Texas State Athletics
Texas State Athletics is the NCAA Division I athletics department of Texas State University in San Marcos, Texas, fielding 16 varsity sports in the Pac-12 Conference and generating revenue through tickets, merchandise, Learfield-managed sponsorships, alumni donations, an Opendorse NIL marketplace, and youth athletic camps.
- Company typePrivate
- Founded1919
- HeadquartersSan Marcos, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Texas State Athletics does
Texas State Athletics is the NCAA Division I athletics department of Texas State University, headquartered in San Marcos, Texas. The department operates 16 varsity sports programs—8 men's and 8 women's—including football, basketball, baseball, softball, soccer, volleyball, tennis, golf, gymnastics, cross country, and track & field. In 2024, the program transitioned from the Sun Belt Conference to the Pac-12 Conference. Core athletic-department staff headcount is approximately 50 employees; the broader community includes student-athletes, coaching staff, and spirit program personnel (cheerleading and mascot teams).
The department's digital and operational stack is built around the official athletics website (txst.com) hosted on the Sidearm Sports platform, with mobile-app support (TXST Mobile App), Varsity Network audio streaming, ESPN+ video distribution for conference events, and Google reCAPTCHA on web forms. Customer-facing technology includes digital ticketing with print-at-home barcoded delivery, an Opendorse-powered NIL marketplace for student-athletes, a SeatGeek-integrated secondary ticket marketplace, and the 'River State' lifestyle sub-brand alongside the States Up Podcasts series. Physical infrastructure comprises UFCU Stadium (28,388 capacity, built 1981, renovated 2012), Strahan Arena at the University Events Center (7,295 capacity, renovated 2018 as part of a $60 million project), the End Zone Complex (2002), the West Side Complex with 15 luxury suites and 450 club seats (2009), the Irvine-Rasmussen Ballpark (2,500 capacity, 2009), Bobcat Softball Stadium (1,000 capacity, 2009), the Bobcat Soccer Complex (500 capacity, 2000), and the Bobcat Tennis Complex (8 outdoor + 2 indoor lighted hard courts, 1980). The Darren B. Casey Athletic Administration Complex houses administrative functions, and the TXST Athletic Academic Center (2011) provides student-athlete support.
Revenue is generated across six primary streams: ticket sales (transactional, across all sports via online, phone, and in-person channels), merchandise (the TXST Bobcat Store plus Amazon, Fanatics, Academy Sports, Target, Walmart, and local retail partners), corporate sponsorships (managed by Learfield, including the UFCU Stadium naming rights deal), donations (Bobcat Club annual fund, 'T' Association alumni donations via txst.com/donate), NIL commission income (marketplace transactions), and youth/high school sport camps and clinics. Premium seating tiers include 15 Legacy Suites ($85 Cheer Prep Clinic, $50 tryout fee mentioned for spirit camps) and 450 Champions Club seats at UFCU Stadium, billed annually with suite amenities and VIP parking. Revenue is not publicly disclosed, as the department operates within Texas State University, a public state institution.
Texas State Athletics firmographics
Firmographics- Name
- Texas State Athletics
- Legal name
- Texas State Athletics
- Website
- https://txst.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas State Athletics is the NCAA Division I athletics department of Texas State University in San Marcos, Texas, fielding 16 varsity sports in the Pac-12 Conference and generating revenue through tickets, merchandise, Learfield-managed sponsorships, alumni donations, an Opendorse NIL marketplace, and youth athletic camps.
- Ownership category
- akta.pro rank
Texas State Athletics industry classification
Industry- Product category
- Collegiate Athletics
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Athletics Marketing, Communications & Fan Engagement (EDALAIAM)
Keywords
Where Texas State Athletics is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Texas State Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from ticket sales for all athletic events including football, basketball, baseball, softball, soccer, volleyball, tennis, and gymnastics. Tickets available online, by phone, and in person.
