Unión de Agricultores y Ganaderos de Navarra (UAGN)

What Unión de Agricultores y Ganaderos de Navarra (UAGN) does

Unión de Agricultores y Ganaderos de Navarra (UAGN) is a nonprofit professional agricultural union founded in 1977 and headquartered in Pamplona, Navarra, Spain. It represents and serves farmers and ranchers operating in the Navarra autonomous community, delivering technical advisory services, training, legal and administrative support, subsidy facilitation, and policy representation before regional and national authorities including the Government of Navarra and ASAJA. The organization operates under a co-financing framework established by the 'Convenio para la Defensa de los Intereses de los Agricultores y Ganaderos' and is registered as a nonprofit with CIF G31110836. Revenue is generated from member affiliation fees and government co-financing for regulated activities, supplemented by EU co-financing (FEADER) for specific communication and innovation-transfer programs.

UAGN's service portfolio spans the Aula UAGN training platform, the Programa de Jóvenes (young-farmer engagement), Radio UAGN podcast, the #AgroinfluencersUAGN communication initiative (launched 2023), and event series such as Jornadas del Agro and Diálogos Agrarios. The organization also administers sectoral support programs — including a 3.1 million euro vineyard restructuring plan covering 200 hectares across Navarra and La Rioja for 2026-2027, the BIOFERT biochar research project, the Navarra 360º regenerative agriculture program covering more than 4,000 hectares, and technology-transfer events such as AgroTech Guesálaz. Its 33 staff are distributed across technical, engineering, legal, communications, and projects functions, and the organization maintains a multi-channel member engagement model (website, weekly newsletter, WhatsApp, Instagram, podcast, field days).

UAGN does not develop proprietary technology products; instead it acts as a facilitator and conduit for technology adoption among its members, partnering with technology providers (Denodl, Iruña Tecnologías, BrioAgro), research institutes (INTIA, IdAB-CSIC, UPNA), innovation accelerators (CEIN, EIT Food), and peer unions (UCAN, ALINAR) to bring precision agriculture, biochar fertilization, drone applications, and digital occupational-risk prevention tools to Navarra's primary sector. The organization's strategic focus is on generational renewal, technology transfer, and strengthening the policy voice of Navarra's agricultural sector within regional, national, and EU forums.

Name

Unión de Agricultores y Ganaderos de Navarra (UAGN)

Legal name

Unión de Agricultores y Ganaderos de Navarra – UAGN

Website

https://uagn.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UAGN is a nonprofit agricultural union founded in 1977 in Pamplona, Navarra, serving the region's farmers and ranchers with technical advisory, training, policy advocacy, and technology-transfer programs funded by member fees and Government of Navarra co-financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member fees (affiliation): UAGN generates revenue through membership fees paid by farmers and ranchers who join the organization. Members receive technical advisory services, training, representation, and access to various union programs and initiatives.
2. Government co-financing: Activities regulated under the Convention for the Defense of Farmers' and Ranchers' Interests are co-financed by the Government of Navarra. This includes various projects, training programs, and union activities carried out under official agreements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

UAGN is a professional agricultural union that represents, advises, and advocates for farmers and ranchers across the Navarra autonomous community in Spain. It delivers technical advisory services on subsidies, regulations, and legal matters; training and capacity-building programs (Aula UAGN, Programa de Jóvenes); policy advocacy before the Government of Navarra and EU institutions; and a portfolio of communication, technology transfer, and event programs. UAGN is funded by member affiliation fees and co-financing from the Government of Navarra under the Convention for the Defense of Farmers' and Ranchers' Interests.

Product overview

UAGN (Unión de Agricultores y Ganaderos de Navarra) is an agricultural and livestock union organization serving its members in Navarra, Spain. Rather than a unified software product, UAGN offers a portfolio of services including technical advisory, training programs (Aula UAGN), youth engagement initiatives (Programa de Jóvenes), digital occupational hazard prevention tools, and event-based programs (Jornadas del Agro, Diálogos Agrarios). The organization also runs innovative communication initiatives like #AgroinfluencersUAGN (a 2023 communication training program for agricultural professionals), the Club Agroalimentario A-UNA awareness campaign, and sustainability research projects such as BIOFERT on biochar-based fertilization. UAGN also facilitates subsidy programs including vineyard restructuring plans (3.1M€ for 2026-2027) and training programs like Programa Cultiva for young farmers. Services are delivered through its website, events, Radio UAGN podcast, and direct member support.

