江西贪玩信息技术有限公司广州分公司

What 江西贪玩信息技术有限公司广州分公司 does

Tanwan Games (江西贪玩信息技术有限公司), now operating as Zhongxu Future (中旭未来), is a Hong Kong Stock Exchange-listed (ticker: ZXWL, listed September 28, 2023) multi-platform internet entertainment company founded in May 2015 by Wu Xubo in Shanghai and relocated to Shangrao, Jiangxi in 2016. The company publishes and operates online games across four platforms — web games, mobile games, H5 games, and overseas games (under the GAME LOVIN brand) — having marketed and operated over 380 game products to more than 600 million cumulative registered users. Flagship titles include 贪玩蓝月, 原始传奇, 热血合击, and 龙腾传世, with the "Legend" (传奇) franchise IP representing a core operational specialty.

Underlying the publishing operation is the proprietary 旭量星海 (Xuliang Xinghai) big data analytics and intelligent ad-placement platform, which integrates with 130+ media platforms and processes 400 million daily data points and 30+ billion historical records to generate 3,000+ analytical indicators enabling real-time ad strategy optimization across 100 billion+ precise user touches. Supporting data systems include the proprietary 河图 and 洛书 platforms for precision marketing decisions.

The company's business model is primarily B2C game publishing revenue via in-app purchases and virtual item sales within freemium games, complemented by B2B data technology services, e-commerce through the 渣渣灰 rice noodle brand and BRO KOOLI lifestyle merchandise, and brand/IP licensing. Go-to-market combines a dual "channel promotion + brand promotion" strategy anchored on celebrity endorsements featuring high-profile Chinese entertainers (Gu Tianle, Zhang Jiahui, Donnie Yen, Naza, Feng Xiaogang) and data-driven multi-platform digital advertising. Customer segments include mass-market nostalgic Chinese gamers, overseas players, and digital marketing clients. Total headcount exceeds 2,000, with the Guangzhou branch serving as a regional hub and the company operating subsidiaries in Nanchang and Poyang alongside its Shangrao headquarters.

Name

江西贪玩信息技术有限公司广州分公司

Legal name

江西贪玩信息技术有限公司

Website

https://twyx.cn

Company type

Public

Founded year

2015

Operating status

Ipo

Headcount range

11–50 employees

Short description

Tanwan Games (Zhongxu Future) is a Hong Kong-listed internet entertainment company publishing web, mobile, H5, and overseas games across 380+ titles to 600M+ registered users, powered by its proprietary Xuliang Xinghai big data marketing platform, with adjacent e-commerce and lifestyle brands.

Ownership category

akta.pro rank

Product category

Online Game Publishing and Operations

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Services-Advertising (7310)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH), PC Digital Game Stores & Launchers (MPAFACAA)

Keywords

• Online game publishing
• Mobile game distribution
• Big data digital marketing
• Precision ad placement platform
• Legend franchise RPG operations

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain, Others

Revenue model

1. Game Publishing and Operations: The company publishes and operates web games, mobile games, H5 games, and overseas games. Revenue is generated through game in-app purchases, virtual item sales, and advertising within games. The company markets and operates over 380 game products.
2. E-commerce (渣渣灰 Brand): The company has expanded into e-commerce with its '渣渣灰' rice noodle brand, selling products through online channels and partnerships with other brands.
3. Data Technology Services: The company provides data analytics and marketing technology services to other internet companies, leveraging its '旭量星海' big data platform capabilities.
4. Brand Licensing and IP: The company licenses its game IP and brand assets (including '贪玩蓝月', '原始传奇' etc.) for various merchandise and co-branding initiatives, including the BRO KOOLI lifestyle/潮玩 brand.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tanwan is a multi-platform online game publisher and operator that markets, distributes, and operates 380+ web, mobile, H5, and overseas games to 600M+ registered users worldwide under the 贪玩游戏 (Tanwan Games) and 中旭未来 (Zhongxu Future) brands. It is the dominant publisher in China's "Legend" (传奇) franchise MMORPG/RPG category and operates a proprietary big data advertising platform (旭量星海) that powers its precision digital marketing engine. Ancillary businesses include an e-commerce food brand (渣渣灰 Nanchang rice noodles), a lifestyle brand (BRO KOOLI), and a corporate social responsibility foundation (贪玩有爱).

Product overview

江西贪玩信息技术有限公司 (Tanwan Games / 中旭未来) is a multi-platform internet entertainment company operating through four business segments: game publishing (贪玩游戏 brand), big data marketing technology (旭量星海), e-commerce/lifestyle (贪玩食玩/渣渣灰, BRO KOOLI), and social welfare (贪玩有爱 foundation). The core product, 贪玩游戏, operates four platforms — web games, mobile games, H5 games, and overseas games — publishing over 380 game products to more than 600 million registered users. Key flagship games include 贪玩蓝月, 原始传奇, 热血合击, and 龙腾传世. The company's proprietary 旭量星海 big data platform powers precision digital marketing across 130+ media channels. The company rebranded as 中旭未来 in January 2022 and is listed on the Hong Kong Stock Exchange (stock code 009.hk).