- Merchandise Sales: Official merchandise sold through TXST Bobcat Store, Amazon, Fanatics, and various retail partners including Academy Sports, Target, and local stores
- Sponsorships: Corporate sponsorship opportunities through Learfield, including stadium naming rights (UFCU), premium seating, and branding across facilities
- Donations and Alumni Support: Bobcat Club annual fund, 'T' Association alumni donations, and general athletic donations through txst.com/donate
- NIL Revenue Sharing: Name, Image and Likeness program allowing fans to support student-athletes through marketplace purchases
- Sport Camps and Clinics: Youth and high school camps for baseball, basketball, softball, volleyball, soccer, and track & field generating revenue while supporting recruiting pipeline
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission Tickets |
| Subscription | Annual | Premium Seating - Legacy Suites |
| Subscription | Annual | Champions Club Premium Seats |
| Unit Pricing | Pay-as-you-go | Spirit Program Camps |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Texas State Athletics product offering
Product offeringCore offering
Texas State Athletics operates the intercollegiate athletics department of Texas State University, fielding 16 NCAA Division I varsity sports programs (football, basketball, baseball, softball, soccer, volleyball, tennis, golf, gymnastics, track & field, and cross country) as a member of the Pac-12 Conference. The department sells game tickets, official merchandise, premium seating subscriptions, and youth sport camps and clinics, while generating sponsorship revenue through Learfield and donations through the Bobcat Club. Fan engagement is supported by an official website, mobile app, live streaming via ESPN+ and Varsity Network, and an NIL marketplace via Opendorse.
Product overview
Texas State Athletics operates as a university athletic department offering a comprehensive portfolio of products and services centered around collegiate sports programs. The core offering is the official athletics website (txst.com) which serves as the unified platform for all 16 athletic programs including football, basketball, baseball, soccer, volleyball, tennis, golf, softball, track & field, cross country, and gymnastics. The department provides a mobile app for on-the-go access, an NIL marketplace for student-athlete endorsements, an integrated ticket purchasing system with SeatGeek marketplace access, official merchandise through the TXST Bobcat Store, audio/video streaming via Varsity Network and ESPN+, athletic camps and clinics for youth development, and fan engagement programs including the Bobcats Kids Club and student rewards initiatives. The product ecosystem also includes the Bobcats in the Pros alumni portal and the States Up podcast series for multimedia content delivery.
Differentiator
Problem solved
Functional benefit
Brands
- River State: A lifestyle brand associated with Texas State University athletics representing the Texas River culture and San Marcos river community.
Products and services
- Live Athletic Event Tickets
Companies that use Texas State Athletics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Texas State Athletics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Texas State Athletics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LearfieldcoreLearfield is the multimedia rights partner for Texas State Athletics, managing corporate sponsorships, advertising, and promotional partnerships across all sports programs. Operates Bobcat Club Excellence Fund and sponsorship opportunities.
- UFCU (University Federal Credit Union)coreUFCU holds naming rights to Bobcat Stadium (UFCU Stadium), providing significant funding for athletic facilities. Primary credit union for university community.
- AdidascoreOfficial apparel and equipment partner for Texas State Athletics. Provides uniforms, footwear, and athletic gear for all sports programs.
- Pac-12 ConferencecoreTexas State Athletics conference affiliation for NCAA Division I competition. Multiple sports compete in the Pac-12 including football's inaugural season in 2023.
- SeatGeekminorOfficial secondary ticket marketplace partner for Texas State football tickets. Allows fans to buy and sell tickets with transparent pricing.
- ESPN+minorStreaming platform for Sun Belt Conference events and Texas State athletics broadcasts. Provides national exposure for sports programs.
- DaktronicsminorVideo scoreboard manufacturer for UFCU Stadium, providing two high-resolution screens that are among the best in the Sun Belt Conference.