Differentiator

Problem solved

Functional benefit

Products and services

• UAGN Membership Affiliation (Afíliate) Core membership offering that grants farmers and ranchers in Navarra access to technical advisory services, training, communication platforms, and policy representation before regional, national, and European institutions.
• Aula UAGN Training and educational services offered to members of the agricultural union, including courses and capacity-building programs.
• Programa de Jóvenes UAGN Programs specifically designed for young farmers and ranchers, including training, networking events, and support for generational renewal in agriculture.
• Radio UAGN Podcast channel providing audio content about agricultural sector news, interviews, and information for members.
• Tempero Agricultural monitoring and information service providing weather and crop condition updates to members.
• Canal Ético Ethical channel and whistleblowing system for reporting concerns, with associated policies and procedures.
• Agroeventos (Jornadas del Agro, Diálogos Agrarios, Debate Político Agroalimentario, Encuentro Maquinaria) Series of agricultural sector events and conferences organized by UAGN, including technical demonstrations, agricultural dialogue sessions, political debate forums focused on agri-food policy, and the professional encounter on agricultural machinery and innovation in Navarra.
• #AgroinfluencersUAGN Communication project training agricultural professionals to become opinion leaders and communicate directly about farming and ranching from field experience, combating misinformation and building public understanding of agriculture.
• Plataforma Digital de Prevención de Riesgos Laborales Digital platform focused on occupational hazard prevention for agricultural workers, now incorporating the livestock sector in its third edition.
• Club Agroalimentario A-UNA Joint communication campaign by UAGN, UCAN, and ALINAR to reinforce social recognition of the agri-food sector, using the metaphor of a sports club with the tagline "Somos el club más importante de la Tierra. ¿Te unes?" (We are the most important club on Earth. Will you join?).
• Jornadas Técnico-Demostrativas sobre Drones Technical-demonstrative sessions on drone usage for agricultural applications, directed at young farmers and held in collaboration with EVENA (Escuela Vecinal de Navarra) in Olite.
• Programa LIDERA - AgroTech Guesálaz Innovation transfer program combining UAGN with Gaiver Analytics, offering practical sessions on exoskeletons and sensors applied to agriculture in rural areas at risk of depopulation, co-financed by the Navarra Employment Service's LIDERA program.

