Zhejiang Century Huatong Group

What Zhejiang Century Huatong Group does

Zhejiang Century Huatong Group (SZSE: 002602) is a publicly listed Chinese conglomerate operating three core business segments: internet gaming, AI cloud data services, and automotive parts manufacturing. Founded in October 2005 as an automotive parts supplier and listed on the Shenzhen Stock Exchange in July 2011, the company pivoted into internet gaming in December 2014 through acquisitions of Tianyou Software and Qiku Network, then consolidated its gaming franchise with the January 2018 acquisition of Century Games (点点互动) and the May 2019 acquisition of Shengqu Games (formerly Shanda Games) for ¥29.8 billion. Gaming now anchors revenue, with Century Games ranked as the 2025 global top 3 mobile game publisher, over 100 titles in operation, more than 3 billion cumulative registered users across 200+ countries, and flagship products Whiteout Survival (#4 global mobile game revenue), Kingshot (#14), and Tasty Travels: Merge Game (#4 global merge category). The flagship 《传奇》(Legend/Mir) IP received Supreme People's Court confirmation in 2021 as the first online game IP case selected as a typical intellectual property case.

The technology stack spans AI-powered game content production tools (the self-developed AI End-to-End System and ARTI digital art asset platform), large-scale AI cloud data infrastructure (anchored by the ¥45 billion Tencent Yangtze River Delta AI Advanced Computing Center covering 236 acres and 500,000 square meters, plus a 12,000-cabinet Shenzhen data center park), and applied AI for traditional industries including automotive parts inspection at 99.9% accuracy and livestock biometric identification at 85% recognition. In July 2025 Chairman Wang Ji issued an "All-Staff AI" mandate establishing an AI Development and Management Committee that ties AI tool adoption to core KPIs. The company employs 5,001-10,000 people globally, relocated headquarters to Shanghai's Zhangjiang High-Tech Park in March 2023, and reports MSCI ESG BBB rating.

Revenue derives from freemium mobile and PC gaming (in-app purchases, subscriptions, and battle passes through global app stores and the Century Games publishing platform), enterprise AI cloud services (IDC and computing power rental, typically monthly billing, with major anchor relationship with Tencent), B2B automotive component sales to major OEMs including SAIC Volkswagen, SAIC-GM, FAW Group, BYD, Dongfeng, Guangzhou Honda, NIO, XPENG, and AITO, and IP licensing of the 《传奇》 franchise and other premium titles.

Name

Zhejiang Century Huatong Group

Legal name

浙江世纪华通集团股份有限公司

Website

https://sjhuatong.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Zhejiang Century Huatong Group (SZSE: 002602) is a Chinese publicly listed conglomerate operating internet gaming (Century Games, Shengqu Games), AI cloud data services (Century Longteng), and automotive parts manufacturing, serving global mobile gamers, enterprise computing customers, and major automotive OEMs.

Ownership category

akta.pro rank

Product category

Online Gaming and Cloud Infrastructure

NAICS

Doll, Toy, and Game Manufacturing (33993), Computer and Electronic Product Manufacturing (334), Electronic Computer Manufacturing (334111)

SIC

Computer & Office Equipment (3570), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

PC Digital Game Stores & Launchers (MPAFACAA)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)

Keywords

• Mobile game publishing
• Online game development
• Cloud data services
• Automotive parts manufacturing
• AI computing infrastructure

