Ultimate Baseball Academy

What Ultimate Baseball Academy does

Ultimate Baseball Academy (UBA) is Nebraska's largest indoor baseball and softball training facility, headquartered in Omaha, Nebraska, with additional locations at The Yard (7222 Irvington Rd, Omaha) and a recently launched Elkhorn site operated in partnership with Elkhorn Training Camp (ETC). The company operates indoor turf fields configured for age groups from 7U through 18U, batting tunnels, quad fields, and cages equipped with HitTrax, Hack Attack pitching machines, and Rapsodo Pro motion analysis technology. Founded approximately in 2009, UBA has run its fall baseball program for 17 years and runs select/club teams branded as Omaha Tigers, UBA Gladiators, and Nebraska Thunder and Nebraska National.

UBA generates revenue through a diversified mix of facility memberships, usage-based rentals, league registrations, team program fees, and premium coaching. Membership tiers include individual annual ($900), individual 3-month ($500), family annual ($1,200), and college 30-day ($75) plans that bundle free access to tunnels, Hack Attack, and HitTrax machines with a 60-minute daily cap. Facility rentals are priced per 30-minute increments ($20 tunnels, $30 Hack Attack, $40 HitTrax) or hourly for quad fields ($95-$150). Seasonal leagues include fall baseball ($219-$249 with bundled membership value, clinics, and USSSA points) and adult slowpitch softball across multiple skill divisions. The Clutch Performance program ($200/month for 30 sessions) layers advanced mechanics, strength training, and mental skills coaching using former collegiate players as instructors. Elkhorn team packages are the highest-value offerings at $2,400-$2,800 per player for an August-through-April season.

Go-to-market is direct-to-consumer with self-service online booking via ezfacility.com and in-person registration at the front desk. UBA distributes via email newsletters segmented by baseball, adult softball, and girls fastpitch audiences, text-message alert clubs for weather updates, organic social (X/Twitter), and Google Forms for tryouts and event registration. The business is privately held with no disclosed institutional investors, partnerships include MD West ONE for orthopedic and sports medicine access, USSSA for league sanctioning, and several local sponsors (Wahl Optical, Sport Clips, Crunch Fitness, Powers Automotive). The organization employs 15 people and operates primarily in the Omaha metropolitan market.

Name

Ultimate Baseball Academy

Legal name

Ultimate Baseball Academy

Website

https://ubanebraska.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Baseball Academy is Nebraska's largest indoor baseball and softball training facility, operating three Omaha-metro locations that offer memberships, facility rentals, youth and adult leagues, select teams, and premium coaching programs for families and amateur athletes.

Ownership category

akta.pro rank

Product category

Sports Training Facility

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Indoor baseball training
• Youth baseball leagues
• Adult softball leagues
• Batting cage rentals
• Select baseball teams

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Individual annual memberships at $900, 3-month memberships at $500, family annual memberships at $1,200, and college 30-day memberships at $75. Members receive free booking of tunnels, Hack Attack, and HitTrax machines with a 60-minute daily limit.
2. Facility Rentals: Hack Attack cages at $30/30 min, HitTrax cage at $40/30 min, tunnel rentals at $20/30 min, and quad rentals (75'X75' turf field) at $95/hour with team memberships or $150/hour without.
3. Fall Baseball Leagues: Registration-based revenue for youth baseball leagues at $219 (13 and below) and $249 (14 and up), including 3-month tunnel membership, clinic values, 10-game schedule with hats and shirts, and USSSA points.
4. Adult Softball Leagues: League fees for competitive and recreational adult softball leagues with umpire fees at $13-$15 per team per game at the field.
5. Clutch Performance Program: Advanced development program at $200 for 30 packages/sessions per month, combining on-field mechanics, strength training, and mental skills.
6. Team Programs (Elkhorn): Full team programs at Elkhorn location costing $2,800 for baseball and $2,400 for softball, with 7/8U at $1,700-$1,900. Includes uniforms, practices, lessons, and field slots.
7. Private Lessons: Private lessons conducted by UBA instructors only, as per facility policy. Two private lessons included in Elkhorn team program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ultimate Baseball Academy operates Nebraska's largest indoor baseball and softball training facility, providing year-round access to turf fields, batting tunnels, pitching machines (Hack Attack), and performance analysis systems (HitTrax, Rapsodo Pro) for athletes of all ages. The company sells memberships, pay-per-use facility rentals, structured team programs (Omaha Tigers, UBA Gladiators, Nebraska Thunder & National), seasonal fall baseball and adult softball leagues, private lessons, and the advanced Clutch Performance development program.