Differentiator

Problem solved

Functional benefit

Brands

• GAME LOVIN: 海外游戏运营平台
• 贪玩手游
• 贪玩食玩
• BRO KOOLI

Products and services

• 贪玩游戏 (Tanwan Games) — Flagship Game Publishing Platform Multi-platform online game publishing service marketing, operating, and developing authorized or owned game products under the 贪玩游戏 brand for Chinese and global gamers via web, mobile, H5, and overseas platforms.
• 贪玩手游 (Tanwan Mobile Games) Mobile game publishing and operations platform offering full-category mobile game operations for Chinese gamers, including self-developed and licensed titles.
• GAME LOVIN — Overseas Games Platform Overseas game publishing and operations platform for international markets, distributing Chinese-developed and localized web, mobile, and H5 games to global players.
• 贪玩蓝月 (Tanwan Blue Moon / Tanwan Lan Yue) Tanwan's signature role-playing web game in the Legend (传奇) franchise, featuring celebrity spokespersons and known as one of the most popular page-game IPs in China with hundreds of millions in revenue.
• 原始传奇 (Original Legend / Yuanshi Chuanqi) Officially licensed Legend (热血传奇) mobile game with classic 1.85 combat mechanics and tier-1 celebrity endorsements; ranked #1 on iOS free chart among Legend games.
• 热血合击 (Hot Blood Clash / Rexue Heji) Tanwan's first 1.85 合击 (combo) officially licensed Legend mobile game featuring dual-class combo battle mechanics, achieving #1 on AppStore free chart on launch day.
• 龙腾传世 (Dragon Rise Legend) Popular mobile Legend-franchise game; by its third anniversary had opened over 12,599 servers and recorded 562,000 castle battles.
• 小兵大作战 (Little Soldier Battle) Featured game product displayed on the company's 2025 product showcase and recruitment page.
• 全民江湖 (Quanmin Jianghu / All-People's Martial World) Featured game product displayed on the company's 2025 product showcase page on the mobile platform.
• 龙迹之城 (Longji Zhi Cheng / Dragon Trace City) Featured game product displayed on the company's 2025 product showcase page.
• 神兵奇迹 (Divine Weapon Miracle) Featured game product displayed on the company's 2025 product showcase page.
• 斗罗大陆：诛邪传说 (Douluo Continent: Zhuxie Legend) Open-world group battle MMORPG based on the popular Douluo Continent IP, launched under the Zhongxu Future group on all platforms.
• 反诈英雄 (Anti-Fraud Hero) Public-welfare anti-fraud educational game co-developed with public security bureaus to teach players telecom fraud prevention through first-person interactive scenarios.
• 旭量星海 (Xuliang Xinghai) Big Data Technology Platform Self-developed big-data analysis and intelligent ad delivery platform providing precision digital marketing, predictive analytics, recommendation, and real-time multi-channel budget optimization across 130+ media platforms.
• 贪玩食玩 / 渣渣灰 (Tanwan Shiwan / Zhazhahui) Food Brand E-commerce food brand offering products such as 渣渣灰 (Zhazhahui) Nanchang rice noodles, sold through online channels and used for brand collaborations and disaster relief donations.
• BRO KOOLI — Fashionable Lifestyle / 潮玩 Brand Fashionable lifestyle / 潮玩 (trendy toys) brand launched in 2021 offering branded merchandise and limited edition gift boxes, leveraging Tanwan game IP assets.