Headquarters

HQ city

Shaoxing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Game Operations and Publishing: Freemium mobile and PC game operations with in-game purchases. Global publishing through Century Games and Shengqu Games subsidiaries. Revenue from game downloads, virtual items, subscriptions, and battle passes.
2. Automotive Parts Manufacturing: Sales of automotive components including water chambers, interior/exterior decorations, headlights, and thermal exchange system plastic parts to automotive OEMs and tier-1 suppliers.
3. AI Cloud Data Services: IDC services, computing power rental, computing power operation and maintenance, cabinet rental. Full-chain service from traditional IDC to AI+IDC transformation.
4. IP Licensing: Licensing of game IPs including the legendary '传奇' (Legend of Mir) IP franchise, and other well-known game titles to third parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zhejiang Century Huatong Group operates three core businesses: (1) internet game development, publishing, and operations through subsidiaries Century Games, Shengqu Games, Tianyou Software, and Qiku Network, producing global mobile titles such as Whiteout Survival, Kingshot, and Tasty Travels: Merge Game; (2) AI cloud data services through Century Longteng, providing IDC, AI computing power rental, computing power operation and maintenance, and cabinet rental; and (3) automotive parts manufacturing through Huatong Auto, supplying water chambers, interior/exterior decorations, headlights, and thermal exchange plastic parts to major automotive OEMs.

Differentiator

Problem solved

Functional benefit

Brands

• Century Games: Global mobile game publisher subsidiary, ranked as one of the top 3 global mobile game publishers
• 点点互动
• 盛趣游戏 (Shengqu Games)
• 天游软件
• 七酷网络
• 世纪珑腾
• 华通车业

Products and services

• Whiteout Survival Whiteout Survival is a globally published mobile survival game operated by Century Games, ranked 4th globally among mobile games in 2025-2026, available to mass-market gamers worldwide through app stores with freemium in-app purchase model.
• Kingshot Kingshot is a globally published mobile game operated by Century Games, ranked 14th globally among mobile games; distributed freemium via app stores to global mass-market gamers.
• Tasty Travels: Merge Game Tasty Travels: Merge Game is a globally published mobile merge game operated by Century Games, debuting at 4th in the global merge game revenue rankings; available to global gamers via freemium app store distribution with in-game purchases.
• Benben Kingdom (奔奔王国) Benben Kingdom is a SLG mobile game combining medieval kingdom survival themes with light tower defense and simulation management gameplay, published domestically in China; became official partner of Argentina national football team for 2026 World Cup.
• Legend/Mir (传奇) IP Franchise The '传奇' (Legend/Mir) is a proprietary game IP franchise with exclusive rights in mainland China confirmed by the Supreme People's Court in December 2021 (first online game IP case selected as a typical IP case), with complete exclusive rights secured in September 2023. The IP is licensed to third parties for game development and operations, including titles such as Legends of Mir and Legend World which have generated over 140 billion RMB cumulative revenue.
• Automotive Parts (Water Chambers, Interior/Exterior Decorations, Headlights, Thermal Exchange Plastic Parts) Automotive components including water chambers, interior/exterior decorations, headlights, and thermal exchange system plastic parts manufactured for major automotive OEMs (SAIC Volkswagen, SAIC-GM, FAW, Dongfeng, Guangzhou Honda) and new energy vehicle manufacturers (BYD, NIO, XPENG, AITO) as an A-level designated supplier. Manufactured at Zhejiang production facilities using precision CNC equipment and ISO-certified quality systems including AI inspection (99.9% accuracy).
• AI Cloud Data / IDC Services AI cloud data services operated by Century Longteng (世纪珑腾), providing IDC cloud data center construction and operations with a one-stop infrastructure service. Spans traditional IDC, cabinet rental, computing power rental, computing power operation and maintenance, government cloud, industrial park development, 5G edge computing, and server procurement as full-chain solutions. Key facilities include the Tencent Yangtze River Delta AI Advanced Computing Center (236 acres, 500,000 sqm across 16 data center buildings, part of 450 billion RMB project) and Shenzhen data center park (12,000 cabinets, largest approved in Shenzhen).
• Computing Power Rental and Cabinet Rental Services Computing power rental, computing power operation and maintenance, and cabinet rental services offered to internet platforms and AI enterprises. Pricing customized based on cabinet count, power consumption, and service level requirements with monthly billing cadence.

