages with comprehensive eye exams, specialty services including myopia control and dry eye therapy, and designer eyewear sales.
- Ownership category
- akta.pro rank
Total Vision Care Advanced Optometry industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Total Vision Care Advanced Optometry is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Vision Care Advanced Optometry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Professional Eye Care Services: Revenue generated from comprehensive eye examinations, contact lens exams and fittings, specialty eye care services including myopia control, dry eye therapy, glaucoma management, and emergency eye care.
- Eyewear and Contact Lens Sales: Revenue from sale of prescription eyeglasses, sunglasses, and contact lenses. Carries designer frames and multiple lens technologies including high index, multifocal, progressive, Transitions, polycarbonate, and polarized lenses.
- Nuance Audio Glasses: Innovative eyewear combining vision correction with hearing enhancement technology, representing a new product category for additional revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Total Vision Care Advanced Optometry product offering
Product offeringCore offering
Total Vision Care Advanced Optometry is a family-focused optometry practice delivering comprehensive eye examinations for adults, seniors, children, and diabetic patients, alongside contact lens exams and fittings, specialty eye care (myopia control, dry eye therapy, glaucoma management, digital eye strain, vision therapy, laser eye surgery consultation, emergency eye care, and eye disease diagnosis/management), and retail sales of prescription eyeglasses, sunglasses, contact lenses, and Nuance Audio Glasses. The practice operates as Total Vision Rancho Bernardo and accepts most major vision insurance plans.
Product overview
Total Vision Care Advanced Optometry is a family-focused optometry practice offering a unified portfolio of eye care services and eyewear products. The core offering includes comprehensive eye exams for all ages (adult, senior, pediatric, and diabetic exams), contact lens services (exams, fittings, and ordering), and prescription eyewear (eyeglass frames with various lens technologies and designer sunglasses). The specialty service portfolio includes myopia control programs for children, dry eye therapy, glaucoma management, digital eye strain treatment, emergency eye care, vision therapy, laser surgery consultations, and eye disease diagnosis and management. Additionally, the practice offers innovative Nuance Audio Glasses combining vision and hearing enhancement technology. The practice accepts most major vision insurance plans and serves the Rancho Bernardo community and surrounding San Diego neighborhoods.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult & Senior Eye Exams Comprehensive eye examinations for adults and seniors that assess visual acuity, check for eye diseases, and update prescriptions for corrective lenses.
- Children's Eye Exams Pediatric eye care examinations designed for children's unique vision development needs, recommended starting by first birthday.
- Diabetic Eye Exams Specialized eye examinations that can detect early indicators of diabetes through analysis of blood vessels and eye structures.
- Contact Lens Exams, Fittings & Brands Customized contact lens fittings and comprehensive exams to determine appropriate contact lens prescriptions and brand recommendations.
- Eyeglass Frames & Lenses Wide selection of designer and high-quality eyeglass frames with various lens technologies including high index, multifocal, progressive, Transitions, polycarbonate, and polarized lenses.
- Sunglasses Prescription and non-prescription sunglasses from designer brands including Carrera, Coach, Dragon, Flexon, Gucci, Guess, Kate Spade, Maui Jim, Michael Kors, MODO, Nike, Oakley, Oliver Peoples, Ray-Ban, and Yves Saint Laurent.
- Myopia Control (Total Myopia Program) Personalized myopia management program for children including orthokeratology (ortho-k) contact lenses, low-dose atropine eye drops, and peripheral defocus contact lenses to slow nearsightedness progression.
- Neurolens Specialty lens technology designed to address trigeminal nerve activation and help relieve symptoms of digital eye strain and headaches.
- Dry Eye Therapy Comprehensive dry eye treatment including diagnostic evaluation, prescription eye drops, punctal plugs, meibomian gland expression, and management of dry eye syndrome.
- Laser Eye Surgery Consultation Pre-operative consultations and evaluations for LASIK and refractive surgery options.
- Eye Disease Diagnosis & Management Diagnosis and ongoing management of various eye conditions including glaucoma, cataracts, age-related macular degeneration, and other ocular diseases.
- Digital Eye Strain Relief Evaluation and treatment for symptoms related to prolonged digital device use including computer glasses, special lenses, and therapy options.
- Emergency Eye Care Urgent eye care services for eye injuries, foreign objects, sudden vision changes, and other acute eye conditions.
- Glaucoma Management Comprehensive glaucoma screening, diagnosis, and management including medicated eye drops, laser therapy options, and surgical referrals.
- Nuance Audio Glasses Innovative eyewear combining vision correction with hearing enhancement technology featuring directional microphones, open-ear speakers, adaptive audio modes, and customizable sound settings via mobile app.
- Vision Therapy Non-surgical, non-invasive treatment using exercises and specialty lenses to improve visual skills including eye movement control, binocular coordination, convergence, accommodation flexibility, and visual processing for conditions like amblyopia, strabismus, and convergence insufficiency.
- Contact Lens Ordering Online contact lens reordering platform for existing patients to purchase replacement contact lenses.