Quantifiable outcome

• 600 million+ registered users across all platforms
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• OPPO (Oppo)coreChannel Partner/ Reseller/ Distributor · 27 October 2021Game publishing partnership through OPPO Software Store. '热血合击' received '最受用户喜爱游戏' award and the company received '优秀合作伙伴' recognition at OPPO Developer Conference 2021.
• 华为 (Huawei)coreTechnology or Integration · 2 August 2021Strategic partnership in the gaming field with Huawei, including cooperation with Huawei Cloud, Huawei AppGallery, and Huawei's gaming center. Received '华为云全方位合作伙伴' award, '最佳传奇游戏' award for Hot Blood Clash, and '最佳营销创新游戏' award for Original Legend at Huawei Developer Conference 2021.
• 阿里巴巴/阿里云 (Alibaba/Alibaba Cloud)coreTechnology or IntegrationTechnical partnership for cloud services and big data infrastructure. In 2018, Tanwan received '最佳合作伙伴' award from Alibaba group at ChinaJoy.
• 腾讯云/微信 (Tencent Cloud/WeChat)coreTechnology or IntegrationTechnology and platform partnership. The company distributes games through Tencent MyApp (应用宝) and cooperates with Tencent on data analytics and cloud infrastructure.
• 抖音/字节跳动 (Douyin/ByteDance)coreGTM or Marketing PartnerMajor marketing partnership for short video and live streaming marketing. Collaborated with Douyin on '小手柄' game streaming feature for Hot Blood Clash campaign, achieving 4 trending Douyin topics and 131 million+ exposures.
• 广东省游戏产业协会coreGTM or Marketing PartnerTanwan serves as Vice President unit of Guangzhou Game Industry Association, participating in industry events, CSR initiatives, and policy discussions.
• 皮皮虾 (Pipipixia)secondaryGTM or Marketing Partner'贪玩蓝月' served as the chief title sponsor of Pipipixia's self-produced micro-variety show, with joint marketing campaigns including the '牛年皮友赢千万' Spring Festival promotion achieving 150 million+ exposures.
• 中国互联网协会coreGTM or Marketing PartnerMember of China Internet Association's Internet Industry Social Responsibility Committee, participating in industry self-regulation and CSR standard-setting activities.
• 广发银行 (China Guangfa Bank)minorGTM or Marketing PartnerCross-industry brand partnership with Guangfa Bank for a Thanksgiving season offline activation promoting 'Original Legend' at Beijing Road shopping district.
• 华铁传媒 (Huatie Media)minorGTM or Marketing PartnerBrand strategic partnership announced in January 2022 for high-speed rail advertising and marketing.
• 昆仑决 (Kunlun Fight)minorGTM or Marketing PartnerSports marketing partnership - Tanwan served as exclusive sponsor of '昆仑城市英雄-贪玩杯' boxing event in Chongqing.
• 智行基金会 (Zhixing Foundation)coreOthersLong-term charity partnership for helping children affected by AIDS and underprivileged students. Tanwan has participated in multiple summer camps, education donations, and welfare programs through this foundation. Active since 2018.
• 中国绿化基金会 (China Green Foundation)minorOthersEnvironmental partnership through the company's '绿水青山' program. Employee fitness challenge donations supported the '百万森林计划' (Million Forest Plan), with 1,641 trees donated.
• 中华社会救助基金会 (China Social Assistance Foundation)minorOthersPartnership for '希望·未来' (Hope Future) program, donating winter clothing to remote area primary schools during 99 Public Welfare Day.
• 广州市社会组织联合会 (Guangzhou Social Organizations Federation)coreOthersPartnership for epidemic prevention donations and various social welfare activities. Tanwan coordinated multiple donations through this organization during COVID-19.
• 贪玩有爱基金会 (Tanwan Youai Foundation)coreOthersThe company's own charitable foundation established in June 2018, managing all CSR programs including '中国守护计划', '希望·未来计划', '追风计划', '生命之翼计划', '绿水青山计划', '数字乡村计划'. Total donations exceed 25 million RMB.
• 广州市天河区教育基金会minorOthersPartnership through '希望·未来' 爱在大方助学计划, donating 400,000 RMB to Yuanbao Primary School and Tianhe Experimental School in Dafang County.
• 上海市真爱梦想公益基金会 (Shanghai True Love Dream Foundation)minorOthersPartnership to build '梦想中心' (Dream Centers) - multimedia classrooms in Dafang County schools, planned 5 classrooms over 4 years.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CMGE Technology Group (中手游): Hong Kong-listed mobile game publisher focused on IP-based games (including Legend-style MMOs) — directly comparable on IP licensing, mobile publishing, and HKEX positioning.
• 37 Interactive Entertainment (三七互娱): One of China's largest mobile and web game publishers known for buy-traffic, data-driven user acquisition, and aggressive performance marketing — the closest direct analogue to Tanwan's publishing model.
• Kaiyin Internet (恺英网络): Chinese A-share mobile and web game publisher with heavy reliance on RPG/Legend-style titles and performance marketing — closely mirrors Tanwan's web-game heritage and mobile pivot.
• XD Inc. (心动网络): HKEX-listed mobile game publisher and operator of TapTap, the leading Chinese indie game distribution platform — comparable multi-platform mobile publisher with strong digital marketing reach.
• Giant Network (巨人网络): Long-standing Chinese online and mobile game publisher known for MMORPG/RPG titles; comparable catalog and target demographic (nostalgic Chinese players).

Broad incumbents

• NetEase Games (网易游戏): Among China's two largest gaming incumbents with deep self-developed MMORPGs and global reach; provides the strategic ceiling/competitive benchmark that Tanwan operates below.
• Century Huatong (世纪华通): Parent of Shanda Games and overseas operators (e.g., Digital Extremes); a large incumbent in Chinese online and mobile publishing with greater vertical scope than Tanwan.
• Perfect World (完美世界): Major Chinese full-stack game publisher with deep MMORPG and PC-to-mobile operations, broader IP footprint, and content development capabilities — represents the larger-scale incumbent in Tanwan's core genre.

Emerging players

• Coconut Island Games (椰岛游戏): Independent Chinese mobile and PC game publisher with a strong brand and lifestyle crossover (e.g., '椰岛游戏' coffee shops) — comparable to Tanwan on brand-led gaming plus lifestyle extension, but at significantly smaller scale.

Others

• AppLovin: Global mobile marketing and monetization platform — comparable to the 旭量星海 big data platform in providing predictive analytics-driven ad delivery and ad-tech infrastructure for game publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B1%9F%E8%A5%BF%E8%B4%AA%E7%8E%A9%E4%BF%A1%E6%81%AF%E6%8A%80%E6%9C%AF%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8%E5%B9%BF%E5%B7%9E%E5%88%86%E5%85%AC%E5%8F%B8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 江西贪玩信息技术有限公司广州分公司