- FieldTurfminorPlaying surface provider for UFCU Stadium, installing FieldTurf Duraspine Pro turf system in 2016 with maroon end zones.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Texas State Athletics competitors and assessment
Company assessmentDirect peers
- Colorado State Athletics: Colorado State Rams — another Pac-12 entrant from 2024 with similar Mountain West roots, making it a relevant peer for evaluating conference-distribution impact and competitive positioning.
- Boise State Athletics: Boise State Broncos — joined the Pac-12 in 2024 alongside Texas State, providing a direct comparison for post-transition revenue dynamics, scheduling, and Pac-12 integration execution.
- San Diego State Athletics: San Diego State Aztecs — a Pac-12 affiliate program with a comparable public-university athletic department structure, Mountain West heritage, and similar mid-major-to-Power transition trajectory.
- Oregon State Athletics: Oregon State Beavers — incumbent Pac-12 member that retained conference affiliation through the recent restructuring, providing a baseline for Pac-12 operations, distributions, and competitive standards.
- UTSA Athletics: University of Texas at San Antonio Roadrunners — a fellow Texas-based, recently-transitioned NCAA Division I program with comparable stadium size and similar FBS/transitioning-conference profile. Closest geographic and competitive peer.
- Washington State Athletics: Washington State Cougars — another Pac-12 holdover with a public-university athletics structure, useful for benchmarking media-rights and distribution outcomes that Texas State can expect going forward.
- North Texas Athletics: University of North Texas Mean Green — a Texas public university athletics department of similar scale competing at the NCAA Division I level, with comparable facilities portfolio and a similar recent American Athletic Conference transition profile.
- Utah State Athletics: Utah State Aggies — a Mountain West-era peer of comparable enrollment and athletics scale that has publicly explored Pac-12 involvement, providing a reference point for programs of Texas State's profile.
Broad incumbents
- UCF Athletics: University of Central Florida Knights — a larger public-university athletic department that has recently transitioned into a Power conference (Big 12), offering a benchmark for revenue scale-up from G5 to Power status.
- Arizona State Athletics: Arizona State Sun Devils — a Pac-12/Big 12 member with significantly larger revenue scale, providing an upper-bound benchmark for sponsorship, premium seating, and conference-distribution economics at the conference level.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Texas State Athletics social profiles
Digital presenceTexas State Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas State Athletics leadership team
Management profileNumber of profiles
Profiles5 records
Texas State Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas State Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas State Athletics
What does Texas State Athletics do?
Texas State Athletics operates the intercollegiate athletics department of Texas State University, fielding 16 NCAA Division I varsity sports programs (football, basketball, baseball, softball, soccer, volleyball, tennis, golf, gymnastics, track & field, and cross country) as a member of the Pac-12 Conference. The department sells game tickets, official merchandise, premium seating subscriptions, and youth sport camps and clinics, while generating sponsorship revenue through Learfield and donations through the Bobcat Club. Fan engagement is supported by an official website, mobile app, live streaming via ESPN+ and Varsity Network, and an NIL marketplace via Opendorse.
Is Texas State Athletics a public or private company?
Texas State Athletics is a private company. It is classified as state government owned and is currently operating.
When was Texas State Athletics founded?
Texas State Athletics was founded in 1919. It employs 11 to 50 people.
Where is Texas State Athletics based?
Texas State Athletics is headquartered in San Marcos, United States, in the North America region.
How does Texas State Athletics make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorships, donations and Alumni Support, NIL Revenue Sharing and sport Camps and Clinics.
Who are Texas State Athletics's main competitors?
Direct peers on record are Colorado State Athletics, Boise State Athletics, San Diego State Athletics, Oregon State Athletics, UTSA Athletics, Washington State Athletics, North Texas Athletics and Utah State Athletics. Broad incumbents are UCF Athletics and Arizona State Athletics.
Does Texas State Athletics have an API?
No public API is recorded for Texas State Athletics.
What industry is Texas State Athletics in?
Texas State Athletics's product category is Collegiate Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs). Its NAICS code is 71121 and its SIC code is 7900.