Ubaye Tourisme

What Ubaye Tourisme does

Ubaye Tourisme is a public regional tourism board (Office de Tourisme) operating under the legal designation of a non-profit for the Vallée de l'Ubaye Serre-Ponçon, a 13-village territory in the Alpes de Haute-Provence department of southeastern France. Founded in 2016 with 11 employees and headquartered in Barcelonnette at 1132m altitude, the organization functions as the official destination marketing and visitor services entity for the valley. Its customer base consists of mass-market leisure tourists — winter sports enthusiasts, outdoor adventure seekers, cultural heritage visitors, families, and road-trip and motorcycling travelers — primarily sourced from within a 3-hour drive of Marseille and Aix-en-Provence.

The organization's core product is the ubaye.com digital platform, developed and maintained by digital agency IRIS Interactive. The platform comprises an interactive map cataloguing 439 points of interest across bike parks, ski domains, mountain passes, military forts, swimming areas, museums, and the 13 villages; online booking modules for ski passes (280 km of pistes across Pra Loup, Le Sauze, and Sainte-Anne), event tickets, and accommodations; a network of live webcams; downloadable brochures and maps; and a trilingual interface (French, English, Italian). Offline, the organization operates three physical tourist offices and coordinates free shuttle services connecting villages and ski resorts. The content layer is anchored by the 'Carnet de voyage' blog and supported by a multi-channel social presence (Facebook, Instagram, YouTube UbayeTV, LinkedIn, TikTok) plus an email newsletter.

Ubaye Tourisme's revenue model combines commission-based bookings (ski passes, event ticketing, accommodation referrals, guided tour tickets) with public institutional funding from the Communauté de Communes Vallée Ubaye Serre-Ponçon, the Département des Alpes de Haute-Provence, and the Région SUD Provence Alpes Côte d'Azur. Pricing varies by service — skipasses follow an annual subscription model with early-bird discounts for 2026-2027, while accommodations and activities are priced by partner providers listed on the platform. Marketing channels span content, events (Fêtes Latino-Mexicaines, Alpes Aventure Motofestival, Fête des Morts), and co-branded tourism quality labels (Marque Qualité Tourisme, Marque Alpes French South, Esprit Parc national).

Name

Ubaye Tourisme

Legal name

Ubaye Tourisme

Website

https://ubaye.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubaye Tourisme is a publicly funded regional tourism board operating the official ubaye.com platform for the 13-village Vallée de l'Ubaye Serre-Ponçon in the French Alps, serving leisure tourists with destination information, online booking for ski passes and accommodations, and three physical visitor offices.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Tour Operators (56152), Skiing Facilities (713920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Regional tourism promotion
• Mountain destination marketing
• Ski resort booking
• Outdoor recreation services
• Visitor information services

Headquarters

HQ city

Barcelonnette

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism promotion and visitor services: Ubaye Tourisme operates as the official tourism board for the Vallée de l'Ubaye Serre-Ponçon region, promoting accommodations, activities, restaurants, and events. Revenue is generated through commission-based bookings for skipasses, ticketing for events and guided visits, and partnerships with local tourism providers.

Pricing tiers

Distribution channels6 records

Marketing channels13 records

Core offering

Ubaye Tourisme operates the official tourism information and booking platform for the Vallée de l'Ubaye Serre-Ponçon, a 13-village mountain destination in the French Alps. It promotes accommodations, activities, restaurants, ski passes, and cultural events through the ubaye.com website, three tourist offices, free shuttle services, and partner referrals. Revenue is generated through commission-based bookings for ski passes, event ticketing, and guided tours, alongside partnerships with local tourism providers.

Product overview

Ubaye Tourisme operates the official tourism information platform for the Vallée de l'Ubaye Serre-Ponçon, a mountain destination in the French Alps comprising 13 villages. The core product is a comprehensive tourism website (ubaye.com) providing information and booking capabilities for accommodations, activities, events, ski passes, and visitor services. Key modules include an interactive map with 439 points of interest, online ticketing for concerts and guided tours, a webcam network, accommodation and restaurant directories, ski pass booking, free shuttle services, and physical tourist offices. The platform supports French, English, and Italian languages and serves as the central hub for tourism promotion across the region spanning from Lake Serre-Ponçon to the Italian border.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 280 km of ski pistes and 900 km of marked hiking trails available
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and flagship.