Product overview

Ultimate Baseball Academy is Nebraska's largest indoor baseball and softball training facility offering a comprehensive suite of services centered around facility access, team programs, and structured training. The core offering includes open facility rentals (tunnels, Hack Attack, HitTrax cages, quad fields) available through membership tiers, paired with organized team programs (Omaha Tigers, UBA Gladiators, NE Thunder & National) spanning youth through adult age groups. Additional value is delivered through seasonal leagues (Fall Baseball, Adult Softball), premium programs (Clutch Performance for advanced athlete development), and community initiatives (Swing for the Savior). The recently launched Elkhorn location expands access to the West Omaha community through a partnership with ETC.

Differentiator

Problem solved

Functional benefit

Brands

• UBA Gladiators: Select/club baseball team program under UBA
• Omaha Tigers
• Nebraska Thunder
• Nebraska National
• Clutch Performance
• Swing for the Savior

Products and services

• UBA Facility Memberships

Quantifiable outcome

• $800+ total value for fall baseball leagues (membership, clinics, 10-game schedule)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MD West ONEcoreStrategic or Co-development PartnerOfficial medical partnership providing specialized orthopedic care, sports medicine, and spine care to all UBA athletes, adult softball league players, their families, and staff. MD West ONE has been team doctors for the College Baseball Championship for nearly 75 years and Creighton University Athletics. UBA families may schedule appointments via dedicated UBA online portal with same-day or 1-2 day access. UBA Director of Operations Larry Vavricek stated partnership is about more than treating injuries—it's about preventing them and keeping athletes in peak condition.
• ETC (Elkhorn Training Camp)coreStrategic or Co-development PartnerPartnership for UBA's expansion into the Elkhorn community. ETC provides facility access for winter team practices twice per week (90 minutes in quad once per week and 90 minutes in tunnels once per week January through March). Elkhorn team players receive dual-membership to both UBA and ETC facilities, plus two private lessons at ETC. Outdoor field slots primarily at Kelly Fields in West Omaha.
• Wahl OpticalminorOthersSponsor of Ultimate Baseball Academy. Logo displayed on partners page.
• Sport ClipsminorOthersSponsor of Ultimate Baseball Academy. Logo displayed on partners page.
• Crunch FitnessminorOthersSponsor of Ultimate Baseball Academy. Logo displayed on partners page.
• Powers Automotive ServicesminorOthersSponsor of Ultimate Baseball Academy. Logo displayed on partners page.
• USSSAcoreGTM or Marketing PartnerBaseball sanctioning body. Team sign-ups save & earn 100 USSSA points for next season. UBA Fall Baseball leagues use USSSA rules and divisions. Teams must provide 2027 USSSA # before October 15th.
• Creighton University AthleticsminorOthersMD West ONE is also the official team doctors of Creighton University Athletics, including Creighton Baseball and Creighton Softball. Dr. Kimberly Turman is a team doctor for Creighton Athletics and the annual College Baseball Championship.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Extra Innings: Franchise network of indoor baseball and softball training centers with batting cages, lessons, memberships, and travel team programming, directly competing in the same niche UBA serves regionally.
• D-BAT Sports: National franchise of indoor baseball and softball training facilities offering memberships, lessons, cage rentals, and team programs — the closest direct comparable to UBA's bundled indoor training + teams + leagues model.
• Surge Indoor Sports: Multi-sport indoor training and league facility model combining batting cages, turf rentals, and youth/adult leagues — operationally analogous to UBA's facility + league structure.
• The Hitting Zone: Midwest-based indoor baseball/softball training facility offering cage rentals, lessons, and team programs in a similar single-metro operating model to UBA.
• Frozen Ropes: Baseball and softball training facility brand combining indoor hitting/pitching instruction with team programming, overlapping with UBA's Clutch Performance and select-team offerings.

Others

• Diamond Kinetics: Technology vendor providing sensor-based hitting and pitching analytics for consumer and facility use — adjacent to UBA's Rapsodo/HitTrax analytics layer and a potential substitute if home-use technology matures.
• USSSA: Sanctioning body for amateur baseball and softball whose points, rules, and tournament structure underpin UBA's league and team economics — a critical ecosystem partner rather than competitor.

Broad incumbents

• D1 Training: National sports performance training franchise serving youth and adults with structured strength, speed, and sport-specific training — a broader but comparable performance-development model.
• Topgolf: Large-scale sports entertainment operator with technology-driven hitting bays and leagues; broader and more capitalized but addresses overlapping use cases in tech-enabled hitting and social league play.

Emerging players

• Parisi Speed School: Franchised athletic development program emphasizing speed and strength training for youth athletes, intersecting with UBA's Clutch Performance strength/mobility component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ultimate-baseball-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Baseball Academy