What Two Sides Brasil - Oficial does

Two Sides Brasil is a Brazilian non-profit advocacy organization founded in 2008, headquartered in São Paulo, and part of the global Two Sides network with regional sites across Europe, the Americas, South Africa, Australia, and New Zealand. Its mission is to promote the sustainability attributes of paper, paper-based packaging, printed media, and related products while combating greenwashing through direct outreach to companies making misleading environmental claims. The organization funds its activities through membership fees paid by companies in the pulp, paper, packaging, printing, publishing, and communications industries, with membership tiers including Sponsor, Collaborator, Institutional, and Media Partner categories.

The core 'products' are educational content and advocacy campaigns rather than technology. Two Sides Brasil produces a library of myth-versus-fact booklets, packaging fact sheets, infographics, webinars, the Trend Tracker annual research report, a magazine (The Page Brasil), and campaigns such as Love Paper and the global Anti-Greenwash initiative, which the organization reports has prompted 1,500 organizations worldwide to remove or alter misleading environmental claims. Members receive access to these materials and participate in governance committees (Board of Directors, Sustainability Committee, Paper Packaging Valuation Committee). Distribution occurs via the website (twosides.org.br), Instagram, Facebook, LinkedIn, YouTube, email newsletters, webinars, and direct participation in industry events such as the ABTCP Congress and Fastmarkets Forest Products Latin America.

The team consists of approximately 11 staff and contracted advisors led by President Fabio Arruda Mortara. The organization operates on a subscription/membership-fee revenue model, with no external funding, venture capital, or private equity investment disclosed. Strategic positioning relies on collective industry advocacy rather than product differentiation, and recent moves include a 2025 collaboration with Mauricio de Sousa Produções (Turma da Mônica) on a children's story promoting circular economy and paper recycling, and a regulatory win in which Brazil's CONAR updated advertising rules at Two Sides' request via the industry association ANER.

Name

Two Sides Brasil - Oficial

Legal name

Two Sides

Website

https://twosides.org.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Sides Brasil is a São Paulo–based non-profit, founded in 2008, that runs membership-funded advocacy and educational campaigns promoting the sustainability of paper, paper-based packaging, and printed media while combating greenwashing in the pulp, paper, packaging, printing, and publishing industries.

Ownership category

akta.pro rank

Product category

Industry Association / Non-Profit Advocacy (Paper & Packaging Sustainability)

NAICS

Business Associations (81391), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

Keywords

• Paper sustainability advocacy
• Anti-greenwashing campaigns
• Industry association membership
• Environmental awareness education
• Paper packaging promotion

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: Two Sides is a non-profit organization that funds its activities through membership fees paid by companies in the paper, pulp, packaging, printing, and publishing industries. Members receive access to campaign materials, research studies, and participation in governance committees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Two Sides Brasil is a non-profit, membership-based organization that promotes the sustainability of paper, print, and paper-based packaging and combats greenwashing. It funds its activities through membership fees paid by companies in the pulp, paper, packaging, printing, publishing, newspaper, and magazine industries. Members gain access to campaign materials, educational resources (Myths and Facts, Packaging Facts, Fact Sheets, Infographics, Trend Tracker reports), webinars, publications (The Page Brasil magazine, Power of Print), and participation in governance committees including the Board of Directors, Sustainability Committee, and Paper Packaging Valuation Committee.

Product overview

Two Sides Brasil is a non-profit advocacy organization (not a technology product company) that operates a membership-based platform providing educational resources, awareness campaigns, and industry research about paper and packaging sustainability. The organization offers educational resources (Myths and Facts, Packaging Facts, Fact Sheets, Infographics), advocacy campaigns (Anti-Greenwash, Love Paper), webinars and publications (Trend Tracker, The Page Brasil magazine, Power of Print), and member-specific resources (Environmental Best Practices Guide, Paper Packaging Booklet). The organization's primary offering is its membership program that gives companies in the paper, pulp, packaging, printing, publishing, and communications industry access to sustainability campaign tools, research materials, and industry committee participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program

Quantifiable outcome

• 1,500 organizations worldwide removed or changed misleading environmental claims about paper
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and moderate.

• ANER (Associação Nacional de Editores de Revistas)minorOthersTwo Sides collaborated with ANER as part of the anti-greenwashing initiative, where CONAR updated advertising rules at the request of Two Sides through ANER.
• Turma da Mônica (Maurício de Sousa)moderateStrategic or Co-development PartnerTwo Sides partnered with Mauricio de Sousa Produções to create a story called 'Lixo - uma invenção do ser humano' (Trash - an invention of humans), promoting circular economy concepts and paper recycling awareness through the beloved Monica's Gang characters.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Two Sides North America: North American arm of the same Two Sides global network, running identical anti-greenwashing and paper sustainability campaigns as Two Sides Brasil. Operates the same membership-based non-profit model targeting US and Canadian paper, printing, and packaging industry members.
• Forest Stewardship Council (FSC): Global non-profit that operates the world's leading forest certification system. Comparable to Two Sides in its non-profit advocacy structure, sustainability mission, and use of communication campaigns to influence perception of forest-derived products, though FSC focuses on certification rather than anti-greenwashing.
• Sustainable Forestry Initiative (SFI): North American non-profit sustainability certification and standards organization for forests and paper products. Operates a similar member-supported model to Two Sides, with comparable educational content and chain-of-custody messaging aimed at retail and consumer audiences.
• Programme for the Endorsement of Forest Certification (PEFC): International non-profit sustainability certification system for forests, comparable to FSC and to Two Sides in its mission to promote sustainably-managed forest products. Operates as an umbrella organization for national certification systems with strong stakeholder communication materials.
• Two Sides UK: UK arm of the Two Sides global initiative, the original founding entity of the network. Operates the same advocacy and educational content model, with the most established content library and the deepest institutional relationships in the European paper industry.
• Two Sides Australia & New Zealand: Australian and New Zealand arm of the Two Sides network, running the same anti-greenwashing campaign and membership-funded sustainability advocacy targeting the local paper and packaging industry.

Broad incumbents

• American Forest & Paper Association (AF&PA): US trade association for the paper and wood products industry, comparable to CEPI on the American side. Shares Two Sides' mission of promoting paper sustainability, but operates with broader industry lobbying, regulatory, and statistical functions in addition to communications.
• Indústria Brasileira de Árvores (IBÁ): Brazilian tree industry association representing the planted tree sector, including pulp, paper, and panels. A direct Brazilian domestic peer in terms of constituency and sustainability messaging, though broader in scope (industrial policy, export promotion) than Two Sides Brasil's communication-focused mandate.
• CEPI - Confederation of European Paper Industries: Brussels-based European paper industry trade association representing paper manufacturers. Functions as a broader industry lobbying and advocacy body that overlaps with Two Sides' sustainability messaging mandate but with a wider scope including industrial policy, trade, and competitiveness.

Regional players

• ANER - Associação Nacional de Editores de Revistas: Brazilian national association of magazine publishers, a verified partner of Two Sides Brasil. Comparable as a domestic industry association that shares paper and print sustainability messaging, but focused on the specific publisher segment rather than the broader paper supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBvTBvcLv_flWMhOpghV1TA
• Facebookfacebook.com/twosidesbrasil
• LinkedInlinkedin.com/company/two-sides-brasil
• Instagraminstagram.com/twosidesbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Sides Brasil - Oficial