• Communauté de Communes Vallée Ubaye Serre-Ponçon (CCVUSP)coreStrategic or Co-development PartnerInter-municipal community governing the Ubaye Serre-Ponçon territory. Logo displayed as institutional partner on the official tourism website, indicating close collaboration in regional tourism development and promotion.
• Département des Alpes de Haute-ProvencecoreStrategic or Co-development PartnerDepartmental council supporting tourism development in the Alpes de Haute-Provence. Co-finances natural spaces protection programs and tourism infrastructure. Logo displayed as institutional partner.
• Région SUD Provence Alpes Côte d'AzurcoreStrategic or Co-development PartnerRegional council providing funding and support for tourism promotion in southern France. Collaborates on the Marque Alpes French South regional branding initiative.
• Marque Alpes French SouthflagshipGTM or Marketing PartnerRegional tourism brand uniting Alpine destinations in southern France. Joint marketing initiative to promote the Alps du Sud region including the Ubaye valley as a unified destination.
• Marque Qualité TourismeflagshipGTM or Marketing PartnerOfficial French national quality tourism label awarded to tourism services meeting rigorous quality standards. Demonstrates commitment to service excellence and customer satisfaction.
• Parc national du MercantourcoreStrategic or Co-development PartnerNational park encompassing the eastern portion of the Ubaye valley. Co-develops ecotourism initiatives, wildlife protection programs, and maintains the Maison du Parc visitor center in Barcelonnette. Mercantour is one of 11 French national parks.
• Esprit Parc nationalcoreGTM or Marketing PartnerNational park brand for accommodations, restaurants, activities, and local products that meet sustainability criteria. 5 core values: engagement, authenticity, respect, sharing, vitality.
• Mercantour écotourismecoreGTM or Marketing PartnerAssociation of eco-tourism professionals partnering with Mercantour National Park to offer sustainable stays, activities, and local encounters focused on territorial preservation.
• Ville de BarcelonnettecoreStrategic or Co-development PartnerThe municipal government of Barcelonnette, capital of the Ubaye valley, is a key partner in developing and promoting tourism infrastructure, cultural events (Fêtes Latino-Mexicaines, Fête des Morts), and heritage preservation.
• Consulat honoraire du Mexique à BarcelonnetteflagshipStrategic or Co-development PartnerHonorary Mexican consulate located in Barcelonnette, symbolizing the unique historical and cultural ties between the Ubaye valley and Mexico dating back to the 19th century emigration.
• Jumelage Valle de Bravo - BarcelonnetteflagshipStrategic or Co-development PartnerSister city partnership between Barcelonnette and Valle de Bravo, Mexico, formalizing the cultural exchange and ongoing friendship between the two communities.
• Jumelage Arnaudville - JausiersflagshipStrategic or Co-development PartnerSister city partnership between Jausiers and Arnaudville (Louisiana, USA), honoring the legacy of Jacques Arnaud who founded Arnaudville after emigrating from Jausiers in 1805.
• Observatoire Barcelonnette MercantourcoreStrategic or Co-development PartnerAstronomy observatory developed through partnership between Barcelonnette municipality and Mercantour National Park, featuring the Lunette du Père Josset and serving as center for dark sky protection education.
• IRIS InteractivecoreTechnology or IntegrationDigital agency that developed and maintains the ubaye.com tourism platform. Credit acknowledged in website footer: 'Made with by IRIS Interactive'.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Les 2 Alpes Tourisme: Official tourism office for the Les 2 Alpes ski resort in the Isère department. Comparable as a French alpine DMO operating online skipass sales, accommodation booking, and summer/winter activity promotion for a single large resort domain.
• Val d'Isère Tourisme: Tourism office for Val d'Isère in the Tarentaise Valley. Comparable as a French alpine DMO with skipass sales, accommodation booking, event programming, and a digital platform serving both winter sports and summer outdoor activities.
• Serre Chevalier Vallée Tourisme: Official tourism office for the Serre Chevalier valley in the southern French Alps. Directly comparable as a regional DMO promoting a multi-village ski + summer destination with similar positioning (ski + outdoor + cultural). Operates its own skipass and accommodation booking platform.
• Chamonix Mont-Blanc Tourisme: Tourism office for the Chamonix valley in the northern French Alps. Comparable as a DMO promoting a multi-activity alpine destination (skiing, mountaineering, trail running) with a digital booking platform, although at a much larger scale and global brand recognition.
• Pra Loup (domaine skiable): Ski domain operated within the Ubaye valley (L'Espace Lumière) that Ubaye Tourisme directly books for skipasses. Comparable as a ski lift operator and booking entity in the same geographic market, with significant commercial interdependence.
• Agence de Développement Touristique des Alpes de Haute-Provence: Departmental tourism development agency covering the same broader territory as Ubaye Tourisme. Comparable as a publicly-funded DMO working at a wider geographic scale (full département) with overlapping stakeholder base and similar institutional mission.
• Parc national du Mercantour: French national park partially co-located in the Ubaye valley and a core strategic partner of Ubaye Tourisme (Maison du Parc visitor center, Esprit Parc brand, ecotourism joint programming). Comparable as a protected-area visitor services operator within the same region.

Emerging players

• Allibert Trekking: French adventure and expedition tour operator offering guided multi-activity trips in the Alps and beyond. Comparable as an organizer of multi-activity packages that overlap with the activities Ubaye Tourisme promotes and books through local providers.

Broad incumbents

• Compagnie des Alpes: Largest ski-resort operator in France, managing numerous French alpine ski domains. Comparable as the dominant incumbent in the alpine ski and mountain tourism segment that Ubaye Tourisme competes with and partners alongside for visitor flows.
• CRT Provence-Alpes-Côte d'Azur: Regional tourism committee for the Provence-Alpes-Côte d'Azur region that co-funds Ubaye Tourisme via the Région SUD partnership. Comparable as a higher-tier publicly-funded DMO setting the regional brand framework (Marque Alpes French South) within which Ubaye Tourisme operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/UbayeTV
• Facebookfacebook.com/vallee.ubaye
• LinkedInlinkedin.com/company/ubaye-tourisme
• Instagraminstagram.com/valleedelubaye
• TikToktiktok.com/@valleedelubaye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubaye Tourisme