Companies that use Total Vision Care Advanced Optometry
Customer profileSegments3 records
Ideal customer profiles3 records
Total Vision Care Advanced Optometry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Vision Care Advanced Optometry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Nuance AudiocoreTotal Vision has partnered with Nuance Audio to offer groundbreaking eyewear that combines vision correction with hearing enhancement technology. Nuance Audio Glasses feature directional microphones, open-ear speakers, and adaptive audio modes in classic frame styles. The partnership brings innovative all-in-one vision and hearing solutions to patients.
- SolutionReachcoreSolutionReach provides the online appointment scheduling platform for Total Vision Rancho Bernardo. Patients can book appointments through the SolutionReach scheduling system, enabling convenient online booking for eye exams and services.
- Eyewear Brand Partners (Carrera, Coach, Dragon, Flexon, Gucci, Guess, Kate Spade, Maui Jim, Michael Kors, MODO, Nike, Oakley, Oliver Peoples, Ray-Ban, Yves Saint Laurent, Charmont, Ipoyo, Ralph Lauren)coreTotal Vision carries an extensive portfolio of designer and quality eyewear brands including luxury, lifestyle, and performance brands. The practice offers prescription and non-prescription sunglasses and eyeglasses from these partners.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Total Vision Care Advanced Optometry competitors and assessment
Company assessmentEmerging players
- EyeBuyDirect: Online-only eyewear retailer offering low-cost frames and lenses. Relevant as a competitive threat to Total Vision's in-practice frame and lens sales from a direct-to-consumer model.
- 1-800 Contacts: Online contact lens retailer offering direct-to-consumer reordering. Comparable in that Total Vision also operates an online contact lens reordering portal; represents a channel and supply-side peer for the practice's contact lens revenue.
Broad incumbents
- Target Optical: Optical department inside Target stores providing eye exams and frame/lens dispensing. Competes with Total Vision on convenience and accessibility for routine vision care in the San Diego market.
- LensCrafters: National optical retail chain owned by EssilorLuxottica operating in-store optometry and dispensing of prescription eyewear. Comparable to Total Vision as a direct competitor in the same San Diego trade area for routine exams, contact lenses, and designer frame sales, but at far greater scale.
- Costco Optical: Warehouse-club optical department offering low-cost eye exams and eyewear. Competes with Total Vision on price for routine exams and frames/lenses in the same San Diego metro.
Direct peers
- Warby Parker: Direct-to-consumer eyewear brand with integrated optometry services and physical retail locations. Directly comparable in offering comprehensive eye exams alongside branded prescription eyewear, competing for the same family and adult patient segments in the San Diego market.
- Visionworks: National optical chain providing eye exams, contact lens fittings, and frame/lens sales. Comparable multi-service optometry retail model and patient demographic to Total Vision.
- Stanton Optical: Multi-state optical retailer offering same-day eye exams and eyewear. Comparable in service mix (exams + dispensing) and value positioning serving families and adults in suburban markets.
- Pearle Vision: National optical franchise offering eye exams and eyewear in neighborhood locations. Comparable business model (franchise-style optometry retail) and similar target customer to Total Vision's family-focused practice.
- America's Best Contacts & Eyeglasses: High-volume optical retailer combining eye exams with low-priced eyewear packages. Comparable as a value-positioned competitor serving the same families and budget-conscious eyewear buyers in the broader San Diego market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Vision Care Advanced Optometry social profiles
Digital presenceTotal Vision Care Advanced Optometry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Vision Care Advanced Optometry leadership team
Management profileNumber of profiles
Total Vision Care Advanced Optometry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Vision Care Advanced Optometry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Vision Care Advanced Optometry
What does Total Vision Care Advanced Optometry do?
Total Vision Care Advanced Optometry is a family-focused optometry practice delivering comprehensive eye examinations for adults, seniors, children, and diabetic patients, alongside contact lens exams and fittings, specialty eye care (myopia control, dry eye therapy, glaucoma management, digital eye strain, vision therapy, laser eye surgery consultation, emergency eye care, and eye disease diagnosis/management), and retail sales of prescription eyeglasses, sunglasses, contact lenses, and Nuance Audio Glasses. The practice operates as Total Vision Rancho Bernardo and accepts most major vision insurance plans.
Is Total Vision Care Advanced Optometry a public or private company?
Total Vision Care Advanced Optometry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Vision Care Advanced Optometry founded?
Total Vision Care Advanced Optometry was founded in 1999. It employs 11 to 50 people.
Where is Total Vision Care Advanced Optometry based?
Total Vision Care Advanced Optometry is headquartered in San Diego, United States, in the North America region.
How does Total Vision Care Advanced Optometry make money?
Three revenue lines are on record. Professional Eye Care Services are the primary driver. The others are eyewear and Contact Lens Sales and nuance Audio Glasses.
Who are Total Vision Care Advanced Optometry's main competitors?
Emerging players on record are EyeBuyDirect and 1-800 Contacts. Broad incumbents are Target Optical, LensCrafters and Costco Optical. Direct peers are Warby Parker, Visionworks, Stanton Optical, Pearle Vision and America's Best Contacts & Eyeglasses.
Does Total Vision Care Advanced Optometry have an API?
No public API is recorded for Total Vision Care Advanced Optometry.
What industry is Total Vision Care Advanced Optometry in?
Total Vision Care Advanced Optometry's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.