Quantifiable outcome

• Vineyard restructuring program covering 200 hectares with 3.1 million euros in aid for 2026-2027
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Gobierno de NavarracoreStrategic or Co-development PartnerThe Government of Navarra is a key institutional partner for UAGN. The organization participates in policy consultations initiated by the Department of Rural Development and maintains co-financing agreements for union activities regulated under the Convention for the Defense of Farmers' and Ranchers' Interests. UAGN engages with the government on issues including the Plan Agroalimentario, agricultural budgets, wildfire prevention, and sector viability measures.
• Grupo ANminorOthersAgricultural cooperative group with logo featured on the UAGN website footer, indicating a collaborative relationship within the Navarra agricultural sector.
• Caja Rural de NavarraminorOthersRegional savings bank with logo featured on the UAGN website footer, indicating financial services collaboration for the agricultural community.
• EVENA (Escuela Vecinal de Navarra)coreStrategic or Co-development PartnerEVENA (Navarra Vocational Training School) collaborated with UAGN to host the first part of the drone training event for young farmers in Olite. EVENA provides agricultural training facilities and programs for the sector.
• UCANcoreStrategic or Co-development PartnerUAGN collaborates with UCAN (agricultural union) on the Club Agroalimentario A-UNA initiative, a joint communication campaign to reinforce social recognition of the agri-food sector. The project is co-financed by the EU through FEADER and the Ministry.
• ALINARcoreStrategic or Co-development PartnerUAGN collaborates with ALINAR on the Club Agroalimentario A-UNA initiative, a joint communication campaign alongside UCAN to promote the agri-food sector. The project is co-financed by the EU through FEADER and the Ministry.
• EIT Food (European Institute of Innovation & Technology)coreStrategic or Co-development PartnerEuropean innovation institute with logo featured on UAGN's website, indicating participation in European innovation initiatives for the agri-food sector.
• Intercon Valley ProjectcoreStrategic or Co-development PartnerEU co-financed project (FEADER + Ministry) involving knowledge exchange in the agri-food sector of the Ebro Valley, with UAGN, UCAN, and ALINAR as partners to strengthen associationism, innovation, and sector cohesion.
• Premios AgroinfluyeminorGTM or Marketing PartnerUAGN collaborates with the Agroinfluye Awards initiative, which reinforces the visibility of the agricultural sector in the digital environment, with agroinfluencers participating in award events.
• Casa GutierminorGTM or Marketing PartnerUAGN collaborated with Casa Gutier on national meetings of the primary sector, especially focused on women in agriculture, as part of the agroinfluencers network expansion.
• Maldita.esminorStrategic or Co-development PartnerCollaboration with Maldita.es (fact-checking organization) to combat agricultural misinformation using the knowledge and experience of agroinfluencers.
• CEIN (Centro Europeo de Empresas e Innovación)coreStrategic or Co-development PartnerCEIN runs the Aceleradora Agrofood program, a 5th edition startup acceleration program for innovative agri-food projects. UAGN member Nerea Mortalena (Indakoa Baserria) was selected among 9 projects.
• La Vega InnovacoreStrategic or Co-development PartnerUAGN organized a visit to La Vega Innova, Spain's digital innovation center for the agri-food sector in Madrid, bringing together agroinfluencers, union leadership, and Ministry officials for a communication and innovation forum.
• IdAB-CSIC (Institute for Agricultural Research)minorStrategic or Co-development PartnerAgroinfluencers visited the IdAB-CSIC research institute for a talk on 'Agriculture facing disinformation: challenges and solutions', linking science, field, and society.
• CI AgroforestalminorStrategic or Co-development PartnerAgroforestry training center linked to agroinfluencers activities, providing education and knowledge exchange opportunities for the agricultural sector.
• CEJA (European Council of Young Farmers)coreOthersPello Sarratea, agroinfluencer and UAGN member, joined the European Council of Young Farmers (CEJA), connecting the Navarra organization with European young farmer representation.
• ASAJAcoreChannel Partner/ Reseller/ DistributorASAJA (Agricultores y Ganaderos - Asociación Agri) is the national agricultural organization with which UAGN collaborates on national campaigns, seed regulations, climate change initiatives, and policy advocacy. UAGN represents the organization in Navarra.
• INTIA (Instituto Navarro de Tecnologías e Infraestructuras Agrarias)coreStrategic or Co-development PartnerINTIA is the technical agricultural institute that UAGN collaborates with on harvest assessments, crop disease research, vineyard restructuring, and agricultural innovation projects including carbon farming studies with UPNA.
• UPNA (Universidad Pública de Navarra)minorStrategic or Co-development PartnerUAGN participated in the presentation of UPNA's study on 'Evaluation of carbon agriculture viability in Navarra farms' conducted jointly with INTIA.
• SNE-NL (Servicio Navarro de Empleo)minorStrategic or Co-development PartnerThe Navarra Employment Service's LIDERA program collaborates with UAGN on innovation transfer to the agricultural sector through events like AgroTech Guesálaz.
• Reyna de CopasminorOthersVenue in Navarra that hosted a beer tasting and networking event following the drone demonstration training, supporting young farmer gatherings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EHNE (Euskal Herriko Nekazarien Elkartasuna): Basque Country farmers' union operating with a virtually identical model — member-funded agricultural union providing technical services, training, and political advocacy. EHNE serves the neighboring northern Spanish region with similar crop, livestock, and viticulture member profiles.
• UAGA (Unión de Agricultores y Ganaderos de Aragón): Direct peer with nearly identical name, mission, and structure: a regional agricultural and livestock farmers' union in Aragón. UAGA provides comparable technical advisory, training, and advocacy services to its members, making it the closest one-to-one comparable for UAGN's regional union model.

Broad incumbents

• ASAJA: National agricultural and livestock farmers' association of which UAGN is the Navarra affiliate. ASAJA operates across Spain with broader geographic reach and national media presence, making it the umbrella incumbent that UAGN collaborates with on sector-wide campaigns and policy advocacy.
• COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos): National coordinator of agricultural and livestock farmers' organizations in Spain. COAG aggregates regional unions like UAGN for collective bargaining on EU agricultural policy, subsidies, and sector-wide advocacy, positioning it as both a competitor and a potential coordinator of UAGN's policy efforts.
• Cooperativas Agro-alimentarias de España: National federation of Spanish agri-food cooperatives, organizationally similar to UAGN but structured around cooperative ownership. It represents a parallel channel of farmer representation and economic integration that competes for the same Navarra farmer mindshare.
• UPA (Unión de Pequeños Agricultores y Ganaderos): National Spanish agricultural union representing small and medium farmers, with regional affiliates competing for the same members UAGN serves. UPA operates at national scale with strong political connections in Madrid, representing a broader incumbent alternative to UAGN's regional focus.

Others

• INTIA (Instituto Navarro de Tecnologías e Infraestructuras Agrarias): Navarra's public agricultural technology institute, a strategic partner of UAGN providing technical research, harvest assessments, and innovation projects. While not a member union, INTIA is a directly comparable Navarra-region agricultural services organization addressing similar farmer needs.
• CEJA (European Council of Young Farmers): European umbrella organization for young farmers' associations, with which UAGN collaborates directly through member Pello Sarratea. CEJA is comparable as a peer/partner organization focused on generational renewal, training, and EU-level youth agricultural advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agroinfluencersuagn
• LinkedInlinkedin.com/company/uagn

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Unión de Agricultores y Ganaderos de Navarra (UAGN)