Quantifiable outcome

• Whiteout Survival ranked 4th globally among mobile games; Kingshot ranked 14th globally; Tasty Travels: Merge Game ranked 4th in merge game category globally
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Fudan University (复旦大学)coreStrategic or Co-development Partner · 1 January 2022Collaborative research on 'Children and Adolescent Internet Use' with Fudan University School of Social Work led by Professor Zhao Fang. The research is part of the '小童善治' minor protection public welfare project.
• Shanghai Zhenai Dreams Foundation (上海真爱梦想公益基金会)coreOthers · 2 September 2021Strategic partnership to promote the '小童善治' (Little Children's Good Governance) public welfare project, helping youth quality education. Joint initiatives include '去远方' (Go to the Distance) study tours and green computer classroom donations.
• Aidolphin (艾豚科技)coreStrategic or Co-development Partner · 1 January 2021Subsidiary/ecological enterprise focusing on industry intelligent robot research, providing diversified AI solutions for traditional industries including automotive, livestock breeding, and textile industries.
• Zhejiang University (浙江大学)coreStrategic or Co-development Partner · 20 August 2020Joint establishment of '传奇创新研究中心' (Legend Innovation Research Center), the first research center in China's gaming industry focusing on brain science. Research directions include digital medicine, digital organs, human-machine integrated intelligence in games, and dream research.
• Tencent (腾讯)coreStrategic or Co-development Partner · 1 January 2020Deep participation in the Tencent Yangtze River Delta AI Advanced Computing Center and Ecological Industrial Park project. The 450 billion RMB project is listed in Shanghai's new infrastructure major project catalog. Tencent's security labs and research labs including Tencent Keen Security Lab and Youtu Lab have stationed in the industrial park.
• Digital Medicine Research (数药智能)coreStrategic or Co-development Partner · 1 January 2020Incubated ecological enterprise specializing in psychology and psychiatric treatment research, studying digital drug therapy approaches for brain neurological diseases including ADHD screening and auxiliary treatment products.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Activision Blizzard (Microsoft): Global gaming giant with franchises like Call of Duty, Candy Crush, and World of Warcraft. Comparable as a major Western mobile and PC gaming publisher competing for global player attention and revenue.

Direct peers

• Giant Network: Chinese game developer behind ZT Online and other titles, with both A-share and overseas operations. Comparable as a Chinese publicly listed gaming company with established IP and global ambitions.
• miHoYo (HoYoverse): Global mobile and cross-platform game developer behind Genshin Impact and Honkai: Star Rail. Directly comparable as a Chinese-headquartered global mobile game publisher competing in the same hit-driven global mobile gaming market.
• Tencent: China's largest game publisher and developer with global hit franchises. Deep strategic partner of Century Huatong through the Yangtze River Delta AI computing center project, making it both a peer and partner across gaming and cloud infrastructure.
• Lilith Games: Global mobile game developer with hits like Rise of Kingdoms and AFK Arena. Direct competitor in the global mobile strategy and RPG markets, with similar overseas-focused publishing model.
• Krafton: Korean game developer behind PUBG Mobile and other global hits. Comparable as a global mobile game publisher with hit-driven revenue concentration and similar exposure to overseas markets.
• Perfect World: A-share listed Chinese game developer and publisher (002624.SZ). Comparable as a Chinese publicly listed gaming company with both PC and mobile operations and overseas expansion.
• NetEase: Top-tier Chinese game developer and publisher with strong PC and mobile titles. Directly comparable as a major A-share/H-share listed Chinese gaming conglomerate with global publishing ambitions.
• FunPlus: Global mobile game publisher known for strategy titles (State of Survival, King of Avalon). Direct competitor in the global mobile SLG and mid-core gaming categories where Century Games' Whiteout Survival competes.
• Kingsoft: Hong Kong-listed Chinese game developer behind Sword of Legends and other PC/mobile titles. Comparable as a Chinese listed gaming company with both gaming and broader technology operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-century-huatong-automotive-part-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Century Huatong Group