What twenty2degrees Design Partnership does

twenty2degrees Design Partnership is a London-headquartered, boutique hospitality interior design consultancy founded in 2012 by Nicholas Stoupas after a decade at director level in the sector. The firm provides full-scope interior design services — concept development, FF&E specification, bespoke artwork programmes, and on-site implementation oversight — for hotels, restaurants, bars, resorts, and branded residences, serving international hotel flag families including Marriott, Hilton, Hyatt, Wyndham, IHG, St. Regis, and Curio Collection, as well as independent boutique owners.

The practice operates a three-studio model (London HQ at Shepherds Bush, Johannesburg, and Melbourne), with Creative Director Joseph Stella based in Melbourne to anchor the APAC region. Its core technology is a contextual, narrative-driven design methodology that layers local cultural, craft, and historical references over brand guidelines, executed with refined materiality and bespoke commissioned artwork. The firm executes both new-build and refurbishment projects across the UK, Europe, Asia, Central and East Africa, and the Middle East.

Revenue is generated on a project-by-project professional services basis, with design fees negotiated directly with hotel owners and operators; no public pricing exists. Go-to-market is sales-led via direct B2B engagement, a portfolio-driven website, and referral networks within the international hospitality development community. The company is independently owned, structured as a private limited company (Twenty2degrees Design Partnership Ltd, registration 8301265), with no disclosed external investment.

Name

twenty2degrees Design Partnership

Legal name

Twenty2degrees Design Partnership Ltd

Website

https://twenty2degrees.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

twenty2degrees is a London-based boutique hospitality interior design consultancy (founded 2012, ~12 staff) serving international hotel brands (Marriott, Hilton, Hyatt, IHG, Wyndham, St. Regis) and independent operators across hotels, restaurants, bars, and branded residences in EMEA and APAC via studios in London, Johannesburg, and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Consultancy Services: twenty2degrees generates revenue as a B2B design consultancy, providing interior design services for hotels, restaurants, resorts, and branded residences. Projects are commissioned by hotel owners and operators, with revenue derived from professional design fees for concept development through to implementation oversight.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

twenty2degrees is a hospitality interior design consultancy providing full-service interior design for hotels, restaurants, bars, and branded residences. Services span concept development, brand-aligned narrative design, FF&E specification, bespoke artwork programmes, and implementation oversight for both new-build and refurbishment projects across international markets.

Product overview

Twenty2degrees Design Partnership is a hospitality interior design practice offering comprehensive design services across hotels, restaurants, bars, and branded residences. The portfolio encompasses public area design (lobbies, lounges, Greatrooms), guestroom and suite design, F&B venue design (restaurants, bars, specialty dining), and residential amenity spaces. Projects span international hotel brands including Marriott, Hilton, Hyatt, Wyndham, and independent collections. The practice operates as a single unified design offering with projects executed across the UK, Europe, Asia, Africa, and the Middle East from studios in London, Johannesburg, and Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Interior Design Services

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hirsch Bedner Associates (HBA): Largest global hospitality interior design firm with a network of studios worldwide. Most direct incumbent peer given its work for the same international hotel brands (Marriott, Hilton, Hyatt, IHG) and its global project delivery model.
• Wilson Associates: Long-established global hospitality interior design firm with comparable work for major hotel brands and a similarly international project portfolio. Larger scale but competing for the same RFP pool.
• Gensler (Hospitality practice): Global design and architecture firm with a sizeable hospitality interiors practice. Competes for the same international hotel brand commissions, particularly larger programme and multi-property mandates.

Direct peers

• Richmond International: UK-based luxury hospitality interior design practice with a long track record of branded hotel projects across Europe, the Middle East, and Asia. Closest UK-based peer given similar boutique scale and hotel brand client base.
• David Collins Studio: London-based luxury interior design practice with a strong portfolio of hotel, restaurant, and bar projects for international brands and operators. Comparable boutique UK scale and luxury hospitality focus.
• Champalimaud Design: New York- and London-based luxury hospitality design studio known for narrative-driven interiors at landmark hotels. Directly comparable positioning around storytelling, materiality, and luxury/upper-upscale brand work.
• Yabu Pushelberg: Internationally recognised hospitality and luxury interior design practice founded by two creative principals. Highly comparable in boutique scale, design-led positioning, and work for global hotel brands and luxury residences.
• DiLeonardo: International hospitality interior design firm with a comparable mix of branded hotel, restaurant, and bar work. Most relevant US-headquartered direct peer at a similar scale to twenty2degrees.
• Pierre-Yves Rochon (PYR): Paris-based luxury hospitality interior design studio with comparable boutique scale, narrative-driven aesthetic, and a strong portfolio of luxury and upper-upscale hotel projects for international brands.

Emerging players

• Kit Kemp Design Studio: UK-based boutique design studio tied to Firmdale Hotels, known for narrative-led, pattern-rich hotel interiors. Comparable in boutique scale and design-led approach, though smaller project footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twenty2degrees-design-partneship
• Instagraminstagram.com/twenty2degrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about twenty2degrees Design Partnership